Food Theory: Taco Bell Is Killing Amazon!

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Taco Bell is revolutionizing the drive thru experience. Yes, the fast food chain is challenging the likes of Amazon delivery in its grand plan. We are talking a multi-lane, contactless, order only EXPERIENCE. I know you are wonders how a drive through could compete with at home delivery and, Theorists, it is because of the BIGGEST jump all companies have to cover. What is it? Watch to find out!
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Credits:
Writers: Matthew Patrick and Luke Barats
Editors: Forrest Lee and Danial "BanditRants" Keristoufi
Assistant Editor: AlyssaBeCrazy
Sound Editor: Yosi Berman
#TacoBell #DriveThru #FastFood #Amazon # #FoodTheory #Food #Recipe #Matpat #GameTheory #FilmTheory

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Опубликовано:

23 май 2024

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Комментарии : 11 тыс.

@CBCook 3 года назад

"I've never been to a Taco Bell and seen more than two cars in line." Clearly you've never been to a Taco Bell next to a college after 6 pm.

@jamesklingler1098 3 года назад

Or one when the bars closed.

@aliciaoverturf 3 года назад

Or in a rural town where its only competition is McDonalds and Vons

@eliphas_vlka 3 года назад

I never seen a Taco bell in my country

@meliciousg5358 3 года назад

I've never been in a taco bell line that hasn't had less that 10 cars in front of me tibstart out with. I've had almost 15 at one time. Taco bells anywhere where I've been have always been jammed pact. This is such a cool idea.

@a.f.r.m...d.e.d.d.2898 3 года назад

I was about to comment almost the same thing, except nearly the whole time they're open they have at least five cars in the Drive-Thru, and at either peak times, or almost any time after 4, the line extends onto the road outside the parking lot.

@joshuarubenstein2298 3 года назад

Grandchild: "grandpa. Why do we go to tacobell to pick up lightbulbs?" Me: "its a long story that starts all the way back in 2016 with a gorilla at Cincinnati zoo"

@ps-gh3hu 3 года назад

Forgive but never forget.

@sanki776 3 года назад

Change the world by final message

@SamanthaLaurier 3 года назад

Forgive my ignorant self, but I don't get it

@heisen-bones 3 года назад

@@SamanthaLaurier one word. Harambe

@rcane9 3 года назад

@@heisen-bones what does harambe have to do with this

@mikemcconeghy4658 Год назад

Kinda want to try that cool-looking Taco Bell. On the other hand, I've had a lot of bad experiences with drive-through. As in, give your order, get told to drive to the window, then get asked what you ordered. Not to mention driving away to find out later that it still isn't what you asked for.

@choichoi0812 Год назад

issue of having minimum wage dropout workers to run a complex system

@drdarkeny Год назад

I went to a Taco Bell recently, where they only had one or two staff, and it took forever to get my meal - and when I got it home, it was the wrong one! OTOH, they didn't charge me for the meal, because it took so long to get, so it would be churlish to complain…

@Nor-oy8wo 8 месяцев назад

@@choichoi0812i 13:06

@yyby_ 5 месяцев назад

@@drdarkenygive em a break, fast food places are always understaffed bc the managers would rather keep the extra money for themselves and let the same three or four ppl struggle thru all the rushes

@rivulet5417 Год назад

9:34 I'm so shocked that fast food places are planning on uniting so they can collectively negotiate against grub hub

@elliotjohnston6472 3 года назад

I love being called a “loyal theorist.” It’s almost like food theory is actually a cult... Wait a minute!

@Shiycho 3 года назад

You must be new here... Please... Come with me to the back room...

@elliotjohnston6472 3 года назад

Lol, I’ve actually been here a while. You would think that I’d have come to that conclusion sooner though. 🤷‍♂️

@ajhsanan4518 3 года назад

Unlike pizza time pizza

@absolutelysearchingmyreality 3 года назад

Hey would you like a cookie... Here have this digital cookie......... 🍪

@sialmeckerjr 3 года назад

there is a can of food on my doorstep... should i open and eat it????

@splat-a-tat6780 3 года назад

Taco Bell “Wasn’t thinking like that, but good idea”

@jamesdanger7003 3 года назад

Yeah I agree they were just fitting in with the Covid style restaurant better Matt Pat is thinking outside the earth about this restaurant re-designing

@evaporatedmilkee6263 3 года назад

There goes Matpat overthinking again. Atleast there is something to entertain us. Imagine if it was actually real though.

@frostcrispy9561 3 года назад

Matpat slowly make food company dead

@patc694 3 года назад

taco bell should hire matpat at this point

@tunok3874 3 года назад

@@patc694 lets be honest, everyone wants to hire him

@Brick_Eater_ Год назад

4:02 There is not a second in my town where there is not at least 3 people in that Drive Thru

@bryannab2703 Год назад

I love a lot of things about this concept. Have you ever had a family get together where everyone wants food from a different restaurant? Yeah, me too. What I really dislike about this is the lack of options for pedestrians and bicycles. Maybe if one of those lanes were a walk up lane? My local Starbucks has a long driveway, a window and a small, outdoor eating area. I would prefer to see more of that and less car only options.

@netherlandstourismen4765 Год назад

Yeah, but sadly I doubt this will happen, since there just isn't good enough infrastructure for those modes of transport for them to make it posiible to order without a killing machine.

@Nitemare2211 3 года назад

Imagine if Taco bell never thought of any of this and just got like 100 ideas from watching this 😂

@disasterboi3039 3 года назад

Stonks

@toadtastic5802 3 года назад

@@disasterboi3039 yes STONKS

@savannahpetrovic5495 3 года назад

My thought: tocobell would have to team up with multiple company's to make this work, most will probly not want to team up with tocobell becues tocobell would get most of the money. How ever if most to all other company's pitched in thair products thair would be a fe for having to go through tocobell to distribute, meaning everything that the company produces would go up in price, becues it's going up in price with multiple brands and company's everything else would go up to , to keep the economy working properly, other wise if they don't alot of people won't be able to get everyday necessities. And if they do put alot of money into nesisties and have a lower paying job they could go homeless meaning if this really did happen, we would see middle class and lower class families and people become homeless or struggle alot more , and we already struggle with it, it would be high class stays high class low class stays low class no more middle class, economy would take a hit, considering the low class wouldnt be able to pay into this so only the rich would keep the economy working , so basicly looking at becomeing a somewhat Korea if this happends and becomes wide spread. Or tocobell can be nice and just never make brands and other company's pay a fea to go through them.😁👏💛❤

@puffin3924 3 года назад

Wow that would be funny

@830927mjki 3 года назад

@@savannahpetrovic5495 Well they've already got KFC and Pizza Hut covered. Plus those fees you mention are probably a fraction of the cost of a full separate location.

@danny18894 3 года назад

Matpat: "So and So Company is gonna change the world as we know it" Company: "We didn't think that far we just wanted to make more money"

@ilikemesumchemkin8894 3 года назад

2nd and I’m 150th like

@cjdziesiuta1995 3 года назад

166th, and I'm the 3rd like

@yourlocalidiot324 3 года назад

5th and I’m the 193rd like

@thecat293 3 года назад

I'm the 69420 likes

@mars4977 3 года назад

7th and 256th like

@heathers2581 Год назад

I would actually love to be able to pick everything up in one trip like this.

@jasonnava2755 2 года назад

This theory actually reminds me of the movie Demolition Man in which Sylvester Stallone's character of John Spartan is told that Taco Bell is the only restaurant in existence.

@timothywalker5529 Год назад

It’s coming true that’s scary

@ariellewuvcat 3 года назад

“I’ve personally never been to a Taco Bell with more than 2 cars in line” MatPat has clearly never been waiting in line at 12am for 30 minutes to get a Baja blast freeze

@leoparathesweekgeeky7244 3 года назад

Yep. Between 10pm and 1am on Friday and Saturday, I could wait up to 40 minutes for my taco bell.

@humanbeing9274 3 года назад

I’ve waited for an hour at 6pm but that’s probably because I’m lazy and don’t wanna drive to Taco Bell and use grubhub

@ariellewuvcat 3 года назад

@Alaura Glasco haha I live by a popular campus in Louisiana and it all closes late but the lines are still traffic hazards

@ThinkOnerandProdigy 3 года назад

The Taco Bell by me is pretty much always busy too lol. People love to hate on it, but it's just good.

@celessilverfrond8944 3 года назад

Oh yeah. My town has one taco bell and if you try to go through the drive thru after dark you'll be waiting at least half an hour

@daltoncarverxc 3 года назад

“I’ve never been to a Taco Bell and seen more than two cars in line” You’ve never been to a Taco Bell on a college campus have you?

@daltoncarverxc 3 года назад

At the University of Alabama, I’ve never seen the line NOT wrapped around the building leading all the way to the street.

@lukeGGlee 3 года назад

It’s true also the reason so many Taco Bell’s don’t have many cars is because of the lack of toilet paper to compensate

@tsimmons7230 3 года назад

Or after midnight

@SCP--rj8hm 3 года назад

@@daltoncarverxc ALABAMA?

@charityhopkins7977 3 года назад

I'm pretty sure I've been in long taco bell lines before the pandemic

@tomlongworth5387 Год назад

How you talk and keep the attention of people is what I love about this channel more then the food subjects. You deliver a topic like a boss and easy to keep up with

@ItsJ40 9 месяцев назад

Here in 2023 letting y’all know, it’s not a concept anymore, the Brooklyn location is up and running all 4 massive lanes of it

@fishintheboot318 3 года назад

In a small town like mine we dont have very many options so every drive thru is wrapped around the building. I love the bank style taco bell

@chrispychicken9614 3 года назад

Same. And after 10PM it’s just Tacobell and McDonald’s, so they have INSANE rushes from 11:30-2:00AM.

@willsmith3988 3 года назад

ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-lmLZwE10Cu0.html.....

@caseyneil6470 3 года назад

Ahha, see MY small town is on a trucker rout off a major highway. We have like 8 fast food restaurants in like 3 square miles

@caseyneil6470 3 года назад

@@damonmoles8306 Yes, but not because of fast food.... My mother raised me on home cooked meals, and now processed food makes me sick... Imagine being allergic to McDonald's lol. Although I must say that chicken restaurants and subway are totally fine... Weird...

@Bennyboi_ 3 года назад

I have a McDonald’s and a Burger King near my house with both of them having records for being some of the worst restaurants that the brands can offer.

@donutdisturblivball 3 года назад

ngl when he started talking about how fast food restaurants didn't need to worry about extra expenses for dine in customers, i thought he was gonna go off about how fast food restaurants planned the pandemic to get us to stop coming in person

@thelogicdefier4630 3 года назад

*spits out tea*

@techtor6928 3 года назад

BUT THAT'S JUST A THEORY A CONSPIRACY THEORY

@duceysanem 3 года назад

@@techtor6928 next channel

@duceysanem 3 года назад

Real life conspiracy theories

@lightningmcseed7303 3 года назад

Im convinced

@reshawshid 2 года назад

Just going to clarify something here. Krispy Kreme is never going to use ghost kitchens. Aside from cake doughnuts which they have trade secret recipes for anyways, they use air pressure to force dough out through a mold that causes either a ring or shell shape. This is how their ring doughnuts always come out in such a perfect shape (the shells will too, if the mold is in good shape, which they never were when I worked there). Krispy Kreme uses highly specialized equipment that only they produce, so copying their design is nigh impossible, making them very secure in their methods.

@marleylaskaris9775 Год назад

My McDonald’s drive through takes forever, we have a single lane line still, and oftentimes the restaurants closes their drive through for mobile orders only! You’ll wait in like for 10 minutes, get to the menu and they’ll notify that unless you have an online order they won’t serve you! I’m not liking this change in service.

@OldNorthFoxx222 3 года назад

"Taco bell can get you your order in 15 seconds!" "Can't tell you how!" Me: You deleted 40% of your menu items.

@TheChocoXCheese 3 года назад

That's only like a third of the answer. The truth is that they're just not. The expectations on fast food workers are pretty much unachievable unless the customer only orders a combo or a couple items. Most places trick the timing system by asking the customer to back up or park. So the order isn't actually finished quicker, the systems for tracking the speed of service are being tampered with.

@MissLilyputt 3 года назад

The other part of the answer is that they’re making more of the items in such a way that there are less parts to put together. For instance if they make all the ground beef the same no matter which thing you order all they gotta do is pop some meat in the microwave for a few seconds and voila... taco or burrito, or nachos. They’ve also eliminated ingredients so there’s less to put together in that respect as well. If they don’t sell it then you can’t ask for extra of it. I’m sure some restaurants even have some items premade knowing the average of people daily who ask for each thing and only make more when they’re running low. It’s not like people really expect healthy, fresh food at a fast food joint.

@michaelb1761 3 года назад

When I worked at Wendy's 15 seconds per order was the goal. Anything more than 20 seconds per order (from the customer finishing their order to you handing them their food) and you were in trouble with corporate. We could meet that 15 second time during rush hours.

@rogervanaman6739 3 года назад

@@MissLilyputt I'm going to assume you have never been inside of a Taco Bell, 'cause their kitchens are wide open to the dining area. The meat is cooked off site, it comes refrigerated or frozen (not sure, I've never worked at one, but when they are moving them around they are not frozen) which they then warm in a hot water bath. They then put the warm meat on the line and scoop as necessary. The need to use a microwave to heat meat would only slow things down. Taco Bell has always been efficient in regard to the process of making the food, everything is right there ready to scoop/grab (and already warm if necessary) or in a gun. The biggest slow down has always seemed to be the employees, trying to remember the way you make all the items in the massive menu. Which is likely where any time save has come from, trimming down the menu as a lot of fast food places seem to be doing right now, though it has been like a year since I have been at a Taco Bell so I'm not sure there. It is also possible they have added more grills (if that is what they call those) or have less items on the menu that need them because of the focus on drive thru, that is the other slow point to the process. And as the other person said, you can always play with the numbers.

@roxannabellkuehn4645 3 года назад

@@michaelb1761 dang! Which Wendy's did you work at?!

@basedmogy 3 года назад

Brain: "You read the title right didn't you???" Me: " Yep apparently taco bell is ruining amazon."

@10gamer64 3 года назад

@KittenLove536 3 года назад

Dude I didn't get it because I read it that way 😭

@oMnr 3 года назад

I honestly thought he meant the rainforest

@khalebcanton Год назад

I’d love to use the drive through at my local fast food places but unfortunately I’m always so paranoid going through them due to how narrow the lanes are and how aggressive the curbs are. In a small city mostly populated by large fwd vehicles you think it would be in the best interest of the fast food places to design their drive throughs accordingly. But no, my local fast food places seem to think everyone drives small hatchback economy cars.

@gothicshark Год назад

Here in Los Angeles, there use to be a market chain that had a Drive Through Window system. Sadly the chain and the grocery drive through went away in the 90s. There is a couple of the smaller ones still, but the chain is more or less gone. ((Altadena market drive thru))

@bekom864 3 года назад

I think Taco Bell opened that building because of “experimental” purposes but matpat give them a better idea

@thepoorliestdrawn 3 года назад

Yaeh

@TheseUseless 3 года назад

Honestly, it's such a good idea. I just hope that they'll have a similar alternative for walking/biking, if this idea expands. I wouldn't wanna risk getting run over just to get a big mac, if I decide to exercise and then unexercise.

@pastapal5046 3 года назад

No the Actual reason is because they cant afford getting sued for Diarrhoea

@reversealchemist7174 3 года назад

@@TheseUseless True, what if you don't want to waste gas. Or you just want to get some exercise.

@Daniel-jk6ve 2 года назад

Sorry replied to wrong person.

@JuliansTorture 3 года назад

Taco Bell: has a concept for newer drive through eating Matpat: Stonks

@JuliansTorture 3 года назад

Im not gonna ruin my comment with Edit: ThAnKs FoR ThE LiKeS

@munimkhan4207 3 года назад

Yes

@alastor6673 Год назад

@@JuliansTorture fair enough

@VolticWind 9 месяцев назад

A single driver delivering multiple orders simultaneously is an impossible task when it’s next to impossible to deliver a single order without the food cooling down.

@tullymahin 9 месяцев назад

Not one of those restaurants can get your order right, can you imagine all of them all together in one kitchen trying to get an order right from multiple different restaurants? I want a big Mac super-sized, with 3 Gordita crunches, a moca latte and an 8 piece family meal with extra biscuits.

@ChengTeoh 3 года назад

Taco Bell will reach next level cost cutting if they can figure out a way to teach mindless ghosts how to cook a burrito.

@willsmith3988 3 года назад

ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-lmLZwE10Cu0.html.....

@bigbongtheory4222 3 года назад

Very Hot why?

@bigbongtheory4222 3 года назад

Very Hot Rick roll me or something man

@mariahowlett625 3 года назад

@@bigbongtheory4222 Don't worry ill check to see if its a Rick roll

@mariahowlett625 3 года назад

@@bigbongtheory4222 Alright I checked its good not a Rick roll just a weird tutorial I'm what its for I just went in and out super fast

@puffdaddy69 3 года назад

The ball pit was the Millennial’s way of building antibodies

@inksans6728 3 года назад

And the BLM movement was ours 😈

@vicariouswitness 3 года назад

Before that it was mud, bugs n cuts and sharing gum.

@Beyondthe5thPanel 3 года назад

You got that right!!!! We probably have much of those antibodies. Hmm, I wonder if that’s helped us against COVID, because our parents and grandparents didn’t get that and the younger gen isn’t getting that either.

@totallynotpaul6211 3 года назад

@@Beyondthe5thPanel probably not because antibodies for the flu would do nothing against covid cause its a different virus

@tony_5156 3 года назад

@@inksans6728 in the words of ricedouche (ricegum) “IRRELEVANT!”

@amai_zing Год назад

8:18 while $376 is extremely low I'm wondering why they paid $231 in promotions and $131 in "7 order adjustment" - seems like they're doing something wrong Regardless, it sure feels like 3rd party delivery companies are gouging both the consumer and the business the consumer orders from

@Nymphonomicon 2 года назад

I have seen Amazon attempt to solve the "last mile", some stores have a space with Amazon lockers where you cam pickup your purchase.

@ashtinpace4213 3 года назад

Taco Bell is going to become the only restaurant like in demolition man.

@willsmith3988 3 года назад

ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-lmLZwE10Cu0.html......

@APoliticalConfusionAndMess 3 года назад

I hate it.

@ObfuscateMoon 3 года назад

I guarantee someone here doesn't know how to use the three seashells

@I.eat.paper. 3 года назад

I hope not. And nice reference.

@dragonchild1082 3 года назад

@@ObfuscateMoon he doesn’t know how to use the three shells *laughting*

@Packers991 3 года назад

Can we admire how Taco bells make full on movie trailers for their products

@ballsack8505 3 года назад

NACHO FRIES ARE BACK

@Mickey-mv1xp 3 года назад

@@ballsack8505 wait really

@kinggamer1214 3 года назад

@@Mickey-mv1xp ye

@Mickey-mv1xp 3 года назад

@@kinggamer1214 yay

@pheonixplayz1337 3 года назад

@AwokenEntertainment Год назад

Taco Bell has always been leading food innovation

@NAH-369 Год назад

Taco Bell has big brain

@steveascott1 2 года назад

This video reminded me that Service Merchandise department store, catalog-showroom retailer, was way ahead of its time. In this department store you shopped by looking at display items with codes attached to them. You would then write down the codes for all the items you wanted to buy and turn it into a cashier to order and pay for it. They would then give you a receipt and you would go to the back of the store and wait for your items to come down a conveyor belt. I think that if Service Merchandize stuck around they could have utilize mobile ordering and the drive through dumbwaiter system. They also should have beaten out Amazon for selling merchandise if they did not go under due to bankruptcy in 2002. They should get a video their own somewhere.

@thatguyjared8560 3 года назад

MatPat: “Taco Bell is killing Amazon” 1.6k people per minute: “Interesting. Please elaborate.”

@willsmith3988 3 года назад

ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-lmLZwE10Cu0.html.....

@thesmoviemaker21 3 года назад

@@willsmith3988 Very funny.

@Starb1t 3 года назад

97k now

@saitowastaken 3 года назад

Make that 12.1k/per minute

@STLCarGuy 3 года назад

You know what this “fast food court” with like 5 or 6 different restaurants reminds me of? One of those soda machines with like 100 different kinds of soda.

@bobthegamingtaco6073 3 года назад

Ooh, now I want one of those but for all the different kinds of French fries, I would instantly gain like, 600 lbs just from potatoes

@missingindy 2 года назад

Wait what

@STLCarGuy 2 года назад

@@bobthegamingtaco6073 the only fries I want are those fries from PopEyes and curly fries lmao

@aidanbadia7737 2 года назад

Oh those freestyle machines?

@DizzyMapping 2 года назад

Like the Coca Cola machines with a touchscreen?

@ajwinberg Год назад

Wow. I could get behind this idea. If it works, it might actually be the best way to do fast food and maybe anything.

@mutedchroma Год назад

I've seen Taco Bell drive throughs with a line that stretches the block, and the inside is filled with customers too. I say bigger drive thrus, and smaller dining rooms, but still having a dining in option for the few who, say, can't use drive thrus because they don't have cars. Because SOME drive thrus won't allow you to order without being in a car, hence *drive* thru

@thelinuxcat 3 года назад

“You do not realize that Taco Bell was the only restaurant to survive the franchise wars. Now all restaurants are Taco Bell.” Lenina Huxley (to John Spartan) In the movie Demolition Man

@rogerogue7226 3 года назад

I was wondering if i should comment this myself. Good on you good sir.

@TheRockinDonkey 3 года назад

@@rogerogue7226 Same here

@Sporkguy3 3 года назад

This was my first thought. Taco Bell is the winner.

@catserver8577 3 года назад

My first thought.

@poopnach 3 года назад

Just wait: one day you'll go into a Taco Bell bathroom and find three shells next to the toilet.

@eleanorsmith2301 3 года назад

“ive never been to a taco bell and seen more than 2 cars in line” clearly he’s never been to a tacobell in the midwest at peak stoner time

@blakeycakey272 3 года назад

As a person from Nebraska, I can confirm this

@DarnHooligans 3 года назад

Omaha, will also corroborate.

@marktodd3798 3 года назад

I am from Ohio and I can confirm this. Either stoner hours or during the time bars let out.

@manny9050 3 года назад

Kansas City can confirm

@spyderinsanity 3 года назад

Big facts.

@AdamThomas671 2 года назад

Nice merch plug!!! Extremely smooth placement my man 👏 with that said wish I could have my hoodie delivered....

@thecharredwitch Год назад

I love how we had to use the drive thru due to the PANDEMIC! And when the companies hear that they go “oh you want these restrictions to be set in stone? Even when Covid calms down and we can go back out? Yeah you guys love this. WE are doing this for YOU!😊😊”

@AD-kq3yk 3 года назад

“Back in my day we did this thing called eating inside the restaurant”

@gissellevasquez693 3 года назад

same here XD

@credyladd2794 3 года назад

Lol

@ThatGuyLegend 3 года назад

I can't wait to be able to say that

@Thatkidclapper14 3 года назад

yep

@aorlyz3493 3 года назад

YEP YEP i agree

@djneffii 3 года назад

mattpat is slowly convincing us that in a few years we're going to be living in a dystopian future where fast-food chains control the world

@Tues48 3 года назад

Does he need to convince us tho? I believe it

@user-qc8jd5tw6s 3 года назад

Is it dystopian? I feel that would be a delicious fate.

@hubertnnn 3 года назад

Is it going to happen in few years, or few years ago?

@JoseCuervo11 3 года назад

Like cyberpunk but the corps are fast food chains. That would actually be kind of dope, I'd love to join the kfc or taco bell private military. Imagine the uniforms 🥵

@shinsekaisamurai 3 года назад

Snowcrash...

@TorstenAdair 2 года назад

That Taco Bell concept… It’s a food bank! Thank you. I’ll be here all week. Try the Mucha Gulpa Chalupa Grande binge box.

@sparklefulpaladin Год назад

This would be awesome if they had convenient places like this with lots of options. Hopefully they would still implement delivery for anyone who needs it, like if you are disabled and cannot drive a car or if you just want the convenience of having it delivered.

@Itscraft3506 3 года назад

Taco Bell: wasn't thinking like this Taco bell employee: let me pitch this to the boss

@r3ynolds_ow581 3 года назад

WRITE THAT DOWN! WRITE THAT DOWN!

@badassjack86 3 года назад

As a young economics student, I found it extremely frustrating, that every time I searched for game theory, I got a guy making videos about the cannon of video games but now I find it much more beneficial to my life that I got to experience your videos over the years then my initial intentions of quickly study for my tests.

@mustang8206 3 года назад

Just type game theory economics

@soylatte1288 3 года назад

my dad has a masters in economics, i hear stuff like this all the time

@jmosher4251 Год назад

4:00 In North Carolina, taco bell is way more popular than other places. Everyone seems to like something from the menu, and at 1 am it's packed and takes forever to get your order.

@dozit2166 Год назад

Yes! I know this is a older video but my mom works at an Amazon in Chattanooga Tennessee and it had gone down hill and now instead of shipping out products they are taking returns because of a sudden lack of work

@CHEFPKR 3 года назад

Taco bell can be positioned anywhere, on any road, at anytime. Their food can only be killed by The Sword of a Thousand Truths.

@JacksonHollo 3 года назад

a verified user with practically no likes? impossible!

@mayflooer5454 3 года назад

oh its you! hi

@imdoneplus 3 года назад

That was a really solid comment.

@deepshark4636 3 года назад

@@JacksonHollo its cuz he is "underated"

@arm3343 3 года назад

@CHEFPK fun fact taco bell failed in Mexico ( my Hispanic parents also hate taco bell because it doesn't taste like good tacos)

@phoneguy4637 3 года назад

everyone: "I'll never leave me house again, cuz I shop online only!" introverts: "THE WORLD'S MY OYSTER!"

@vanilla_clouds 3 года назад

@@mylifeaszachh XD

@LeftCaptain 3 года назад

o i s t e r

@frostbitlion1727 3 года назад

It's oyster

@phoneguy4637 3 года назад

@@frostbitlion1727 yes, smarties... I got it, ok? I'm not a native english speaker, so... but thanks for pointing out.

@frostbitlion1727 3 года назад

@@phoneguy4637 you were close! :)

@MiriamCroftoon Год назад

Fascinating! I just can't understand how often new videos appear?

@Evelyn_Okay Год назад

I will say, the biggest issue I have with drive-throughs is the lack of time I can comfortably browse the menu for non-pictured items and their prices, which I'm sure is by design. It's probably just my social anxiety, but I know the workers get blamed for slow d-t orders and I get so annoyed when someone takes more than 30 seconds to finish ordering, so I don't want to do that to the ppl behind me.

@ricardocruz4235 Год назад

I always wondered why the menu boards are AFTER the talk box, not before it. Like, do they assume I am such a devotee of their establishment that I've memorized the menu? For this reason I'd usually go inside, just so I could browse the menu in peace.

@Gacha_gays 10 месяцев назад

I wish there was a separate drive thru for people to browse the menu, and then order.

@LightsOnTrees 3 года назад

Lol I would love if a Taco bell exec watched this and was all: "Yeah that was totally what I was thinking... from the start... that was my plan all along... glad you figured out my plan... that I had from the start."

@Nele__ 3 года назад

Guys, you remember the plan I told you about? Well I didn't told you everything and I definitely didn't found what I will tell you next somewhere on the Internet...

@mgtocrateezspeaks3971 3 года назад

Demolition Man is coming true. "Taco Bell won the franchise wars."

@theverysneakycriminal3471 3 года назад

Copied but ok...

@doctajay6690 3 года назад

Never speak of this movie again

@s3ns3i19 3 года назад

Taco Bell already won years ago.haha

@plaguemaster308 3 года назад

@@theverysneakycriminal3471 No one owns the sentence so it fine.

@DoABarrelRol1l 3 года назад

They have < 11 since the film took place in 2032 to pull it off. I'll be rooting for them for easier access to Bajablast.

@casedistorted Год назад

We’ve had double lane drive thru’s for McDonald’s where I live for at least a decade now. Also yeah seeing the new Taco Bell in action is pretty cool. Though I don’t like not being able to go inside and see your food being made. We have a Taco Bell here in Wisconsin that always has like 4-5 cars in its drive thru

@Sam_Tries_Skating 2 года назад

The drive though reminds me of Torchies back home. They did have a dinning room but the drive through was identical in all locations I’ve been to

@orangepeanut 3 года назад

Taco Bell would triple their revenue if they had drive through toilets

@grimmrider638 3 года назад

Don't give them any idea's, they may just do it!

@klunkymunkey9425 3 года назад

Here before this blows up lol

@elisse420 3 года назад

orangepeanut wants you to sub-scra-IBE

@astro-thegod4797 3 года назад

What happened to your memes

@kinglyfiumpy8068 3 года назад

@@elisse420 so that he can maaake more money

@marinettedupan-cheng8364 3 года назад

Theory- taco bell wasn't thinking of this until mat pat planted the idea in their brain and just wanted to make a cool drive-thru place

@zipzeolocke2 3 года назад

I'm so disappointed he didn't even mention Demolition Man or make a silly reference!

@DoctorX17 2 года назад

What I would love to see is more drive-in places like Sonic -- where I can park, order, get my food, and not have to wait in a line to then go park. Saves gas if you plan to stay to eat anyway! And Taco Bell tends to pair with KFC here, so they've already been doing mixed kitchens, so I can totally see them either buying other places up or doing deals like you theorized

@donrob7779 Год назад

The Taco Bell near my house routinely has lines over 8 people for extended periods, especially after 8pm. My friend once accidentally drove into the line thinking it was the turning lane and we got stuck waiting for the customers to get their orders so we could drive off

@Jsouza1226 3 года назад

At this point I’ve realized that the new Food Theory is more like Business Theory

@allimarshall7077 3 года назад

I like it I feel like I learn quite a bit from it

@saltbone 3 года назад

Im using this for my informative essay

@jaycecornell7447 3 года назад

So the world is turning into Demolition Man where every restaurant becomes Taco Bell

@willsmith3988 3 года назад

ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-lmLZwE10Cu0.html.....

@Fafnd 3 года назад

Worse there will be no dining in restaurants

@georgeorwell4891 3 года назад

*Demo-man

@TBustah 3 года назад

Dammit, you beat me to it.

@lbgtr87 3 года назад

It was pizza hut when the film was released in foreign markets, so no.

@kylespevak6781 2 года назад

4:05 Outside of cities you'd be surprised. Out towards Pittsburgh where my sister lives, the closest Taco Bell was an hour away. One opened up in town and I've never seen it not-busy

@natashaeddy7464 2 года назад

I really hope we get up an update on this when it’s done, it comes out this summer

@matthewburdick4966 3 года назад

Me reading the headline: "Taco Bell is Killing..." Me: "You know, the next word could literally be any one or any thing and I would believe it"

@Azeroth_Lysphixious 3 года назад

Same

@Marinanor 3 года назад

"Taco Bell is killing Mickey Mouse."

@vincentelizondo2118 3 года назад

"Taco bell is killing more lesbians then gays some people ask is taco bell sexist??"

@Azeroth_Lysphixious 3 года назад

@@Marinanor Well Thats Seems Like A Normal Tuesday

@YEDIUM 3 года назад

@@Marinanor oh no

@xprincessxbreyennax4544 3 года назад

The taco bell by my house normally has lines around the block, and that was even before the pandemic hit. They would probably benefit from a 4 lane drive through.

@Ilove_drpepper 3 года назад

Yeah same

@alyssadk1645 3 года назад

Same, my go to Taco Bell usually has a line. I think it's one of the more popular fast food restaurants around.

@penguincommander169 3 года назад

i mean mine wraps around the building , Propably doesn't hurt that it's like a block away from a college

@arcticfox5118 3 года назад

Yup same up where i live. Not unusual to see 40+ cars wraping up the block to get in at lunch or dinner hours.

@joshualamm3621 3 года назад

4 lanes would not be a full benefit if they can not keep up with the order demand. They would also run the risk of fulfilling a ton of small orders while letting the bigger ones sit because it's faster. I know that my employees would not be able to handle 4 lanes, they can't even take the orders on 1 without letting them sit for 20 seconds before taking the order.

@masteryoda6988 Год назад

I live pretty much right by it. And you are completely right how the food drops through a tube. It's quite weird but cool.

@blib5094 Год назад

Matt! They opened that drive thru today. I'll be trying it tomorrow when I'm in Brooklyn park.

@tetanusteta3871 3 года назад

People without a vehicle: *cries in the back

@alicemichaelis9468 3 года назад

Right! I live in nyc and cant afford a car lmao. Good for the ppl who live here and can tho.

@melafaire 3 года назад

It looks like there were bike racks so maybe they'll have a window where you can walk through?

@tony_5156 3 года назад

@@alicemichaelis9468 simple just love anywhere else but LA and NY lol Nobody can survive there

@QuesoCookies 3 года назад

This. I don't have a car and live in a very walkable area, but I had to order everything delivery during peak quarantine time and pay fees and tips for things I could otherwise walk to in five minutes or bike to in less than three because none of those places allowed anything but cars in their drive throughs. It was ridiculous.

@kevinnorris6558 3 года назад

@@tony_5156 I was born and raised here in NYC and as I grew older, I started longing to live somewhere else, preferably down South. It’s just too expensive here and our moronic politicians are making it worse. You pretty much need a six-figure salary to live here at this point.

@justusbondurant5797 3 года назад

I have lost count of how many times MatPat has said that a company is “playing a much bigger game”

@ap_mess 2 года назад

there's a single taco bell in this university town in live in, and i can tell you that the line goes AROUND THE BUILDING every single day. so four lanes would...actually work out really well for them, here, and probably other cities where there's only one or two locations tbh.

@calvinchao05 2 года назад

So some context here I work as a Field IT for the Franchise that owns a lot of the Taco Bell Cantinas, the Pacifica location on the beach is mine and the Vegas Night Club is our also. Each franchise kinda just do their own thing, it just so happens that the Taco Bell Cantinas in the California Bay Area here all have a gimmick to them. Pacifica is on the beach, our San Ramon has a giant wall of 6 Xboxes for people to game on, the Cantina in SF near the baseball stadium is a walk up and order at the window type of locations, and the Danville Cantina has a fire pit and full bar that you can order mixed drinks from.

@GuryWullums 3 года назад

They shaved 15 seconds off the drive thru time because they destoryed their menu and now they dont have the same amount if traffic. geniuses.

@Gingerfrost 3 года назад

..... You actually have to get creative just to get what you want. ;-; the assholes trying to get all the stores shut down.

@yoshithebear7630 3 года назад

Wha?

@Goobasaurus 3 года назад

Alright class turn to chapter 23 today we’re covering “Taco Bell and the restructuring of modern society”

@greencertifiedweb 3 года назад

I'm thinking they'll have a walkup version

@kennythetrend3688 Год назад

4:01 Around me in Northwest Illinois, our Taco Bells have a LOT of cars in the driveways so guess it depends where you live.

@RomeYoungRS Год назад

That Taco Bell is awesome in Brooklyn park, I live in Minneapolis and my girlfriend and I go there all the time. Hella long if you order there, but the mobile lane is always empty lol

@gabadaba5436 3 года назад

As someone who lives in Minnesota, there's rarely a time, especially during covid, where there isn't at least 4 cars in a taco bell drive-thru. There have been times where there's a line out into the parking lot

@JemsXiong 3 года назад

As a fellow Minnesotan, I can say its true

@JemsXiong 3 года назад

Also that taco bell is literally in my city wtf

@patrickishot0706 3 года назад

@@JemsXiong low key wish I lived there just to go through that restaurant

@eanschaan9392 3 года назад

This is true.

@Mary-ul9vy 3 года назад

Honestly, as a person from Minnesota I just assumed everyone liked taco bell as much as we do...

@SciFactsYT118 3 года назад

Random fact: Airplane food isn't very tasty since our sense of smell and taste decreases a lot during flights because of low pressure and dryness.

@Logmao. 3 года назад

Oh it is?

@hrhehe2829 3 года назад

That explains a lot

@starfishdbz 3 года назад

Interesting

@cybercritterowo 3 года назад

So, if I eat after the flight. it tastes good

@jesseedits1742 3 года назад

I want more likes than you

@jaydub5515 Год назад

The chicken and steak cheesy gordita crunch are my favorite things from taco bell, but up here in Alaska, they are super expensive

@sanitys.edge02 Год назад

I understand how this can be convenient for bigger cities; small towns like mine, that already struggle to keep our tiny 1 lane drive thru fast food restaurants (which barely have enough room for 3 cars before you're waiting in the street)....this is worrying. Sitting down at fast food restaurants is really all you have for dinner dates, sitting down with family outside of the house, meetings, etc. We have 2 sit down restaurants in town and they are SO EXPENSIVE that barely any of us can afford it more than once every 3 or 4 months. Foods not even worth it either. When businesses decide to expand like this, we tend to lose the buildings and business all together as we're seen as no longer profitable enough for them to continue considering all the ones in larger cities. If we lose our sit down areas in fast food resturants, or all those in the cities around us switch, my town will suffer along with all the others. I and many others wont want to drive an our and a half or more just to eat something rather than pricy groceries bc our Walmart is seen as insignificant enough to not get product compared to the surrounding ones.. This is scary to us in these small towns. I understand the convenience, but I will not look forward if contactless becomes the mainstream for all fast food businesses..

@waffelmix98 3 года назад

"never been to taco bell with more than 2 cars in line". MattPatt has clearly never been to the midwest

@masonhoward7826 3 года назад

I feel this on SO MANY levels.

@veratomlinson2199 3 года назад

Or, for some randomly odd reason, in the middle of nowhere in Canada (really weird day)

@kartgal 3 года назад

I’ve never been to a Taco Bell with less than 2 cars in line

@gooson9611 3 года назад

ive never been to taco bell with out the line wrapping through the parking lot and into the road no joke

@Alverant 3 года назад

I'm in Chicagoland and two cars at the two TBs in my area would be extraordinarily busy. I stopped going to them because the service is HORRIBLE.

@wellowthere 3 года назад

I feel like someday MatPat's going to be sued by all of these companies, or hired, one of the two

@rattb0i482 3 года назад

Hired, makes theories about what's ~really~ going on in the resteraunt and sued.

@Hello-1243 3 года назад

He’ll probably make a theory on which one will come first

@altaccount9351 3 года назад

Why not both?

@JWQweqOPDH Год назад

I've been to Taco Bells around where I live at 1 am several times and it's normal for there to be 3-5 cars with a long wait because they don't schedule many people at night.

@mustachiolps1623 Год назад

Matpat you underestimate the Midwest. Every single taco bell in west Michigan almost always gets a WAVE as soon as work let's out, or people get late night munchies. It's a phenomenon to be reckoned with

@Thunderscreamer 3 года назад

Honestly MattPat, I’ve been a loyal theorist for nearly a decade, & this has been one of the most mind blowing theories I’ve seen. Well done. My favorite theories have always been the ones that intersect with real life, and Food Theory delivers that in spades

@eevoid1208 3 года назад

Me too

@lencao4515 3 года назад

Me: Sees Taco bell is going to be the future Also me: Epic, can't wait to see demolition man

@luvia6374 3 года назад

🦆

@luvia6374 3 года назад

🦆

@WetSaucySlommy 3 года назад

🐚🐚🐚

@jorgeamadosoriaramirez8953 3 года назад

Here just to comment the same. Taco Bell is indeed going to win the Franchise Wars

@GuardiansCreed 3 года назад

@@WetSaucySlommy 3 shells and Taco Bell wining the war is what I remembered most Lol

@lilith4413 2 года назад

3:35 same thought. I wanna see tubes of burritos.

@lindsayduell5530 2 года назад

“Taco Bell’s lowest performing time of day is breakfast” tell that to the man who orders 18 bk Crunchwraps every Saturday morning… a $70+ order every week!

@RickySanchez2146 6 месяцев назад

💀💀🤧👎👎

@jerryduffin1358 3 года назад

“Sir, this is a Wendy’s”

@doodlepaper6236 3 года назад

Underrated comment

@elintiyaowo6763 3 года назад

Um sir why did you call a McDonald's

@rosskids5942 3 года назад

“Sir, this is Walmart”

@mikeock3164 3 года назад

No it's Patrick.

@peervermeiren8902 3 года назад

No it isnt, I want to talk to the manager.

@ianjamesmartin 3 года назад

Weird to think that one day we all might tell our kids, "Back in my day we actually ate at fast food restaurants."

@Fujimokou985 3 года назад

I read that as "we ate fast food restaurants"

@raven7497 3 года назад

Yes we eat in front of strangers and watch them eat Everything is weird when looking from an angle.

@imadrawer9721 3 года назад

Ikr

@ambeegaming76 3 года назад

Which in it's self is funny cuz it hardly makes it fast if you need to go to your car to to the store get out of the car walk in wait to order wait to get the order walk to the table then eat then go back to your car then go home.

@PercyKqv 3 года назад

Oh, god. It feels good

@WetSocks.mp4 11 месяцев назад

7:32 Right when MatPat here, said “Think about it like this” I got a Taco Bell breakfast burrito ads

@spark2736 Год назад

the boston market i worked at last summer was a ghost kitchen. we made stuff for an online "resturant" one thing we did was put parmasan in corn. if that sounds weird, it was weird to me too.

@mixael7711 3 года назад

I feel life Food Theory's titles are like the weirdest thing ever, like soon its gonna be, *Food Theory: Harvey's is Poisoning the Residents of Apollo 13!*

@rakeboi21masterofrakes63 3 года назад

*I ATE MY CHRISTMAS TREE!!!!1!!*

@iinuked9543 3 года назад

Don't give him Ideas... he is gonna use it now

@mixael7711 3 года назад

@@rakeboi21masterofrakes63 I almost forgot about that video lol, I guess it was so traumatic for me, my mind suppressed it...

@Joe-uz4me 3 года назад

i feel life food theory???

@achintya4094 3 года назад

That would be a good theory though.

@Grey_arsonist Год назад

Ok I live in Minnesota and the first one just opened up here today, we went and it was really packed but pretty fast, they definitely will get faster tho

@jaredhansen5364 Год назад

Is this the prequel for Demolition Man? That's eerie.

@Borktholemview 2 года назад

I just realized Amazon has been trying to solve that last mile thing with those locker things that have been popping up all over recently

@EeoGamer137 2 года назад

Was just about to bring this up.

@codeman99-dev 2 года назад

Those lockers are very multipurpose. • Last mile • Little to no utility costs • Safe keeping of customer goods • Advertising to many different kinds of customers! The elderly - it's a real reason to use online shopping. People in high density housing. People in high crime areas. It solves problems for many groups while only inconveniencing one group - the building owner. Even then, it may mean extra foot traffic in your building.

@drewpatterson8009 Год назад

The lockers make almost zero difference for them. They still have to make multiple stops to the lockers. It DOES help but with gas prices the way they are going it's almost pointless. Having customers drive to distro stops themselves would probably boost their profits by astronomical margins. This would also drive down the cost of shipping as people will opt for the other option and drive down demand. Hopefully even having an impact to gas prices.

@haveyounoticedtheshieldsar3467 Год назад

You have no idea how much more labor intensive filling up lockers are than a door stop, it's ridiculous, dsp drivers go thru the rough. I hated amazon lockers more than delivering to hospitals or vets