In this week's episode, THE Paige Steckling (aka @UtahRealEstatePaige ) shares her journey of building a successful real estate business through viral videos and clever social media marketing. She emphasizes the importance of providing value and exceptional service to clients, as well as the need to balance viral content with educational content.
Paige discusses the impact of controversial videos and the role of social media in building credibility. She also highlights the significance of investing in marketing and advertising, including targeted ads and listing packages. Paige shares her experience in hiring and building a team, as well as the importance of implementing systems and organization. She concludes by discussing the challenges and rewards of balancing business and family life.
In this episode, Paige describes exactly how she built her personal brand as a real estate agent. She shares insights on content creation, strategy, and engaging with her audience. Additionally, she talks about the challenges of balancing work and family life.
➡️ Takeaways
• Building a successful real estate business requires providing value and exceptional service to clients.
• Balancing viral content with educational content is crucial for maintaining engagement and credibility.
• Investing in marketing and advertising, including targeted ads and listing packages, is essential for success.
• Hiring the right people and implementing systems and organization are key to scaling a real estate business.
• Finding a balance between business and family life is a personal journey that requires intentional time management. Building a personal brand is essential for real estate agents to stand out in a competitive market.
• Consistency and authenticity are key in content creation to attract and retain an audience.
• Engaging with the audience through comments, messages, and live videos helps build trust and relationships.
• Finding a balance between work and family life can be challenging, but it's important to prioritize designated times for family activities.
📕 CHAPTERS:
0:00 Intro
05:53 Introducing Paige Steckling and Her Background
06:46 Building a Brand and Business from Viral Videos
09:16 Balancing Viral Videos and Educational Content
12:15 Creating Controversial Content for Engagement
14:07 The Impact of Viral Helicopter Video
15:34 Getting Business from Referrals
16:23 Building a Personal Brand
16:48 The Importance of Providing Value and Service
19:04 Investing in Marketing and Advertising
22:52 Investing in Listing Packages and Ads
24:45 Handling Objections and Commission Discussions
26:08 Content Creation and Strategy
27:09 Differentiating Yourself as an Agent
31:00 Building a Real Estate Team
34:52 Hiring the Right People
36:38 Engaging with the Audience
36:55 Implementing Systems and Organization
41:02 Mistakes and Successes in Building a Business
44:05 Balancing Business and Family Life
45:57 Work-Life Balance and Finding Your Own Balance
46:50 Balancing Work and Family
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Dustin Brohm is host of one of the most popular podcasts in real estate, the Massive Agent Podcast, and a contributor to BAM. His podcast was an Inman Innovator of the Year finalist. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, Sales Mastery, HousingWire, State Realtor Association annual conventions, and more. He’s a Realtor in Salt Lake City, UT with a organization of 300+ agents across 36 states and 3 countries.
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4 авг 2024
