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Go To Market Plan - 6 Steps to Creating a Go-to-Market Plan 

TK Kader
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Go-To-Market strategies have been revamped. Go-To-Market motions have been launched. The market has completely shifted, demanding predictable and efficient growth.
After having helped so many Founders with successful GTM plans and taking everything I’ve learned over the past 27 months, coupled with my 15 years of experience in SaaS, I’m going to revisit the 6-Steps to Creating a Go-To-Market Plan so you get to accelerate the growth of your SaaS business.
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Learn more about my SaaS GTM Program (Accelerate to $3M+ ARR) 👇
-- tkkader.com/yt...
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JOIN THE UNSTOPPABLE LEGION, SUBSCRIBE TO MY CHANNEL 👇
/ @tkkader
^^ I drop an episode EVERY Sunday to help startup founders, like you, become Unstoppable in your life and business.
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MY FREE SaaS GROWTH STRATEGY GUIDE 👇
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WORK WITH TK TO SCALE YOUR SAAS GROWTH
SaaS Scale Program (for CEOs Looking For Help Scaling & Aligning Their Teams) 👇
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SaaS Launch Program (for Pre-Founders Looking to Get To Initial Revenues) 👇
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Share this video with a friend: • Go To Market Plan - 6 ...
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PLAYLISTS TO WATCH NEXT
1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM
Playlist: Unstoppable Sales Funnel - • Creating a SaaS Sales ...
Playlist: Startup Growth Hacking - • Startup Growth Hacking...
Playlist: SaaS Startup Tips - • How I Would Start a Sa...
Playlist: Get Your Saas Business to Product-Market Fit - • Ideal Customer Profile...
2) CREATE AND EXECUTE ON AN UNSTOPPABLE STRATEGY FOR YOUR STARTUP
Playlist: Startup Planning & Strategy - • Strategic Planning for...
Playlist: Find Investors and Raise Capital - • How to Create a Startu...
3) QUITTING YOUR JOB AND STARTING A SAAS BUSINESS
🎥 Playlist: How to Quit Your Job & Start a SaaS Business - • Quitting Your Job to S...
🎥 Playlist: Best Jobs in Your 20s & How to Navigate a Career Change in Your 30s - • Best Jobs In Your 20s ...
4) RUN YOUR LIFE LIKE A PRO ATHLETE TO MANAGE FOR BURNOUT AND DRIVE PEAK PERFORMANCE AS A STARTUP FOUNDER
🎥 Playlist: Be More Proactive in Life - • How to Be Proactive in...
🎥 Playlist: Burnout Prevention & Recovery - • How To Avoid Entrepren...
🎥 Playlist: How to Deal With Sunday Scaries - • How to Overcome the SU...
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WHO IS TK? AND WHY DID HE START UNSTOPPABLE? 👇
• The TK Unstoppable Story
^^ How I quit my finance job, built, scaled, and sold a venture-backed startup, and then helped sell the company that bought mine for $4.75bn. Here’s my crazy founder story.
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GET A FREE COPY OF MY AMAZON INTERNATIONAL BEST-SELLING BOOK ACROSS 12 CATEGORIES AND 7 COUNTRIES INCLUDING THE UNITED STATES: “How to Punch the Sunday Jitters in the Face” 👇
tkkader.com/yt...
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Say hi on social 👋:
Like us on Facebook: getunstoppable...
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TWEET THIS VIDEO: ctt.ac/XyrO4
#tkkader #gotomarket #gotomarketplan

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1 окт 2024

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Комментарии : 114   
@sebb
@sebb Год назад
Thank you for this video brother!
@TKKader
@TKKader Год назад
Glad it was helpful!
@_monte
@_monte Год назад
The fact this guy only has 40k subs is insane, dumb ass 16yo's talking about SMMA get like 5x that. This is real value, Thank you sir.
@TKKader
@TKKader Год назад
SO glad to hear you’re getting value from the channel! Be sure to share it with a friend ;)
@chadherfel1500
@chadherfel1500 Год назад
40K subs shows that THE RIGHT people are watching this. If you are going after everyone.....you are going after NOONE
@drmarumo
@drmarumo Год назад
love your work!....You have helped me a lot with your content in past 2yrs....Thank you TK!....So much VALUE in your videos!....much love from South AFrica
@TKKader
@TKKader Год назад
Means so much!
@stephydeng9959
@stephydeng9959 3 месяца назад
How brand new category do GTM! Interestng! Nowadays the AI companies have more struggles in GTM espectically when they use AI to cange some old part of te industry.
@richagaur6651
@richagaur6651 Год назад
this is the most informatic video on GTM i found so far. You are the best .
@TKKader
@TKKader Год назад
So glad you enjoyed it!
@gomadelive
@gomadelive 6 месяцев назад
Great information as always, TK! Not a lot discussed in the B2C SaaS space, though. Wildly differentiated sales processes there. Low touch. Faster. Lower deal sizes, etc. All of this impacts and tweaks what you're saying. Any plans to do a series on B2C??
@TKKader
@TKKader 6 месяцев назад
I’m just not a big fan of B2C SaaS. Honestly I’m not even sure what some good ones would be. Hence I don’t do episodes on them.
@betteraliaghdam
@betteraliaghdam 2 дня назад
yesss
@TKKader
@TKKader 2 дня назад
🙏🏼
@lellin786420
@lellin786420 Месяц назад
Great Piece
@TKKader
@TKKader Месяц назад
🙏🏼
@lilyb2617
@lilyb2617 Год назад
Amazing Tk, I’ve followed your channel for a while now and it’s great to see not just your success but to all those businesses you have and are helping 🙌🏼👌🏼
@TKKader
@TKKader Год назад
Appreciate you saying this!
@ashwinmathews9859
@ashwinmathews9859 Год назад
Really some great content on RU-vid these days -- beautifully succinct.
@TKKader
@TKKader Год назад
Very appreciated!
@Sonarctica
@Sonarctica Год назад
12:20 oof this one hit hard. Made the mistake of working with a fractional cmo/cso whatever bs who ended up screwing us and 3 clients as well as stealing the last one for themselves
@TKKader
@TKKader Год назад
Sorry to hear that!
@Berta999able
@Berta999able Год назад
The value concentration in this video is just insane! Love your visual drawings too! I've been searching for GTM lessons as I'm considering switching to a Product marketing Manager and this is really helpful. Thank yoU!
@TKKader
@TKKader Год назад
So glad you’re getting value!
@brgalinari
@brgalinari Год назад
I love your work, You have had helped me a lot with your content. Do you have some manifesto examples to share with us ? If you have i'll help me a lot because I've never seen a manifesto before
@TKKader
@TKKader Год назад
Every Manifesto is different. I work intensively with Founders to craft theirs inside my GTM Program: tkkader.com/gtm.
@ashleynatalie
@ashleynatalie Год назад
New Subscriber Gained ✅ Such great, informative content! Great Job TK 👏👏👏
@TKKader
@TKKader Год назад
Welcome to the community!
@Gurdeepkler1
@Gurdeepkler1 6 месяцев назад
Great video TK - thanks for sharing. Full of gems!
@TKKader
@TKKader 6 месяцев назад
Glad you enjoyed it!
@lilyandemariam630
@lilyandemariam630 7 месяцев назад
you are amazing! just amazing! thanks for putting this together and sharing it for free :D
@TKKader
@TKKader 7 месяцев назад
You bet!
@ananthapadmanabhanss4227
@ananthapadmanabhanss4227 11 месяцев назад
Excellent insights on GTM strategies :) thanks TK Kader..
@TKKader
@TKKader 11 месяцев назад
Glad you find this helpful!
@harivignesh4673
@harivignesh4673 Год назад
very insightful awesome tk 🤩
@TKKader
@TKKader Год назад
Glad it was helpful!
@EngrEB
@EngrEB Год назад
Thank you, my team and i are building a certain project, and we would want to have a conversation with you.
@ratanvaghela7666
@ratanvaghela7666 9 месяцев назад
Love you bhai ❤
@TKKader
@TKKader 9 месяцев назад
🙏🏼
@ankurvashishtha2357
@ankurvashishtha2357 7 месяцев назад
very informative. thank you!
@TKKader
@TKKader 7 месяцев назад
Glad it was helpful!
@sahanasubramanian2345
@sahanasubramanian2345 8 месяцев назад
Thanks for releasing this content! It’s really helpful for a growing product marketer to learn best practices!
@TKKader
@TKKader 8 месяцев назад
Glad it was helpful!
@Chiarusa
@Chiarusa 6 месяцев назад
YES. - great videos.
@TKKader
@TKKader 6 месяцев назад
Glad you like them!
@honneyykhatter
@honneyykhatter Год назад
This is something, I haven't found on the internet yet. This is impressive teaching TK.
@TKKader
@TKKader Год назад
Glad you got value!
@eugeniucozac5563
@eugeniucozac5563 10 месяцев назад
YESSS!
@TKKader
@TKKader 10 месяцев назад
🙏🏼
@3stiZia
@3stiZia 8 месяцев назад
this is gold. thanks.
@TKKader
@TKKader 8 месяцев назад
Glad you enjoyed it!
@linaok5677
@linaok5677 Год назад
Very interesting video, thank you for sharing your strategies! I have a question, you've mentioned that in the 6th step you are collecting data and iterating, but in which of those 5 pillars you are establishing the success metrics that you are then measuring? Also, the Ideal customer profile, is it part of the 1st pillar?
@TKKader
@TKKader Год назад
As you're kicking off your Broadway Show, you'll want to establish a target revenue number and you'll use that to do the math on how many leads you need to target generating. 20% of the leads will turn into Pipeline (at steady state) and 20% of the Pipeline will turn into revenue (at steady state). And yes, Ideal Customer Profile is the first thing you work on for your GTM Strategy.
@kenanaedozie7835
@kenanaedozie7835 Год назад
Great content. Thanks
@TKKader
@TKKader Год назад
Appreciate it!
@AnthonyLimo
@AnthonyLimo 3 месяца назад
YES!
@TKKader
@TKKader 3 месяца назад
🙏🏼
@1241184ful
@1241184ful Год назад
yess
@TKKader
@TKKader Год назад
Boom!
@ulissesdasilva1314
@ulissesdasilva1314 8 месяцев назад
Yes great content
@TKKader
@TKKader 8 месяцев назад
🙏🏼
@JagtarSingh0290
@JagtarSingh0290 Год назад
Yes
@TKKader
@TKKader Год назад
🤗
@joshuanathan5328
@joshuanathan5328 11 месяцев назад
Yes
@TKKader
@TKKader 11 месяцев назад
🙌🏼
@adidouh
@adidouh 9 месяцев назад
Yes
@TKKader
@TKKader 9 месяцев назад
Boom!
@avinashdas1013
@avinashdas1013 Год назад
YES!
@TKKader
@TKKader Год назад
🤗
@hrithik8605
@hrithik8605 Год назад
super impressive!
@TKKader
@TKKader Год назад
Glad you enjoyed it!
@uchennaokere483
@uchennaokere483 Год назад
YES
@TKKader
@TKKader Год назад
🙏🏼
@jigyasakodnani
@jigyasakodnani Год назад
YES
@TKKader
@TKKader Год назад
🙏🏼
@iamsmarchitect
@iamsmarchitect 8 месяцев назад
YES!!
@TKKader
@TKKader 8 месяцев назад
🙏🏼
@shahtaj007
@shahtaj007 Год назад
YES!
@TKKader
@TKKader Год назад
🤗
@Ashis_Kumar.
@Ashis_Kumar. Год назад
Yes.
@TKKader
@TKKader Год назад
🙏🏼
@xavimendez4071
@xavimendez4071 Год назад
Yes!
@TKKader
@TKKader Год назад
🙏🏼
@rockstarmax
@rockstarmax Год назад
YES
@TKKader
@TKKader Год назад
Boom!
@oluajibola569
@oluajibola569 Год назад
YES!
@TKKader
@TKKader Год назад
🙏🏼
@brahmasiddhi
@brahmasiddhi Год назад
Yes. 🥳
@TKKader
@TKKader Год назад
🙏🏼
@albertcano
@albertcano Год назад
Yes!
@TKKader
@TKKader Год назад
Boom!
@BenJubenville
@BenJubenville Год назад
yes!
@TKKader
@TKKader Год назад
🙏🏼
@marcnussbaum8032
@marcnussbaum8032 Год назад
yes
@TKKader
@TKKader Год назад
🤗
@machinelearningteacher9641
@machinelearningteacher9641 Год назад
YES!!!
@TKKader
@TKKader Год назад
🤗
@samplesd3656
@samplesd3656 Год назад
yes
@TKKader
@TKKader Год назад
🙌🏼
@Independentakii
@Independentakii Год назад
How much does pr matter . Wrt to an accountanting software
@TKKader
@TKKader Год назад
Very little.
@cosmybykiyas
@cosmybykiyas Год назад
@@TKKader thats an eye opener everyone ive been talking to says pr matters a lot wrt to accounting sw as consumers needs to build trust and that's how zoho books and QuickBooks were able to spread credibility and brand awareness
@joworx
@joworx Год назад
Nice content. No need to limit this to SaaS players, most companies can use a GTM setup like this.
@TKKader
@TKKader Год назад
Boom!
@futureplan2010
@futureplan2010 Год назад
Thanks
@TKKader
@TKKader Год назад
🙏🏼
@Basmaaboelaarab
@Basmaaboelaarab Год назад
YESSSSS!
@TKKader
@TKKader Год назад
🙏🏼
@vjc8353
@vjc8353 Год назад
Rock solid GTM 101!
@TKKader
@TKKader Год назад
Boom!
@rayvibesonly
@rayvibesonly Год назад
So vigorous, energetic, I like your 'speech' !
@TKKader
@TKKader Год назад
Thank you for the kind words!
@harryabb7992
@harryabb7992 Год назад
Great video, although a little frustrating looking at that little sheet of paper you are writing on. A piece of advice if you going to keep showing it please use a big whiteboard or at least a large sheet with clear writing. Thanks useful content
@TKKader
@TKKader Год назад
Everyone else seems to love it. Zoom in?
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