How Facebook can predict users' behavior |  

Harvard professor Shoshana Zuboff talks about how Facebook can predict the mood shifts of their users. And how they can alert business customers about the exact moment they need a "confidence boost" in the form of ads.
Part of the Documentary Surveillance Capitalism, that can be viewed here: • Shoshana Zuboff on sur... .
Harvard professor Shoshana Zuboff wrote a monumental book about the new economic order that is alarming. "The Age of Surveillance Capitalism," reveals how the biggest tech companies deal with our data. How do we regain control of our data? What is surveillance capitalism?
In this documentary, Zuboff takes the lid off Google and Facebook and reveals a merciless form of capitalism in which no natural resources, but the citizen itself, serves as a raw material. How can citizens regain control of their data?
It is 2000, and the dot.com crisis has caused deep wounds. How will startup Google survive the bursting of the internet bubble? Founders Larry Page and Sergey Brin don't know anymore how to turn the tide. By chance, Google discovers that the "residual data" that people leave behind in their searches on the internet is very precious and tradable.
This residual data can be used to predict the behavior of the internet user. Internet advertisements can, therefore, be used in a very targeted and effective way. A completely new business model is born: "surveillance capitalism."
#vpro #vprodocumentary #short #shoshanazuboff
VPRO Documentary publishes a new subtitled documentary weekly, investigating current affairs, finance, sustainability, climate change or politics. Subscribe to our channel, and we will be delighted to share our adventures with you!
This Channel is part of VPRO broadcast. Make sure to visit our additional youtube channels:
VPRO Metropolis: / vprometropolis
VPRO World Stories: / vproworldstories (no longer active)
VPRO Extra: / @vproextra3443
VPRO VG (world music): / vrijegeluiden
VPRO 3voor12 (alternative music): / 3voor12
VPRO 3voor12 extra (music stories): / @3voor12extra7
More info at www.VPRObroadc...