Here's How Twitch Is Destroying Their Platform 

Go to aura.com/patrickcc to get a 14 day free trial and see if your personal information has been leaked online

*I already know RU-vid is gonna promote this video to the max* 🤣🤣

Fwiw I wasn’t fired, I HARD quit and brought a team out with me. Thank you for making this 🙏

You make me drink water. Without your videos reminding me, I would get dehydrated 😅 thanks 🙏

Twitch's main problem I think is a lack of transparency, making every big decision seem reactionary and random. Publicly available hard guidelines and some sort of loose company roadmap would go a LONG way to keeping viewers, and especially creators, around.

This honestly makes me think Twitch will exist, same with RU-vid, but the other stream sites like Kick and the others won't in 7 years. For one big reason. RU-vid has Google, saving a massive amount in logistics and costs regarding infrastructure, and Twitch has Amazon providing exactly the same thing. They are the only sites that might turn a profit due to the backing of those two's web services for nearly no cost.

If RU-vid tried even a little Twitch would insta die.

Twitch has been shooting itself in the foot for no reason whatsoever for a long long while and it is now starting to bite. It's sad that it has such wild double standards and does everything it can to push users away from the site. But as you said, I want to see Twitch win because disregarding all the madness behind the scenes, there's no live-streaming platform like it. Anyway, I love this video.

Btw Twitch is really just a promotional tool for people to buy into Amazon prime and amazon products. In business we call this a lost leader, It doesn't really matter if they make a profit or not as long as they are helping amazon's bottom line

Great video Patrick, small addition. I work in adssales and the set up of Amazon (as you stated is the owner of Twitch). And they do offer a lot of data on Twitch, but they use the data of Amazon users they can also track back on twitch. They also offer it other way around, in that advertisers can find the twitch user on other platform where the Amazon DSP (Demand-Side Platform) can buy ads. Also they do offer ads (display and video) in the Amazon DSP, but you can only access the Amazon DSP if you are an aknolwegde buyer (like ad-agencies and big corporations). In the mean time, RU-vid (google) offers two DSP platforms: Google Ads, which can be accessed by you, me and the small bakery on the corner. And they offer DV360 for companies and agencies spending an x amount (demand which region we are talking about). So RU-vid ads are more accesable for the common man, Twitch inventory has some automation in place, with a lot of data involved. The other part that you address: branded content for Twitch (and every other platform focusing on the youth, which are mostly edgy in the eyes of the advertisers ) are hard to sell. But I don't think those are being sold by Twitch, more likely by the representation of the creators, just like youtube. Long story short: Great stuff, but there is way more being the scene then we can see.

Patrick Cc puts so much work in all of his videos. He's gonna be on top of this documentary channel genre next with SunnyV2

RU-vid is miles behind Twitch in terms of LIVE STREAM competition. Seems like they havent made any steps towards improving their UI and discoverability and features in a long time. Kick on the other hand, coming from a banned twitch streamer, its been a fkn blessing. I can see Kick giving Twitch a run for their money esp the more they expand and upgrade down the road

I used to stream on Twitch but after the 50/50 split lock happened it pushed me to RU-vid. I’ve been stream here and havent looked back. Happy to stream to actual people instead of bots.

Pat I swear you upload these videos with the thought of knowing that we legit don’t know what to watch on RU-vid at that EXACT time 😂 thank you for another gem.

If they commit fully to the Adult content, I think they'll make it.

this is exactly what i decided to stream in youtube , i’m glad someone else see it , lots of people thought i was crazy for saying something similar

The irony in all of this is that initially Google was bidding to buy Twitch against Amazon and here we are.

It's simple: Twitch got lucky with first mover's advantage. They have always been thoroughly incompetent from development of their site to community moderation and PR, and now that the big players are catching up and passing them on these fronts, they are paying for years of under serving the market they once had a monopoly over.

Another fantastic video, as per usual. Thanks for the 11/10 content Patrick! You are definitely the most entertaining creator to me and I really appreciate the care you put into your videos. It's been a long, long time since I've seen a creator who genuinely seems to care about their content and has heart and soul in every single video. Keep up the great work!

Patrick, we really appreciate the hard work you out into your projects. It doesn’t go unnoticed!

10:57 streaming is meant to be done for leisure. When it becomes an obligation that’s when it starts feeling not fun. I’m not a streamer but I know it’s a tough balance that hundreds of streamers go through, and it’s not just because they signed a contract. Twitch is a lot of streamer’s primary source of income so more than likely they will stream even if they aren’t having fun because they need the money to live and/or be happy with their lives. One more thing. Twitch is a people person job and acting job. Even if you don’t show your face you need to have charisma or some other characteristics that attract more viewers. This of course leads to streamers acting out for their audience, putting on a persona, and other general acts that can take a toll on streamers’ minds and even health. Streaming is not easy. It’s sometimes hard. I have nothing but respect for everyone out there

Twitch lacks competition. Thats why they arent improving at all.

As much as I hate this website, watching lives on RU-vid is so far a better experience than Twitch. Less bloat, easier tipping, and better VOD integration to the channel itself by turning the entire live and chat into a proper RU-vid video.

This hits different after Twitch made another huge mistake yesterday

That old ceo thought he could be sneaky by using "published" prices for amazon web services, essentially what you see as a freelance developer on their Pricing page. Apparently he thought people would be stupid enough to fall for his bs.

I was literally thinking about that just the other day and how most large creators have switched over. Really cool to see u made a video about that.

A friend of mine wanted to own a specific business that had very specific rules on where it could be set up. This person went into a bidding war over this business with a rival. This person then decided to buy the only piece of property that fit within those guidelines. I think we know what happened after that.

patrick forgot about the pandemic for 21 minutes straight

Even if all RU-vid does to their streaming elements of the website is make it "more dynamic" as stated in the video, I have a feeling that would be a large enough improvement to convince more people to switch over. I sometimes forget RU-vid even HAS a live-streaming section, and when I DO watch streams on here, the experience is clunky for all the reasons you stated. Fantastic video, really covered all my gripes with Twitch. I watch a LOT of it (4M total channel points earned last year), and I have many friends who stream, so these issues are very important not just to myself as a viewer, but to everyone.

I still don´t understand how Patrick makes this documentaries so fast....

nah hearing that winding down sound while Kai was looking at the pair of sneakers was sick work lmao

Keeps ageing like a wine

100% agree with too many ads and not being able to rewind. It deters me from twitch, if you're not paying to get out of ads you're basically looking for background noise at best

Kick is owned by an owner of an online casino. That's the reason why gambling is allowed on that platform. Kick is directly advertising online casinos and thats how they make money

Rare Patrick CC L. Cookies exist, Patrick. Amazon/Twitch can target ads just like any other company. Twitch also hit its peak thanks to Covid lockdowns. Views are still way up compared to Dec 2019.

Yo, you should do a video essay on 9tails/sewerperson I think his adventure In music has been a rollercoaster, from the mental anguish from his sad music to his restart.

You know its a good day, when Pat uploads

Twitch downfall....you know im here to see it!!!!

If RU-vid had a better UI and more interactive streams there would be no problem honestly

Such a great point! I could never stream for that long period of time it's insane!

RU-vid needs to launch an app for strictly live streaming

Honestly, the way you’re describing how twitch is run and their relationship with creators is pretty much exactly how some of the culture at amazon is

Your most important video of 2023 so far. This is gonna cause ripple effects! Keep going crazy Patrick!! WE SEE YOU ✨💯✊🏾

Damn bro hit this video hard! It was well put together. I do think being a streamer/CC is a hard job most of the time. You have some who just simply don't need to try hard but most do. They are definitely overlooked in the entertainment business for sure.

PATRCIK once again with his detailed videos documentary!! Keep it up!! Great work!❤️❤️

It's amazing how long they lasted considering how badly they treat the average user of the platform. If you don't have an average of 50k viewers or is an insanely hot girl, they have 0 qualms about treating you like trash.

Love how you are diversfying your content. Great video Patrick!

Being able to rewind would bring me back to watching some...

I unknowingly got into the habit of drinking water while watching Pat's videos🤣 the subliminal messaging is unreal

To be fair about the contracts, no job lets you just quit because of burnout. Twitch is a real job, so if you sign a contract, you have to follow through, if you wanted flexibility and mental health over money you shouldn't have signed and should've been independent where you can listen to your burnout. That being said i agree with the rest of the video.

bro u make crazy good videos, these stories always are so interesting, i hope one day you hit big!

You got the ad marketing part of this video HORRIBLY wrong. Absolutely false statements for like 10 minutes. But I agree with your other points like uneven rule enforcing.

Can we just take a second to appreciate pat cc and all the work he is putting in for this content to watch while eating

Growing an audience on that platform will be almost impossible for you if you're new to streaming. There are no quantifiable measures on Twitch that can be used to gauge how entertaining a streamer is to viewers. Twitch currently uses a viewer count-based system to suggest videos to its viewers, in contrast to random videos on RU-vid that gain traction from an intriguing thumbnail, title, or description. The problem is Twitchs’ data collecting methods are just too small to create any useable data structures that will be the website more efficient. In case you weren't aware, a new Twitch user is more inclined to click on a stream with a larger viewer count after watching one with less. Because Twitch lack a reliable methodology that determines which characters viewers would most likely gravitate toward based on their viewing history, newer streamer are less inclined to be watched, especially when the front page usually promotes the worst of them. Example Of The Methodology: A viewer watches Kai Cenat, thus the system updates your feed with individuals that have some of Kai's traits. In the end, your feed displays individuals like XQC, YourRage, etc. The algorithm will occasionally draw in newer streamers it thinks have similar traits. Giving new streamers with potential a better chance to join communities with like-minded people. Just like RU-vid, but for streaming. The problem is that Twitch doesn't have a personal feed that displays streamers who have been viewed for a specific amount of time, such as at least 25 minutes, in a way that is representative of their personality. Instead, a bar representing the number of established viewers is displayed. The current system allows for the number of established streamers to remain constant, increasing by modest amounts roughly every few years, unless new streamer act super friendly to well-known predatory individuals on Twitch. This, in turn, raises the barrier to entry and supports a system in which gatekeepers can toss you out at any time if you have a bad interaction with one of their friends, or the streamer themselves. Additionally, this system encourages faking it, leeching, and other survival strategies like being a wet rag. All in an effort to succeed on a platform that handles stream infractions, etc, differently depending on the viewer count of a streamer.

Great stuff! The only wear park was the weeknd part... but I think that's just a testament to how talented and unique Abel is

patrick back with another banger.. keep up the good work, you have been making so much good videos recently!

Twitch deserves to utterly fail

Wow this is going to really affect those creators. Twitch is mistreating Kai Cenat and others.

God, I hate Mondays, but Pat makes them so much better. Thank you 🙏🏼

The timing couldn’t been more on point lol, they banned Pewdiepie

They cut Partner subscription revenue and made mandatory ads that drive away viewers. Basically de-incentivizing watch time and asking people to get better as blockers.

''Sorry.Unless you've got a time machine, that content is unavailable '' idk why but this statement from twitch rubs me the wrong way lol

Yo you going crazy with the content lately

Awesome vid, loved how you talked infrastructure!

the amount of money they take from their creators and the way they will not explain bans is insane

The one point i agree with Knight on is the "Burnout" part. Shes kind of right, playing 4 hours a day Monday Through Friday and having your weekends off is literally half of a full time job. I work an 8-9 hour job every single day. Sure wish i could claim burnout and still want to get paid lmao. These streamers cite burnout because they're streaming 10+ hours a day for months on end.

One point I also never see brought up is RU-vid has a vastly superior video player. One notable example that I use all the time is you can pause livestreams, go do things, then resume on higher playback speed until you are caught up. You can also easily rewind the stream to rewatch something you missed.

It happens too often where I'm watching twitch and I get hit with SEVEN 30 second unskippable ads. It's ridiculous

I've had my twitch watching phases here and there but it just cant seem to stick, especially with twitch streamers streaming on TikTok, and uploading clip videos/shorts on youtube..

Who else got recommended this after seeing their new sponsorship policy?🤦🏾

I love your videos so much bro. Stay hydrated

great video pat. SUPER interesting man

I would 100% agree BUT I would also consider that the declining avg viewer numbers could also originate from declining covid restrictions. I think it would be better to compare with numbers from 2019.

Kai hopping out of his chair and screaming never gets old

I am the owner of the pinkfloyd poster. Gabe reacted to my video about my first payout as an affiliate streamer and got banned because of the poster, while my Channel never got banned even though i streamed with the poster on my background.

I aint even mad about the ad, that was slick 😂😂😂

I watched a stream on Twitch exactly one time and I was so frustrated by not being to stream the audio while my phone's screen was turned off that I never used it again.

Yo great point about how Kik will always be paying Amazon money and therefore feeding their direct rival ……

Nice stach man. Hehe it's awesome that type of mustache needs to be common again it gives 70s and 80s vibes

appreciate you using my tweet!

instead of trying to save the platform twitch is actively trying to kill it faster its truly amazing

If you are watching a streamer with your RU-vid account, they should be able to target ads better than if it was Twitch. They have all of google’s data to pull from. The thing that’s tricky though is if youtube becomes the main streaming site, and there is an inevitable controversy, RU-vid is risking another adpocolypse.

Only minor thing to mention that wouldn't really change much is that Twitch Subs have tiers so the lowest option is $5 a month but Tier 3 is $25 a month and you can also pay in advance now for multiple months

Love that you included a screenshot of Avalanche (:

I also feel like a lot of it can be considered a phase. I remember when Twitch gained major prominence with the Twitch Plays Pokémon. That was so innovative back then. Personally, for me, I could never watch someone play a video game. Because I would want to play it. In some ways, I feel like livestream gaming, for example, could be on its way out. At least that’s how I see it.

twitch employees watching this like "write that down. WRITE THAT DOWN!"

RU-vidrs has been saying twitch is going to die for a while now yet it still hasn't happened

you back !!!non generic content ...you killed this video.

here from x PagMan xqcL

Also youtube wants twitch to be around to avoid antitrust laws in the US and EU where they are already being accused of being a monopoly, which they are.

u make the best video essays🔥

Really well made video, subbed

prob need a new video and change the name from 7 years to like 3

The only consistency I can see when it comes to Twitch is that they really love their Twitch Thots. Almost makes you think they are trying to transition to competing with services like OnlyFans.

Super video. Real cool. 👏🏾👏🏾👏🏾

RU-vid won’t stop showing me this guess I’ll watch it lol love you pat

I stopped using Twitch a few years ago so I really kind of don't care for Twitch anymore. Great video Patrick.

Respect to Patrick, he's been making bangers for so long now and they've really been blowing up recently!

2 bangers in three days keep it up mate

You used to be able to watch ads for bits but they removed that feature