Ford Gambles Everything On EVs!

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On June 28th, 2024, Ford CEO Jim Farley was interviewed in-depth at the Aspen Ideas Festival. What he revealed was a detailed blueprint of Ford's plans for future vehicle electrification. It became apparent that FUD spinners such as Scotty Kilmer have it all wrong. Ford is placing huge bets on ev adoption, believing that it's do or die for the entire auto industry!
Ford CEO, Jim Farley shocked the room at the Aspen Ideas Festival when he delivered these three statements:
1) "If we don't make this ev transition...Ford 's not going to make it. That's how important this is for our country."
2) "So, we as a company, face a kind of ultimate fitness test... If we cannot make money on evs, we have (China) who has the the largest market in the world, who already dominates globally, who (is) already setting up their supply chain around the world, and if we don't make profitable evs...what's the future, just shrink into North America?"
3) "We created the Skunk-works two years ago with Alan Clark, who was the chief engineer of the Model Y & Model 3. He came from Tesla - left Tesla to go to Ford - and my badge doesn't work there. It's totally separate from Ford. And they've had a completely different approach, and it looks like they're going to be successful...We're going to bet the company on them."
What are your thoughts? Is Jim Farley making the right choice by betting the company on electrification?
The Aspen Ideas Festival Interview, In full:
• Ford CEO Jim Farley di...
The LinkedIn Op ed piece:
/ confessions-from-lifel...
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#evadoption #evtruck #evfuture

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30 июн 2024

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Комментарии : 42

@truckedupevs 15 дней назад

Ford CEO, Jim Farley shocked the room at the Aspen Ideas Festival when he delivered these three statements: 1) "If we don't make this ev transition...Ford 's not going to make it. That's how important this is for our country." 2) "So, we as a company, face a kind of ultimate fitness test... If we cannot make money on evs, we have (China) who has the the largest market in the world, who already dominates globally, who (is) already setting up their supply chain around the world, and if we don't make profitable evs...what's the future, just shrink into North America?" 3) "We created the Skunk-works two years ago with Alan Clark, who was the chief engineer of the Model Y & Model 3. He came from Tesla - left Tesla to go to Ford - and my badge doesn't work there. It's totally separate from Ford. And they've had a completely different approach, and it looks like they're going to be successful...We're going to bet the company on them." These are profound statements, and a testament to a legacy automaker truly fathoming the gravity of the situation. I would love to hear your thoughts, and where you think the future needs to go in order to be prepared for changing times.

@josecoste1305 16 дней назад

I own a F150 lightning, I'm in love with this truck, even I've travel from NJ, USA to Quebec, CA without any problems or hazard. I totally agree with you.

@truckedupevs 16 дней назад

Thanks for the comment and supporting the channel! And, by sounds of things, it's only going to get better!

@ChitFromChinola 16 дней назад

When Ford comes out with an electric Maverick or Ranger, it’ll be a big winner.

@truckedupevs 16 дней назад

I think you just nailed it. Farley mentioned countless times some big hints about Ford's plans. Massive weight reduction, exotic design permitting smaller batteries and better range. I think we're hearing the blueprint for the next-gen Ranger & Maverick. Awesome comment! Thank you for supporting the channel!

@darwinskeeper421 15 дней назад

Good luck with the first Trucked Up EVs tour. I'm a little too far south of the border to attend but I'm hoping for your success.

@truckedupevs 15 дней назад

Thanks for the support! In the future it would be awesome to take a trip south!

@patrickmckowen2999 16 дней назад

👍 I want an electric Ranger. Cheers

@truckedupevs 16 дней назад

Probably the single most opportunity for Ford, IMHO. Thanks for the comment!

@matthewholzmueller6292 15 дней назад

I would be "shocked" if that wasn't in the cards😂

@truckedupevs 15 дней назад

@@matthewholzmueller6292 You've discovered my favourite word 🤪

@truckedupevs 15 дней назад

Although I must say that I'm quite shocked that you're shocked... Shocking. ;-)

@truckedupevs 15 дней назад

Okay, I might be a little electrified with all this ev Ranger talk, but I'm buzzing and humming with excitement...

@darwinskeeper421 15 дней назад

"Total Recall" WAS an Arnold Schwarzenegger film. It came out in 1990.

@michaelmackey754 15 дней назад

Great video! Thanks!

@truckedupevs 15 дней назад

Thanks Michael! Glad you liked it!

@AllInVehicleInspections 15 дней назад

I am wandering when a Ford Ranger will come out, except it may be too heavy for most markets with insufficient weight capacity. But for most businesses, they can only watch on as the Aussie governments hand out huge grants to multimillion dollar companies, as smaller companies have to listen to people call for bans, taxes and penalties being called for on the only vehicles they can afford.

@truckedupevs 15 дней назад

I've heard about this. Not a good situation. I agree. As other folk in the comments section have also pointed out, and ev Ranger would dominate globally. I think Ford's secretive Skunkworks is engineering that very thing. Fingers crossed. Thanks for the comment and support!

@ve7lee1 15 дней назад

I will be driving my F150 Lighting with extended battery from Richmond, BC to Dawson Creek, BC via the Pine pass. While pulling a 22 foot travel trailer. So 515 KM range will be cut in half. I have been doing the trips since 1979. I had to buy a F150 eco boost 3.5 2013 model because my SUV V6 did not enough power and range to pull my trailer from Prince George to Chetwynd on one full tank of gas. And in 4 gear because no power to get into OD (5 gear). Planning this trip July 8, 2024. Just enough range from Macleod Lake, BC (last 25 KW charger) on south side of Pine Pass. No north side of Pine Pass, next DC fast charger (not working) and Level 2 free charger is at East Pine River Rest area. 277 KM away. Planning to charge up at RV park with 240 VAC 50 amp outlet in Dawson Creek. Would be nice if there were DC fast chargers in Chetwynd, BC.

@truckedupevs 15 дней назад

Man, that's some serious 'threading the needle'! You are so right. Where the heck are the real DC fast chargers for the rural trips that everyone will take, not the POS BC Hydro 'fast chargers' that are not much of a step up from a Level 2? We've got better torque and hill power, and we regen once over the passes, but the infrastructure, not the ride, is really where the biggest headaches lie for people doing what you do. BC Hydro and FLO are also dead last for reliability and I can't tell you how many times I've had to do some 'fancy dancing' to figure out how to get around one of their pieces of crap not operating. Any news on Tesla putting in any stations up your way? Have you received your NACS adapter yet? Thanks for the comment!

@seumasmackinlay 16 дней назад

I would really like to see a heavy-duty, off-road oriented EV truck 🛻

@truckedupevs 16 дней назад

Stay tuned! Have you checked out the Switchgear - and the crazy dudes in Texas who converted one to Raptor specs? I'm seeing a Bronco hidden somewhere under a tarp at Skunkworks, I'm thinkin'...

@seumasmackinlay 16 дней назад

@@truckedupevs Thanks! I had a peek. I lean more in the relaxed, bring-a-camper style of off-roading, but it looks very cool, and I am supportive of nearly anything the moves the EV needle forward 👍🙂

@truckedupevs 15 дней назад

@@seumasmackinlay What are your thoughts on the Rivian R1T? It sounds like it fits the criteria you're hoping for.

@seumasmackinlay 14 дней назад

@@truckedupevs I think the R1T is a good platform with some really nice off-roady/adventure features. My use cases, however, call for a full size vee-hicle with a bigger bed and fewer doors. I do hope Rivian continues to improve and makes it through the growing pains though 🙂

@seumasmackinlay 16 дней назад

Yeah, I stopped watching Scotty because of his EV FUD

@truckedupevs 16 дней назад

Me too. It's not only become tiring but embarrassingly painful since he is so factually inaccurate, he's just undermining his credibility. Real too bad, actually. Thanks for commenting!

@timnevitt2993 16 дней назад

i have too

@timnevitt2993 16 дней назад

i wanted a ram rev but tired of waiting so i got a 23 lightning pro and use it every day for construction. i am so happy i did to. and im not a ford man i have always been a ram guy but ram is having a lot of problems

@truckedupevs 15 дней назад

I think RAM will get it right eventually but the parent company, Stellantis isn't really 'buying in' from the looks of things. How's the Pro holding up for work duties? What do you find you use the most (besides driving, of course)?

@timnevitt2993 15 дней назад

@@truckedupevs i like that the frunk holds all my tools instead of being on the back seat ,i really dont tow except taking a trailer to the dump, i can use the outlets without bring a generator. the the biggie i dont ever have to stop at a gas station again ever

@truckedupevs 15 дней назад

@timnevitt2993 Yeah, right now I have most of my important tools in the frunk, along with all my gardening tools, as well as my bike gear (tire pump, helmet, etc), and I still have room for groceries! it's pretty sweet to finally have secure space in a truck and still have full use of the bed. I have a new habit of waving as I pass gas stations. Yup, I'm a bit of a sh*t disturber at times...

@user-hx3pd8zi5l 15 дней назад

I'm a dodge than chev guy.i always bug my Ford friends.but I know Ford is the best.and my respect whent up when they say no 2 government bail out

@truckedupevs 15 дней назад

That's a great point. I was never a Ford guy for decades, but yeah, the bailout and how Ford handled itself changed my view. What clinched it for me was reading a book called 'Built To Last' and how the mission of the company for 120 years hasn't been to profit. The idea was that if you do all these other things right, profit will naturally come as a result, and few companies have been able to not only last but thrive for that long. Dodge is gone off since the Stellantis merger, but I still have high hopes for GM. They are doing a lot of things right. Hopefully, legacy auto weathers this newest global disruption as they did the Japanese auto market flood in the 70s. Awesome comment. Thank you for supporting the channel!

@williamkreth 15 дней назад

This is exciting

@truckedupevs 15 дней назад

My thoughts exactly. I can't wait to see what's coming in the next couple of years. Thanks for the comment!

@rp9674 15 дней назад

Everyone wants hybrids because that's what they tell you you want. I hope they make a very small EV pickup with a short nose and a built-in cap

@truckedupevs 15 дней назад

Yeah, I was holding out hope for the Canoo Truck, but that is looking less likely by the day. Thanks for the comment!

@michaellowe3665 14 дней назад

If you use it like a car, its great. Its just way overpriced. Most truck owners do use them like a car most of the time, so it works for them. It just costs more than a cheap car and a used truck combined.

@truckedupevs 14 дней назад

I agree with your point on how many use trucks as cars, but it is no more pricey than a new comparable internal combustion truck. I bought mine for $1,400 LESS than a comparable V8 Gas F150 XLT with the same packages.