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Dragons Believe This Book Club Excludes Half The Population | SEASON 19 | Dragons' Den 

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Molly Masters is passionate about female empowering literature, so she's here in The Den to pitch her company, Books That Matter. She's seeking a £50,000 investment for 5% of her business.
However, The Dragons believe it excludes people and could also be introduced to a wider market...
Season 19, Episode 10
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #Books #BusinessPitch

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25 май 2023

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Комментарии : 205   
@DarkSpells87
@DarkSpells87 11 месяцев назад
I bet she was rather shocked she lost female dragons first.
@caifrootz2537
@caifrootz2537 Год назад
I feel like her ethos is kinda becoming the thing she says she is against lol - school book learning scheme that excludes women - her business that exludes men
@leehenry5764
@leehenry5764 Год назад
Progressives biggest hypocrites on earth
@jamesd5767
@jamesd5767 Год назад
Nobody is against making money
@anothertime1282
@anothertime1282 Год назад
'her business that exludes men' - 75% of books are bought by women. Men are excluding themselves.
@Lolserus
@Lolserus 11 месяцев назад
feminism 101, nothing new
@MrZeldion
@MrZeldion Год назад
Fighting sexism with sexism never works
@RattPoison80
@RattPoison80 Год назад
Agree 🙌
@getin3949
@getin3949 Год назад
It's just ridiculous to be one sided
@WobblesandBean
@WobblesandBean Год назад
You dudes genuinely don't get it. Men are already included, that's the point. Women are underrepresented, despite being the main audience. It's not "sexism" to feature women in this scenario ffs 🙄
@go_gorilla_go
@go_gorilla_go Год назад
@@WobblesandBean asking dudes on the internet to understand any level of nuance when it comes to gender, sexism or institutional misogyny is optimism to the point of foolishness, i'm afraid
@thecorruptversion
@thecorruptversion Год назад
@@WobblesandBean you do not give power to an under represented group, giving it exposure to the same group, you open its exposure to everyone, including the other groups. If you wanna create a cult-like, echo chamber system, then go with your method.
@carlmcgrath484
@carlmcgrath484 Год назад
Problem is with this kind of thing is it creates a divide between the sexes and ends up alienating both more
@paralogical
@paralogical Год назад
yeah, but who cares when theirs a buck to be made...
@Tideman11
@Tideman11 Год назад
Exactly, because it is also important that male readers pick up more books from female writers.
@leehenry5764
@leehenry5764 Год назад
Exactly she's trying to fix a problem, when a problem doesn't occur, typical feminist
@carlmcgrath484
@carlmcgrath484 Год назад
@@Tideman11 spot on
@Gareth-pc9wl
@Gareth-pc9wl Год назад
Steve always slags off others offers but then doesn't invest himself. He should go
@recall2880
@recall2880 Год назад
Well he did set up his first business conning people. How he was ever allowed on the show I don’t know. I guess the BBC never did their research. He’s a slimy individual
@dubiouscaesar3709
@dubiouscaesar3709 Год назад
He just seems like a boring poser.
@adrianconnew5309
@adrianconnew5309 8 месяцев назад
The sooner the better. Never invests in anything
@OtakuFear
@OtakuFear Год назад
Classic feminist fighting sexism with sexism...
@Erickhetfield
@Erickhetfield 11 месяцев назад
Duncan would be perfect for this episode.
@ronmaren4135
@ronmaren4135 11 месяцев назад
Steven said if he invests he can't get his money back, and then also said Touker's offer is too high... Then why didn't he ask for less?
@trunderwood
@trunderwood Год назад
Entrepreneur: "75% of book buyers are women." Deborah: "Why exclude the other half?"
@absolutelyheretical7132
@absolutelyheretical7132 Год назад
Fake statistics though. Considering most books are written by men I doubt 99% of book buyers are women lol.
@appleratpipe
@appleratpipe Год назад
>women
@kevindunlap5525
@kevindunlap5525 Год назад
Really, you couldn't follow the context?
@trunderwood
@trunderwood Год назад
@@kevindunlap5525 I think I’m following it better than most people here to be honest.
@kevindunlap5525
@kevindunlap5525 Год назад
@@trunderwood Fair enough. We'll go with humor!
@noobshaibot8519
@noobshaibot8519 Год назад
Funny the women didn’t want to invest in her… lol
@yesand5536
@yesand5536 Год назад
They are obv fellow travelers of the patriarchy, and Molly is the pure one, so that completely explains that.
@billytheripper4
@billytheripper4 Год назад
Recently been involved in a company run by women who told me unofficially they would not be hiring a woman for a series of roles that were coming up... Women job-blocking women go figure... With all this glass ceiling crap we hear about
@thecorruptversion
@thecorruptversion Год назад
@@yesand5536 and the males themselves, the patriarchs, are more interested. Weird.
@AdamBechtol
@AdamBechtol Год назад
Such Bull$#!t. Though Touker was so on top of his game with that wink toward the upstart. +10 points for him.
@itsacookie1
@itsacookie1 7 месяцев назад
I love businesses with no other USP aside from being sexist.
@FloorDoughnut
@FloorDoughnut Год назад
bro i hate steven bartlett so much lmao always going "dont give away 30% of your buisness" calling other dragons vampires when they ask for literally any % of a buisness like aight then why dont u make an offer big boy
@AlwaysHereToHelp_
@AlwaysHereToHelp_ Год назад
Yeah I’ve noticed Steven is always taking shots at Touker
@brucewayne4128
@brucewayne4128 Год назад
I love him their all a bunch of greedy snobs.
@natashahughes7900
@natashahughes7900 Год назад
Steven always makes offers.
@sktkkk1
@sktkkk1 Год назад
Deborah & Sarah are true feminists.
@jeffreyklima7612
@jeffreyklima7612 Год назад
This company is currently worth 3k pounds.....
@scienceevolves4417
@scienceevolves4417 Год назад
How the mighty have fallen 😅
@Erickhetfield
@Erickhetfield 11 месяцев назад
Glad to hear that.
@old_seadog
@old_seadog Год назад
Does she want some fish with those chips on her shoulder?
@adamlacey81
@adamlacey81 Год назад
Evan Davis would pay to use that pun.
@restlessrap
@restlessrap Год назад
i only care about the author of a books genitalia so im in.
@skoumastv
@skoumastv Год назад
Very good one
@elliotabraham5082
@elliotabraham5082 Год назад
i love how the women are honest and the men just virue signal.
@BaresEatBeats
@BaresEatBeats 9 месяцев назад
That’s what the culture war has done to men - it’s stifled their voice. If they in any way object to a feminist ambition, they’re just ‘misogynistic, mansplaining morons’.
@M4nvrs
@M4nvrs Год назад
From a business perspective, I think they were wrong. But I completely agree with Deborah on the ethos. The problem you'll have with the current and future generations is they'll do exactly what this young lady is doing, set up businesses with a woke social justice cause behind it, which is incredibly divisive regardless of percentages. I would have declined the investment on principle, even though I think it's a good business opportunity. Deborah actually embodied the difference between the traditional feminist and the modern one here, which I greatly respect.
@mullenio4200
@mullenio4200 Год назад
Imagine if I came up with a brand idea for male only authors. I'm sure I could cook some stats to legitimise the idea, but it just wouldn't fly in 2023.
@TheManInBlueFlames
@TheManInBlueFlames Год назад
...Or only Black authors!
@trunderwood
@trunderwood Год назад
There’s literally dozens of them, you can google It.
@sktkkk1
@sktkkk1 Год назад
You would be cancelled bro!
@Erickhetfield
@Erickhetfield 11 месяцев назад
You don't need to cook stats. She said herself "75% of book buyers are female". Therefore, boys are not reading enough, even though 80% of authors are men. You could say that your business is trying to encourage boys to read more, since they are clearly falling behind. It would make more sense than hers.
@trunderwood
@trunderwood 11 месяцев назад
@@Erickhetfield A book club targeting a demographic that doesn't read much? By no stretch of the imagination does that 'make more sense than hers'.
@TheIdiotBoxUK
@TheIdiotBoxUK Год назад
Love that Stephen pointed out 30% for 50k was a bad offer.
@getin3949
@getin3949 Год назад
Not if she accepted it. I wouldn't have but it would have been a huge risk and take a long time to get his $50K back. Investors want to make money, not wait 3-5 years to get their initial investment back while they could be getting interest on their money before investing it. I think she will do fine without the investment, I think maybe she just wanted a Dragon because she said she had $200K in the bank so she didn't really need the cash injection.
@sadikmeah4057
@sadikmeah4057 Год назад
He needs to learn to shut up
@magusxxx
@magusxxx Год назад
"The return I would get would take far too long...my kids would have had their inheritance by then."
@Legitti
@Legitti Год назад
How about some equality instead
@DesSherwoodGuitarTuition
@DesSherwoodGuitarTuition Год назад
Buy books you are interested in regardless of the gender who wrote it. FFS.
@ScottOSaurus
@ScottOSaurus Год назад
Someone share some good news and tell me this went bust already
@Angelzdawn
@Angelzdawn Год назад
It went bust. Source : trust me bro
@jeffreyklima7612
@jeffreyklima7612 Год назад
They are currently running but.... only has a value of 3k and assets of 29k. So basically bust...
@leenobody3249
@leenobody3249 Год назад
“You will find some boxes inside YOUR boxes “ …there she goes again with the sexism ! 😜
@timhembrough870
@timhembrough870 11 дней назад
reviews on trustpilot were predictable. Deborah hates this kind of thing - if you good enough you dont need the deck stacked
@originalrenigade
@originalrenigade Год назад
I get they/them vibes of her.
@00Kuja00
@00Kuja00 Год назад
Ah, yes I remember this BS.
@88trapordie
@88trapordie Год назад
😂😂 feminist
@00Kuja00
@00Kuja00 Год назад
@@88trapordie More important the dangerous kind.
@jonnyhawkins7744
@jonnyhawkins7744 6 месяцев назад
how is it dynamic if it is only for females
@bossbitch-2718
@bossbitch-2718 5 месяцев назад
The first second i seen that sh*t I would have been out.
@tornadochaser7226
@tornadochaser7226 Год назад
I agree with Deborah on this one
@q8386
@q8386 Год назад
TS lost that deal by his greed. Had he asked for 25% and dropped to 20% on negotiation, both of them would have benefited. Molly got two things from this a) exposure to a wide audience and b) validation of her business idea and model. Both these things are priceless.
@heiltecn9ne
@heiltecn9ne Год назад
Not a great business idea .
@ludvigbjorck7133
@ludvigbjorck7133 Год назад
@@heiltecn9neHow come she’s turned over 500k plus then?
@jeffreyklima7612
@jeffreyklima7612 Год назад
​@@ludvigbjorck7133 500k turnover is nothing. You should look into the business... it's not that great
@jeffreyklima7612
@jeffreyklima7612 Год назад
​@@ludvigbjorck7133 the company is only worth 3k pounds with 29k in assets at this current time. They never hit their turnover marks😂😂😂😂
@billytheripper4
@billytheripper4 Год назад
Turned over 500k but netted 60k lol
@Moinul987
@Moinul987 Год назад
I get that they are business people, but sometimes these offers are way too extortionate. Valuing her company at under £200,000 given her current revenues and net profits, along with her projections, I think 15% would've been fine. That being said, I agree with other comments saying fighting sexism with sexism doesn't work. It is quite infuriating, but tapping into that feminist market - still a good business for money making
@jeffreyklima7612
@jeffreyklima7612 Год назад
Thus companies current value would suggest otherwise. It's only worth 3k😂
@charlespearson5268
@charlespearson5268 Год назад
Another campaign 😮
@sophiedoyle409
@sophiedoyle409 Год назад
Who tf buys a book cause of the gender of the author?
@vibovitold
@vibovitold Год назад
someone who believes that the gender will inevitably affect the writing - while the same person will be fuming when someone says there are inherent differences between men and women. go figure
@SilverMist0121
@SilverMist0121 Год назад
Debbies she's smoked a whacky bwcky
@saintjimmy456
@saintjimmy456 Год назад
Comments: "Boo, why would women need a space for themselves?" Also comments: "Phwoar what a stunner."
@shaunohagan1491
@shaunohagan1491 Год назад
women don't objectify men then?
@saintjimmy456
@saintjimmy456 Год назад
​@@shaunohagan1491​Whataboutism, lol.
@kirbyhatesincels917
@kirbyhatesincels917 Год назад
@@shaunohagan1491 Nowhere near to the extent males do, no. It isn't even close. Quick statistic search would do you some good.
@kirbyhatesincels917
@kirbyhatesincels917 Год назад
The most based comment in this thread.
@ouroborostechnologies696
@ouroborostechnologies696 Год назад
There is literally only one person here that has said the second comment. How desperate are you Jimmy?
@JW-if3hk
@JW-if3hk Год назад
I am in no way questioning Deborah’s expertise but I find her take on this interesting, isn’t the targeting at women the USP?
@anubusx
@anubusx Год назад
I agree. Also they are lots of women targeted things like this.
@PlexEditrs
@PlexEditrs Год назад
exactly lmao... following her logic starting a makeup brand would be a bad idea because it excludes men
@leehenry5764
@leehenry5764 Год назад
But women buy 75% of the books already
@robabob1001
@robabob1001 Год назад
@@leehenry5764 I agree haha if they are already buying 75% then what are you aiming for?! Them to buy 100% and men not read at all?..
@toluadeyemi9049
@toluadeyemi9049 8 месяцев назад
Why wouldnt your boys want a pink box. Also, what is exclusionary about it? After mentioning that the majority is already men. How about companies selling bras? It’s so weird
@leehenry5764
@leehenry5764 Год назад
Why do women need books written by women? Should it not be about learning than progressive feminism
@stephan6372
@stephan6372 Год назад
Women mostly write novels...
@ellenkarlsson9490
@ellenkarlsson9490 Год назад
*I have a few ideas that I think would improve her book club and help increase gender equality:* *1. Make the adult box less feminin.* I don't want a lipstick in a book subscription. Actually, I don't want a lipstick at all. By making it more gender neutral she has the potential to reach a more diverse customer group. *2. Replace one of the items in the box for a short story or novella* (e.g. Penguin's little black classics). It's a book box after all, I'd rather have more to read than more stuff I don't need. The box would consist of one new book by a female author, one short story by a female author, and one or two items made by female creators. *3. Make a boy's subscription box!* 75% of book buyers are female for a reason: boys don't read. You can include books that both inspire reading and bring up feminist topics and fight toxic masculinity. By making a boy's subscription box you can encourage boys to read more and encourage gender equality at an early age.
@kindred3259
@kindred3259 Год назад
I was thinking that. You want to raise female issues with a male audience and men issues with a female audience so we understand each other better. Targeting stereotypical female products for female just reinforces the issues and is very 1950s
@scottishmudders8357
@scottishmudders8357 Год назад
The only point that stands out would be toxic masculinity ? Care to explain
@villematiashaukia9633
@villematiashaukia9633 10 месяцев назад
Ah... the nosering... I'm out.
@ainanarvaez9496
@ainanarvaez9496 Год назад
*Amazing❤️🙌Being able to provide all my needs without the help of the Government is really a dream come through and I’m getting $50,000 returns from my 10k investment, Glory to the everlasting God almighty.*
@victoriadelao5513
@victoriadelao5513 Год назад
My first experience with her gave me the assurance and confidence that has made me to invest without fear of losing, I really appreciate her efforts and transparency..
@hernandezwright
@hernandezwright Год назад
I hold Mary Margaret Schimweg in high esteem because of the weekly profit I am receiving by trading with her strategies.
@Danielcooker7108
@Danielcooker7108 Год назад
It's all thanks to Mrs Mary Margaret Schimweg, her trading skills is the best I can think of now.
@davidspencer7268
@davidspencer7268 Год назад
My financial life has completely changed because am getting UP TO $301,800 total profit just in space of 8months now trading with her services.
@ainanarvaez9496
@ainanarvaez9496 Год назад
Wow, it's feels so relaxing to see my broker being talked about here, I thought I'm the only one that knows Mrs Mary Margaret Schimweg, I guess her good works speaks for her now, she has built a good legacy for herself.
@susanwaugh9711
@susanwaugh9711 Год назад
Omg why does it matter if men have written more GCSE books. I cannot believe this could be considered a business. It’s just ridiculous. What is the world coming to when men can’t do anything without feminists coming forward trying to equal with them. Write books if you want to but stop coming away with silly statements. There is nothing stopping women from writing GCSE books
@88trapordie
@88trapordie Год назад
Yes Susan 👏🏾👏🏾
@susanwaugh9711
@susanwaugh9711 Год назад
@@88trapordieThank you. What a life this woman must lead is she’s going around bookstores looking at GCSE books to see if the authors are more male than female. I honestly feel sorry for men having to listen to and put up with this crap.
@ahsanarifeen7827
@ahsanarifeen7827 Год назад
Yeah tbh I sat my GCSE’s last year and literally nobody cares about who wrote the book, it’s only about learning about the book itself and not the author
@AdamBechtol
@AdamBechtol Год назад
Aye
@88trapordie
@88trapordie Год назад
@@susanwaugh9711 i feel sorry for boys raised by these women
@raw_riot_6917
@raw_riot_6917 Год назад
All girl toys exclude boys, who cares.
@DKF_oli
@DKF_oli 8 месяцев назад
sarah says “My boys would never touch a book that came out of a pink box” …That says more of your parenting than it does about the book club.
@georgeswain
@georgeswain 7 месяцев назад
You can't force someone to be interested in something they're not interested in. Boys in general don't want to open pink boxes, play with barbies, wear dresses and play dollhouse.. that's not because of the parents. Boys in general see superheroes, cars and a football and want to play with them instead.
@prizma45
@prizma45 Год назад
deborah tries to be PC here but is completely the opposite 🤣🤣
@CynicalScientist261
@CynicalScientist261 Год назад
I will hold my hand up and say that if I see a book I’m Interested in is written by a woman I put it down and move on.
@AliceSykesFromWalkerland
@AliceSykesFromWalkerland Год назад
are you for real??
@CynicalScientist261
@CynicalScientist261 Год назад
@@AliceSykesFromWalkerland 100%. Sad I know but I just don’t think women are good at writing
@RockyDave
@RockyDave Год назад
What do you think, Jenny...
@Ryanjoned163
@Ryanjoned163 Год назад
0:02 I'm in 😍😍
@anubusx
@anubusx Год назад
I agree whata stunner.
@movieclipsvideos1781
@movieclipsvideos1781 Год назад
Agreed
@Boshek2019
@Boshek2019 8 месяцев назад
That’s why I can’t stand any of these feminists Surprised she doesn’t have blue hair also
@recall2880
@recall2880 Год назад
The only thing women are good at writing is shopping lists.
@ItsRoflz
@ItsRoflz Год назад
Deborah was the only one who got it right. I don't know what is with this woke crusade by Peter, but this is the second preachy/lectury business I've seen him invest in in newly uploaded videos
@killiannolan
@killiannolan Год назад
He didn't invest
@markyatchak2112
@markyatchak2112 Год назад
What!? Why exclude the other half?! With that logic, I guess we should eliminate woman’s clothing, shoes, makeup and Barbie dolls. Because, why run a businesses and cater to just one half? But no matter, this is all television/theater and the “judges” are just actors following the script written for them.
@WolfHeathen
@WolfHeathen Год назад
Plenty of men read books by female authors. This is about the presentation and marketing of the product. It's about amplifying female authors, not selling it to women. Even if she can get a single percent more sales out of marketing this to both men and women, why wouldn't she?
@ianoliver7271
@ianoliver7271 Год назад
Another negative chapter in the Dragons Den book, 'I'm Sorry but I'm Out!'
@A__Singh__
@A__Singh__ Год назад
Perters Socks though. Perter supporting LGBTQIAZYZ++--**???
@scienceevolves4417
@scienceevolves4417 Год назад
He sure is, bet he's loving the fact "the pride month" is coming 😢
@obeseninja93
@obeseninja93 Год назад
Imagine Sara telling you what to do with your business.
@brucewayne4128
@brucewayne4128 Год назад
Come on boys just let them have this one
@Mithrandir69
@Mithrandir69 Год назад
By doing what? Buying her books? Lol
@vibovitold
@vibovitold Год назад
"Yes, my lady, but not with my ships", said the investor
@SiriusMined
@SiriusMined Год назад
There are things heavily targeted at men. Targeting women is fine.
@vibovitold
@vibovitold Год назад
There's a huge difference between, say, trying to sell a small city car to women (appealling to soccer mums or whatnot), and the belief that such car should also be engineered by women.
@SiriusMined
@SiriusMined Год назад
@@vibovitold why? I'm an engineer, I don't see a problem with it. Who would understand the needs of that market better than someone from that market?
@vibovitold
@vibovitold Год назад
@@SiriusMined this logic sounds oversimplified to me. you obviously don't have to be ill in order to be a great doctor, or be a criminal to be a great criminal attorney. being part of a certain market doesn't really guarantee understanding the NEEDS of this market (better than someone from the outside). otherwise the whole advertising business wouldn't exist :) after all, all they do is promote businesses they're not themselves a part of. or look at fashion design, for instance. have female customers ever been bothered or detered by the fact that Yves Saint Laurent or Armani were male? and didn't boys love J.K. Rowling's Harry Potter saga? were they repelled by the fact they were written by a woman? even if you were right though, why not battle-test it instead of making assumptions. just let the market / your customers decide, voting with their feet? a bookshop can sell "50 Shades of Grey" (written by a woman) and "The Fault in Our Stars" (written by a man) side by side. both attracted record numbers of female readers so why limit yourself? and if something isn't selling well, just take it off your offer, regardless of the gender. the movie "The Fault in Our Stars" was also directed by a man, and it didn't stop it from being a bit hit among women (according to Forbes, "the most incredible statistic coming out of the weekend is that the audience was 82% women"). so why the need to assume that the author's gender should match the reader's gender. i also don't understand what does being an engineer have to do with the point you are making : ) i respect the profession, kudos for you, i just fail to see how it's relevant for our discussion. i'm a software developer - what of it. i don't know about you, but i don't personally use all the software i work on. i just do my job (reasonably) well, and the user doesn't really care who wrote it, they're just happy it doesn't freeze and crash.
@keyquestions
@keyquestions 10 месяцев назад
Feminists overdo everything. Deborah always calls such sexist pitches out. Good on Deborah ❤️ Peter on the otherhand is always trying to look PC and act like a male feminist. It's really off-putting
@KingKai133
@KingKai133 Год назад
Deborah and Sarah acting jealous, they were threatened by her being so young and having a FANTASTIC business. She has observed her market, done her research and turned over £800k with £200k in the bank. Disappointing and childish behaviour from the female dragons.
@vas_01
@vas_01 Год назад
I don't think these multi millionares are "jealous" of anyone
@vibovitold
@vibovitold Год назад
you really think they got to where they are by feeling "threatened" by fantastic business opportunities?
@BenjaminGoose
@BenjaminGoose Год назад
Congratulations to this girl, she went on to be successful on her own and now turn over 3 million a year with a net profit of 900k!
@kaj661
@kaj661 Год назад
Reported for misinformation, anyone else seeing this can do the same 🙌
@susanwaugh9711
@susanwaugh9711 Год назад
@unidentified666Not surprised
@whiskeytango5680
@whiskeytango5680 Год назад
Always the same BS from this troll.
@BenjaminGoose
@BenjaminGoose Год назад
@@kaj661 Little man syndrome strikes again eh? 🤣
@moogleking
@moogleking Год назад
Stop lying you clown
@Fush1234
@Fush1234 Год назад
My wife runs 3 “women only travel and adventure” businesses. Incredibly successful. Multi millions $$$
Далее
Finger Heart - Fancy Refill (Inside Out Animation)
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"We Want No Fighting In The Den" | Dragons' Den
11:57
Просмотров 125 тыс.
Вот почему 😐
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Просмотров 3 млн
20 июля 2024 г.
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Просмотров 2,7 млн