How I Built a Healthy Snack Company and Sold It For 500 Crores

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Join us as we dive deep into product, market, and user insights with Suhasini Sampath, the founder of Yoga Bar. Learn how she turned her healthy snack brand into a 500 crore success story. Get inspired by her journey, the challenges faced, and her innovative approach to business.
Chapters:
0:00 - Intro
00:28 - Personal Journey
01:52 - Building Conviction
03:54 - Offline Insight
06:05 - Launching Offline
08:51 - Onboarding a new store
10:11 - Modern Trade
11:54 - Tailwind events
13:58 - Packaging Insights
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Опубликовано:

4 июл 2024

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Комментарии : 80

@TheConcernedIndian 14 дней назад

Suhasini is a D2C legend. The offline insights here are craazzyy 🤯

@nr6hl 13 дней назад

For sure 💯

@alishaik6029 14 дней назад

What an edit and perfection in each step man. Even tho the subs are bit low but the quality of content is like 2M channel. Kudos man seriously...

@udayanw 14 дней назад

@kabirraj2.07 13 дней назад

@user-zo7jm1gi2b 9 дней назад

@MohitPunjabi-k9p 3 дня назад

Daammnn!! This is soo insightful and soo on point!! I can relate to it 100%

@MOKSH_J_K 2 дня назад

Startups podcast are the best and will remain the best thank you growthx

@utsavgoyal6658 3 дня назад

The Edit, the Phase change, the Small changes all across the screen associated with the phase change, the BGM effect associated with every small change, Perfection Man!!!!

@jassiljamaludhin9215 13 дней назад

These are brilliant insights. Is there a longer video? Would love to watch a full podcast with insights like these!

@vaibhavkamat05 14 дней назад

120% worthy knowledgeable video

@subh2173 13 дней назад

Why 120

@rihenmehta 13 дней назад

Insane Value!!! So many lessons :) Thankyou

@jkrapz 6 дней назад

Important note it is easy to build a business if you already had money,network, connection, and first world insist in first place for example living in USA in first place then copying a already working idea from there

@time968 2 дня назад

Yes. Spot on. Copy cat biz

@yogeshshiradkar2257 13 дней назад

Damn. The amount of insights she gave is insane. I don't really get why they sold the company to ITC

@user-zo7jm1gi2b 9 дней назад

Growth x is really defining a new professionalism level in the indian podcast industry, worth a subscribe

@itsamerah_i.a 5 дней назад

It's just so insightful......that's really so kind of her to explain in details from her experience.......we would never learn about these from university degree.....thank youuuuu!

@sahilkulkarni2935 13 дней назад

Absolutely worth watching every second! I wonder why did she end up selling Yoga Bar to ITC. What I've seen in this space in the last few years is that a lot of players try the online model and end up in losses to be eventually acquired by a legacy brand. In this case, she went offline first. She had already laid the foundation to make it big!

@sarangbhirad День назад

Most D2C founders build a brand to get acquired and have a handsome exit. Very few become real cashflowing brands like Boat, Mamaearth, etc.

@Mochi.mochi.icecream 11 дней назад

Loved this! Very in depth and it was interesting to hear that online doesn't work as well in India.

@aishyar 5 дней назад

Insane value, hats off you lady ❤

@saivenkatnagarala 12 дней назад

Amazing insights !!! she is amazing

@ram_kandula 7 дней назад

Amazing interview !!

@ishitaagarwal613 14 дней назад

extremely insightful

@KaranNagarajan 14 дней назад

Insane journey, love this story.

@chandnimishra4352 4 дня назад

Lovely Insights

@ChaithanyaGanesh_India 13 дней назад

Love the edit

@milanpatel6736 12 дней назад

Wonderful, thanks.

@ask10june 9 дней назад

Amazing offline strategies 👌✌️👏

@abheetnigam 14 дней назад

Was waiting for this 💯💯

@blackomegagaming1428 14 дней назад

She really has great super power and that is her clarity

@GrowthX 13 дней назад

We agree. Suhasini is a legend ❤️

@ChadBrahh 2 дня назад

Man what an underrated channel

@udayanw 14 дней назад

This was so good.

@_faraz.h 14 дней назад

She's wonderful

@MrBlackjack456 12 дней назад

Notable Quotes: “I don’t think I was primarily motivated to create a large business and make a lot of money. That wasn’t my motivation.” “The best kind of brands in business are actually built from fleeting moments of the heart and emotion.” “If you know a brand that actually is found a way to be on the shelf and is available on a Dmart and Reliance, it’s full proof that the brand has arrived.” “You have to be crazy because you think at that point of time that if you are convinced, you'll be able to convince everybody else to eat the product that you make.”

@vrajadroja5271 10 дней назад

Please remove the green timescale from bottom left corner it’s very distracting, other than that video was great man……❤

@Ainfo99 14 дней назад

Wonderful

@aakashsmc 13 дней назад

Why there was no discussion about the deal with itc?

@Mehr0512 День назад

This episode made me to subscribe this channel.

@varunaol 12 дней назад

Hope ITC doesn’t dilute the brand and keeps it healthy. Love the Yogabar products ❤

@iamvijaynagaraj 14 дней назад

Thanks @growthX for always providing great content.

@algalib.mp4 14 дней назад

as always 🔥🔥🔥

@sufyaanmohamed5294 14 дней назад

Very insightful video @growthX team, keep up the great work!

@Fazill242 22 часа назад

As the avg household income increase people start to became qoute and qoute more health conscious and ready to spend more money on these things and more money on pets etc etc

@mdsarfaraz1333 10 дней назад

I have question , that why did you sell your company to ITC.

@aryankumar87771 13 дней назад

i find the whole truth much better

@sanyam09 8 дней назад

I found the whole truth much tastier. I ordered yoga protein bar for the first and last time in 2022 from Amazon, it was just not edible.

@Theintellecastshow654 14 дней назад

Is yoga bar a profitable brand???

@GoldKingkong 13 дней назад

Jab Tak funder he, tab tak blunder chupa rehta he

@ruchiughade6904 3 дня назад

Mast reply hai. @@GoldKingkong

@pranavpradeep7877 13 дней назад

We do the packaging for yoga bar , contact if interested

@gamersspec3932 12 дней назад

Can I get the annual report of your business?

@pranavpradeep7877 11 дней назад

16 cr revenues

@Divyansh.pandey 9 дней назад

Number

@aj-lan284 14 дней назад

Questions were very nice...but next time ask something through beginner perspective who know nothing

@vj12381 11 дней назад

Go to USA > find a product > implement in India > sell it to established Indian company. 👏🏼

@bharatmatha1877 6 дней назад

Indian people mostly copying ...you are right man ...

@raiyantanweersher439 15 часов назад

even though I am good at English. I don't like people speaking in English living in India. Majority of the people in India who are actually interested in building brands, do not know English.

@AMITKUMAR-nf8in 2 дня назад

The taste is really bad.

@abhishek_patil 14 дней назад

❤❤❤

@viveksinghrao5915 14 дней назад

why did she sell this company !!!! it could have been a great international brand ..........

@lokeyfunny 14 дней назад

500 crores is good enough for her and her 5 generations. Why work more? 😂 Also yoga bars taste horrible and worked because they were first to market and had great operations and marketing. They won't survive in international markets because the competition is very high.

@mlg1279 13 дней назад

@@lokeyfunny Not all of the variants taste horrible. The coconut variant tastes great

@m.fazlurrahman5854 4 дня назад

And sell it to whom “ badam halwa” khane wale ko?

@salmanshaikh3441 13 дней назад

Bhai hindi me banalo yr maherbani kro

@bulls1642 14 дней назад

MBAs are best story telling lairs.

@NitinDey-hj8zz 11 дней назад

Uncle aap video kiske liye banaa rahe hain Aam public Ke Liye Hi Na to Aapka common sense kya Kahta Hai to Aam public English language Jyada Samajhta Hai Kya Hindi language to aapko Pata ho jana chahie aapka videos Mein Kitna viewers mila hai next time Hindi language mein video banana to aapke liye aur public ke liye Sahi Rahega Shayad

@vimeopictures5170 13 дней назад

what a mediocre and copycat idea? Well, mediocrity can be commercialised

@raya-1 3 дня назад

Well her "mediocre" idea was sold for 500 cr. That's what it's worth. How much did you sell your company for?

@subh2173 13 дней назад

Every startup come from US to india copying 😂

@user-bo1wf8rp9g 14 дней назад

She is a copy cat

@user-bo1wf8rp9g 14 дней назад

I don't like those products they say they r healthy r the product ingredients really healthy do you think so 😅

@RR-et6zp 11 дней назад

No ideas are original tbh

@D.2601 9 дней назад

It’s tasty & I’m glad I could gift somthing heathy(better option) than Cadbury

@MrBlackjack456 12 дней назад

Key Takeaways: Mission-Driven Approach: Starting a business with the goal of adding value to society can lead to sustainable success. Importance of Offline Presence: For food brands, proving success in offline stores is critical before expanding online. Strategic Market Focus: Concentrating efforts on a single geographic area can help refine the sales strategy and ensure effective resource utilization. Adaptability in Crisis: COVID-19 pushed Yoga Bar to strengthen its online presence and diversify product offerings. Effective Branding: Consistent and vibrant packaging helps in creating a strong brand identity and appeal. Sales Team Training: Ensuring that the sales team understands and believes in the product is crucial for convincing retailers and customers.