How I Dropped CPA By 78% By Doing This (+ Real Proof)

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Don't get caught up in the old ways of advertising on Facebook! In this video, I'll show you how we were able to drop this client's CPA by 78% in just the first week of working together by changing a few things within Facebook ads manager. Using current strategies really does pay off!
🚀Apply to work with me here: bit.ly/3SWnVRs
▬ Content of this video ▬▬▬▬▬▬▬▬▬▬
00:00 Intro
00:50 Why continuous improvement is so important with Facebook ads
01:42 Proof of current results
02:59 First issue we fixed that cut CPA by 78%
04:52 Who should use broad targeting?
05:36 What we're paying now for CPA
05:40 New changes at the ad level that helped reduce CPA
06:39 Changes to the copy that helped reduce CPA
07:59 What I'm seeing across many other accounts (outdated strategies)
08:19 Why we let Facebook do the targeting, and how smart AI is
08:28 Future plans for this client to further drop CPA
🚀Apply To Work With My Agency: bit.ly/2WbbBCY

Опубликовано:

29 июл 2024

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Комментарии : 14

@indranilsaha8441 Год назад

Great as usual🎉

@BSPoK Год назад

Sydney, we can feel your excitement through the screen lol but you’re completely right, it’s amazing how one thing can make such a difference and I guess that’s the difference between a pro and an amateur. Great video as usual! 🎉

@VertexMarketingAgency Год назад

Thank you!

@kupret1265 Год назад

what is a good ratio for facebook fanpage in stream ads, 1:1,16:9?

@thisorthat5790 Год назад

Always Love your content ,Please tell me Which strategy is best for sales objective , direct offer strategy or implementing funnel and paying for each step ?

@VertexMarketingAgency Год назад

Direct to offer

@thisorthat5790 Год назад

@@VertexMarketingAgency I couldn't believe you have replied . Thank You Vertex Agency.

@gregostudio Год назад

Is this campaign for cold traffic? I am a photographer in a city with 2.5 million. Do you recommend a funnel system still with magnet ad than a lead campaign like this ? So you recommend an audience size as large as possible even for local business? What happens to the algorithm if you make changes to a campaign? Does it reset the learning ?

@VertexMarketingAgency Год назад

Yes, lead campaign for cold traffic. People may see the ad more than once in this audience as well. A lead magnet may work but not the objective of this campaign. Yes, I'd recommend a large audience even MORE for a local business. There are a few "significant changes" that will reset learning. Try to touch a campaign as less as possible, but also don't worry too much about learning.

@100SHIVAMTYAGI Год назад

I'm interested in MQL % rather than cost per lead, the main game lies in how many of these people are finally converiting vs earlier. so did the final cost per conversion went down?

@VertexMarketingAgency Год назад

Yes absolutely there is more to it than just CPA. We are improving a ton of marketing and sales systems for this client so yes, conversions are higher overall while playing less per on-fb lead.

@iNTERnazionaleNotizia589 Год назад

I can see that you look so happy Sidney with the lower CPA, congratulations! Since you've mentioned AI of FB is developing, and you are a fan of ABO (I am a fan too), I have some questions: 1. Do you recently use the "Advantage Campaign Budget" feature? 2. Is it the new CBO or is it completely different AI-feature from FB? 3. What is your opinion about the "Advantage Campaign Budget" feature, and should we use this from now on instead of ABO?

@VertexMarketingAgency Год назад

Yes, I’ve used that feature! Worth testing for ecomm. I would say slightly different as it’s doing more than just managing budget. It’s like a Simple’s way of running fb ads that leverages machine learning to deliver your ads. I think cbo vs abo comes down to preference! What matters is having a good account structure that allows you to stay organized and allow machine learning.