Go-To-Market Launch Plan For A New SaaS Product

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A different approach in making a Go-To-Market Launch Plan for a New SaaS Product
Do you remember the day when Slack just launched? Do you remember when Snowflake, Hubspot, Salesforce launched? These are epic SaaS companies where most of them didn't launch the way a lot of founders launch their SaaS businesses today. Most of today's startup founders approach it in a very linear way, whereas the 2nd-time founders approach in a multi-threaded way. So in this episode, I'm going to walk you through the 3 principles to help you launch your SaaS product the right way.
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PLAYLISTS TO WATCH NEXT
1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM
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Playlist: Startup Growth Hacking - • Startup Growth Hacking...
Playlist: SaaS Startup Tips - • How I Would Start a Sa...
Playlist: Get Your Saas Business to Product-Market Fit - • Ideal Customer Profile...
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🎥 Playlist: How to Deal With Sunday Scaries - • How to Overcome the SU...
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Опубликовано:

6 ноя 2021

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Комментарии : 164

@dessasin4142 10 месяцев назад

I discovered this video much later than I should have, around the same time I began delving into linear models. It completely shifted my perspective. I'm truly grateful for the insights you provided. Thank you for everything.

@TKKader 10 месяцев назад

So glad to hear this!

@SandeepSingh-fb4ex 2 года назад

Absolute gem . Should have been taught before tk bhai. No issues , still powerful strategy.

@njabulonjabs5945 2 года назад

Powerful content. The multi threaded launch is similar to principles in Design Thinking (continuous iteration and improvement as you go, informed by data from quality users) - the multi-launch element in multi-threaded is one up on design thinking though. I like how u are able to capture & clearly demonstrate everything on a piece of paper, keep it up.

@TKKader 2 года назад

SO glad to hear you’re getting value from the channel! Be sure to share it with a friend ;)

@NguyenTruong-uc5zu 6 месяцев назад

My team have fall in the “Linear Launch”, but i did not known after watching this video. Your video changed my mind. Thanks you so much

@TKKader 6 месяцев назад

Glad I could help!

@deepakmohan3591 Год назад

In love with this idea and launch plan, thank you so much 🤟🏼

@TKKader Год назад

So glad!

@eajninja 7 месяцев назад

Thank you so much for this. It’s so useful and very different from what I thought as an engineer by trade.

@TKKader 7 месяцев назад

Glad it was helpful!

@StudyRealEstate 4 месяца назад

Wow, this was VERY eye opening! I was headed toward a traditional launch until your video. Thank you!!

@TKKader 4 месяца назад

Glad it was helpful!

@anasandaloussii 2 года назад

Thank you so much for openning my mind!

@TKKader 2 года назад

Glad you find this helpful!

@abdul-hasimdawkins866 Год назад

Yes! Very useful and clear strategy. Much appreciated.

@TKKader Год назад

So glad you enjoyed it!

@a0nmusic 2 года назад

Extremely insightful thank you.

@TKKader 2 года назад

Glad you got value!

@Pacificatorrr 10 месяцев назад

This was very insightful, Tawheed! I was caught up in the linear model (what is an MVP cycle). Thank you for clarifying. I now have a clear picture

@TKKader 10 месяцев назад

Wonderful!

@XBoysAtWorkX 2 года назад

The 3 people that disliked this video have already booked their venue in LA for their launch party, and keep paying fees to reschedule, because they really need to add this one last feature before the big event.

@TKKader 2 года назад

LOL

@titaen 2 года назад

true😂😂

@jayeagans5097 7 месяцев назад

Stop telling my business.. and I have only rescheduled 4 times.. Totally acceptable..

@user-ee8te3dh2b 11 месяцев назад

This was exactly what we needed at the right time!

@TKKader 11 месяцев назад

Boom!! Glad this was timely!

@mwalimuio 4 месяца назад

Yes, I have learned a lot. Thanks!

@TKKader 4 месяца назад

Glad to hear it!

@bulbyfera 3 месяца назад

We are in the linear launch trap as well. Thank you for sharing this insight.

@TKKader 3 месяца назад

Glad it was helpful!

@MagnusAnand 2 года назад

Incredible video as usual

@TKKader 2 года назад

Means so much!

@jacobopm Год назад

Yes! Very interesting. Thank you

@TKKader Год назад

Glad to hear!

@AlejandrodeOteroMora-gm6tp 2 месяца назад

So much value in this video, thank you TK Kader. I have a question though, what´s your approach about pricing in the early stages? Let´s say you are building a freemium fitness app under a subscription model, when do you think is a good moment to start charging?

@jeremylawson6648 8 месяцев назад

just closed a small deal to take on part ownership and operation of a useful problem solving tool for my industry. this is very informative.

@TKKader 8 месяцев назад

Super pumped for you! Check out my GTM Program.

@thechurchhubtv2351 Год назад

amazing . we have anew saas loading and this answers a lot of questions

@TKKader Год назад

So glad to hear you’re getting value!

@dennisantolin 2 года назад

Soft-launching one of my SaaS solutions this month, your GTM content has been very helpful TK 👏👍👌 One-more feature trap haha = perfection is the enemy of execution = over analysis paralysis

@TKKader 2 года назад

Excited for you!

@efexzium 2 года назад

@@TKKader TK What happens if people think public builds are a security risk ? It’s obviously not true but some users might freak out. There’s got to be a solution everything that we use today apple windows android is based on open source public software

@efexzium 2 года назад

Yes it’s true specially when we love perfectionism.

@seanpark5884 Год назад

This contents by far best insightful contents in this year. Thanks

@TKKader Год назад

Happy to hear that!

@metamedian Год назад

Thanks TK! Opened my eyes a lot to how I'll launch my Saas.

@metamedian Год назад

YES!

@TKKader Год назад

Really happy you’re getting value!

@its_touqeer 4 месяца назад

This was very insightful, we just launched our MVP is this video was very much needed.

@TKKader 4 месяца назад

Glad you got value!

@pimpgman Год назад

This is great content. Just realized I'm in the linear launch trap. 🙃

@TKKader Год назад

Glad this was helpful!

@ishrarg Месяц назад

That was perfect guide. Thanks Tawhid

@TKKader Месяц назад

You bet!

@bulbyfera 3 месяца назад

Yes!

@TKKader 3 месяца назад

Boom!

@asafuthomas1909 4 месяца назад

great stuff TK

@TKKader 4 месяца назад

Appreciate you being here!

@user-od3nz3st9p 10 месяцев назад

I needed this

@TKKader 10 месяцев назад

Glad this was timely!

@MrKaugaban 2 года назад

Yes yes yes..this is Gold.

@TKKader 2 года назад

Glad to hear!

@mohpor3821 2 года назад

just amazing

@TKKader 2 года назад

🙏🏼

@igorip2005 Год назад

yes, it's really brilliant!

@TKKader Год назад

Awesome!

@eltordavis 6 месяцев назад

great vid!

@TKKader 6 месяцев назад

Glad this was helpful!

@slack. Год назад

Thanks for the insightful video. Although the intro took more than 2 minutes.

@TKKader Год назад

🙏🏼

@rikderks 2 месяца назад

Great energy 🎉

@TKKader 2 месяца назад

Glad you’re feeling it!

@mohsinkamal9550 2 года назад

Amazing information once again. thank you for the vid. I have one question... If you start discussing your idea before its made, don't you get worried that someone will pick it up and do it by themselves!!!

@TKKader 2 года назад

That’s a possibility in life. But that should stop you from executing and getting out there.

@robjespitia4538 2 года назад

Wow, amazing video! For the first time you ever put a product out to market, how soon should you be marketing it or building a list before the first date that it drops?

@TKKader 2 года назад

The day you start coding.

@gidd Год назад

I'm currently in the research stage of my soon to be start up but I already working on Marketing strategies Think about it this way. You could build the best SaaS app ever with tons of potential but if you can't effectively put it infront of the right people it'll flop

@MaxMadeleine 5 месяцев назад

super vid

@TKKader 5 месяцев назад

🙏🏼

@jeremylawson6648 8 месяцев назад

YES!

@TKKader 8 месяцев назад

🙏🏼

@Runwithmeee 10 месяцев назад

oh my gosh thank you.

@TKKader 10 месяцев назад

My pleasure!

@MarcFirth Год назад

Yes

@TKKader Год назад

🙏🏼

@mndflctzn 4 месяца назад

Yaas!

@TKKader 4 месяца назад

🤗

@caragallear6838 9 месяцев назад

Yes 🎉

@TKKader 9 месяцев назад

Awesome!

@oscardasilva971 Год назад

Thanks

@TKKader Год назад

🙏🏼

@ImranParray0x01 9 месяцев назад

yes

@TKKader 9 месяцев назад

🤗

@gergo_44 Год назад

Yessir

@TKKader Год назад

Awesome!

@laurentgoffinon6432 Год назад

Thank you so much for this valuable content - as a first-time founder building a Saas product I got completely stuck in Linear model.... Multi-threaded approach is one I will go for as it indeed seems more healthy and impactful and I strongly believe in community first! The question I have is about the promotion of my first MINI launch... do the pitch of my landing page covers what is currently available in the first release or do I pitch the ambition (the ideated end product) ? Thank you so much!

@laurentgoffinon6432 Год назад

Pitching the ideal product while not being developed yet, could be seen as over-selling.. on the other hand it could allow me to validate important hypothesis... the next question is whether I promote the features on the first mini-launch or I pitch the problems I am solving ?

@sudeshagrawal9248 Год назад

Curious to know if you already have a landing page

@fifaham Год назад

Truly amazing presentation. I have fallen in the linear model because I am working all alone by myself. How can we avoid the "Linear" glitch knowing that I have engineering background? Only recently I started learning about marketing but it is taking me tooooo long.

@TKKader Год назад

Check out our Launch program: getunstoppable.com/launch

@armantavakoli5314 2 года назад

this guy is pog

@TKKader 2 года назад

Truth be told... I had to google "pog" 😂. Thank you for the kind words :)

@marketinghaks 5 месяцев назад

What are the best tools for email outbound except Apollo you advice?

@TKKader 5 месяцев назад

I recommend Apollo.

@efexzium 2 месяца назад

What is a good channel to advertise AI SaaS start ups

@oksanapashchenko1356 2 года назад

🚀

@TKKader 2 года назад

🙏🏼

@jinitshah8357 2 месяца назад

Hi TK Your content in this video change my mind how i should launch my Saas Platform. Would love to get your consult.

@TKKader 2 месяца назад

Happy to help! Here is how I work with Founders: getunstoppable.com.

@jinitshah8357 2 месяца назад

Thank you. I have call schedule today with Dylan.

@TKKader 2 месяца назад

@@jinitshah8357 Awesome! Hope to see you inside the GTM Program!

@freeupworkcourse Год назад

Didn't even recognize you with the sweater! 😆

@TKKader Год назад

It gets cold in Dallas 😂

@georgettekolkman5622 2 года назад

👍 👍 👍

@TKKader 2 года назад

🙏🏼

@celenagreen Год назад

How do you price during this mini-launch stage? Do you price low and then raise as product evolves or price at ideal level from day 1?

@TKKader Год назад

I recommend offering a 30-day pilot and then $X/month after that -- that way it is a no-brainer.

@efexzium 2 года назад

Tk but what happens if people see the code and think it’s a security risk ? In public builds

@TKKader Год назад

Best to not get stuck on theoretical problems.

@MaxMadeleine 5 месяцев назад

What do I have to did/do to get into a 101 coaching call?

@TKKader 5 месяцев назад

I focus 99% of my time on my GTM Program members: tkkader.com/gtm.

@user-bu9gn3pl7y 5 месяцев назад

Very informative.Are you available for a consult?

@TKKader 5 месяцев назад

I spend 99% of my time on my clients and 1% on my free RU-vid content to serve the wider community. Here are my coaching programs: tkkader.com/legion.

@fahadnasir9450 10 месяцев назад

Hi, very informative video, but i have some questions What is the criteria of Minimum Viable product. As i am building a SAAS product that i know i have 3 main competitors, and I am trying to make a better product than them, by making a hybrid SAAS application in that space (combining the best parts of all those 3). Plus i am researching (blogs, reviews) what their customers actually need and adding those features in my product before launch. Am i in the MVP cycle or it is actually the criteria of MVP. Moreover, i am not making the perfect tool before launch, it will certainly have room for many features and improvements that i plan to update with the feedback and growth of my customers. Am i doing it right? Apologies for a long message.

@TKKader 10 месяцев назад

I recommend following my 10-Point Checklist to approach this stage of your process: tkkader.com/saas-checklist.

@neilaggerwhil3817 Год назад

you should create a discord!

@TKKader Год назад

I have a private channel with my GTM Program Clients.

@lottosmarttechlst3821 2 месяца назад

Hey TK I'm located in Richardson TX, do you have experience with AWS amplify and react native? im currently looking for a co founder/mentor/advisor to help me lead a company and help it grow...would you like to connect some time in person?

@salmansaafi 2 года назад

How to re-launch a revamped SaaS product after validating the MVP with a tiny sample size?

@TKKader 2 года назад

tkkader.com/launch

@gidd Год назад

How do you go from mvp to final product?

@adnanniaz4671 Год назад

Thanks for detailed opinion but its theoretical again, real case study would be best idea to understandit step by step. And one more thing, what about first impression of customers, if we go with multi threading model?

@TKKader Год назад

We do step by step inside our programs. The public RU-vid channel reaches the principles.

@stephenocheoha1021 2 года назад

This is cool but I feel this will hard to do for a b2b saas product because of the approval processes that has to do with an organization. Getting the c level executive to try a product that is not ready will be very difficult

@XBoysAtWorkX 2 года назад

I think the idea is that you don't want them to look at it as not ready, but as a stage where they can provide feedback that will help you tailor the product to best fit them. You are solving their problem, and they are lucky enough to be in a position to influence how much better it can solve their problem.

@TKKader 2 года назад

Nailed it.

@XBoysAtWorkX 2 года назад

@@TKKader Two comment likes and replies. I can now start referring to you as my good friend TK Kader. Thanks for the great content. Just sent you a LinkedIn connection request.

@stephenocheoha1021 2 года назад

@@XBoysAtWorkX this i agree but reserved

@akashgamex8618 2 года назад

How to find saas application development company

@TKKader 2 года назад

Google

@vishwajeetgoswami5905 9 дней назад

what if in a multi thread approach, anyone who is inspired by the idea start working on the idea and we create a new competition before even launching our product? how to avoid this?

@nivetan8633 День назад

By building a valuable product and better marketing strategy, competitions will always be there. You can't control an entrant in the market.

@batanimohamedmehdi2411 Год назад

My question will be how can you protect your idea while sharing your building process?

@TKKader Год назад

Until you have customers assume your idea is worthless and there is nothing to protect.

@sudeshagrawal9248 Год назад

@@TKKader Lols that hurts! :)

@shubhamsolanki6823 11 месяцев назад

Is there any strategy to get first 100 users paid or free just first 100!! Expecting a reply!

@TKKader 11 месяцев назад

There isn’t one “strategy” there are many things you can do. A lot of those different plays I’ve covered in this channel. If you’re looking for a step by step play on getting your first 100 customers, I recommend my SaaS Launch Challenge: getunstoppable.com/launch.

@shubhamsolanki6823 11 месяцев назад

@@TKKader Thanks TK . But tk the thing is we gonna launch a tool and we need 100 beta users so for that im asking available channels to get early adopters or there is any dedicated site to get early adopters