How JIO’s Masterplan Beat Disney & became the King of Indian OTT? | Business Case Study

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VIDEO INTRODUCTION:
Hi everybody,
On the 28th of February 2024, the streaming market of India witnessed the biggest merger of the decade, this when Disney+Hotstar entered into a joint venture with Mukesh Dhirubhai Ambani!!
And the reason why this is a very very big deal because with this merger, Mukesh Ambani has practically become the King of the Indian OTT space because now This entity owns 35% of the entire OTT market of India, 120 television channels, and 30,000 content assets of Disney! In total, this entity alone will command a total viewership of 750 million viewers!
And you know what?? Reliance will practically control 63.16% of the merged entity and Disney owns only 36.84%!! And this is shocking because in 2021, Disney was the king of the Indian OTT space!! Look at this chart, in 2021 Nov, while amazon prime stood at 22.3 million views, netflix stood at 6.1 million views and disney plus Hotstar touched a viewership of 51 million views!! And if you look at Jio, jio was nowhere in 2021, but even then, in just 2 years, it has become the King of the Indian media space.
How did Reliance dethrone Disney as the king of the Indian media space?
What was Mukesh Ambani’s genius business strategy to beat a 100-year-old giant like Disney in India?
Why did Disney lose the war with Jio despite having so much money?
And as students of business, what are the lessons that we need to learn from this epic business case study?
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#disney #Ambani #reliancejio
#thinkschool #businesscasestudy #geopolitics

Опубликовано:

13 мар 2024

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Комментарии : 862

@nathanielabishek2939 Месяц назад

Love the way how they came up with WTF media 😅

@SKJPL2025 Месяц назад

We are the future media lol

@Kathakathan11 Месяц назад

Future f*c,

@playhard719 Месяц назад

@@SKJPL2025 What the F**k media

@fnamelname4146 Месяц назад

@@playhard719 Why the F**k media??

@SIRE__PATRICK Месяц назад

@fnamelname4146 who the f××k is media?

@ujjwaljha2701 Месяц назад

Hey think school team and Ganesh... Please try to add hindi subtitles as my parent are very much interested in case studies of politics and business but it is not possible for them to watch without hindi audio or subtitles

@studyrelatedcontend8114 Месяц назад

Follow hindi channel of think school

@dirrtyfloyd Месяц назад

@@studyrelatedcontend8114their Hindi page has zero videos

@bhuvaneshwarichamy9168 Месяц назад

Poo

@PiyushSunvil Месяц назад

No need

@Satya_Golu Месяц назад

Bahar ke RU-vidr multiple languages ka option de rhe hain audio me think school ko bhi Krna chiye

@plushyneko Месяц назад

Apple is the best example of 'ecosystem profit > standalone product profit'. Jio's going to get there, step by step. What sets Jio and Apple apart is their target demographic for profits; Apple goes for markets of high-paying customers, and also maintains a level of polish/refinement on their products, while Jio shoots for the masses across the lower and middle class families where a product purchased is inexpensive enough that spending capital on polish/refinement isn't necessary. Jio's example is basically collecting the smallest grains of silicon from all around the area, while Apple's example is aiming for areas with large silicon wafers from the get go.

@anubhavjain7566 Месяц назад

There's a book by the name of "The Fortune at the bottom of the pyramid!

@plushyneko Месяц назад

@@anubhavjain7566 Thanks for the suggestion! It's on my reading list now

@reserftamang7700 Месяц назад

One of the advantages that JIO has is India and its population...while players like Apple are dominating global,, I doubt that JIO will be able to do that globally.

@plushyneko Месяц назад

@@reserftamang7700 They do not need the global stage, they just need to up their product portfolio on the hardware side as well, designing it for the desis out there. With India's population as you've mentioned as the base, they can sustain themselves if they invest into it when the opportunity strikes em ripe and ready. That won't happen in today's market but is a possibility a few years down the line. However, they've to be careful of regulatory bodies when they evolve into that stage as well.

@akhileswaranak4890 Месяц назад

@@reserftamang7700 You can compare that with mindset of Americans. Whatever great things happen in US, it tends to spread across. Secondly Americans have a mindset that they want much more quality products and are not price sensitive whereas in India people ensure they have good value for money product

@Surajbansal909 Месяц назад

Mota bhai is visionary, the way he currently is leader in telecom and media. Before 2010 he has zero percent of these markets😯

@NerdCentral_ Месяц назад

He is not visionary.. He either copies or acquires the business and kills the competition

@shannu1927 Месяц назад

@@NerdCentral_ that is what business is

@kabeerjasuja3078 Месяц назад

@@NerdCentral_ That's all big companies does, go check google, microsoft, disney, apple they are acquire small business and use their technology to benefit, their nothing wrong.

@GoofyAhhLion2937 Месяц назад

business man hai wo@@NerdCentral_

@Surajbansal909 Месяц назад

@@NerdCentral_ nope,if u want to know, how mukesh Ambani is visionary, just learn about jio,how he took reliance from anil Ambani in 2010. He has now cracked the idea of becoming the market leader

@amaykataria8004 Месяц назад

This is scary. Reliance is becoming monopoly in almost every sector. Dont think this will end well.

@Sanatani_Sherni Месяц назад

Better JIO than Foreign Brands ❤❤❤❤

@itdoesntmatter9923 Месяц назад

@@thelearner-bengali1257maybe u need one

@kabeerjasuja3078 Месяц назад

@@thelearner-bengali1257 i think you need english education 😂

@shivekdaswani4796 Месяц назад

@@thelearner-bengali1257your comment doesn't even make sense

@spainwithoutans792 Месяц назад

@@thelearner-bengali1257 sorry, even after being bengali myself, bengali detected opinion rejected. 😊

@thelearner-bengali1257 Месяц назад

@@shivekdaswani4796 sarcasm bujhis??

@ojastumbde4055 Месяц назад

The probable monopoly of reliance in telecom and media industry is a threat. We will need good and fresh competitors merged to existing players to break this possible monopoly. Not an Ambani hater but i feel this essential for the Indian market.

@PrimeTasteTester30 Месяц назад

Completely true! We will be the victims in the end when they own everything and we’ll have to just comply.

@vedjoshi260 Месяц назад

After seeing the WTF X Think example... I see something is cooking, and as of now it sounds delicious :p

@backendcoder3702 Месяц назад

I was wondering about same and that nitin kamath example gave clear idea that he might be a strategic investor in this venture

@akileshbhat7021 Месяц назад

Disney - we have marvel with superpowers, what's your superpower again? Ambani - I'm rich

@user-hw6mz2cb9f Месяц назад

The amount of knowledge I gained just because of think school is immense. Channels like Think School are so crucial for the empowerment of the country’s youth! Thank you.

@lespaceman Месяц назад

Just propaganda, disguised as case studies. 😂

@user-hw6mz2cb9f Месяц назад

Please present, data and facts and i’ll listen to you. Your opinion has 0 value!

@xoxo4385 Месяц назад

@@lespaceman lol, live in your cave

@riking016 Месяц назад

Exactly. Think school always shows only the overall positive image of Modi govt. in his case studies. Connect the dots

@kailuuu Месяц назад

@@riking016 people like you will always try to find mistakes in others, no matter how good person is.

@PAYOGABABU Месяц назад

Bro try to make a video on Andhra Pradesh TDP vs YSRCP performence in 2014 to 2024 it will help us right before state elections

@rounakbaid5571 Месяц назад

NDA

@user-qt6fq1vg6z Месяц назад

Peddakathe❤😂

@ganesh7537 Месяц назад

Anduku bro let him do things natinaly 😂

@kartikmogalapalli3014 Месяц назад

We are here to learn business ,not political arena 😂

@mohankrishna3858 Месяц назад

Yea bro

@ahsamhussain5610 Месяц назад

we should support our Indian Brands than foreign brands

@stalin1555 Месяц назад

If foreign brands invest their earning in India, they should be welcomed

@perseusgamez2431 Месяц назад

Let's see if you will be saying that once Ambani doubles the price of ott subscription

@BhushanPatil-gz5fk Месяц назад

@@perseusgamez2431 😂 bas indians yhi sochne me rehe jaate he

@fnamelname4146 Месяц назад

@@perseusgamez2431 Even after doubling it would be way cheaper than Netflix(foreign brand)

@fnamelname4146 Месяц назад

@@perseusgamez2431 Even after doubling the prices will be a lot lower than Netflix(foreign brand)

@danielajay10 Месяц назад

Being a UX designer, your content is more valuable for people like us. Can't even image the efforts you put in for collecting this data and Case study. Every day I check for new videos of yours. One of the best channels on RU-vid is yours. Thank you for the wonderful content. Kudos to the whole team.

@mittalayushh Месяц назад

3:38 So Mukesh Ambani has got the WILL OF D?☠️☠️☠️☠️

@Baldguy7 Месяц назад

😅❤

@ThorfinnKarlsefni0 Месяц назад

OP homie

@punith3460 Месяц назад

😂

@shrin210 Месяц назад

😂😂😂

@cw9728 Месяц назад

Mukesh D. Ambani❤😂😂

@rudrarathi16 Месяц назад

Unbelievable content, hats off, to find these data is one of the toughest job. The best case study i have ever seen

@prakashchoudhary9628 Месяц назад

Hey Ganesh Bhaiya, you nailed it. You not just explained how and why merger took place but also what would be the aftermath with respect to media and telecom industry in India. Loved it🙏

@shashankkrishna4057 Месяц назад

Even in the US disney are going through some very serious issues,so this partnership might actually help their Indian operations

@shashankkrishna4057 Месяц назад

Even the FIFA World Cup,was around October to December and also it was timing friendly for most Indians too

@sahilkataria8630 Месяц назад

Jio - O paisa o paisa nhi koi aisa jaisa ye paisa............. Disney- ye duniya ye mehfil mere kaam ki nhi mere kaam ki nhi.............

@NamitGupta-mw1wz Месяц назад

heyy i request you pls make a detailed vid explaining 2008 crisis

@Prakhar_Kumar00 Месяц назад

monopoly se thoda dar bhi lgta h, but yes, better mota bhai, then foreign brands I hope a time comes when we have Indian Media Brands all across the world, and Jio Cinema could start the same.

@sahilkataria8630 Месяц назад

Jio - O paisa o paisa nhi koi aisa jaisa ye paisa............. Disney- ye duniya ye mehfil mere kaam ki nhi mere kaam ki nhi.............

@fnamelname4146 Месяц назад

Yaa, it will help India a lot in information warfare.

@bhaveshvispute4283 Месяц назад

Nobody witnessed He was laying foundation step by step disney ka hath kata pair and now buying Disney at cheap price mota bhai don hai😂😂

@nikhilkr2320 Месяц назад

Very informative, keep it up guys!

@mayank.9203 Месяц назад

Motabhai doesn't even think of maybe creating orginal shows for jio cinema because the app didn't have that much brand value , he straight out bought all the well known content available. Shows how deep the oil money filled pocket of his is. Other companies spend money, they incur losses and get acquired but reliance all the while jio shows most expensive sports league in Asia for free.

@manannaik1341 Месяц назад

Bruh what? So what about Hotstar? Sony liv vs zee5

@param560 Месяц назад

Hi ganesh As a mba student watching your videos since past 8 months what a detailed video 🔥🔥

@arvind109singh Месяц назад

the detail analysis is amazing. you earned my subscription. waiting for more videos.

@AjayManoharK Месяц назад

But won't this trigger anti competition laws in India? As a monopoly, what is stopping us go the license raj in a few decades? I don't think this will be allowed by CCI which will bring in Anti-trust laws in India. Especially if Jio tries to wear out Airtel. Because if Jio is the only one surviving in India, guess what, it will get broken up, just like how every move by Google is being scrutinized by CCI.

@dhruvjajadiya1516 Месяц назад

15:32 and this is when motabhai entered 😎 very well edited brother 💥

@rishuraj2806 Месяц назад

One hell of an interesting video. Also the way you easily break things behind business is commendable.

@dhidi7001 Месяц назад

Do more like this bro hats off your work ❤🎉.

@shikhar877 Месяц назад

Awesome ❤

@bisrutjoshi7806 Месяц назад

Impeccable case study ❤❤❤❤❤❤❤❤

@bisrutjoshi7806 Месяц назад

@@user-je7pc2mp5e Thanks 👍👍👍

@arka_investor Месяц назад

One of the most incredible video, great effort. Thank you!

@srikanth2928 Месяц назад

I am very much impressed on how you narrated this story.

@Kattarhindusanatan22 Месяц назад

Awesome video.. animations are very smooth and engaging..if someone want to create content that should be like this..keep it up..🎉

@lifesgamer5942 Месяц назад

Amazing video and more informative.. 🤯🤯mind blown merge of the decade.

@noobcoder3139 Месяц назад

I learn so much from you , Thank you THINK SCHOOL.

@harshgupta5454 Месяц назад

Mota bhai on fire🔥🔥 But slowly everything is going under monopoly which is quite a dangerous situation.

@shreeshbhat3971 Месяц назад

nothing wrong. it happens in every country. reliance is a gem of India

@opnia Месяц назад

@harshgupta5454 Twitter(X): due to monopoly they can run "Whats wrong with India?" anti India narrative... RU-vid :Promotes Pakistan channel,Seriels, Kpop, hollywood movie,WWE...in India..if youmake video against America ..they will shadowban it.. LeftWing has million million views..but rightwing get flagged... Amazon,Flipkart destroyed all retail sector in India.. Dettol, Horlicks, Cadboury, Nestle, Pepsi, Cocacola, ..........Uniliver all are monopolizing Indian Industry !

@sahilkataria8630 Месяц назад

Jio - O paisa o paisa nhi koi aisa jaisa ye paisa............. Disney- ye duniya ye mehfil mere kaam ki nhi mere kaam ki nhi.............

@souviksikdar1864 Месяц назад

@@shreeshbhat3971Monopoly is not good for the market. Especially the domestic market.

@PrimeTasteTester30 Месяц назад

@@shreeshbhat3971 not to this extent. When a company owns everything, there is no incentive to grow anymore. The consumers will be the victims. It’s indeed quite dangerous.

@user-nn1nh9lk6l Месяц назад

Loved the explanation ❤

@mohininegi2068 Месяц назад

such a nice way of explaining thank you so much for such knowledgeable contant

@karsh110 Месяц назад

Aware of this merger game played by Mota Bhai, but a hit on Airtel just sends chills down the spine. Great insight Think School

@PrimeTasteTester30 Месяц назад

Where there is competition, there is growth. Once Jio owns everything, Indians will finally wake up to dystopia.

@floraexoticsfloraexotics Месяц назад

Awesome vlog bro.. love The Think Media VS WTF media.. 😂. Too goofy. Thank you as always for your amazing videos ❤

@madhav5296 Месяц назад

This is so sad we have now Monopoly in Entertainment and OTT

@achu10mech41 Месяц назад

Still there's lots of ott are there

@GoofyAhhLion2937 Месяц назад

Why?

@rishabchakravarthy79 Месяц назад

Wow that's very insightful thank you Ganesh ji for sharing the information

@rajeshvora5941 Месяц назад

The lessons from the case study are rocking bro... And the 'fascinating & frightening' jibe was spot on! Great presentation GP! ❤

@animesh269 Месяц назад

17:38 Friends is distributed by Warner not NBCU. Also, a really well done analysis and exactly depicting what went wrong with Disney in India, esp with Hotstar. Jio just made them turn into this merger.

@maulikshah28 Месяц назад

Great video man!

@user-pz1qo1fo2d Месяц назад

How many of you want CAA to be explained in this channel

@charanteja7636 Месяц назад

Amazing explanation of case study.

@adhokshravishankar Месяц назад

This was a well made case study. Even my parents enjoyed this. They normally find decent chunk of what I watch as a bit boring 😅. Interesting stuff

@allantom3061 Месяц назад

Good stuff, keep it coming brah

@diwakarmankina9528 Месяц назад

This case study is more fascinating than my life time studies..kudos to you Ganesh🎉

@zohaibmanzoor8522 Месяц назад

Thanks Ganesh sir You are the best content creator at present in India in terms of the information 2nd I consider nitesh rajput and 3rd dhruv rathee You truly deserve the award Your video is being used at IIT and IIM for explaining tough concepts I think no content creator can explain concepts better than you Always respect you❤😇😇😇😇

@MindMystiqVaul Месяц назад

Dhruv Rathee is spreading false information amd agenda against the ruling government and Hinduism . Its better to research first about your role model then asiign them 1,2,3.

@notinvegas Месяц назад

Everyone - Their This guy -the air

@jhanwar4382 Месяц назад

Great Explanations Thanks 👍👍👍

@VijayKumar-fi2oo Месяц назад

You always give premium content bro

@apekshamojidra-is1gs Месяц назад

Awesome case study. Really valuable!!

@venkateshaba4821 Месяц назад

Excellent case study and insights, great going Ganesh and team 👍🙏

@amanbhandari3762 Месяц назад

Beautiful thumbnail and gr8 editing

@RAM_JAN22 Месяц назад

Bhai JioTube aur banado bas maza aa jaayega..

@VipulShukla2708 Месяц назад

yrr mujhe time trak nhi milta video dekhne ka but phir bhi time nikaal leta hu vaapki video dekhne ke liye very very very very very very very very very greatt content

@nityasomaiya5001 Месяц назад

😍😍😍

@Simple_things_in_lif Месяц назад

Amazing study. Learned a lot. Thank you

@banshulgarg Месяц назад

Very Informative Video. Enlightening 🙏

@Nameless-kx4gl Месяц назад

Indeed a great video and a great thumbnail.

@maheshthorat7568 Месяц назад

Fascinating and frightening what a good selection of words 😮

@mohiljadav1085 Месяц назад

Very well explained ❤️

@AskKapil Месяц назад

It's mind-blowing and you explained it so beautifully, just like a wow 😀

@x_man007 Месяц назад

Great analysis ❤ I think you can also consider risks as well🙏

@sridevihegde7840 Месяц назад

Very well presented and articulated. I would need some time to assimilate all the information and to remember the numbers. For now, I am just amazed by the way in which the whole thing panned out for JIO. What a mastermind! 🤑

@balajikollipara8226 Месяц назад

Incredible. Clearly and cleanly explained the whole chapter

@vigneshs5929 Месяц назад

That was great 🔥

@deepbhupatkar7462 Месяц назад

Hello Ganesh, if possible, could you make the next video on electoral bonds issue with SBI? It would be helpful to explain how they work and what the current issues are with the Supreme Court regarding SBI's electoral bonds.

@iamjatin30 Месяц назад

Great explanation ♥️

@avileshvl Месяц назад

Bro, you forgot our FIFA World Cup. The final match made millions of views and in our IPL final of last season we all saw how Jio Cinema became a 'kingmaker'.

@siripupriyan Месяц назад

Our 😂 such a pride bro ... Waka waka hey hey

@Akankshaborse 29 дней назад

Incredible strategy! Hats off! ❤

@darshansawarkar6182 Месяц назад

So if jio became monopoly, recharge prices will increase exponentially.

@arvind109singh Месяц назад

yes there will be a hike soon but comparitavily lower than airtel obv, lol

@backendcoder3702 Месяц назад

Not really they would be market player only in entertainment and not in telecom as gov would try its best to revive other if this happens ...and at last we are Indians we wont pay such high bills baselessly ...mass would switch to either airtel or vodafone

@kabeerjasuja3078 Месяц назад

Yes it will but i don't think exponentially, jio knows Indian, but i think they will starts selling buddle OTT in less price than other OTT combined which will be good initially, but as per population of India it will remain stable but will increase yearly.

@abhishekbhimani7838 Месяц назад

Impressive case study😍😍

@priyacs Месяц назад

Ganesh i really appreciate the way you narrate it. Keep it up man💐

@joydeepk_0 Месяц назад

Means Jio will be the monopoly in OTT plus telecom industry. Great move 👌

@roshij3707 Месяц назад

Awesome explanation ❤

@sachindongre4388 Месяц назад

Love you Ganesh sir ❤. What a explaination may god give you more more success..Fan of you ..

@talesbytejaswini Месяц назад

Insightful!

@tejaspai8062 Месяц назад

Hey Ganesh & team, excellent case study analysis ❤ love your work guys😊

@svm6683 Месяц назад

Make a video on what's happening with electoral bonds

@aynkaranaymmugan2483 Месяц назад

Excellent analysis ❤

@sauravjadhav938 Месяц назад

Mind-blowing 😮

@bibudeshphoto Месяц назад

The lesson learnt about profitability is an absolute hit bang on the head. An important lesson to startups. If you are not profitable and running high revenue but losses then some shark will come and eat you alive. Play small, play profitable.

@cashcoach9 Месяц назад

Hi Ganesh, small correction at around 4.25 mins it should be net asset value than net present value for asset - liabilities formula in valuation

@truegamers4656 Месяц назад

🤯🤯🤯🤯🤯 really bro ur research is really mind blowing

@mahanmohan Месяц назад

Pls make video on mountaineering trekking hiking industry in India and Nepal. This video was wonderful. Never thought learning business could be so fun.

@lalithkumar6663 Месяц назад

Fascinating and frightening 😂 mota bhai is a legend ❤

@jackofhearts1414 Месяц назад

3:38 Mukesh D. Ambani One piece fans : that explains it all

@sahilkataria8630 Месяц назад

Jio - O paisa o paisa nhi koi aisa jaisa ye paisa............. Disney- ye duniya ye mehfil mere kaam ki nhi mere kaam ki nhi.............

@navoditachaudhary8288 Месяц назад

One of the BEST case studies from Think School! Kudos to the entire team, the efforts, the way the representation turned out, no less than a business movie. Loved it guys! :)

@ChinmayGNayak Месяц назад

One of the best videos by think school

@udaykiran791 Месяц назад

Great presentation as always. The question as you raised in the end.. as a normal middle class consumer do I have to worry about these monopoly ecosystem

@sakthivelp729 Месяц назад

Most Valuable content @Thinkschool

@arahul4045 Месяц назад

Hi Ganesh, please make a video on electoral bonds. Thanks, and great video as always.

@ChangingHorizons Месяц назад

Jio and Adani can be termed something like Chaebol. I think there should be a video about South Korean Chaebol concept. It will help us to understand what Jio is doing.