NOTE FROM TED: TEDx events are independently organized by volunteers. The guidelines we give TEDx organizers are described in more detail here: storage.ted.com/tedx/manuals/t...
In his talk “Discover Your Differentiator,” Mitch demonstrates how people-much like brands-need to strive for greater levels of differentiation in order to break through the noise and clutter that surrounds us all. Specifically, he shows how the answers to four simple one-word questions can help us discover the individual uniqueness that exists within each of us, and to unlock unlimited potential for success in life. Mitch Duckler is author of the Amazon best-selling book, The Indispensable Brand and managing partner of FullSurge, a brand and marketing strategy consultancy based in Chicago, Illinois. He has more than 30 years of brand management and management consulting experience at Unilever, The Coca-Cola Company, Vivaldi Partners, and Prophet. Mitch’s experience in branding is both broad and deep. It includes brand positioning, brand architecture, brand experience, brand extendibility and growth, and brand employee engagement. He also has deep expertise in qualitative and quantitative market research methodologies. His client base includes Fortune 500 companies and numerous world-class brands, such as ExxonMobil, Deloitte, American Family Insurance, ManpowerGroup, BlueCross & Blue Shield, and Hyatt Hotels. Mitch is a faculty member of the Association of National Advertisers (ANA) Marketing Training & Development Center. He has written articles on brand and marketing strategy for industry periodicals, including Brandweek, Marketing News, and Marketing Management. He earned a B.S. in Business from the University of Minnesota and an M.B.A. from the University of Michigan. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx
3 авг 2024
