Hello CLEW fans, today you will see that we not only speak of Made in Germany, but have built everything here. And yes your binding is assembled by hand and that's exactly what we are showing you now.
At a time when globalization has given companies a wide variety of options for their production processes, we have opted for the only way that feels right to us. From the very beginning, we wanted all CLEW models to be produced in Germany so that we could control and optimize every single step of the manufacturing process ourselves. This refers not only to the quality of the bond, but to the social responsibility we have for our employees in production and the resources we use as well.
The challenging and difficult year 2021 is a confirmation that the approach "Made in Germany", along with our conviction of a socially and sustainably operating company, is the right one.
Furthermore, we are very proud to be once again able to intensively involve the workshop for people with disabilities in Miesbach in Upper Bavaria in our production processes. A wide variety of subassemblies are pre-assembled there for us by hand. For more than 45 years, the Oberland Werkstätten have been providing people with disabilities with precisely tailored vocational qualification places, technical guidance and educational support. We are very pleased that this cooperation has been running so professionally and successfully for 2 years.
We are aware that many components of our product are made of plastic, as it is not possible to do otherwise for safety reasons at the current time. For this very reason, we are keen to reduce our additional plastic consumption as much as possible, both in packaging and in the production lines.
Therefore, we continue to use many wooden assembly units from previous years and are eliminating unnecessary plastic from our production step by step. We have also agreed with our parts suppliers to do without plastic packaging as much as possible, e.g. not to wrap every single highback in foil. Compared to last year's assembly, we were also able to replace some work steps with semi-automatic devices this year, enabling our employees to work more efficiently and ergonomically and to assemble all screws even more precisely. These changes ensure an even higher quality of our bonding.
The fact that our production facility is only 50 km away from our office in Munich means that at least one of the founders is always personally on site. In this way we can be sure that the quality of the bindings is right and optimize our processes on a daily basis. To give you an insight into the production halls, we will soon publish a video on RU-vid. Feel free to subscribe for more information.
Worth knowing: CLEW snowboard bindings are produced once a year in a 3-month period, because production efficiency and precision are our key success factors. Unfortunately, this also means that we cannot easily "re-produce" during a winter season. Our assembly is running at full speed from August to October, so that we can supply our customers worldwide this winter as well. With our new Fullfillment Center in the USA, we have added a large, additional sales market to Europe and Asia this year.
The CLEW Freedom 1.0 is therefore only available as long as stocks permit.
16 окт 2021
