Here's Why the Audi R8 Was the Perfect Halo Car 

Same

Me too

YuuY

probably hello btw jaaj

Lol

Can you imagine t 😄🤣😁😀

Very nice job for 😎😋😉😆

Can you imagine t 😙☺🙂

Audi was featured on sooooo many films but they still made everyone's jaw drop to the cinema floor

The nsx was also in iron man (but didn’t come out until years later)

Didn't the prototype also have laser beams?

I think LED daytime running lights became a norm because of an EU law

Mercedes and BMW came out nearly the same time. Audi just did it the best. Mercedes did the leds under the headlights and then bmw did the halo headlights.

Audi S6 C6 came with LED DRL (in front bumper) continue with facelift of C6 with DRLs integrated in headlights and since then it came a norm.

@@balint.palace No its not a norm. You can have halogen DRL

That's where I first heard of it.

Yep, and in Ironman 2 he had the convertible 👍

I'm shocked that Doug forgot about this fact. One of the biggest reasons I think it was so successfully known.

And don´t forget iRobot

Yeah thats the first thing I thought of.

Very true!

irobot too

Acura copied that too

Thank you!!! Felt like this was a huge oversight on Doug's part, and was looking for this comment!

Just like the concept NSX

I remember people used to call them "Christmas lights"

He didn't mention the LEDs on this video, but he is well aware that the R8 started the LEDs trend. In his 2008 R8 video review he states this among many other things that started with the R8.

It's a trend that has to die. They look cool, but in an older car you replace a light bulb, while with LED's you need to replace the entire head or tail light if those go bad, which is just ridiculous.

I remember admiring the audi q5 headlight of our neighbor back in elementary

I was hoping to hear him mention it here, because it goes along with his theory about how Audi tied the R8 to the rest of their updated line-up. The R8 started the design trend of decorative LED DRLs, but Audi rolled that out across all their models pretty quickly. So prospective customers saw the cool memorable headlights on the R8, and then saw the same styling element on an A4 or S5 and bough it.

yeah, they were using Acura as the cars for SHIELD, but it's hard to make a big ugly SUV be cool the way an R8 is. I think they even actually had a selling "Shield-ediiton" of the MDX? Could be wrong on that though...

@@bradenmcg actually Tony did drive the NSX (prototype or concept at the moment and it was a drop-top!) in the movie once in the first avenger movie i believe.

iRobot with Will Smith probably did something for the New Audis too. It pretty much was a preview on the R8 to build up the hype.

Because Acura is trash. So is Lexus.

@@TheKingsapostle Is that why Lexus is leading most reliability statistics ? Cause they are trash ? makes sense. The LFA was a masterpiece. Just to late and to expensive. Their V8 is pretty good too. (LC500 and RC F)

it freaking works man I went to audi once to check out r8s the people were nice so recently having remembered that I went there and the dude straight up sold me a rs3 in a few minutes picking it up on friday

I had an 08 A6 too. 4.2?

@@evanrozsa 3.2 Quattro. I was looking at the 4.2s but with the drive I have to work it wasn’t economical. Then I saw the guys listing on Facebook marketplace, 150k miles for 2250 and I had to take it.

@@ryanhodge2721 That's awesome man! My A6 4.2 got totaled around 158k. I loved it but it was a terrible car

Lets not forget R8 was not quite so expensive and limited like the Lexus LFA. It was a very fast Sportscar with a slight edge to a supercar (DNA) whereas the LFA has the classic Supercar feel.

The only car from that era that would look modern even today, it was a success as a halo car because they made one of the best looking cars ever

Agreed, just as the TT did.

Definitely, especially the original one.

And then they face-lifted it and ruined it.

Yeah it’s not even dated like those 2015 Acura’s

If not a Hellcat, at least an R/T or SRT version. A minivan with a V8 engine is almost unheard of, and I'm sure it would be crazy.

@@MetraFan81 the only fast minivan I know of is the Mercedes R63 AMG

@@x-90 the odyssey type r

Very nice to be 😙😋😎

Very good for you to 😙☺🙂

The V10 is the dream though...

I have r8 v8 and put me a smile every day driving to my work and other duties. To wallmart, to downtown, to purchase food. Wife and me car to everyday... Onle very few problems with potholes...

@@mikesalas5685 living the best life I guess!

@@samyadav006 Living with this car maybe no the best life, because is a car to drive point A to B (special yes) but the car is reliable and not is very expensive, some work of manteniance are done very easy. Compared with gallardo Lambo, and a murcielago are thousands of dollars of diference.

@@mikesalas5685 I’m amazed to hear that it’s reliable! But yeah compared to its maintenance against the murcielago and gallarado it’s not much because I have seen many drive R8 so badly and then just sell it and that’s affects the vehicle a lot 💰🔧. Well I just drive my Camry (as you can see in my videos) so seeing R8 it’s just wonderful! The attractive design is just something else! 👏🏻

and now they have doubled in value.

And Lexus still lost money on each sale. The development was just that expensive.

Also…..ummmm….it wasn’t really that great or fast in any real sense vs the competition. Sounded good though. GTR annihilated it in real world.

I believe in the US, Lexus only offered LFA with leasing option in the beginning and later offered purchasing option. Go figure why it failed in terms of sales.

@@MS-mr4zm that's not an accurate statement. The LFA was on par with the 599 performance-wise, and the R35 at the time was in its infancy and not nearly as capable as the current variants.

i get it'z a joke, but actually different youtube channelz uze the very zame google account. anyway, i think if he will alwayz upload the "more doug demuro" videoz on thiz channel for more viewz, he zhould juzt cloze hiz "more doug demuro" channel officially. that will make him look lezz view-hungry.

@hv a happy day no wants to watch your Islam video

@@neihomai8 Your ‘s’ key broke dude?

@@bobcoats2708 that'z right, lol

@@neihomai8 wait for real your S doesn’t work😂

@hv a happy day thank you for this I needed it 🙏🏽

@hv a happy day that looks like a phishing link

CARRRRRRRSS and BIDDDDSSSS

Lexus thought they were going to rely on the LFA's only party trick being the exhaust. I also thought they only leased the rather than let people buy them the first couple years

Cars and beers

Right, it's his brand to start off with "THISSSSSS...", and when the subject is not a car, it's himself and his own opinion. To me it conveys that it's just a guy's opinion that you don't have to agree or disagree with, it's like he's putting his opinion out as one of the "options"

@@king4aday4aday damn lmao i dont think theres that much depth of thought into that decision to be honest

Good marketing for himself lol

Don't forget The Transporter franchise (for Audi overall)

@@_BangDroid_ which is funny because IIRC the first one featured an older 7-series

A masterstroke, advertisement itself already is an asinine abomination but advertising something in an inane movie and then happily reporting to be submissive to the farce of mindless consumerism? Man, come on!

@@enforcement2 I'm going to point out something you're apparently not comfortable with: Advertising works. Do you have any idea how much money Audi spent to get that placement? And how much money they spent to hype the movie tie-in? The inane film made more than $500 million dollars, and launched a multi-billion dollar franchise. You underestimate the powers of the dark side. Oh wait, wrong reference.

The almost launched a diesel v12 audi r8 if I remember correctly

@@comeberza Yea they were experimenting with it, similar engine as the one they ended up putting in the V12 Q7 instead. Would have loved to see it happen in the R8 too, would have been such a unique piece of car history.

@@Real_MisterSir With bit of aero noise generator, it would be sounds like as spaceship

@@Real_MisterSir yes but diesel engines are way too heavy and unsporty to use

@@comeberzawell it did work in their lemans cars.

Underrated comment

@@Sahidable not for very long

@@Charlie-Charlot lol

@hv a happy day no

Thank om only here to find your comment sir ... will argue gauss hog vs original later

I came here to comment that, the first Iron Man was a HUGE success (it launched the MCU afterall) and the fact that Tony Stark drove a R8 certainly had a big push for the car

Imagine the inane people coming here and discussing a gimmicky, inane movie as having convinced them to purchase a relatively pricey vehicle.

@@enforcement2 That's a relatively ignorant comment.

I agree. A lot of things happened to go right for this Halo Car effect to take place. The Le Mans wins by the R8, the new lineup

Came here to make this comment. Saw that you made this comment. Thank you. Can’t tell you how distinct they looked on a rainy downtown Toronto street at night the first time I saw one in the flesh. Was unreal design at the time. Never seen anything like it.

Yeah! That is exactly what I remember from the first time I saw one. The sleek design and the cool headlights.

Jeremy Clarkson called them Ferry Lights. Always thought that was one of the funniest things he said on top gear.

I always felt that the R8 was “introduced” in I, Robot where Will Smith drove a funky futuristic looking Audi coupe. I remember being a young teen and thinking that his car in the movie was super cool and then years later the R8 had resemblance to it

@@AndreWakefield That's exactly where I saw it first too. I also remember coming away from that film thinking how gorgeous the car looked, and then I saw the R8 and it's basically the same shape, the same silhouette. It was clever marketing. Couldn't it drive sideways in the film? And do high speed 360 spins, because it had orbs instead of wheels...😁 Then Tony Stark started driving them and that was when they began to creep past saturation point. But still probably my favourite supercar ever from an aesthetic perspective.

I honestly don't like the design, tbh I think it's ugly. I see what you mean though because it has very smooth lines. Not cup of tea though.

@@thesprawl2361 Yeah Tony Stark in R8 was driving the real deal in Iron Man. Definitely helped put it on the map. I actually knew a guy who had an R8 and everyone was calling him Tony Stark lol

Can you imagine t 😉🤣😃

And it wasnt what the Audi r8 was, the r8 flooded the market because it was logical, usable

It's great car but when new people quite "not appreciated" in term of price.Just that

At least LFA price is up now a lot car collectors looking for LFA. With good price

Get a little more 😄🤣😁😀

Very good and good 😍😋😉😆

Lexus lost so much money developing the car that even the 400k price tag couldn't justify the development costs

LFA IS A FAIL SUCCESS. AMAZING CAR. BUT IT IS A FAIL. Price way to high. And it just took way to long to develop. And being a lexus didn't help at all. And not having a dual clutch certainly didn't help.

ehhhhhh

Oh, so it _does_ exist? Well, okay, I know it does, but I've never seen one, even at a car show. Supposedly, Lexus quizzed potential buyers, looking for people who would actually drive the car on the street as opposed to instantly garaging them. I guess that didn't work out as planned ...

Ehh it was a flop, bar none. A fantastically engineered and with an engine that stirred up emotions flop

Yes!

Aside from the impractical and tendentially inequitable aspect of supposed supplies and demands, if you think about it, in generalised form, could this not be seen as not necessarily a negative point?

"Transporter" was pre-R8 though (first one was 2002), the car in those movies was the S8 sedan.

The funny thing about the automotive industry is that corporate bean counters are consistently proven to be less financially savvy than those who legitimately care about the brand image, prestige, and critical reception of the cars. Audi does a good job of prioritizing these values to drive financial success. Case in point: VW execs desperately wanted to demote the next gen A4 to the MQB Platform (FWD biased, transverse mounted engine used in the A3) to cut roughly $1 Billion from the budget to develop and produce the next gen A4. Doing this would have resulted in the next A4 being ruthlessly trashed by every magazine, journalist, youtuber, etc. for poor driving dynamics. This would be bad because Audi currently already struggles with complaints of driving dynamics, even in their MLB platform vehicles. Common sense thankfully prevailed and Audi corporate decided that upholding the brand's image and engineering prowess was more important in the long run than reducing development costs on one of their most popular models.

@@pan4632 VW have had some dumbass ideas with making Audi into a VW clone, more than they already are. They wanted to put the 5 cyl engine from the RS3 in the new MK8 Golf R, but Audi said fuck no. It would've made the RS3 irrelevant.

@@pan4632 you make a good point. The automotive industry can't just run by the numbers like the bean counters do in other industries. A car is usually the second-largest purchase someone is going to make (after a house) and it's a fairly long-term frequent-use item that has a significant element of emotion and intangibles attached to the decision-making when it's time to buy one. And bean-counters are notoriously bad when dealing with intangibles.

@@jsquared1013 It´s also the only product people buy where you litteraly crawl into. Imagine slithering into an iPhone, it better be comfy.

@@f-ckmyr0fil560 she's right 😏

The continuity mistakes in there made me howl. In some shots the car's automatic, in other shots it's a 6 speed manual. Cringe when the dude shifts it into S mode and it's cut to make it look like he's shifting a gear up... Otherwise great movie, wished they did not do the Fast N Furious silly editing on gear changing.

In Europe, yes, but in the US we didn't get the S2 or RS2, and hardly anyone knew about rallying. Seeing an ur-S4/S6 was like seeing a unicorn. Only crazies like me who watched WRC and Le Mans on the Speedvision special-order satellite channel knew anything about that 😁

genius

Stolen comment

Quirk Demuro and Feature Demuro

@@jayd2929 Stolen comment

He does have kids. They're both blue

Yh, gen 1 could still looks new, it literally pioneered the the led lights trend

he's not talking about the 90s NSX

The R8 was dated in 2008 let alone now, what new cars are you driving? The interior is awful

@@danhall5761 I know everyone is entitled to their own opinion but god damn some people have terrible opinions

Didn’t stark also have an NSX concept ?

Yes but the R8 was featured in the first Iron Man moview and the car axtually exited when it was featured. The NSX that we saw in the first Avengers movie was a prototype and the actual production NSX didn't get to market until a couple of years later.

Yes!

Kinda also forgetting THE German sports car brand- Porsche- not like they never made an exotic halo car…..lol

@@MS-mr4zm He did say BMW and Mercedes so I didn't mention the 959, Porsche's F40 rival. Ignoring the M1 is a pretty big miss by Daddy Doug.

the m1 was like the LFA, it was too expensive and evrryone forgot about jt

or the original 300 SL gullwing... He said any point...

@@agtshaw also, the M1 was arguably more Italian than German.

If you are going to regurgitate such complacency, the first mentioned last name was accordingly typed out without a capital first letter, I guess...

@@enforcement2 Wow! Anyways...

Very good for me But 😁😂😃

Can i just say 🤗😋😉

He was not the best 😙☺🙂

Yes!

Yeah, but so was Acura, especially in the 2012 Avengers film.

Acura has done that exact same thing though and I guess it hasn’t worked

@@USMFAN1996 they did? I honestly never saw an nsx in a movie like fr...

@@patrick7695 If I recall without looking I think Tony's car at the end of Avengers is the NSX.

@@RealScottPowers i only remember him driving audis He had a convertible r8 in the 1st 2 movies i think Then in the 3rd one it was audi sedan i cant remember, probably an A8 or smth Avengers is like between iron man 2 and 3 Gotta check it out Edit ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-THnmfLBNOnI.html You were right LOL

@@RealScottPowers You are correct.

The front end of the new NSX actually looks like a 4th-gen Toyota Prius. It's not a terrible-looking car for sure, but what the hell kind of relation does it have whatsoever to the original?

@@michaelfjmusic I think many cars become a victim of their own previous success when it's a line that was stopped for a significant amount of time then revived. It's not like a Mustang where they just go gen after gen evolving. If you stop making a legendary car then bring back the name plate 10 years later, it really seems like people are unwilling to accept it as a new halo car, but rather compare it to what they remember as legend of the previous car and not objectively on what the car accomplishes. Strangely the Japanese top execs never learn with this. They might have been much more successful if the 2nd gen NSX was named something else maybe HSX? The RX8 and CRZ were also victims of this. Neither of those were even named the same thing as their legendary predecessors, but everyone saw them as spiritual successors and I think that ultimately destroyed their chances as being looked at objectively. The Mini brand would be a good example of a legendary name plate revival, though it's been heavily diluted today to the point where I'm not really sure what to make of it.

Faster, cheaper, more stylish! The new NSX makes the competition all of those.

@@LeonCheung personally I think Honda should have made the Dualnote concept real (that was fantastic hybrid sedan concept). Mid engined sedan with a 3.5L V6 and electric motors in the front for AWD. Can seat 4 people as well. This is what could have been Honda's halo machine and reflects Honda's practical supercar mindset. This works better as a hybrid than what they did with the 2016 NSX.

It was great idea, Way ahead of its Time. Get nissan gtr engine inside and anything close to tesla motor and you would have Performance marvel, they tried to do this when tech wasnt there

@hv a happy day imagine trying to convert people by sending links in doug demuros comments reply’s

maybe they bought the kidnapping vehicle on cars and bids

3000gt over evo?

@@Rival1998 3000GT was the Halo car $80K-$110K super GT, Evo is a beast too but in terms of getting brand attention in the 90s it was the 3000GT for sure

Not i8, In terms of significance the 3 series And price is the 7 series.

Mclaren is also more like the Sabre/ Senna if not the 765LT

@@KayJblue agree with Senna 😎

The rear end on that car is one the most great designs to date!

Check your eyes after saying that second statement

I agree on the timeless part but lets not get ahead of ourselves here saying it's more modern compared to gen 2

My favourite R8 model is the first version of the Mark 2. But I agree. It's aged so well.

@@jacellious I'm talking about the looks, you idiot. Of course the new one is more modern. But the looks are trendy and ages like shit. 1st gen still looks futuristic while the latest gen just looks current

aint that everyone?

I mean that's why I married mine

@@arnavwaghmare3324 yep

@@nopers2223322 you married her because she's "quirky"?

Aren’t we all searching for the best quirks and features?

When I think of Audi, I think of the Quattro, Walter Rohrl and Michele Mouton.

THANK YOU!!! I wanted him to mention it, but he didn’t

Exactly. That's the reason everyone knows the car.

My license plate doesn't say HALOCAR... It's says IRONM4N. The movies sold me completely on buying an R8.

Marvel studios does really like the audi offerings and concept cars.

That's another Halo car effect :) everyone wants to show it off.

man the audi nicer

Gallardo was the higher trim for R8, or vice versa.

Kind of true. If you're shopping around for cars and willing to try multiple brands, you want to test drive. I'd say you probably see higher-intent people at dealers.

@@ViolentMLG That is so true. The serious shoppers will put in the time. Tesla makes it easy, you just schedule a time and a Model to drive.

@@ViolentMLG I prefer to use the dealer’s websites for most of the transactions.

True. I won't buy anything unless I can make a deal via text.

That’s because millenials and the Gen. Z are more informed with media outlets like RU-vid on using money wisely and where and when to buy a vehicle.

same ! I remember beating the final boss in NFS Carbon just to get that red R8. It didn't happen lol the car stayed in bonus features .

No shut up

Was thinking the same thing

Yes!

As long as he doesn't use his Audi for jumping stunt like he did with CTSV

r/technicallythetruth

Facts that's the OG

Yep. And the other 60% being from the VW parts bin. The LFA was insanely advanced and took over a decade to develop. And even at the $400k price range, the lost money on each one sold. Similar story with the NSX, which was more of a way to showcase Honda’s Hybrid tech. Supporting a new supercar with an entire lineup AND selling it a $180k? I adore the R8, but you’re completely right. It wasn’t difficult at all for Audi and was a perfect storm for them.

Work smarter not harder

@@80PercentAshamedOfU The VW-Audi Group obviously also has that insanely advanced car; it's called a Bugatti. The Veyron back in the days was also sold at a (huge) loss.

@@arnehoek4260 the VW group lost a hideously high amount of money on the Veyron program, and it was really because Ferdinand Piech (I think that's how you write it) wanted the Veyron to blow the doors off of basically anything that had wheels, budget was not a problem, and he didn't care if it lost his company money, the Golfs and Passsats would make the money back in no time.

@@80PercentAshamedOfU Yeah thats why Toyota`s current halo car the supra is a rebadged z4 with some tweaks, its just to expensive to develop cars whos not gonna sell alot.

Its kinda had this reputation for years bro

Even with its lame conservative preppie styling

@@80s_Boombox_Collector mate the R8 is great looking, it has a beautiful silhouette and captures the Audi feel perfectly (simple and clean), I’d assume you also don’t like the new Maserati MC20 for the same reason.

@@80s_Boombox_Collector conservative? When it came out there was nothing that looked even close to it.

@@Yaro2 To me it looks like a reworked TT. Too conservative. But then, I guess that's the German ethos.

I've heard that there was a time some NSX were selling under 20K

I think it also came out too late, wasn’t it delayed a lot? Car looks great but was somewhat dated I feel when it first came out. The whole front grille beak thing is already mostly out of Acura’s lineup except for the NSX

There's just nothing special feeling about it. Even at half the price for me it's still kinda meh. And I'm a Honda fanboy who followed its development excitedly for years. My brain knows it's a fast car but I just can't care, maybe it's good for looking at pictures of before bed to help fall asleep?

@@pearly1789 I feel like, since they were going the hybrid route, they should have made the Acura DNX, a mid engined V6 hybrid AWD sedan. It's a super sedan in Honda/Acura's practical supercar mindset. They showcased this car in the early 2000s and even in Gran Turismo. Loved driving it in the game, everything about it just made sense. Instead they just copied and went the generic 2 seat sportscar that everyone else was doing without it standing out much.

Audis future is in safe hands. Their designer is doing his job on point

Every time I see one in person, I’m kind of disappointed with the reality of how they look in person

Especially from the rear The front is overstyled but the rear is too boring

Apply water to burnt area.

I agree. I was chilling at a park yesterday and sat near the entrance where all the cars came in and a new NSX showed up, but i noticed the base Alfa Romeo Giulia behind it first before i realized the NSX was there.

Acura didn't have an Integra.. or anything sports-related. acura dealerships are snooze places... facts... facts..

Exactly, they literally own the series, with their diesel sportcars. That was much more important than the R8. The merge with Lamborghini boosted the sale of the R8, not the R8 boosting the Audi as a hole... R8 didn't became the icon that it is now, until they managed to kill the M5, with the Lamborghini v10 engine. It's a shame it was all for nothing... dieselgate doomed them for eternity.