Googlebot: SEO Mythbusting

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In the second episode of SEO Mythbusting, Martin Splitt (WebMaster Trends Analyst, Google) and his guest Suz Hinton (Cloud Developer Advocate, Microsoft) discuss the many intricacies of Googlebot such as:
What is - and what is not - Googlebot (crawling, indexing, ranking) (1:02)
Does Googlebot behave like a web browser? (3:33)
How often does Googlebot crawl, how much does it crawl, and how much can a server bear? (4:03)
Crawlers & JavaScript-based websites (9:04)
How do you tell that it’s Googlebot visiting your site? (11:12)
The difference between mobile-first indexing and mobile friendliness (12:28)
Quality indicators for ranking (13:35)
Documentation mentioned in this episode:
What Crawl Budget Means for Googlebot → goo.gle/crawl-...
Google crawlers (user agents) - see which robots Google uses to crawl the web → goo.gle/google...
Implement dynamic rendering → goo.gle/dynami...
Prepare for mobile-first indexing → goo.gle/mobile...
In the future episodes of SEO Mythbusting, look forward to more topics such as SEO & JavaScript, SEO & Web Performance, SEO & Web Frameworks, and SEO & Future of the Web.
Watch more SEO Mythbusting episodes → goo.gle/SEO-My...
Subscribe to Google Search Central → goo.gle/Search...

Опубликовано:

28 сен 2024

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Комментарии : 75

@ela_seo 5 лет назад

Especially liked the last few minutes of the discussion. Great jobs with this videos, keep it up!

@AFA111 5 лет назад

Google having a guest from Microsoft. Boop Boop!

@jamesscott1711 5 лет назад

This was amazing, thanks! 🙏🏻 The library analogy is perfect. Most people just take for granted when they type something into Google and get the results. But behind the scenes they have no idea of the complexity that has gone into serving them with the right content. All the SEO gurus keep telling us to build links to rank, but the guy in the video says it all... “Just build good content for your users and you’ll be fine!” So basically instead of spending endless hours trying to build links, use that time into making the content more better and we be ok?? But when I search for stuff I still see that’s it’s always the sites who have built thousands of links who rank top, even if their content is mediocre. And the best content with no links sometimes sits on page 2 lol. Unfair.

@abdelrahmanmostafa5724 5 лет назад

there is no doubt that what you have noticed is true yet you are mixing signals here because there is a difference between popularity and quality till we have an AI that can identify the difference, can logically understand and differentiate quality we are stuck with human interaction based signals which are accurate but sometimes questionable. in an easier explanation we need a better librarian.

@searchofficials665 5 лет назад

Love this video series! It'll make it easier for me to get internal teams and clients to buy into the best practices Google preaches and I evangelize. To be short, the conversation typically goes something this: Empathy is the ultimate strategy! Google's customer is the searcher. Their mission is to direct that searcher to the content that will best answer their query and ideally engages/educates them beyond the initial query. Quality isn't 10,000 links. A few solid, relevant, contextual links and a well built brand that earns trust from their audience is the key to longevity! -- Chris

@lostmamo433 5 лет назад

Could you maybe label the episodes 1 and 2 and so on? Thanks!

@holyX 5 лет назад

That would be unobscure and simple. Not the way Google handles things!

@keithhunter4876 5 лет назад

That intro was dope man

@danielleboyd3070 4 года назад

Thank you for taking the time to make these videos.

@cheapmath 5 лет назад

Hi what happens when you exceed 155 characters for meta description?

@cyber_chris 5 лет назад

unfortunately the name is still not quite suitable

@Makeybussines 5 лет назад

The set hasn't gotten any less weird :)

@nabilnawaz9332 5 лет назад

should we allow the crawling for 'uploads' folder on wordpress websites in robots.txt?

@speedrunfantasychess 2 года назад

Awesome library analogy

@JustinasKundrotas 5 лет назад

Martin, here's a question about Googlebot - does it get document HTTP Headers when that document is blocked via robots.txt disallow directive? I wonder if Googlebot may see and respect "noindex" HTTP header in that case? Thanks!

@SawomirPiwowarczyk 5 лет назад

I really like that ashtray on the desk

@leisureb 5 лет назад

Hadn't noticed it due to all the smoke in my room 🚬

@josmbolomnyoi2498 Год назад

my website have been crawling some japanese hack. its frustrating . how do i clean my search console i have more than 90k unwated crawls its scaring

@EstrategaDigital 5 лет назад

Great Video, I still feel this is a smoke cover for end users and not SEO Pros, I am actually sending it to clients as part of educational and presales pieces. The one thing I have noticed is that they come out even more confused than when I first spoke to them. So that only means "UPSELL" Thanks Google.

@latanauska 4 года назад

Hey thank you, it's a great content. I would like to find this content in audio format, let's say podcast. Do you plan to share it on other platforms. Thanks

@TopicalAuthority 5 лет назад

Great Content!

@Eskimoz 5 лет назад

Impressionant !

@bloggerpemula 5 лет назад

great conversation about SEO

@Eskimoz 5 лет назад

Bien joué !

@ryanmccain1158 5 лет назад

Why does this set look like an underground hatch from the Lost TV show?

@dassurma 5 лет назад

Who says it isn’t?

@AnilKumar-yw1ll 4 года назад

Good sir

@ManuelRomanSEO 5 лет назад

Why is the new Thor working in #Google?

@abhaygupta8254 5 лет назад

Is that lady from smosh?

@PRIMOSILVA7 5 лет назад

Awesome!

@humanyoda 5 лет назад

0:05 "actually like works". What's the word "like" there for?

@SebLeFrenchie 4 года назад

In California, people tend to use "like" as a filler word

@snwcombat8716 5 лет назад

At first I thought she was looking at a mirror and speaking

@Eskimoz 5 лет назад

Nice.

@khandarwilliam5439 5 лет назад

they can just release the code if they want

@mutahirnazar 5 лет назад

Great video, very informative question and answers

@PeakDistrictSEO 5 лет назад

Drink the Whiskey Man!

@ivofaase3794 5 лет назад

Great video. Too bad about the closed captions mistakes, like 'more my first indexing' instead of 'mobile first indexing'

@bohwaz 5 лет назад

"We have some ducks" instead of "we have some docs" :D

@RdozeTV 3 года назад

They got hennessey

@asadkhan701 2 года назад

13:37 Brian Dean (Backlinko Founder) got smashed.

@RomBrasCom 5 лет назад

I found this episode MUCH better than the first one. The first one was SOOO BAD ... you could see it from miles away how false and forced it was. Come on. You're Google ffs ... you should KNOW what GOOD CONTENT is! And for God's sake ... change the name of the show into maybe: "The mysteries of Google" or something like that. Naming this show "SEO mythbusting" is like calling a movie "The beauty and the beast" and when you click to watch it ... it's acutally an XXX movie instead of Disney movie.😃 The title and the content ... simply dont match. This is like that "bait and switch" myth if you know what I mean 😋

@xaviernotcookin 5 лет назад

200 ?? 🙃

@stevemiller7460 5 лет назад

Great video! thank you! more iced tea? lol

@baobao1309 5 лет назад

024

@OlesiaKorobka 5 лет назад

What are you drinking?

@TysonBrady 5 лет назад

1st.

@bazeblackwood 5 лет назад

2nd.

@Nishit-iTechCracker 5 лет назад

3rd

@Janlaxle 4 года назад

nothing useful, just gossip

@chris-palmer 5 лет назад

Can not wait for this show to get into the SEO part of the mythbusting. { ****Thanks for this show however **** }

@humanyoda 5 лет назад

So, is it now allowed to serve Google bots different content than human users?! It used to be called a black-hat technique.

@SebLeFrenchie 4 года назад

Right, I feel like Dynamic Rendering could be seen as cloaking. I'm confused

@michaelkohl9728 5 лет назад

Video is great. Great people, good questions and answers. Nice atmosphere too.

@GirishVenkatachalam 3 года назад

Nice interview nice videography

@ErikMartinJ 5 лет назад

Much more informative than the previous one.

@allanshaw8268 5 лет назад

A great video doesn't explain why Google is not doing anything about webspam in the carpet cleaning niche in Australia or other niches. If you google this long-tail keyword "blood carpet cleaning deagon " I know it is not a very competitive keyword. One company has around seven of there sites on the front page. They are all different sites but it doesn't take much investigation to see that they are the same company. They all have the same MO they use a few articles and then use them on hundreds of pages on the site only changing the suburb. The point I'm making is this company and others makes Google look like a fool. Saying build good content then Google doesn't do anything about that bad content.

@loujay60606 5 лет назад

In this episode , we know that Googlebot don't execute the JS in the first round of crawl, it do it in the later stage. That rise a question, why google prefer Jason LD over micro data? My understanding is that Jason is a kind of Javascript, so if they don't execute it in the first round of crawl, wouldn't the site using micro data get their markup seen earlier and easier by Googlebot compared to site use JasonLD? Let me know your thought Thanks,

@olgaycelik2631 4 года назад

If the 20th century’s authors were lived today they would become SEO content kings. I cant imagine Goethe, thomas mann, zweig, london,write a 10k long blog post.

@zac2k801 5 лет назад

When i first started with Google Console , I didn't really know what everything did well I still don't but for some crazy reason I requested a indexing of my sitemap, ever since then it's shows that page (link ) has an error? Any ideas what I can do to solve this also I noticed some of the excluded pages are /feed can someone shed some light on this. thank you , we need more videos like these 😁😁😁

@dalibor5673 5 лет назад

What about googlebot spoofing? it happens a lot these days, Blackhat SEO’s are abusing your bot and you’re not doing anything about it.

@andewa9239 5 лет назад

Samlekom Mamank

@danielkcheung 5 лет назад

Very good foundational video. I hope more people will come across this!

@thejamiefoster 5 лет назад

Great video. I'm sharing with my clients, saying, "SEE!? at the 15 min. mark Martin is literally begging us to create good content!

@jamesscott1711 5 лет назад

Jamie Foster exactly. “Just create good content for your users and you’ll be fine.” He even has his fists clenched when he’s saying it lol 👊 👊. Google is now smart enough with all their user metrics to figure out if the users are actually finding the page useful, regardless if they have 23 thousand backlinks and can load the page in 1.3 seconds. If the content sucks it doesn’t matter anymore.

@manfromthewest 5 лет назад

Keep busting those myths!

@OscarGonzalezTheRealOne 5 лет назад

Hey! Let's talk about the myths that have been created because we don't really tell anybody how anything works. Let's do it with a girl that doesn't really do SEO or has done SEO before. Yeay!