Day 02 - Intro to SFMC & Subscriber DM 

Thanks Shankar for the kind words - goal is not to get money out of these videos but to help and give back to our community free of charge - thats why we havent set monetization ads on for this channel. Dislikes are primarily due to voice distortion during the bootcamp as there was a bad internet connection for the first half but I believe there's still a good portion of relevant content that you can learn from if you wish to 😊

@@sfmctrailblazers That's so kind of you team. There are very few in this world who does sharing with caring and I highly appreciate that kind of motivation from SFMCtrailblazers. Hope I have finally landed on a great channel for enhancing my SFMC skills.

Please check the playlists section in the channel

Yes unfortunately we faced some internet issues in the first half of the session

Not necessary that subkey has to be primary key. Primary key is usually used to uniquely identify a unique record in DE and that doesnt need to be the subscriber key

I have the same question.

Yes it sends to email in All subscribers. If you need it to be sent to the DE email, have to update the All subscribers with the DE email. Alternately there is an option to choose the corresponding DE email field if u r sending from a journey inside the journey properties below the re-entry criteria.

Structure will be same across all BUs as Profile and Preference attributes can only be created in the Parent BU which then gets shown in other BUs

Email is sent to each subscriber based on subscriber key - so it will send email twice to the email id if its same in both subscriber keys.

Subscriber data consisting of the profile and preference attributes. If you check any list you will see they have the same attributes. You cannot have one list with a different set of fields like how you do for Data Extensions.

Yes you can - and subscriberkey is a unique id that you have to provide when creating or importing the subscriber data. It could be the CRM guid, a custom identification number for a customer like CustomerID, etc.

Subscriber key is not "generated" in Marketing Cloud like the Contact or Lead GUID in SF CRM - its a unique id that you can denote for a contact / subscriber. Your subscriber key can be the SF CRM GUID as well. You import the subscriber data into MC - u dont generate new subscribers in MC

Just import the contact id / lead id from CRM into SFMC DE when u bring in contacts or leads from CRM. When you create sendable Data Extension, you can choose the field that needs to be mapped to Subscriber Key in Send Relationship setting - there you can specify the field that contains the Lead / Contact Id.

Yes frm Email Studio

I agree with you. Just hard to follow with the poor audio.

@@testingdpc Terrible

Working on it - will upload soon as i need to make edits to the original transcript where the words were garbled. Thank you for the patience.

Captions have now been added

Ya unfortunately had issues during first half

@@sfmctrailblazers Thank you for the email, since you are active can you please let me know I am new to this and just started learning but where can I practice what I learned so far it's hard to memorize all the functions and how it works.

@@MadhusudanDadhich there is unfortunately no free org for Marketing cloud. You have to be a partner or customer who has Marketing cloud.

@@sfmctrailblazers oh okay, thanks for the input. Can I be successful in marketing cloud without having knowledge of coding as I am into HR since 7yrs and trying to switch my profile. (Btw this was my last question :))

@@MadhusudanDadhich depends on the role you take - there are admins and specialists who use the platform for campaign execution and messaging / journeys - as with every product, the demand will always be in areas which needs extra skills like coding / scripting and customizations