celebrity brands are becoming an epidemic... here's why 

agreed, and two years in a row??? ...are they not ashamed?

at this point, it's not even embarrassing, it's an actual achievement to top them lmao

completely agree!! there's no excuse when you're charging that much lol

so true, they probably don't want to take all the hate from their fans by speaking up 😭 clearly i have a death wish lol

yes!!! i think you're onto something here, also the fact so many ppl focus on gen z's fashion impact but Shein's average shopper is 35!! clearly we need to be informing everyone of their impact 🫠

oooh sorry just saw the last bit about school uniforms, this is actually so true?? cause like you can hand it down to others but i'm sure many don't, and you can't donate it so like... is it straight to landfill??

@@katierobinson i just found a report online (can’t access the whole thing because it’s $350 to read?!) which states that 50% of m&s customers are over 55 years of age. they have 100% been trying to target a younger demographic in the past few years though. i keep seeing their most recent ad on tv, which to me seems to appeal to millennials and the older end of gen z. it’s a pretty cute ad with a girl lip-syncing to girls just wanna have fun, but the thing that confuses me is that the text over the screen says ‘anything but ordinary’, while she is wearing simple jeans, a red vest top and a trench coat!! they’re literally the most simple, “ordinary” pieces. i now want to do a deep dive of m&s and their branding lol. you can find the ad on youtube if you search m&s spring/summer 2024 if you’re interested :)

I’m 63. I think you may not give us oldies enough credit. Civil rights, recycling, women’s rights, Greenpeace, etc etc, was all spearheaded by us. I understand how problematic many boomers are but ignorance is something you have to choose these days.

@@Ellzy1 very true! i apologise for making the generalisation! unfortunately the amount of people who care enough/are able to make a change about these things are a minority within every generation

this is literally the highest praise, thank u sm 🥺 so happy with the little community i've built on here & how it's slowly expanding everyday, i literally get the nicest ppl coming to my channel 😭

hate that you're probably right and it wasn't even an attempt to get educated 😭

can't believe how under the radar this is 😭

definitely looking forward to when it becomes mainstream... like you i've seen it on a small scale but still needs to spread!

oh interesting how the public opinion is different in france, here in the uk we almost never call it out! it feels like everyone turns a blind eye 😬

same, i feel like they do a really good job at hiding their impact!!

fingers crossed bc what do you mean the earth is getting warmer and you're worried about selling ppl nipple bras?? bffr

The one percenters are the same ones pushing you this whole enviromental fearmongering idea. They are making us pay more for worse products and the excuse is the enviroment, it’s really all about money. One day you guys will realize that the world is not gonna burn up any time soon and you are being tricked by very powerful forces. None of the billionaires or politicians pushing enviromentalism give a shit about the planet, it’s all a business.

The one percent are the same ones pushing enviromentalism, it’s all a business. Guilt you, sell you worse products all under the guise of it being better for the planet. None of the billionaires or politicians who created this idea care about us or the planet.

The worst part is they sold out. How can so many people be so stupid?!???!!!!

@@BigFatSeal10 you've got a lot of confusion about sustainability. Some conspiratorial thinking as well. Would love to talk you through it but I understand that you are incapable of changing your mind. One thing we agree on - for the rich it's all about the money. PS. Good quality is one aspect of sustainability - if the item that is bought is immediately discarded, well, it's not very environmentally friendly, is it?

completely agree, they obviously believe they're above criticism and responsibility but we need to wake them up clearly with boycotts / legislation / criticism 😭

i think it's become so much worse with social media now and the loneliness epidemic, so i do see how you could quickly fall into something like this, but i agree your way is a much better practice!

no dumb questions!! i'll add this to the list! 🫶

Buying anything second hand is better than buying even sustainable fibre directly from the brand. The best fabrics are natural fibres like wool, cotton, silk. Even with those sometimes the way brands obtain them isn’t sustainable. It seems like a straightforward question but it’s really quite complicated. The more you buy second hand the less demand there is for new products.

had no idea about this but just looked at it briefly... as far as i can tell this is not sustainable unfortunately. they have no info about the factories they're using, the "30 hour" drop timelimit encourages you to shop fast rather than consider the purchase, and amazon itself is well known for worker rights violations i think? i know they say it's "made on demand" but they're constantly putting out new collections, so the whole purpose of slow, made to order fashion is negated by the new drops. hope this helps!! 🫶

sorry forgot to add! ru-vid.comUgkxrjJtcocgRNgEowakkJydWwvpCUWoH5TV

lmao i'm at my breaking point

literally, how sweaty would you feel 😭

don't worry about asking any questions, esp when you ask so politely 🫶 i do think all brands need to be transparent about their practices, and that it will matter in the future. I think if we allow any brand to get away with bad practices / not disclosing information, it will drag the whole industry back: brands have to invest in transparency, they have to pay for either software to show their supply chains or real people to track it, and if we have some brands paying and others not then it's not a fair economy and the brands that are trying to be sustainable may suffer economically. Also, without access to information, governments find it harder to put legislation into place bc they don't understand the full picture. If they can create accurate, meaningful legislation it means brands won't be polluting the planet, or will significantly reduce their pollution, which is a massive win. Unfortunately don't agree that the main issue is about garment quality - in my opinion, overproduction is the main issue and should be tackled first. obviously banning/ taxing polyester would help the environment, but would brands just find another, equally damaging fabric and continue to churn it out? i spoke a bit about this in my polyester/ fabrics of the future video: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-aMZz_ZESJrc.htmlsi=LpuYOqUGwEQJZwi6 hope this helps and answers your questions!! 🫶

100%. It’s a great question. Every company should be transparent about sustainability, where they source products from and how they’re assembling them.

all i read was "i cant tolerate guilt and cognitive dissonance so i will judge people who try to do better" weak bruh

@@BatsAndBadgers You are paying more for a worse product because billionaires who fly private daily told you that you need to or else the world will end. Its so dumb I refuse to buy into it

@@BatsAndBadgers Its all about money the billionaires, ngos and politicians pushing this do not care about the planet. You are letting their greed and fearmongering affect your life which is sad. Making us pay more for a recylced shitty product, im over it.

@@BigFatSeal10who said it was a worse product? It seems like you have a lot of opinions but not much of what you’re saying is based on facts. You’re entitled to your opinion but do your research so you know how to create a cohesive argument.

@@kristinakennedy8266 For example- Adidas Stan Smiths used to be leather, now they are “eco plastic” that creases and ages immediately cutting the lifespan of a pair down by years. This is just 1 example, there are countless more, like luxury clothing brands selling recylced fabrics. They are trying to make more profit and trick you into thinking you are getting a better product when in reality they are simply cutting costs. Enviromentalism is simply a product of capitalism, it is all about money, you guys might love the planet but the people at the top of this movement are literally rolling in the dough and don’t care if we live or die. The billionaires, ngo’s & politicians are all lying to us, making us buy more expensive, worse products with the excuse that the planet will explode if we don’t. So much manipulation