fashion brands are failing sustainability communication… here’s why

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brands make sustainability seem so complicated it makes me wonder... are they benefitting from making us think it's harder than we think?? let's talk about it!!
i mention ‪@VenetiaLaManna_‬ as a great example of how sustainable fashion communication doesn't have to be complex - go check out her content if you haven't already!
this is part of a bigger series aimed at understanding fashion's failings - go watch my supply chain video too if ur interested!
• Fashion's supply chain...
🫶 thanks sm for watching - pls like, comment and subscribe xx
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⏱️ TIMESTAMPS:
00:00 hiii
00:57 the issue
02:11 examples
04:09 example 2
05:31 example 3
06:10 example 4
08:30 the bigger picture
09:52 fixing the problem
11:06 byeee
#2024 #2024fashion #fashiontrends #pinterest #pinterestfashion #fashiontrendforgirls #fashionnews #springtrends #spring2024 #fashiontrends #antihaul #shopping #whattobuy #sustainablefashion #fashionnews #fashiontiktok #trending #trendingvideo #fyoupage #smallcreator #fashioninfluencer #fashionblogger #socialmedia #socialcommentary #fashioncommentary

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Опубликовано:

24 июл 2024

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Комментарии : 19

@RSB1949 2 месяца назад

I’m a writer who worked on a major sports brands sustainability messaging. Hate jargon, but a lot of our hands are tied because of the legality of what you can and can’t say. The lawyers win over the writers every time.

@katierobinson 2 месяца назад

love industry insight like this, and i think it's such an interesting fight between jargon and unclear messaging!! fully understand it must be so hard to get it right 😬

@nellivilhelmiina 2 месяца назад

Spot on! Sometimes I feel like we’re lead to believe that sustainability discussion is only for those with higher education. It’s not accessable. And while I do think that you need to have a level of understanding to be able to filter through misinformstion out there about this or any topic, sustainability concerns everyone and should be for anyone.

@katierobinson 2 месяца назад

exactly this!!!!

@AlexHider 2 месяца назад

That’s a really common issue in pretty much every modern field, the language just takes time to settle. Queer theory is on like its third vocabulary at this point, words are whatever. It’s just important to not make semantic soup out of the conversation.

@katierobinson 2 месяца назад

agreed! language is always evolving, it just seems sustainable fashion has got way too technical and we've lost meaning / humanity in it imo

@thisisnotausernameXD 2 месяца назад

Good video! This is probably me also adding to the overcomplication but handmade does have a specific meaning in that it is made by hand and not using modern machines. Of course, all clothing is made by people, but handmade clothing is only sown by hand (or embroidered, knit, woven, etc by hand). It is a more time-consuming and laborious process. The distinction is important when trying to preserve traditional textile making and sustain artisans who produce them, because many of these are disappearing and the artisans are forced to look for alternate sources of income, such as in garment factories used to produce fast fashion. So while the distiction between mass-production and small-scale production definitely needs clearer language, the term 'hand-made' also serves a specific purpose.

@TheAliceinFinland 2 месяца назад

I would argue that buying multiple (even 2-3) clothing items per person every month is definitely overconsumption. That level of consuming and acquiring of items is a developed world priviledge and should also be called out. Especially as the number of monthly purchases is most likely on the rise, due to influencers normalazing massive over consumption

@lilacsunset3848 2 месяца назад

I think the problem isn’t necessarily the vocabulary but the intentional obfuscation of concepts!

@AbbieRee 2 месяца назад

beautifully well put together video 🥰 such an important and interesting topic to cover thank you for shedding more light on it. really love your videos !

@katierobinson 2 месяца назад

thanks sm for watching!!! 🫶

@alexhutton8473 2 месяца назад

This probably doesn’t help in coming up with a new definition rather than calling us ‘sustainable consumers’. But, in marketing we make a clear distinction between the customer and consumer when trying to reach our audience. Customer = the person buying the product Consumer = the person using (consuming) the product. Obviously you can be both the customer and the consumer but you can also be just one of these depending on the purchase, Occassion, decision and any other factors. I hope that can help in some way x

@katierobinson 2 месяца назад

interesting, this definitely adds some depth considering 'consumer' seems a little bit more passive?

@alexhutton8473 2 месяца назад

@@katierobinson you’re so right! It definitely has that passive feel to it

@styleshiftermedia3400 2 месяца назад

Really well put.

@katierobinson 2 месяца назад

thanks for watching!!

@katierobinson 2 месяца назад

📖 RESOURCES Glossaries: - www.condenast.com/glossary - www.fashionrevolution.org/definitions/ Clare Press: - thewardrobecrisis.com/buy-the-books/wear-next-fashioning-the-future-clarepress Venetia La Manna: - instagram.com/venetialamanna/?hl=en-gb