Have you invested time and resources into building an email list, only to find that those leads don't convert into sales? Struggling to get signups despite offering valuable content? Or do you already have a list that shows little engagement, few replies, and low open rates? If yes, The Lead Magnet Blueprint is for you.
I'm Alastair McDermott, and I offer various podcasts and resources to help people become known as The Recognized Authority in their field. I firmly believe in building personal brands and authority because that sets us apart as experts.
The Issue with Traditional Content Marketing
Content marketing is slow. Blogging, podcasting, RU-vid, LinkedIn-it all requires consistency. While it's powerful for building an audience and generating leads, it usually doesn't provide quick wins.
This private podcast aims to help you get that quick win: sales from a single piece of content. It's a step-by-step guide to driving high-ticket sales with quick-win content. That's what this entire podcast series will help you achieve.
The Problem
When it comes to lead magnets-content designed to get people to sign up for your email list-much of the advice online doesn't apply to you. It's geared towards B2C companies selling commodity goods, which is completely wrong for B2B experts selling unique, transformative services.
Four Fundamental Mistakes
I see four killer mistakes people make when creating lead magnets:
The wrong goal
The wrong depth
The wrong problem
The wrong person
In the next episode, I'll break down these mistakes and show you how to avoid them.
3 окт 2024
