Did Toyota mess up the 2024 Tacoma?

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Toyota has owned the midsize truck market for 30 plus years but is that about to change?
Today we are looking at the cost of ownership of the 2024 Toyota Tacoma. Does the lack of power for the price effect your opion of the pickup truck?
Today Dave is asking WTF is the thought process with this truck.
#toyota #toyotatacoma #allterrainnation
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Опубликовано:

19 дек 2023

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Комментарии : 115

@BC_Hunter 7 месяцев назад

The price is what they messed up on. They will lose sales because of this.

@stevenwilkes9373 7 месяцев назад

I agree

@billw8476 7 месяцев назад

the price, and the four banger makes me look at the v6 frontier.......after owning 6 tacomas in a row, it's goodbye,taco

@69DamonK 7 месяцев назад

For certain! I was so jacked up for a 2024 Off Road Hybrid but I’m gagging on the price for the truck I’d like without the hybrid so far…… I’m going to bide my time time and see how sales go. The rumored Stout is very interesting to me.

@hobie02 7 месяцев назад

I bought the 23 Tacoma a month ago BECAUSE of the new 4 cylinder that was coming. Been driving Toyota trucks since 1990. I didn’t want to buy a first year re design especially with the smaller engine. Seeing the new prices makes me happy about my new/old 3rd gen!

@fritty9927 6 месяцев назад

We did same thing for my wife.

@JoeK0322 6 месяцев назад

Same here

@shnerp 6 месяцев назад

Ditto, i picked up a 23 as well. The new model needs a bit of time to work out the bugs.

@protectork9831 7 месяцев назад

When they gave us 4 cylinders, the untold rule was we would much better mpg. In reality, we got 1 mpg better than last. In return, we got, unknown reliability, much more expensive ,less capability (cant tow much), manual in expensive trims

@smittysmitty481 7 месяцев назад

My favorite mid-size truck is the new Tacoma TRD Off Road! Toyota killed the redesign but they killed it too much! I can’t afford a $52k+ TRD Off Road

@jimjones-pz1tt 7 месяцев назад

What's the point of being interested in cars you can't afford or cars which are never available to the general public?

@jayray274 7 месяцев назад

They over priced the Tacoma by 5-10K depending on Model/Trim.

@sucha603boy 7 месяцев назад

I agree, I ordered a custom build 2021 TRD off-road in January of 21 with a premium package and 6’ bed. Msrp was 42k and I took delivery in April of 21 out the door for 36,999

@RottenAnimal 7 месяцев назад

I think Toyota should have an optional 6 cylinder for the new Tacoma. I will never get a 4 cylinder Tacoma. The 4 cylinder Tacoma engine will not be as reliable as the 6 cylinder. A turbo runs at about 50,000 RPM. The bearings wear and the life of a turbo 4 cylinder will not last as long as the 6 naturally aspirated engine. There will be no long term reliability as with the 6.

@RottenAnimal 7 месяцев назад

Also. If you use your Tacoma for hauling heavy equipment or towing the 4 cylinder will probably take more gas than the 6. The 4 cylinder also has to work harder and have much higher revs to do the same job that the 6 will do'. That means, it will wear much more and burn out much faster.

@scott8238 7 месяцев назад

I am really interested to see if Nissan's plan for holding out the Frontier in the value segment works out for them. I mean it is a great true mid "size" truck it just doesn't have all the fancy bells and whistles that most people probably don't need for long term reliability.

@Hootch1 7 месяцев назад

The 2024 Tacoma hybrid batteries will cost around 5,000 to replace. As the Tacoma ages it won’t get the same resale value because of this factor. Plus turbo charger repairs will also be very expensive.

@marklihsu 7 месяцев назад

All they had to do was keep the V6 as an option and everybody would be happy. There should be a "you only had one job" meme with Sheldon.

@06XTOR 7 месяцев назад

$55k for an off road premium.. No way

@pzadach 7 месяцев назад

After the initial hype dies down I think they will need to sell these at a discount. I think the Frontier is going to have a good sales year as the last N/A V-6 standing. I really like the new Taco but in all the videos I've watched it kind of sounds like a tractor. Do you have to spend even more to get a smoother more powerful ride with the hybrid? The hybrid will be fast but I don't need a stoplight drag racer in a midsize truck. I know low end torque is great but I still like the smooth linear power of a NA V-6.

@Ottomypall 6 месяцев назад

Just bought 2023 SR5 4 banger . With a 2 wheel drive it rides nice I luv it. I did not want a 4 wheel drive . I want to keep it simple as I don't tow a thing. I don't even care to go off road a muddy up the undercarriage. I find the Tacoma Reliable and Durable. BTW Turbo will run your engine out faster.

@chrisparker2637 7 месяцев назад

They say it’s built for the American market but didn’t built it for the average size American. Knee room in the back is lacking. Instead of shock absorbing seat? More leg room over a flashy seat.

@Pickuptrucktalk 7 месяцев назад

It’s just crazy the ZR2 is now seen as a bargain.

@AllTerrainNation 7 месяцев назад

Right! And that used to be the highest priced midsize

@michaelirick3984 7 месяцев назад

Ranger raptor will too compared to trd pro

@Pickuptrucktalk 7 месяцев назад

@@michaelirick3984 true. I keep forgetting about that one because we haven’t driven it or seen it since May.

@marklihsu 7 месяцев назад

Raptor is definitely a better buy. You get the coolness of the raptor name and front lockers.

@SwineyB 7 месяцев назад

My 2023 ZR2 purchase at about $52k was admittedly stupid money for a mid-size truck but dang I love that truck more and more each day...and now I'm feeling even better about it. The TRD Pro and TrailHunter look like great trucks but my ZR2 is a huge bargain over these it seems.

@byronclark7732 7 месяцев назад

I like the Tacoma but it’s too high. Especially the trd pro which is what I like.

@reecec8490 7 месяцев назад

I bought a 2020 trd pro Tacoma in September of 2020. I am so glad I pulled the trigger at that time. I paid msrp of $47,750 and was not too happy at the time. Looking back now 40 months later after the covid hyped up prices and even back into a buyers market, with 22,700 miles on my pro I am ecstatic with my purchase. Keep your turbo and your $60k plus trd pro

@CRICRICTH 7 месяцев назад

With those prices, I will look into full size trucks. Less luxury, but more space and I think it will be better for me.

@alexdesamsonow822 7 месяцев назад

Toyota eliminated the suicide doors on the xtra cab model!!!! Cost saving measures on an already over priced yuppie mobile. So glad my second gen taco is holding up so well! Xtra cab has rear doors, and a naturally aspirated V6!

@deanmay338 7 месяцев назад

You summed it up at the end. I would like a TRD OR. Too pricey. TRD Sport. Still too pricey. I am buying at the end of 2024. I am guessing SR5 will be my only option at that point. If so, I will strongly consider one of the other 5 midsize trucks or may even consider a base trim 1/2 ton lightly optioned as a better value in terms of tow capacity and payload for towing our small camper and hauling camping gear.

@shundashundalah 7 месяцев назад

Let them trucks sit on the lots and let them bring the prices down. I get it’s a new gen but it’s also untested.

@ColJonSquall1 7 месяцев назад

it definitely made Tim over at Pickup Truck and SUV talk rethink his decision, now he's going for the trail hunter

@marklihsu 7 месяцев назад

Why spend $55k on a truck when you can spend $65k?

@rjejames28 6 месяцев назад

Exactly

@balmoresegovia8853 7 месяцев назад

Toyota is not competing with no body about horsepower they are giving you quality

@Karlitos.Reviews 6 месяцев назад

Great points , it’s gonna be interesting , I think the value of the v6 Tacoma’s are gonna go up also , the preowned Tacoma’s will hold value like crazy

@timalan7406 7 месяцев назад

I'll say it for you, Tacoma sales are going to drop! In fact, I see it dropping 40,000 units. 23% price increase is way too much.

@protectork9831 7 месяцев назад

They gave us manual only charge arm and a leg to add

@marcolcorreia 7 месяцев назад

As a previous 2nd and 3rd gen owner i am disappointed. Love the new truck but for the prices Toyota is asking i will not be a customer

@davebasey9863 7 месяцев назад

Sad thing is the people who are assembling Toyotas in Mexico can’t even afford to drive one. I was going to order sport package . But not now.

@davep4610 7 месяцев назад

In about a year I want to buy a Tacoma TRD Offroad with manual trans. No option packages, so hopefully no more than $45,000. It sounds like your main concern is the engine power. In about six months the hybrid will be out - giving a lot more power due to an electric motor in-line (serial) with the gas engine. I don't want the hybrid myself, but it will offer more power.

@daphoneguy934 7 месяцев назад

To me no rear doors on the extra cab is a mistake.

@lakeloon 6 месяцев назад

Amen! They have to remove the word "access" (can) cause there is way less access, not to mention that no one can ride back there without cushions and seat belts.

@franciscoperez6356 6 месяцев назад

I agree with you and thanks for your input ! I have a 2020 Tacoma Pro with 60,000 miles and I’m going to hold onto it for many years to come. I’m a loyal Toyota buyer but just not sure which way Toyota is wanting to go. I’ll wait for the smoke to clear before I decide to buy a new vehicle.

@cbayless4294 7 месяцев назад

Got a 22 because I didn't want the 4th gen 23. Well If I knew that I had another year I would have waited for a 6' bed. It took over 6months to find a offroad in Lunar Rock and had to drive 4 hours out of state to get it. I have 8 Toyota dealerships within 50 miles of me. Toyota took the cheap route on the 24. Pro seats cool!! why not just fix the suspension. They made the foot print wider by adding wheel spacers REALLY!! They screwed up the TACO!!

@cerrocerro1713 7 месяцев назад

High price to start with then you have to worry when the tubro goes out and the hybrid version batteries will need tobe replaced. Owning this truck 8 to 15 year is a gamble.

@Relevantminded 7 месяцев назад

Price is going to kill sales. The top tiers need to be at least 30 grand less the lower tiers at least 10! Sure they're best built but with all these service and quality recall backs the prices are unrealistic!

@Vec135 7 месяцев назад

What is unrealistic is you thinking new cars of ANY make/model are cheap.

@Relevantminded 7 месяцев назад

@Vec135 what's unrealistic is where in what I just wrote it says anything about me thinking these new cars are cheap! get some glasses asshole before you start mouthing off to complete strangers clown!

@jeffreyfitch1006 6 месяцев назад

I want a TRD Prerunner, but not for $38,000. It doesn't even have a 3rd door for that money.

@mattobrien877 7 месяцев назад

Nissan frontier is the best bang for the buck. Good horsepower,MPG, naturally aspirated V6. Better pricing then Tacoma,Also looks good

@honda116969 6 месяцев назад

For the price that I paid for a 22 TRD 4X4 off-road 6-speed manual basic 📦... Now I could just get a 2-wheel drive TRD PreRunner!! No thanks Toyota!!

@honda116969 7 месяцев назад

Why doesn't the customer ever see 🙈 the savings from things like moving the plants down to Mexico? This is sad! I'm not even considering one of these new trucks at these prices! I pray to God that sales drop by 50%

@egggofff5057 6 месяцев назад

I got a 23 tundra sr5 trd sport and its fun. I think they underpowered the taco. The extended cab taco is bad with no door. They went back 30 years on that

@randyklaus3615 6 месяцев назад

YES THEY DID by putting a 4-cylinder in it there are some good things like disk brakes but the 4-cylinder not good bring back the V6 sad days for us 4x4 off-roaders O-YA better gas mileage but I hear they put in a smaller gas tank Ya that will help. and I would have to pay for an air dam for a 4x4 really you pay extra for an air dam that will be the first thing I change on it and how much would I have to pay for it?????? SAD DAYS for us Tacoma 4x4 drivers Toyota had to jump on the band wagon?????

@mikepotter4141 7 месяцев назад

If they put a truck engine in it I would buy one.

@jerad4336 7 месяцев назад

They messed up the SR with only 3500 lbs towing.

@davep4610 7 месяцев назад

Before those numbers were out, a heard a couple media people say that the SR will have leaf springs to work better for people who want to tow trailers all the time. But not with that 3500 lb tow rating. I think driveline components are weaker on the SR (not just the engine).

@562Thatdude 7 месяцев назад

I’m ok with prices but I’m over the markups! I only purchased my Ford Bronco because I ordered for msrp.

@jzvenzett1916 3 месяца назад

I was looking to upgrade my 3rd gen to a 4th gen but no back room, price and 4cyl naw!! ended with a v8 trail boss.

@gailmaplesden7380 6 месяцев назад

Overbuild and detune is how toyota builds in dependability. You can flash the ecu and get more power out of them, but you may burn it up faster, and your warranty is gone. Their also dealing with epa and government mileage restrictions that keep it detuned to stay in the market.

@williammiller6422 6 месяцев назад

How about smaller gas tank, 50,000 miles there will be problems, resale of the v6 willbe high then new

@Christopher-mc9xc 6 месяцев назад

Not worth the price on these new gens for what you’re getting. And the new Tacoma is made made in Mexico, that’s a hard no. I would have not bought my gen 3 if that was the case. I think they are making a mistake with this one!

@treborheminway3814 7 месяцев назад

For mid fifties when optioned, needs a v6 or the base price should be almost complete.

@trailrunnah8886 7 месяцев назад

A GOOD V6 though, not the 3.5L.

@billw8476 7 месяцев назад

the 3.5 with the 8 speed would be too awesome!!@@trailrunnah8886

@edwardoperez1663 6 месяцев назад

Im glad i bought the last aspirated 2023 3rd gen V6 Tacoma Sport and this would be my retirement vehicle which should last more than 300K miles.I am not a fan of a new upcoming 2024 4cyls turbo.😀

@Wirenutby 7 месяцев назад

All good points, well said! Keep up the great videos.

@AllTerrainNation 7 месяцев назад

Much appreciated!

@Wirenutby 7 месяцев назад

Thanks again for showing that Flexible Rack system on your last duo talking forum with Tim. Can't wait for it to come to the USA.

@AllTerrainNation 7 месяцев назад

@@Wirenutby yeah I would really like that rack here in the states

@trailrunnah8886 7 месяцев назад

Now I'm biased because I think that paying 50k for any vehicle is nuts, I'm just not in that income bracket, but I think the price for some of these models is just too high for what you get. I like the rear coils, but other than that I don't see anything with these trucks that is better than the Ranger or Colorado/ Canyon. My co-worker just picked up a brand new Tundra TRD OR SR5 crew cab for 55k. I would rather spend mid 50s on that than a Tacoma.

@waynespringer501 7 месяцев назад

Toyota (FULL SIZE) Tundra Limited $51,855 Toyota (MIDSIZE) Tacoma Limited $245 MORE at $52,100. Toyota has become a joke with their pricing!

@Vec135 7 месяцев назад

Fully loaded vs bare bones?

@waynespringer501 7 месяцев назад

@@Vec135 Limited on BOTH which is fully loaded.

@LumaLabs 7 месяцев назад

@@Vec135 It isn't an exact comparison because the Tundra Limited is offered in multiple bed configurations and with a 2x4 option. The pricing comparison is the very base Tundra Limited. The Tacoma Limited is double cab only, and with full-time 4x4 (which is unique across any of Toyota's truck offerings).

@f1y7rap 6 месяцев назад

I've always loved the Toyota 4x4 but the Toyota Tax is just unreal nowadays. And Dave, recession does Not justify a big increase in price. This is Bidenomics in action. $30k for an entry level minitruck is dumb, and Nissan is just as dumb @ $29k. But $52k is inexcusable. At least Nissan is $40K for a Pro4x (but $45k for the Hardbody Edition is milking it a bit) Particularly that Toyota moved everything down to Mexico the price increase is Absolutely Inexcusable. The cheaper labor should have allowed them to be competitive with or undercut Nissan and everyone else.

@paulelliott682 7 месяцев назад

Dave's son : His 1st sentence was " What the F..."

@marklihsu 7 месяцев назад

Looking forward to your raptor content. Congrats on being able to look objectively at truck pricing instead of just lecturing people on the average new vehicle transaction price. Might be the average but people's wages have not nearly grown as fast. Other trd RU-vidrs come off as tone deaf when they are showing off how much their builds are going to cost. You look frugal buying a Raptor 🤣

@AllTerrainNation 7 месяцев назад

Who would have thought a Raptor would be a cheap option lol

@waynespringer501 7 месяцев назад

I will never buy another Toyota until they return with non turbo non hybrid engines.

@CACressida 7 месяцев назад

I guess you'll never buy another Toyota or any future car anymore because the push for EV is hard and Toyota is one of the last manufacturers trying to resist EV.

@waynespringer501 7 месяцев назад

@@CACressida You are correct, I currently have 2 perfectly running fine 30+ year old Toyotas that have at least another 30 years of life left and they are both very easy to work on if needed.

@Ottomypall 6 месяцев назад

What one hand gives a hybrid good gas mileage Another takes in terms of new batteries costing $ 5000 bucks . It's a no win on savings. Keep it simple , straight gasoline engines. With hybrids save now pay later.😂

@UnDead530 7 месяцев назад

As a person who finally completed college driving beaters, finally graduated, and got a job just to find out a dream car I have always dreamt of owning one day has been grossly overpriced for greedy monetary reasons. The fact they are not doing anything about these dealerships is pretty sad to see. My dad has owned a Tacoma, my uncle has owned a Tacoma, and I have always wanted one. After seeing the prices of these cars it is a major disappointment to see that I won’t be able to own one because of how outrageous the prices are especially with how much things cost these days. Please Toyota do something about this. Tacoma’s use to be an affordable poor man’s truck with reliability. Now it’s pretty much just greedy because of how much the overland community grew.

@RRAPTOR24 7 месяцев назад

For my money, it’s the Ranger Raptor hands down. I’m like you, I’m not brand loyal. But in every way the Ranger Raptor wins.

@auntienonimous1688 7 месяцев назад

I am driving my 6th and final Tacoma. Don't like the engine and absolutely don't like the price.

@benchampion4086 6 месяцев назад

I think they really F@$”?! It up with the 4 banger.

@rjejames28 6 месяцев назад

Raptors have have min 10k add on in area making a decent deal a terrible one.

@AllTerrainNation 6 месяцев назад

There are Raptors for MSRP out there.

@rjejames28 6 месяцев назад

@@AllTerrainNation not in my area, even the decent dealers in my area are getting 10k over asking and have wait list.

@jmpattillo 7 месяцев назад

Inflation is up, but we are not in a recession right now.

@jmpattillo 7 месяцев назад

@scottishd0g87 from what I’ve been reading, a lot of financial experts now believe that a soft landing has been achieved. Economic growth will slow, but won’t likely dip negative for more than one quarter. Of course, we won’t know for sure until it’s already passed.

@marklihsu 7 месяцев назад

@@jmpattillowe already had two consecutive quarters of negative growth look it up.

@jmpattillo 7 месяцев назад

@@marklihsu If you are speaking of the United States, we haven’t had a recession since 2008-2009.

@jimjones-pz1tt 7 месяцев назад

Hopefully, tomorrow Dave will take an adult remedial English class. Try: Did Toyota mess up the 2024 Tacoma?

@AllTerrainNation 7 месяцев назад

Yeah yeah lol.. it’s been a long day

@beardumaw24 7 месяцев назад

Sorry Toyota ! No more for me ! after owning 2 V6 TRDs and loving them I have NO interest in the turbos 4 cylinder, they are under powered, don't get much better MPGs and turbo 4 cylinders don't last as long as the turbos are harder on the engines and wear them out faster.

@danejohnson8430 7 месяцев назад

The only real truth I see about Tacoma’s… these fourth generation models, is that the frame has improved. everything else is just amenities with no serious real importance. As far as am concerned, all of these models are just not worth it. And Toyota knows it. That’s why they spat out so many $ models of these high riding Camrys.

@turndroid234 7 месяцев назад

Hey, if you all want to spend and waste your money on this hype about turbos, so be it. I heard turbos need to be re-sealed every 100k mi or worst case needs replacement. Im sticking with my non-turbo 5.7 V8 Tundra. If this thing ever falls apart after 1 million mi, I'll buy another toyota from overseas .

@christrarback9748 7 месяцев назад

These have been made in Mexico since the 3rd gen

@AllTerrainNation 7 месяцев назад

Some production but it’s now fully built there

@reecec8490 7 месяцев назад

Not true, 100% Mexican built in 2021. 3rd gen started in 2016. You are correct that some 3rd gen trucks have been built in Mexico since 2016, but not all. My 2020 trd pro Tacoma was built in San Antonio. That’s why I bought it new in 2020.

@christrarback9748 7 месяцев назад

@@reecec8490 just realized mine is Texas made

@DaveInCanada081 7 месяцев назад

Way over priced and no solid, reliable V6.

@williskl 7 месяцев назад

Nope not happening

@robertlaberge3101 7 месяцев назад

It's not underpowered. Stop trying to get views by posting controversial topics. UNSUBSCRIBE

@AllTerrainNation 7 месяцев назад

So you think 278 HP vs 310 is not under powered?

@gearmonkey5904 7 месяцев назад

Yes yes yes Toyota messed up the Tacoma with the Price and the Engine turbo 4 banger come on man. The price is all wrong for this midsize truck period.