Edsel Introduction Film 

I will say i never knew until watching a few of these Ford Motor internal presentations like this one on RU-vid that the Edsel wasn't just a car, but a fourth brand for Ford (Ford, Mercury, Lincoln). So even more was riding on it.

We Reach OUR Destination in LIFE !!!!!!!!! On the Road WE Take To AVOID IT. 💕💕

You speakum pretty good english....Someone teach you?

If as if you don't know women often bossed around men.

proofbox And Buick and Chrysler had decades of owner loyalty to resell any one who still had that type of money in that recession (who in better times would have went up to a Cadillac or Imperial). Edsel needed first time medium priced buyers to build loyalty. But those were few in 58.

Edsel price bracket placed it in the "all things to all people" market segment. The lowest price Ranger was prices against the low-line Pontiac and upper-line Chevrolet, a nicely equipped Plymouth Belvedere or a base Dodge Coronet. The premium Citation was priced against the base price of the Buick Roadmaster or an Olds 98 with lots of optional extras, or a nicely equipped Chrysler Saratoga or DeSoto FireFlite. The problem is, the most basic Ranger model with manual transmission and radio delete was priced against a nicely equipped Fairlane 500 and the prices competed model-for-model against better-equipped examples from Mercury and even entry-level Lincolns. Edsel offered little more than different trim (remember, Mercury also had push-button automatic in '57-'58 and offered comparable power and torque figures). Edsel was aimed at a market that Ford Motor Company had already saturated. This was the last year for the Packard nameplate (Packard cars had ceased production at the end of the 1956 model year, and a '56 Packard Executive was in every measure a better car than an Edsel Citation), Nash and Hudson had fallen by the wayside (but in model year 1958 Rambler outsold Buick). Studebaker was readying a new line of compact cars (the successful Lark) There were those who said, "The aim was right, but the target moved." I would argue that Edsel's target was the market where Ford had already achieved saturation and the upside-down horse-collar (take a close look at a real horse-collar sometime) and other --- uh --- unconventional styling cues did little to attract product-loyal buyers in the recession year.

How many MONTHS were we seeing Infiniti commercials before we saw the car?

It was a different time. Before the Surgeon General’s warning.

+jim dandy I'm sure you are all about the short stroke

+MrBreeze It's hard to imagine.

there were 7 ashtrays in cars back then LOL four just in the back seat

Fred Flintstone and Barney Rubble hawked **cigarettes** for the sponsor of their show, during brief commercial breaks made to sound like content (a technique common then -- same was done by Jed Clampett on The Beverly Hillbillies). Such breaks were edited-out once the reruns were packaged for syndication. They plugged beer, too. Find their ads here on RU-vid.

I’m a big fan of the later body style Edsel. Seen a few Rangers that were restyled Starliners. Loved it

I always liked the ‘58’s. Not the ‘59 so much, bit of a cop out IMHO.