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The 8 Essential Elements of a Killer Go-To-Market Strategy 

TK Kader
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Structure your Go-To-Market Strategy the right way.
As I work with SaaS founders, I obsess over Go-To-Market plan and strategy because it's your plan of attack as you go into the market and start to compete. A lot of times when you have a Go-To-Market strategy but you don't do it the right way, you could lose 12 to 18 months of runway only to realize you had the wrong plan. So on today’s episode, I’m going to dig into the 8 essential elements of a Killer Go-To-Market Strategy to ensure that not only your strategy survives the first contact but also changes how you compete in the marketplace.
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29 сен 2024

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Комментарии : 77   
@jayhoovy
@jayhoovy 2 года назад
I found this channel randomly; glad I stopped by! Awesome content!
@TKKader
@TKKader 2 года назад
Appreciate you being here!
@seetsamolapo5600
@seetsamolapo5600 5 месяцев назад
1. ICP - Ideal Customer Profile: who's willing to buy now 2. VP - what the product solves, satisfies, fills
@ferpatel
@ferpatel 16 дней назад
TK has become my favorite youtuber! Love the energy and the pure knowledge sharing.
@TKKader
@TKKader 15 дней назад
Appreciate that!
@betteraliaghdam
@betteraliaghdam 9 дней назад
Yess
@TKKader
@TKKader 9 дней назад
🙏🏼
@ahmedyahya3593
@ahmedyahya3593 Год назад
my startup is live for 2 weeks I don’t have any clients yet😢 is fucking really hard first 10 costumers
@TKKader
@TKKader Год назад
Keep going!
@jayeagans5097
@jayeagans5097 10 месяцев назад
YESSSSSS
@TKKader
@TKKader 10 месяцев назад
Awesome!
@markyeramian9476
@markyeramian9476 2 года назад
Very helpful video, the flow you've outlined here is brilliant. My only issue is with the 8th step - "math". It's derived off of pre-defined rates that you often don't know until you go through the GTM and generate data. I guess you can work off assumptions / industry averages but that can be misleading. This is very helpful overall - would love to get a look at those frameworks ;)
@TKKader
@TKKader 2 года назад
Industry best practices are a great start and then you can tweak from there as you start to collect data.
@mashateplukhina7364
@mashateplukhina7364 2 года назад
You are my new RU-vid hero:)))) thank you, very helpful and informative!
@TKKader
@TKKader 2 года назад
Appreciate the kind words!
@viniciusmilani
@viniciusmilani 2 года назад
Thank you very much for this content! I am not into SAAS business, but Education, and I could structure the entire G2Mkt strategy for a new product we have been working on from the framework you presented here
@TKKader
@TKKader 2 года назад
Absolutely! We've started to see Founders of non-SaaS B2B companies apply the principles and see great success.
@MrKaugaban
@MrKaugaban 11 месяцев назад
Yes yes yes
@TKKader
@TKKader 8 месяцев назад
Awesome!
@oritelevy1817
@oritelevy1817 Год назад
I loved this video! I’m not even in your industry yet the information that you were sharing and provided, was extremely helpful for me in my business and I will take all of that valuable information and apply it to my own industry. So, thank you very much for this video.
@TKKader
@TKKader Год назад
So glad!
@parkerrex
@parkerrex 2 года назад
this is great for my marketplace biz.. applying all these videos.
@TKKader
@TKKader 2 года назад
Awesome!
@emmanuelkhoury9496
@emmanuelkhoury9496 2 года назад
TK, I've been watching RU-vid for many years and this is my absolute first comment I've ever made on this platform. This video is phenomenal. Absolutely brilliant!!!
@TKKader
@TKKader 2 года назад
SO glad to hear you’re getting value from the channel! Be sure to share it with a friend ;)
@emmanuelkhoury9496
@emmanuelkhoury9496 2 года назад
@@TKKader - Definitely will! I have a few SaaS founder friends that I'll definitely share this with. After 4 years building our SaaS platform, building our user base, collecting data and building features, we are finally ready to deploy our GTM strategy and your video has been the best one that I've come across. Maybe it's your energy too. I'll let you know how we go :)
@sriramkota
@sriramkota 7 месяцев назад
Yes yes. This was awsome. Thanks for sharing :-)
@TKKader
@TKKader 7 месяцев назад
Glad you enjoyed it!
@bornako
@bornako Год назад
I could help so much from your content. Thanks!
@TKKader
@TKKader Год назад
Glad to hear it!
@civilserf-jf4ld
@civilserf-jf4ld Год назад
Great content in a clear and concise format !
@TKKader
@TKKader Год назад
Glad you liked it!
@dennisantolin
@dennisantolin 2 года назад
Awesome recap and refined version of your GTM content, thanks TK 👍👌👏
@TKKader
@TKKader 2 года назад
So glad you enjoyed this!
@bgkrustev
@bgkrustev 2 года назад
Awesome. That's what I was looking for!
@TKKader
@TKKader 2 года назад
Glad you got value!
@biancaross4150
@biancaross4150 2 года назад
Great content! What did you consider when coming up with the platform price that accompanied your per user price?
@tammiesspark
@tammiesspark 2 года назад
Amazing, detailed video. Thanks
@TKKader
@TKKader 2 года назад
🙏🙏
@fifaham
@fifaham 2 года назад
Great presentation - thank you.
@TKKader
@TKKader 2 года назад
Means the world!
@SandeepSingh-fb4ex
@SandeepSingh-fb4ex 2 года назад
Great tk . Wonderful effort and clarity .
@TKKader
@TKKader 2 года назад
Means so much!
@jigneshparekh2354
@jigneshparekh2354 Год назад
Awesome content
@TKKader
@TKKader Год назад
🙏🏼
@jacobopm
@jacobopm 2 года назад
Nice. Thank you.
@TKKader
@TKKader 2 года назад
Glad you enjoyed it!
@josephthabomaluleke
@josephthabomaluleke 2 года назад
Hi TK, Great video as always. Can you please share an email address I can use to contact you? I promise it will be worth your time. Thank you.
@TKKader
@TKKader 2 года назад
It’s available everywhere if you look for it ;) or just DM details to my LinkedIn and my team can review. But to be up front, 99% of my time and effort goes to serving my coaching clients.
@samplesd3656
@samplesd3656 Год назад
Yes!
@TKKader
@TKKader Год назад
Boom!
@jacobopm
@jacobopm Год назад
Yes 🎉
@TKKader
@TKKader Год назад
Boom!
@oluajibola569
@oluajibola569 2 года назад
Yes.
@TKKader
@TKKader 2 года назад
🙏🏼
@813infinityfilms123
@813infinityfilms123 2 года назад
Yes!
@TKKader
@TKKader 2 года назад
Glad you’re getting value!
@davemcveigh3996
@davemcveigh3996 2 года назад
Gold.
@TKKader
@TKKader 2 года назад
Glad to hear!
@sesu27bate
@sesu27bate 2 года назад
Hi TK, great video! Could you share some links or examples of Methodologies mentioned in step 7? Thanks!
@TKKader
@TKKader 2 года назад
On the channel, I cover the Principles. Inside the GTM Program, I work directly with Founders to dig into implementation. getunstoppable.com.
@sbmasonator
@sbmasonator 2 года назад
Love this. Thanks TK!
@TKKader
@TKKader 2 года назад
Appreciate your time man!
@breecooksey1870
@breecooksey1870 2 года назад
Phenomenal video
@TKKader
@TKKader 2 года назад
This makes me happy!
@theuzumakikid101
@theuzumakikid101 2 года назад
Yes!
@TKKader
@TKKader 2 года назад
🙏🏼
@peterafrazier
@peterafrazier 2 года назад
Yes
@TKKader
@TKKader 2 года назад
🙏🏼
@tourika00
@tourika00 2 года назад
Great video, TK!
@TKKader
@TKKader 2 года назад
Thank you Alain! 🙏
@rajeshg9864
@rajeshg9864 2 года назад
yes
@TKKader
@TKKader 2 года назад
🤗
@jesifix1983
@jesifix1983 2 года назад
Great video!!!!!
@TKKader
@TKKader 2 года назад
Glad you enjoyed it!
@debbibrooks6326
@debbibrooks6326 2 года назад
yes, again, yes!
@TKKader
@TKKader 2 года назад
Means so much!
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