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From VIRALITY to SWITCH UP: STAYC vs Weeekly (era analysis) 

Cloud ChungXiao
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This is my analysis on the 2021 - 2022 era for Weeekly and STAYC where; despite receiving viral attention for similar sounding songs; their trajectories following the releases would see them go different places.
- Content -
0:00 - Intro
1:03 - Virality Era
3:10 - Replicate Era
4:59 - Switch Up Era
6:40 - Miscellaneous Factors
8:41 - Final Thoughts
9:26 - Outro

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7 июл 2024

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Комментарии : 54   
@monib111
@monib111 17 дней назад
It didn't help that Weeekly went on hiatus after Ven Para was released. StayC kept trekking on after Run2U and especially Beautiful Monster (which got worse reception by fans than the former). By going on hiatus for around 1 1/2 years, Weeekly and IST Entertainment were essentially finding themselves lost among spectacular releases like Tomboy by (G)I-DLE (which was released 1 week after Ven Para) and Love Dive by IVE (which was under a month later), as well as debuts of popular groups like Le sserafim and NewJeans. By the time Vroom Vroom came out close to the end of 2023, most fans had already moved on to other groups. I only have IST to blame for mismanaging them.
@cloudchungxiao
@cloudchungxiao 15 дней назад
Yea, did lowkey wanna look into Beautiful Monster too considering that was that era that was the most controversial for StayC but the respective era for Weeekly would have been Vroom Vroom. As for Weeekly's Vroom Vroom, I feel like it did pretty good despite the random hiatus. Definitely not the notable attention that they were receiving previously, but not enough to count them out completely. With the next comeback coming soon; hopefully this shows a greater sign of a bounce back
@user-go7cu6vj9k
@user-go7cu6vj9k 7 дней назад
Thing is that STAYC climbed back a lot when they released teddy bear right after beautiful monster, Teddy bear was more successful than asap, their most successful song initially. While, Weeekly has never made a strong comeback after after school
@cloudchungxiao
@cloudchungxiao 3 дня назад
Thoughts on Cheeky Icy Thang? As for teddy bear being more successful than asap; I could kinda see that domestically. Not sure internationally. Plus thoughts on Stereotype in comparison to the Teddy Bear and ASAP? You think it's 3rd or the more successful comeback?
@Cupidador
@Cupidador 17 дней назад
i def think their biggest difference would be how smart high up's marketing team is and the amount of time and research that go into each of stayc's comebacks which can be seen before they even debuted. their attention to what's "trending" and popular and are able to put stayc's own flare on it making it draw attention for it's familiarity but keeps fans with stayc's level of talent and charisma. ie so bad had the retro future sound which was popular around their debut, asap had a quirky sound which wasn't very big at the time so it stood out a lot more esp on tiktok which EATS UP that sort of sound, stereotype went back to the the retro sound but with a more future nostalgia feel with the use of synths, then for run2u (my favorite of their title tracks) it touched a more mature sound that you talked about in the video paying homage to their debut, then beautiful monster was VERY smart as taylor swift was trending a ton this year with "taylor's version" (and seeing as their fan-base are called 'swifts') it's only right to see a contemporary/ country-inspired comeback which even though didn't sell as well as previous releases but cemented their first 4 korean comebacks... going into their biggest project ever, their japanese debut- probably the best japanese debut from a korean act i've ever heard (but that's a totally different story)
@cloudchungxiao
@cloudchungxiao 15 дней назад
Ohh defs interesting take. Never really thought about the marketing of the song in terms of what was trending considering in the realm of kpop music; I feel like when they were releasing the music, those types of sounds weren't completely overused where it was noticeable so I guess maybe the jumped on them at a pretty decent time.
@ALLURISTIC
@ALLURISTIC 12 дней назад
Not many people know, but Stereotype was meant to be STAYC’s debut song as they wanted to come out with a big hit, but bep decided not to due to them being a new group, which was genius, because it got the songs that weren’t the full “teen fresh” sound and made it their second comeback because he knew it would win.
@cloudchungxiao
@cloudchungxiao 9 дней назад
Ohh interesting; I can see the pros and cons of waiting to release stereotype. Like you wanna build a bit of a fanbase before you release that mighty song to further garner more of a fandom; however, it's also a big risk to release such a mighty song when you are still new to the scene.
@yohanedescends4683
@yohanedescends4683 16 дней назад
the issue with weeekly is that holiday party had nothing in it that appealed to listeners who liked after school. it was just a weak followup song. and then their management changed, their playM team had a clear direction for the group but once IST took over, things got messy with them jumping onto the girl crush concept even though it was extremely outdated by 2022. weak song, weak visuals and most of the members didn’t suit it. i heard similar complaints from the boyz fans about the change in management too. stayc lucked out by going viral with their first comeback and gained a big fanbase from it. they also have the same producers working on their music so their sound is consistent and it never feels like there is a HUGE shift in sound or concept.
@cloudchungxiao
@cloudchungxiao 15 дней назад
Holy crap. That was in the back of my head as a consideration but it didn't really click on me that the merge of Play M and Creker was in between Holiday Party and Ven Para. That could defs explain a bit more as to just a complete change up in management and just everything? Had to look in the Boyz too because lowkey have stopped following them for a while now and also around the merge of the company is when I just kinda stopped hearing about them.
@urieommarang
@urieommarang 17 дней назад
Wooha is currently going down the weeekly route. I think stayc took the first wave of vitality pretty smart but most people were disappointed by beautiful monster (not me tho), I was disappointed starting teddy bear, like also many others. I hope their next Comeback will be good.
@pinklemonaze9982
@pinklemonaze9982 16 дней назад
not in terms of music though, Wooah's new song isn't really a switch up for them. They have a lot of songs with darker sounds to them, including parts of their debut, Bad Girl, and Danger.
@cloudchungxiao
@cloudchungxiao 15 дней назад
Yea, with the hiatus and change up I can kinda see that. I feel like the two songs of Bad Girl and Danger don't have the complete darker song like Pom Pom Pom. As for the StayC part, I actually like Teddy Bear but they kinda lost me with Bubble. Interested to see what they do with their full album. From the teaser images, it doesn't look like they will be going down the complete bright sound potentially.
@topzki47
@topzki47 11 дней назад
One trivia is Seeun was actually training at PlayM along with the predebut Weeekly members but she eventually went to High UP Ent to debut in stayc.
@cloudchungxiao
@cloudchungxiao 9 дней назад
Ohh yea, I remember seeing something like that.
@kacey_k
@kacey_k 16 дней назад
Both groups have a lot of talent. I think the main difference is that STAYC has a renowned producer duo (Black Eyed Pilseung) who write all their title tracks and most of their b-sides, so they have their distinct music identity.
@cloudchungxiao
@cloudchungxiao 15 дней назад
Yea, I was going to mention the impact of BEP for StayC but then I remembered an older video that I did about not all producer-owned companies getting the same benefits despite maybe the producer recognition. But yea, one thing about BEP is that they were still producing hits during this 4th gen era and so this might have contributed to still being hip with the trends and understanding Kpop still.
@gomezcried
@gomezcried 17 дней назад
Weeekly passed by a very crazy journey in these last 2 years and all of this caused by the TERRIBLE MANAGEMENT and incompetence of ist ...
@cloudchungxiao
@cloudchungxiao 15 дней назад
Yea, that hiatus was wild because there was literally no reason that made sense as to why they threw them in it.
@whosjwlz
@whosjwlz 11 дней назад
when after school came out i was obsessed with weeekly, they had a unique and defined concept that i loved and made it easy for me to get into the group since after school was my introduction to them. imagine my surprise when they announced a more girl crush concept for ven para, just when i thought i had escaped the girl crush wave... not sure if this was a deciding factor for any other former fans but when Jiyoon left the group I officially unstanned weeekly, she was my bias and a huge reason why i loved the group, she was involved with writing some of their songs too. having a member leave the group also kind of killed their "days of the week" theme as now there are only 6/7 days represented by members. honestly I haven't listened to their comebacks after ven para so i'm not sure what kind of things they're up to these days but i hope they're doing well. Jiyoon recently released a solo self produced song called Yellow Light and it's a song with a really bright concept!
@cloudchungxiao
@cloudchungxiao 9 дней назад
Ohh right. I didn't stan Weeekly like that but I definitely was listening to their music for sure. Didn't feel the impacts of Jiyoon as much to notice the shift of her departure but yea, I did see a lot of people sad and feel uncertain about Weeekly when she left. Sad thing about post-Jiyoon is that you haven't missed too much because after Ven Para they took a long hiatus before making only one comeback so far. They have another one coming out in a week and a bit.
@gomezcried
@gomezcried 17 дней назад
The video was great as always ♡
@cloudchungxiao
@cloudchungxiao 15 дней назад
Thanks :)
@staycsprinkles3777
@staycsprinkles3777 16 дней назад
I like how someone is making the comparison. I also made the comparison before since they debuted in the same year
@cloudchungxiao
@cloudchungxiao 15 дней назад
Thanks, they really did feel like they were in the same lane during this whole era.
@sieunloversclub
@sieunloversclub 17 дней назад
Ven para was a release that created some trauma in the minds of K-pop fans. Whenever a girl group threatens a concept change, they bring up this isolated case. The rule in K-pop has always been to change concepts every comeback, especially because smaller companies do not have in-house producers, the songs are purchased.
@cloudchungxiao
@cloudchungxiao 15 дней назад
Not the word "threatens" HAHAHA. But yea, I think concept changes can work; but it all is circumstantial in how developed the group identity has with the existing concept the maybe started off with.
@newjeansfan238
@newjeansfan238 15 дней назад
nope for me, Ven Para was weekly's best song for me, my favorite ❤ i don't like their previous songs, i'm glad they released Ven Para, yes and good change!
@cloudchungxiao
@cloudchungxiao 9 дней назад
Ohh interesting; what was the appeal of Ven Para over the other releases? Was gonna say maybe you gravitate towards girl crush but your name is newjeansfan so maybe not?
@newjeansfan238
@newjeansfan238 9 дней назад
@@cloudchungxiao not a big fan of girl crush but i love Ven Para it's so addicted, the song, the instrumental, the chorus, pre-chorus and specially the bridge i love all! it doesn't matter the concept for me if i like the song but i don't like blackpink, their girl crush concept, their edm YG hip hop song, i don't like YG style of song from big bang, 2ne1 to now
@all-the-star8390
@all-the-star8390 13 дней назад
From also what I heard before abt weeekly is that fans noticed how the promotion of weeekly just started getting bad, zigzag was poorly promoted and after school only got lucky to go viral on tiktok which solidified the fact how tiktok could be a useful tool in promoting songs. As I remembered from talking with dailees before, they noticed how the company was poorly promoting the group which I also do not understand why they would do this to the girls. I heard from some fans saying that they didnt feel the news of weeekly making a follow up after their viral hit, basically feeling how the company poorly promoted them 😢
@cloudchungxiao
@cloudchungxiao 9 дней назад
Yea, one thing that I did notice was that there title track reception isn't consistent. It's an up and down of being noticed to crickets then to being noticed again then back to cricked. The promotions have been questionable for sure.
@vivi-wv6hw
@vivi-wv6hw 10 дней назад
High up has better visions for STAYC compared to ist. When after school as well as asap was released both got decent amount of popularity which made the gp tuned into their next move STAYC proved to be the gg the public should look forward to by releasing stereotype which is one of their best title track whereas weeekly failed to do so and their hype slowly went down. In my opinion, they started with a fresh school girl type of concept and they should have sticked to that until they create a decent fanbase. Changing their concept was not a good move for the group. And also their management sucks.
@cloudchungxiao
@cloudchungxiao 9 дней назад
Yea, I mean what didn't help was that Play M for Weekly was merging with Crecker to become IST around Holiday Party era and so that definitely probably had an impact into Weeekly's management
@newjeansfan238
@newjeansfan238 15 дней назад
I'm not a fan of weekly and their old song but i love Ven Para, my favorite song of Weekly and i don't like After school and their other old songs like the "majority". I'm not a fan of StayC but i like their debut and i love their Run2you comeback and young love album, my favorite but then i don't like their others songs and comeback i don't like Asap, bubble, beautiful monster etc
@cloudchungxiao
@cloudchungxiao 9 дней назад
Ohh you might interested in their next release. From the teasers, apparently its sounding like Run2U's sister.
@newjeansfan238
@newjeansfan238 9 дней назад
@@cloudchungxiao yes i listen to the highlight medley, it sounds like run2you i will check if i will like it but after run2you, i don't like their songs maybe i will like their new song this time
@cloudchungxiao
@cloudchungxiao 3 дня назад
Thoughts on Cheeky Icy Thang?
@newjeansfan238
@newjeansfan238 3 дня назад
@@cloudchungxiao after listening to it, not as good as run2you, i love the instrumental but cheeky icy thang sounds like a song for an ads, not as much catchy as run2you and it missed more lyric in chorus
@CYATSslrig
@CYATSslrig 8 дней назад
Stan STAYC
@cloudchungxiao
@cloudchungxiao 3 дня назад
Hahaha yes. Thoughts on Cheeky Icy Thang?
@CYATSslrig
@CYATSslrig 3 дня назад
@@cloudchungxiao I liked. The album is amazing.
@user-ly2vf1uk5i
@user-ly2vf1uk5i 11 дней назад
It also seems stayc got lucky. I kind of feel bad weekly could’ve been huge but what was that van para crap ???
@cloudchungxiao
@cloudchungxiao 9 дней назад
Ohh for sure; luck is involved in all things tbh.Ven Para was pretty controversial but I do wonder what would have happened if they just powered through because I feel like the hiatus impacted them more after that.
@user-ly2vf1uk5i
@user-ly2vf1uk5i 9 дней назад
@@cloudchungxiao yeah and I heard some or one of the mementos left ?? You know what’s even crazier seeun ( stayc ) was intend to debut with weekly the group even talked about it recently seeun really dodged a bullet
@cloudchungxiao
@cloudchungxiao 3 дня назад
Yea, there was one member that left. As for the dodging a bullet; let's not put that negative energy for Weeekly hahaha. They're coming back in a few days so let's hope it's a continued bounce back.
@user-ly2vf1uk5i
@user-ly2vf1uk5i 3 дня назад
@@cloudchungxiao hopefully
@user-ly2vf1uk5i
@user-ly2vf1uk5i 2 дня назад
@@cloudchungxiao WEEKLY COMEBACK!!
@newjeansfan238
@newjeansfan238 15 дней назад
And i was happy Weekly changes their concept, i prefer Ven Para concept and song than their previous song, Ven Para wasn't their worse song at all but their best song!
@Izzy_Gtz
@Izzy_Gtz 12 дней назад
And I feel Solar was even better.
@cloudchungxiao
@cloudchungxiao 9 дней назад
How do you feel about Vroom vroom?
@newjeansfan238
@newjeansfan238 9 дней назад
@@cloudchungxiao i don't really like it, i prefer their bside in this album
@cloudchungxiao
@cloudchungxiao 3 дня назад
Ahh, you talking about Backwards? That's also pretty good.
@newjeansfan238
@newjeansfan238 3 дня назад
@@cloudchungxiao For weekly, i prefer backwards, odyssey and ruby duby du than vroom vroom! Vroom vroom is okay but not as much addicted and i'm tired of 70-80s sounds
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