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From Wannabe Flower Farmer to Resilient Backyard Business Owner 

Shifting Roots
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My first full year of flower farming as a business is officially over, and I'm spilling all the details. Here's how I started, overcame some serious setbacks--drought, slow sales, a small city backyard--and was able to make some serious side hustle money.
For context, I'm located in Saskatoon, SK Canada, which is zone 3, and usually has a short growing season of around 100 days.
A HUGE shoutout and thank you to all the women who supported me along the way! Here's everyone's IG profiles that I mention in the video:
Stems Flower Farm (Heidi): @stemsflowerfarm
Danielle: @daniellefulawaka
Monica: @316flowerco
Laura: @tundrasflowerfarm
Melissa: @flourish.farmandgarden
Chantelle: @citygirlflowerfarm
Melrose Place: @melroseplaceyxe
Meredith: @meredith_deanne
Ashley: @theashleepiper
Style And Graze YXE (Jessica): @yxe_styleandgraze
Rachel: @rachelhkay99
The Well Collab: @thewellcollab
Not mentioned in the video, but also deserves a shoutout for being an amazing blogging business coach: @nicoleculver
And as always, the support of my Husband, Mom, and Mother-in-law, whose love and generosity made this year possible.
The Backyard Business Course is officially OPEN! Register by October 30th 2021 to take advantage of early-bird, founder pricing.
Get in here: www.shiftingro...

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11 сен 2024

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Комментарии : 85   
@peacefulplantedtank1832
@peacefulplantedtank1832 2 года назад
I appreciate your gratitude and that you are honest about buying flowers from other growers. Everybody wins, but so do we as viewers, since we don't have unrealistic expectations of our selfs when we try too!
@ShiftingRoots
@ShiftingRoots 2 года назад
Yes!! I think a more realistic goal for the space I actually own in a good growing year would have been $1000-$2000. There's no way I could have done what I did without other growers, and you'd be surprised by how many of the big guys even buy from other growers from time to time.
@nickklassen6962
@nickklassen6962 2 года назад
Congratulations on your first years successes and short comings! Thanks for sharing your business ventures with us! Brilliant channel for cold climate Canadians like me, very informative and easy to watch.
@altheab.8907
@altheab.8907 2 года назад
Very nice video, Kristen. Even though I have watched all of your videos, it was nice to see a progressive recap and learn how you decided to do this. Very well done. Your calm presence and grace on camera makes me feel like I’m sitting across the table from you. Sharing what you’re learning along the way will be great help for others.
@ShiftingRoots
@ShiftingRoots 2 года назад
That is the sweetest compliment, I always hope that my viewers will feel that way.
@VanessaLong
@VanessaLong 2 года назад
I love every single second of this. Your perseverance, sense of service, and creativity are so frickin' inspiring. Thank you for sharing your journey, Kristen.
@suenodeoro
@suenodeoro 11 месяцев назад
I just started mulling the idea over a few weeks ago. Thank you for this guidance. I am seeing my spring and summer coming into focus. The possibilities are exciting, and as a sahm of a toddler, focusing on something other than meals and house chores is good for my brain! Thank you for sharing.
@ShiftingRoots
@ShiftingRoots 11 месяцев назад
You’re welcome! I’ll be sharing an updated video on this sometime in October.
@mienkedezoete2146
@mienkedezoete2146 2 года назад
well done!! very inspiring, helpful and motivating! my reward isn't so much in sales but in the joy my flowers bring to the residents of the nursing home I work in! I really enjoy your videos and am happy for your success and the fact that you share the ups and downs of your journey. Keep on growing💐
@ShiftingRoots
@ShiftingRoots 2 года назад
That is amazing! Your residents are so lucky to have you!
@jeannesmith9047
@jeannesmith9047 2 года назад
Yes your arrangements are just beautiful I really love them I take I'm in Pennsylvania and I take care of 30 gardens at memorial Park so I enjoy putting the guards in I haven't really sold flowers or nothing but I keep on doing it so have a good day thank you
@alissaeyre8302
@alissaeyre8302 2 года назад
Loved this video! Two things that I am inspired to do: Change my Instagram photo Do a bouquet making night! I had never considered partnering with a local business for it! Thanks for the ideas!
@ShiftingRoots
@ShiftingRoots 2 года назад
Yes!!! Tag me when you change your photo, I’d love to see it!
@lafarmhouse
@lafarmhouse 2 года назад
lové lové lové i’m living in zone five wisconsin & starting next spring, in my backyard as well🍂🤎🌸fingers crossed🙏
@ShiftingRoots
@ShiftingRoots 2 года назад
Excited for you!! I’m sure you’ll do amazing!
@spikengg7773
@spikengg7773 2 года назад
Yo yo! Electrifying! Massive views! I enjoyed. though didn't anticipated the ending
@thepurplebead
@thepurplebead Год назад
The pumpkin bouquets are so creative and wonderful!
@victoriaschwaegler8751
@victoriaschwaegler8751 2 года назад
I just signed up for your course. I’m excited to be part of your “beta” program! This year, it looks like we (in NH) will be a Zone 4/5. Some years, we are a Zone 3. I believe that we all live in our own “micro-climates” that can change based on elevation, the surrounding terrain/mountains, proximity to lakes/water and the weather cycle. I didn’t even get into the differences in soil!!! So, I’m grateful that you are offering this course and your experience in our crazy zones :-)
@ShiftingRoots
@ShiftingRoots 2 года назад
Awesome!! I’m so excited you’re joining me!!
@nicoleculver9117
@nicoleculver9117 2 года назад
Kristen you are incredible! I so enjoyed this video and watching your growth.
@brankenflowery8416
@brankenflowery8416 2 года назад
I’ll be starting in my front yard in zone 6b/7a. I have 6 acres too. I’m just not ready to put the farm there yet. So ill be growing watermelon pumpkin corn wildflower and sunflowers out on the 6 acres next year but everything else will be in my front yard in town.
@ShiftingRoots
@ShiftingRoots 2 года назад
That’s a good idea.
@dc0145a
@dc0145a 2 года назад
Congratulations on a successful year. Loved the review of the year. Thank you for sharing. 🥰
@ShiftingRoots
@ShiftingRoots 2 года назад
Thank you for watching!!
@jessbabin1128
@jessbabin1128 2 года назад
Thank you for sharing your story, it was a big inspiration! I am also in a short growing season, zone 4a, in Northern Maine. Almost Canada, it's on the border of New Brunswick. It's almost heartbreaking watching other content where they have most of the year to grow. The closest flower farmer to me is 220 mi. away, so your info is incredibly useful! 🤗
@jeannet9592
@jeannet9592 Год назад
Excellent tips and advice. Thank you for sharing and contintued success to you.
@CrystalMendoza05
@CrystalMendoza05 2 года назад
I just signed up for your course as soon as I saw your email. Your dream is my dream❤️ I very much enjoy your content.
@ShiftingRoots
@ShiftingRoots 2 года назад
Thank you so much!! I can't wait to meet you on Zoom! Also, check your course again, I just uploaded a new guide in the Welcome section this morning.
@user-ok5ql5yj2c
@user-ok5ql5yj2c 2 года назад
Very very nice garden and so beautiful flowers 🥀👍 Thank you for sharing your video 🥀👍🙏🏼
@thecakepopsistars
@thecakepopsistars Год назад
Brilliant videos new cut flower grower from zone5 ON
@aprilwilliams6418
@aprilwilliams6418 2 года назад
Another awesome video!!! Love watching your journey from medicine hat!!!
@teresamartin5622
@teresamartin5622 2 года назад
Hi, just wanted to say your flower bouquets are so beautiful and I’ve learned a lot watching your you tube videos.😊
@ShiftingRoots
@ShiftingRoots 2 года назад
Thank you so much!
@adelakis4018
@adelakis4018 2 года назад
Hello there....Im from Europe, but i just want to thank you so so much for all the details that do matter for those ones who wish or dream of starting a small backyard business, like myself! I will try to start it next spring..soo exited and also nervous about it! I wish you and your familly all the best!🤗
@ShiftingRoots
@ShiftingRoots 2 года назад
Good luck in starting your business! I know you'll do amazing!!
@adelakis4018
@adelakis4018 2 года назад
@@ShiftingRoots Thanks for the kind words!
@toriwiebe8085
@toriwiebe8085 2 года назад
Hello from Manitoba! Thrilled for your success!!!
@finelimedesigns
@finelimedesigns 2 года назад
this was so interesting Kristen and your bouquets are just gorgeous! I'm excited to see where you take this next year!
@ShiftingRoots
@ShiftingRoots 2 года назад
Thank you!! I’m looking forward to making a season 2
@christiensgarden3325
@christiensgarden3325 2 года назад
Sooo exciting totally trying this next year
@MoneypitHomestead
@MoneypitHomestead 2 года назад
Hello Kristen, I’ve got the flower bug. I haven’t planted flowers in awhile and when I did I wasn’t good at it. I don’t even know how to arrange a boutique but you make it sound so easy and enjoyable. I just came across your channel and subscribing to learn more. Have a beautiful day, Lisa #moneypithomestead
@ShiftingRoots
@ShiftingRoots 2 года назад
Thank you for subscribing! I love the name of your channel!! Very honest, lol.
@NightfallHomestead
@NightfallHomestead 2 года назад
I'm so excited for flowers this coming Spring/Summer! We also plan on selling g cut flowers bundles and other flower-y stuff!
@ShiftingRoots
@ShiftingRoots 2 года назад
That's awesome! Hope you have a good year next year!
@rheannonsmith9588
@rheannonsmith9588 Год назад
How did everything go?
@radmilamiljanic5977
@radmilamiljanic5977 2 года назад
Thanks for sharing your experience, it was so nice to spend time with you, although I joined pretty late:)))
@ShiftingRoots
@ShiftingRoots 2 года назад
It's all good! I'll do a season 2 of this series next year, and they'll be one more Backyard Business video in the series in December when I do my Christmas wreath sale.
@ginakendrick2581
@ginakendrick2581 Год назад
Please help me get started. I live on a southern lot of 12 acres. My husband made 4 large beds of 12 by 6. I'm starting simple, zinnias, Cosmos, dahlias 8 plants and sunflowers and sweet peas. I have few started peonies 2 years. I know I have to sow throughout season.
@sarahstrouse7832
@sarahstrouse7832 2 года назад
Great video ❤️👍 thank you
@ambethk77
@ambethk77 2 года назад
Congratulations on your success!
@christinapyke2759
@christinapyke2759 2 года назад
Thank you for this! So very informative and well done! I had a question regarding your flower evenings and future flower events. Do you need an extra insurance policy when hosting people on your property? This is where I am with my planning! Thx
@ShiftingRoots
@ShiftingRoots 2 года назад
Yes, it would definitely be wise to do so. I'd give your insurance provider a quick email about it.
@joleenpeters5411
@joleenpeters5411 2 года назад
Your videos are amazing 👏
@LABYRINTHHILL
@LABYRINTHHILL 2 года назад
Three cheers...for your sharing your journey, supporting your other local small businesses, and for your success exceeding expectation! One question: is the figure you quoted for gross sales or net sales (after paying expenses)? Two thumbs up for anothersuccessful year!
@ShiftingRoots
@ShiftingRoots 2 года назад
It's for the gross sales. I haven't done all the numbers yet, but my best guess is the my net is likely $2500-$3500
@crysypete2281
@crysypete2281 2 года назад
Does your total profit include expenses (I.e., seeds, buying flowers from other farmers, hiring help and renting facilities for events)?
@canadiangirl5159
@canadiangirl5159 2 года назад
How do you decide on pricing for weddings and the pumpkin arrangements?
@achnix3167
@achnix3167 Год назад
So im curious how do you actually make a living though? ... Because it always sounds and looks like a nice side hustle for wifes who have the time and real estate and dont really NEED to make a big profit?
@conniebrisendine3469
@conniebrisendine3469 2 года назад
I’m thinking about signing up for your course. I had a florist for over 10 years but my husband got sick and had to close down. I have never grown flowers before and would like to start. I always order off the flower truck. I have the land just don’t know what to grow
@ShiftingRoots
@ShiftingRoots 2 года назад
Oh I hope you do! I think you'd have SUCH an advantage, because you'd understand the business side of things already, and wouldn't be afraid to supplement with wholesale flowers if you needed to.
@jenamann3484
@jenamann3484 2 года назад
Very interesting!! So was the 4610 gross or net? I am kinda interested in the beta course but not as a flower biz looking for a way to adapt to something else ?? That would be applicable here in my area in Mexico....crafts or chocolate or artesanal coffee or a mix of products...
@ShiftingRoots
@ShiftingRoots 2 года назад
It was gross. I haven't done the numbers yet, but I think net will be $2500-$3500. I had a lot of extra expenses the first year, especially with those bouquet nights. I think I could be more efficient next year.
@sharonjennings1282
@sharonjennings1282 2 года назад
Was this your profit after you paid for the flowers you bought? Also what did you put into the pumpkins? Water? Flower food? Hope I didn’t miss that part. May I ask what the pumpkin arrangements sold for? Adorable!!!Thanks for sharing!!
@ShiftingRoots
@ShiftingRoots 2 года назад
No, the profit was around 1/2. In a better growing year, it would have been more like 1/4-1/3. I just put water in the pumpkins, and sold the arrangements for $15-$60
@sharonjennings1282
@sharonjennings1282 2 года назад
@@ShiftingRoots thanks for the info. So glad that you had a good year. Next year will be GREAT because the weather should be better and you will have experience under your belt! I hope I am as lucky as you. Keep sharing your videos with us please!
@irynalange8124
@irynalange8124 Год назад
You need to save peonies in fridge for weddings.
@theprairiefarmtable8502
@theprairiefarmtable8502 2 года назад
Can I join your course if I am in the United States? I am in zone 5b. But very short growing season here in Colorado! Congratulations for all your accompllishments!
@ShiftingRoots
@ShiftingRoots 2 года назад
Yes! We actually have quite a few Americans registered already.
@colleenbahm7712
@colleenbahm7712 2 года назад
Kristen. I think I want to take your course. I'm in Pennsylvania. Does the website automatically figure out how to change Canadian money into American money?
@ShiftingRoots
@ShiftingRoots 2 года назад
Yes. You get to benefit from the exchange, it will end up being cheaper in USD with the conversion rate. I hate that my platform doesn't let me charge in multiple currencies--I have an app on my website that does it for all my ebooks, but not this.
@colleenbahm7712
@colleenbahm7712 2 года назад
@@ShiftingRoots Just tried to sign up - twice. Keep getting a card error. Afraid to try it again just in case it actually did work and I get charged twice.
@ShiftingRoots
@ShiftingRoots 2 года назад
@@colleenbahm7712 oh that's so weird. Let me look on things at my end, and see if it went through and you're signed up or not. If it would charge you twice, I would definitely refund you the money for the second charge.
@ShiftingRoots
@ShiftingRoots 2 года назад
Hi Colleen! I checked it out, and your card wasn't charged and you're not signed up. There's a few things you can try--First, refresh your browser, or try a different one (Safari vs. Chrome) If you use PayPal at all, try that instead. And worst case scenario, we could do e-transfer and I can add you manually. Email me at shiftingroots@gmail.com if you have further issues. I might not answer immediately because we're doing family stuff today, but I promise to hold the price for you if for some reason we wouldn't get it sorted out until Sunday.
@colleenbahm7712
@colleenbahm7712 2 года назад
@@ShiftingRoots Thanks. I figured it out! It was my credit card trying to protect me from possible fraud. I'm in! Looking forward to it. Colleen
@renatabritez7532
@renatabritez7532 2 года назад
great video! I wish you had a payment plan for the course :)
@ShiftingRoots
@ShiftingRoots 2 года назад
I hear you! I saw this comment last night, and I went and edited the course to make one for $50 a month for 6 months. Hopefully that makes things a little more doable!!
@ArjayMartin
@ArjayMartin 2 года назад
Have you singing as a promo at the end of your videos, if you don't already...?
@ShiftingRoots
@ShiftingRoots 2 года назад
You know I never thought of that, but I guess that would be a good hook.
@ArjayMartin
@ArjayMartin 2 года назад
pretty
@liz8776
@liz8776 2 года назад
Name of your book?
@ShiftingRoots
@ShiftingRoots 2 года назад
Cutflowers Made Simple (it’s only available as an ebook on my website) and the course is Backyard Business.
@dilfuzaqosimova2149
@dilfuzaqosimova2149 2 года назад
Вы проста супер
@mdbellalkhan5684
@mdbellalkhan5684 2 года назад
I watched your video. The videos are beautiful. Video quality is very nice but like view subscribe is very low, another is more, if you have you can be a professional youtuber. Do you want to be a professional? We can talk about how this can happen////
@ShiftingRoots
@ShiftingRoots 2 года назад
Honestly, I'm happy with my rate of growth and I know that I'm attracting the people who need me and my content.
@mdbellalkhan5684
@mdbellalkhan5684 2 года назад
@@ShiftingRoots We can talk about what can be done if you want
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