Dress like you live in Tokyo

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Thank you to all my followers who sent in brand recommendations!!
00:00 Intro
00:41 History of the "City Boy" Style
1:03 1960's & Take Ivy
3:48 1970's & Popeye Magazine
5:11 Ametora vs Amekaji
6:25 Brand Recommendations
7:10 UK based brands
8:32 HK, Korea, & NYC based brands
9:39 Japan based brands
13:22 Finding this style second hand
Links:
Articles of Interest podcast
articlesofinterest.substack.c...
Sage Nation - sagenation.uk/
Studio Nicholson - www.studionicholson.com/
Cos - www.cos.com/en_usd/index.html
Workware - www.workwarehk.com/
Anglan - en.anglan.co.kr/onlinestore.html
7115 by Szeki - 7115byszeki.com/
Uniqlo - www.uniqlo.com/us/en/
GU - www.uniqlo.com/us/en/special-...
MUJI - www.muji.us/
45rpm - 45rpm.jp/en/
Sillage - www.sillage.online/
Yoko Sakomoto - www.yokosakamoto.jp/onlinestore
Shinya Kozuka - shinyakozuka.com/en-us
Nanamica - us.nanamica.com/
RagTag - www.ebay.com/str/ragtagonline
Playful DC - www.playful-dc.com/en/index.html
The Best Reddit Thread In The World - / city_boy_a_comprehensi...

Опубликовано:

30 май 2024

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Комментарии : 212

@roderickteerink1852 Месяц назад

that's crazy, lived in Tokyo for 7 years, haven't been back in a few years now, so basically they're dressing the same as 5 years ago, 10 years ago, 15 years ago, and 20 years ago....hasnt changed at all, i like how they don't hop on trends as much as they do in europe

@AlexSchwartzATV Месяц назад

It's better for the world

@devinfahada4880 28 дней назад

Yeah that's what I was thinking.. Because I've friends from Japan but they still dress like 2000 NU metal 5 years ago even before y2k is a thing

@OjedaAntonio 26 дней назад

Born and raised in Queens, NY, been around Main St flushing growing up and noticed how the Asian folks have always been around this particular style which conveniently and eventually came around full circle, they been had it on, most people now are coming to appreciate it

@LolaLora 22 дня назад

人による。

@scwong6349 День назад

bro that's so not true, a lot has changed. take Visvim for example, 20 years ago they were selling ordinary stuff like everyone else does, today they make some of the finest clothings with top quality and unique designs more superior than most non-designer western brands. 20 years ago Ape was super phenomenal but now no one would wear them because the same designs have been going on for 20 straight years. Sacai, N.hoolywood, Kolor, Junya Wanatabe, highly recommend you to take a look at their look books before coming to the same conclusion you made.

@azabujuban-hito8085 Месяц назад

I do live in Tokyo😂 I'm from Zurich, Switzerland and when I moved to Tokyo 8 years ago I was astounded by their fashion style. It's completely different from where I came from !

@BrendonBigley Месяц назад

time to donate everything i own and finally evolve into a city boy thank you pv

@DrewJoiner Месяц назад

For the city boysssss

@NiiloHargut Месяц назад

City boy style vid for the #pvv boys? 👀👊🏼

@sunigbiskit2904 Месяц назад

Drew doing his hw

@Astroboooy Месяц назад

Drew what it do

@idkuhh621 2 дня назад

Omg Drew! Love your videos,you’re amazing😋

@aarovision. День назад

King

@josephfraser684 День назад

Take Ivy is such a vibe! It's very inspiring, even though it features such traditional styling.

@tomcw8989 Месяц назад

Thank you for this, the algorithm really blessed me. I've loved this aesthetic for a while but had no idea what it was called. I saw somebody call it "Japanese casual" but couldn't find any good videos on it. Great video

@percish Месяц назад

I’m glad it found you!

@giomusah2155 Месяц назад

@@percish where is. a good site to sell your new or used clothing?

@percish Месяц назад

@@giomusah2155 I used eBay and Grailed!

@giomusah2155 Месяц назад

@@percish My issue with city boy style is the following: baggy fit, especially with pants, doesn't look good on short guys. I'm 5-9...Thoughts? Ive tried baggy pants and I look like an oversized grapefruit

@percish Месяц назад

@@giomusah2155 I would say you can do slightly oversized but a more tailored silhouette like a chino rather than the balloon style

@coffee-jezus Месяц назад

Such a warm, wonderful video. Intelligent, passionate, a conversation it feels as though you were excited to share, delivered with such an effervescent fizz of storytelling. I loved every second of it. Thank you so much :)

@percish Месяц назад

such kind words! Thank you

@nadya813 3 дня назад

Yooo I feel like crying rn I've loved this style since forever but couldn't figure out what it's called and where to get them!! Thank you so much for this

@lesleyhairston9167 17 дней назад

So grateful for this breakdown. I’ve been loving this style for years and noticing where parts of it have shown up in American fashion stores but hasn’t quite been hitting the same. Appreciate your work here.

@7plit1ip Месяц назад

Bless the RU-vid algorithm for bringing me this video! Thank you for your hard work 🫡

@LILHammer96 Месяц назад

Thank you. Theory of Hakama pants as a symbol of oversized comfortable bottoms in Japan is actually worth discovering and documenting.

@belen4333 Месяц назад

You did such a great job balancing the history of the style and giving brands recomendations all while mentioning different resources. Really enjoyed the video

@FumerieHilaire Месяц назад

This is what I’ve been trying to encapsulate and understand for years thank you for giving me names and pathfinding it for me!

@nancyknight3095 Месяц назад

Love this! I love the history and all the information. Thank you!

@areyes4231 Месяц назад

Amazing as always, incredible research and presentation love love love

@jaredpalmero2229 Месяц назад

Lovely video! Your due diligence definitely shines through and was wonderful to watch. I Recently came back from japan and regardless if people were in to fashion, i loved how intentional clothing felt on others, whether it was blue collar workers or more personality centric youth.

@reykuadrat 9 дней назад

i recently thrifted a wide balloon pants and can't stop wearing it!! so digging the city boy style rn

@BoiRustik Месяц назад

Very informative! Definitely love this style and the brands that you highlighted

@_rogergallegos Месяц назад

Yoko Sakamoto & Sillage have become my favorite brands over the last few months

@jeffdj1975 Месяц назад

NORSE PROJECTS, NIGEL CABOURN, UNIVERSAL WORKS, BEAMS PLUS, and VISVIM.

@percillo Месяц назад

Saw this video on my recommendations, genuinely impressed with all the documentation and work you put. Thank you! I’ll travel to Japan this summer so I’ll write down some brands to check.

@enellive 6 дней назад

This has been so helpful, I felt very lost getting into these kinds of clothing. Would love a vid on the types of shoes/accessories you'd wear with these.

@AndrewChao9 16 дней назад

Love this video! really enjoyed the educational context that you provided

@ebichu-dechu 6 дней назад

Most of our style is inspired from traditional dress like Jinbei, Samue, Happi and Hanten with modern twist. Japan also has more than 10 fashion style in Harajuku alone (Gyaru, Lolita, visual Kei, Decora, Mori girl and many more) without considering fashion from other prefecture. In Japan American adapted style is called Ametora (denims, bomber Jacket, tailored suits, formal shoes that's about it). The loose fit Men style (City boy) is inspired from Samue and Japanese Women likes wearing skirt (short and long) which was inspired from Hakama. Not all of our style is Ametora.

@jeffknight7976 16 дней назад

Love that! so greatful for this breakdown. Been living the cityboy life for a few years now, collecting Popeye and Fudge magazines!

@pursuitofabetterlife Месяц назад

Great summation of this topic. Quality ❤

@jackfrost9573 Месяц назад

Thanks for compiling this! Been looking to upgrade my style pallet

@usuck233 Месяц назад

Love the breakdown! Fell in love with Japanese styles after recently traveling there. Noticed how much of an influence Americana had on fashion and trends.

@CokeWithIceAndLemon Месяц назад

I found this post very informative, thank you.

@ljpratt718 11 дней назад

Stumbled on this video and enjoyed it so much. I didn’t know what this style was called but have been leaning towards for a little over a year now. You did a great job. I had to subscribe!!!

@nigeltang2621 Месяц назад

Margaret Howell and her diffusion line MHL are hugely popular in Japan and Korea as well. The materials, craftsmanship, and fit are amazing with older pieces even more so. It’s my “buy everything” brand

@princebeats3474 Месяц назад

More content like this please! I'm new to fashion and this was very useful in terms of historical relevance and direction. Thank you!!!!

@austinwatts7016 14 дней назад

I love this video and thank you for adding city boy to my fashion dictionary

@noyaaaaa_ 13 дней назад

this is exactly what i was looking for omg thank you so much for this

@ErvSve Месяц назад

Nice video. Love the podcasts you mentioned.

@stylezmckenzie8328 Месяц назад

this was wild informative appreciate u homie

@busdrinker3734 Месяц назад

Finding you has been a godsend. Not nearly as fashion-savvy as you are but the way you break down putting together your outfits, sourcing the pieces, etc. whilst having a similar style to what I aspire to, I think, is really gonna help me! Fingers crossed for a city boy summer, thank you

@percish Месяц назад

fingers crossed !! thank you

@shleepystudio Месяц назад

So interesting! Loved learning about city boy fashion ❤

@MsAuriauri Месяц назад

love all the initial brands you recommended! cannot afford them yet, but i’m happy to browse

@inkarlcerating Месяц назад

I love this fashion dissection things you did ❤

@anniec8884 Месяц назад

Loved this breakdown so much

@tiffanyharrison21 Месяц назад

Your style is amazing!

@almightybushido4822 Месяц назад

Well done video! I've been exploring the city boy style and I personally love it. I like to do a mix of streetwear and a simpler dark academia. You've got my sub.

@Unknown586 Месяц назад

great content as usual! thank you !!

@stephanievine8206 Месяц назад

Brilliantly informative…also… love your Kuma mug 🌎☮️

@jasjasjasjasjasjas Месяц назад

I've been following you for a while on instagram and never knew you had a youtube - so excited to watch more of your stuff now! love your style and love this vid

@wallaceflowers Месяц назад

thank you! thank you! thank you! i love this!

@juanlugofitness Месяц назад

That was fun to watch. Thanks, subscribed.

@verycool_1 Месяц назад

Thank you so much for this!

@andreff8702 Месяц назад

love love love your videos 💖

@adrianpalau7741 Месяц назад

Great video, loved the info! Second hand for the win 🫶

@Dvniel_98 Месяц назад

Awesome video once again! Very insightful and full of resources, getting into the city boy spirit in no time thnks to you :)

@percish Месяц назад

thank you and good luck!

@jemmabaird9168 13 дней назад

Sooo informative! Thank u

@dianemitchell1161 Месяц назад

Your style is AMAZING! 👏👏👏👏👏👏

@inouk_hay 28 дней назад

Hi Percia, I'm watching you for the first time and I'm so happy I've found you haha Many thanks for all the thorough yet concise information you've presented to us. This was a huge discovery ❤

@mathiascoudert 21 день назад

Lol I randomely found this video on my home feed and love it ! Congrats

@jdkingsley6543 29 дней назад

Im falling in love with fashion all over again 😊

@sirdryamov Месяц назад

I think sakai, united tokyo and mastermind are also worth mentioning. Thank you for your video!

@dylanshepard3325 Месяц назад

I'd also like to add graphpaper, clesste, and mfpen

@lindaMinister Месяц назад

I love Tokyo's fashion.thank you

@iris_clown Месяц назад

finally i found the right word to call my dream style

@easyduster Месяц назад

this is so good. Thanks!!

@engyolyonline4208 Месяц назад

Pilgrim Surf Supply is a great Japanese brand available to purchase in the US. It's very California Surf culture inspired, but a bit City Boy too. They make women's clothes so it could be a good starting point for women interested in streetwear. Like many Japanese brands the sizing if VERY limited.

@engyolyonline4208 Месяц назад

Also their Japanese website has a great lookbook that's updated every season.

@robynnordstrom7799 13 дней назад

Articles of Interest is a fantastic podcast. I’ve listened to the American Ivy season multiple times, so good!! The Season one episode “Blue jeans” is also a favorite.

@labratfunk Месяц назад

just returned from japan and yes, the city boy style definitely grew on me. i'm usually in slimmer, streamlined clothing (think asket overshirt, plain white tee, nudie lean deans, pf flyers or dunks) but i found myself buying items with looser fits while i was there. definitely very comfortable and didn't feel like i was drowning in my clothes or that i was a teenager wearing my dad's clothes. it's looser clothes with structure, if that makes any sense. definitely added some of those books on my amazon wish list :)

@user-mg8dx3to4i Месяц назад

Loved this video, thanks!

@Reese_V Месяц назад

Thank you for this! Amazing research and presentation. Randomly came across Popeye magazine for sale at a coffee shop near me (Portland, OR) - guess I need to go back and pick up a copy now.

@mochadesu Месяц назад

Thank you for the awesome content. Engineer Garments is another brand on my list ❤

@JoshuaThermidor 15 дней назад

2:40 one of the funny things about the recursivity you touched on here is that "the way american college students were dressing" as defined by Take Ivy was also kind of a lie. Part of Take Ivy's genius was that a lot of the fits were fabricated! Therby creating an influence. Love it so much.

@detlef3000 Месяц назад

thx for this video. i just discovered your yt channel. i already love your content on tt and insta.

@ADM-wt9cn 16 дней назад

When I lived in NYC, there was a company called "Gentry" in williamsburg. Went out of business, very expensive, but they still have there instagram.. very similar styles to what you were talking about. felt casual (but obviously not) but looked amazing.

@tariqabdelaziz7364 Месяц назад

Loving ur stylee, keep it up

@blaqflip1 Месяц назад

epic and informative vid. wide casual lifestyle

@Northwest360 Месяц назад

Great video! A few others that I’ve liked: Kestin, Olive Menswear, Engineered Garments, Lady White Co

@cap4life1 Месяц назад

Great video! Also Margaret Howell for the luxury / high end expression of this aesthetic. It’s a UK brand but extremely popular in Japan.

@jeremiahmarshall9894 26 дней назад

they finally found anglan, love the work that handongs does over there.

@grec_ko 22 дня назад

Love you too for making this

@bradtramel9467 17 дней назад

you're good at this

@mictecacihuat665 Месяц назад

Awesome video!

@Amber_V Месяц назад

THANK YOU!

@nathandaven Месяц назад

great video!!!

@adrianveidt4344 Месяц назад

@thecasualco (Reggie Casual) is probably the best guy to teach Westerners the nuances and styles within Japanese fashion. Arguably the biggest reason i got into Yohji and more during my time living there and watching his vids.

@hugo_s Месяц назад

Excellent video!!! I feel like it was tailor made for me.

@markshinnawi7477 2 дня назад

Great, so much info to get though. Great first view. Now sub from this viewing alone

@MsAuriauri Месяц назад

yeeeeeeees thank you for this !!! subscribed !

@percish Месяц назад

Welcome!!

@ZionSiva Месяц назад

Great video!

@ssshibe5307 Месяц назад

I WAS JUST WISHING YOU WOULD EXPAND ON THIS TOPIC IN A LONGER FORMAT!!!

@YoshienRoute 29 дней назад

very very much interesting video!!

@user-ix4wn1th5m Месяц назад

I have never been to Tokyo Japan. My father visited it in the 1950s , and he liked it. He said the Japanese are very hospitable. I think the young Japanese are very trendy and individualistic . Ive seen images of young ones .

@joelbetancourt8359 Месяц назад

"Ametora: How Japan Saved American Style" by W. David Marx is a fascinating book. I loved it. His second book not so much.

@GhoulDogma 22 дня назад

My pinterest is filled with literally these same exact photos. Lol It's good to see a video specifically on this style.

@christianantony2107 Месяц назад

removed like 2 months of looking for clothing bands. legit thank you.

@didijunior Месяц назад

In the excellent book named AMETORA from W. David Marx , you can learn more about the history behind the iconic book Take Ivy. Quite an aventure for the period.

@percish Месяц назад

I spoke about Ametora in this video !

@livibam Месяц назад

Tokyo has been at the top for over 3 decades at this point. Quality, attention to detail and layering is everything. I used to buy Men’s No No, Relax and Boon magazines in the mid 2000s. Used to cost me around £90 pm to import.

@tony_goodwin Месяц назад

Universal Works is my buy anything/everything brand, definitely City Boy adjacent

@heybyrd Месяц назад

I love it

@ArikaPF1 14 дней назад

2:35-ish As someone who's been kind of around the evolution of both, I liked this summary a lot! I could say more but my favourite thing about this style is watching how each one interacts with the other. Very neat. Lots of perspective and culture (and by extension harmony/aesthetic/body type/etc) in play :D

@alexd.5857 Месяц назад

Thx, I like all about this video

@joshcastro920 Месяц назад

Love how you incorporated history of the fashion style! Fun video to watch! Also since you mentioned that you've been inspired by the Popeyes magazines, was wondering if there were other forms of media that have inspired your outfits and personal style?