In this “Building Mafia Offers for SMBs” presentation, Dr Lisa will cover what a Mafia Offer is and how it’s different from a unique selling proposition, value proposition or competitive advantage. An example will be given and Dr Lisa will discuss the 3 key steps for developing your own Mafia Offer. If you don’t have an answer to “why should I buy from you” and you need to increase your sales - don’t miss this presentation.
This 40 minute video provides an overview of my ebook Mafia Offers: Dealing with a Market Constraint which is Chapter 22 in the Theory of Constraints Handbook.
The ebook is available on here: www.scienceofb...
9 сен 2024
