Site Migrations: SEO Mythbusting

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In the fourth episode of SEO Mythbusting season 2, Martin Splitt (Developer Advocate, Google) and Glenn Gabe (Digital Marketing Consultant, G-Squared Interactive) discuss the most common SEO questions and myths around site moves, URL migration, domain name changes, and more!
Specific timestamped topics discussed in this episode:
Redirecting images during a site redesign or migration (0:00)
Will you always experience a drop in traffic with a domain name change or a site migration? (1:53)
Buying a new domain name with history & traffic anomalies (2:40)
Site merger vs site move (6:24)
What goes on on the Google side once a domain name change is triggered? (8:12)
Why would one use the Change of Address Tool? (10:16)
If a site moves, is there a reassessment of content quality by Google? (11:15)
Should you revert back if a site migration results in a major drop in traffic? (14:54)
Should one unblock URLs normally blocked by robots.txt during a site migration? (17:31)
Most common problems after a site moves & doing things step-by-step (18:16)
(19:32)
Documentation mentioned in this episode:
How to 301 redirect images during a website redesign or CMS migration → goo.gle/32tGMJz
Site moves (with URL changes) → goo.gle/2FQti2E
Change of Address Tool → goo.gle/3lh3uNq
Penguin update → goo.gle/32j0ibi
Watch more SEO Mythbusting episodes → goo.gle/SEO-Mythbusting
Subscribe to the Google Search Central Channel → goo.gle/SearchCentral
#SEO #GoogleSearch

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Опубликовано:

25 июн 2024

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Комментарии : 36

@ItamarBlauer 3 года назад

Great clarification about the myth that traffic will plummet when migrating to a new site. As long as the URL structures are the same and accessibility is there for Google and your users - everything should stay the same. Thanks Martin and Glenn!

@brahimbarakka8595 2 года назад

merci de nous faire partager mon coeur et

@SoufianeSabiri 2 года назад

I am currently doing a site move and this video clarified lot of things, thank you a lot!!!

@SEOVideoShow 3 года назад

Remembering to redirect images is a good one. Didn't think of that one. Thanks!

@walterparedesromero6742 3 года назад

aun brazo y abrazo y un un tu Como tu 6 tdestas que tal tu vida te va a tzyt a pasar

@Yegunahhai 3 года назад

The Best Episode so far

@mariadeato 3 года назад

Thanks for sharing this information, hope to see more videos thanks.

@viniciusdaud23 3 года назад

Excellent video. Thanks a Lot

@toddjirecek9476 3 года назад

Glenn Gabe is an SEO God!

@AlanGregorySEO 3 года назад

I'm currently going through multiple website consolidations - it's a minefield and I would give yourself plenty of time when doing this. Would be good to have a video on websites being merged if possible please!

@seanjuan 2 года назад

Is using a server side wildcard redirect good practice? This was done but the old domain urls are still indexed a year later. Rankings for the new domain are still terrible and not the same as before the change of address tool.

@ChristineBarger Год назад

What if the domain is the same but the host and the design changes but the info is the same.

@GlennGabe Год назад

It's always best to limit variables, so I would try and move hosts first and then redesign the site. But, you aren't changing urls, which is great. I would make sure the design changes don't impact rendering of content, and other important things like internal linking. Google's Gary Illyes just reiterated this a few weeks ago actually. I hope that helps.

@unmiss-com 3 года назад

If you migrate your website then check out 301 redirect a few times. Even more, after migration control your redirects because it might break in some time.

@unmiss-com 3 года назад

Thanks for the new skills, Martin.

@DonGarcia 3 года назад

Next topic: International SEO please! Example: Our current website is geographically in AU but it's on .com TLD not .com.au or .au TLD. We are planning to create or expand in the US. So we wanted to like make the current .com TLD to US and change the TLD of the .com to .com.au or .au. 1. What are the best practices? 2. What will the be technical issues that will occur? 3. Will it affect the traffic and rankings of the current AU TLD which is .com when it's being migrated to .com.au or .au? We are currently on the following countries below and the next country is the US. .com/nz/ .com/ie/ .com/uk/

@PaulEastonNZ 3 года назад

By default, .com is international however in saying that have a look in Google webmaster tools. I would say you wont need to change anything as logically you have the right process in place. You are saying that its geographically in Au. I presume you mean hosted in AU ? Which is a small ranking factor. You could move it a US based hosting company, but the over all work would outweigh the benefits, unless you move to a better hosting platform in terms of being about to scale when required. does that help?

@mfoley2378 3 года назад

Good questions... Typical answers

@matthewgregory912 11 месяцев назад

Update 2023. Disavow has changed. It doesn't have the same weight as it used to. It's more of a suggestion to Google rather than a directive.

@iminathiMusic 3 года назад

Nice topic. This is exactly what is wrong with our site.. We will be happy if you can throw some insight here.. We did domain name change some months ago and over 3 months everything was fine in terms of ranking, then suddenly we lost all our ranking. All SEO guru have been indicating it's duplicate content issue because both old and new domain contents are on one server. Can you drop some light on this?

@biryukov-seo 3 года назад

Without redirection?

@iminathiMusic 3 года назад

@@biryukov-seo We have the redirection rule properly configured on our htaccess file. But the drop in ranking was so much from 100k daily view to 10k daily view.. Many SEO gurus said since both site and the contents are on same vps and same IP, then it's seen as duplicate by google. Can you help in throwing some light?

@iminathiMusic 3 года назад

@Thomas Vavougios Thanks a lot for your response. But we have over 50k pages on that site including the tags archive. How can we do this?

@sujiiii78 3 года назад

What will happen if I 301 redirect any Penalized domain with High DA - PA to my new domain? Please answer me

@salishshakya511 2 года назад

As said above, you need to remove any penalized pages before site move. Start from a clean state. Basically.

@nitishsundriyal4691 3 года назад

I see many quotes and Shayari websites they all write the same content on our website so why google give them ranking and why google does not penalize these websites?

@MrBrownbug 3 года назад

Dear all. Thank you for your videos, they are very good in clarifying the cloudy things in our heads. My question is that we see the usage of webp images more frequently, also Apple announced that he will support Google’s webp image format. Looking at most of the webshops using webp already the type of the image is webp, but they leave the extension of jpg for example google.com/image.jpg but type is webp. What could be the reason for that? Wouldn't it be better if the image would have a .webp extension or no extension at all. Is this related somehow to indexing or SEO? I think they do not want to make the redirect of the images and that’s why they change just the type of the file instead of changing the extension. Thank you.