How New York’s Most Popular Fried Chicken Restaurant Was Created - Mise En Place

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Can you turn fried chicken into a fine dining dish? That's what restaurateur Simon Kim and chef SK Kim are betting on as they open Coqodaq, their new Korean fried chicken restaurant in NYC. Seven years after opening Cote, the first Michelin-starred Korean barbecue restaurant, Simon and SK are trying to replicate their success with fried chicken. Follow the duo from the test kitchen, where the chefs perfect their frying methods, to their soft opening, where they served the signature $38 fried chicken bucket with Korean banchan, condiments, and noodles.
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Credits:
Producer: Daniel Geneen
Directors: Daniel Geneen, Murilo Ferreira
Camera: Murilo Ferreira, Nick Mazzocchi
Editor: Christian Moreno
Executive Producer: Stephen Pelletteri
Supervising Producer, Operations: Stefania Orrù
Supervising Producer, Development: Gabriella Lewis
Audience Engagement: Frances Dumlao
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For more episodes of 'Mise En Place', click here: trib.al/yMbuEJg
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Опубликовано:

24 мар 2024

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Комментарии : 740

@eater Месяц назад

Thanks for watching! Head over to Instagram to follow along with the team! Simon instagram.com/simonkimnyc, Chef SK Instagram.com/chefskkim, and the restaurant at instagram.com/coqodaq.

@Carrott119 Месяц назад

“Too out there” aka let’s remove as much alcohol so the guest feel like drinking juice 😮 ayeee cash money 🤑

@Skiskiski 6 дней назад

I want to see him go up agaist Honey Kettle Chicken, and the winner goes up against Bobby Flay!

@MrDW72 2 дня назад

your chicken better be hot and crispsy and freshly fried when it comes to the table and after i sip my second drink.....for that price...cluck offf.

@andresjflores7517 Месяц назад

On my way to a 20pc at McDonald’s and hit the liquor store for champagne!!

@anthonyprose4965 Месяц назад

lol

@papagen00 Месяц назад

cheaper chicken and golden arch

@spicysealion-et8kf Месяц назад

Just 5 bucks on the app lol

@dextersmithbsee Месяц назад

Exactly 💯

@Aeybiseediy Месяц назад

But g-side supporter😢

@ArielK1987 Месяц назад

I hope EATER and the crew behind Mise En Place make more videos of restaurant making a debut. And see what really goes on at the restaurant. Such as this video we see today.

@damnitschris_ Месяц назад

It would be hard for them to time the process depending on when they get a hold of a place opening. The restaurants that get featured basically have a ad that reaches the world. This place was lucky since the owners were already featured.

@TLC673 Месяц назад

I really recommend Gordon Ramsey's Boiling Point, the whole thing is on RU-vid and is a documentary about the lead up to his new restaurant opening + attempting a 3rd Micheline star

@dojisatchivi1664 Месяц назад

hard agree with OP

@evenmoreevil Месяц назад

The owner has the voice of a mob boss

@victory01 Месяц назад

Seriously, he would make a great villain in a gangster movie.

@schmithjagen7228 Месяц назад

10mil for chicken restaurant bussiness? Sounds like money laundry to me 😂

@miryeongk Месяц назад

'coz native New Yorker from Queens, LOL

@victory01 Месяц назад

@@miryeongk It's not just the voice, it's his demeaner and mannerisms as well. The way he carries himself, humble yet confident. The Korean Frank Lucas lol

@ykx777 Месяц назад

@@schmithjagen7228 manhattan rent aint cheap

@jameskwon7617 Месяц назад

How nerve wracking is it to be having a taste test with Chef Keller? I mean, it's not like he knows nothing about fried chicken (i.e., his famous fried chicken at Ad Hoc).

@brettstaley3730 Месяц назад

I worked at cote, Thomas was there frequently and would always come to the kitchen and hang out after service. He’s a god in the chef world but they are all really cool with him it isn’t as bad when you actually know the guy

@BurnzThatDude Месяц назад

@brettstaley3730 that's pretty cool you worked there

@DiegoMartinez-xg1en Месяц назад

the ad hoc chicken is so good, blessed to be in napa valley and go there frequently 🙏

@bcma9144 Месяц назад

@@brettstaley3730is the owner as chill at he seems in the video ? And how are the chefs ?

@brettstaley3730 Месяц назад

@@bcma9144 Simon is awesome he really isn’t involved in the kitchen besides prices and tasting things. SK is phenomenal and chef David who is in charge of all the locations is amazing to work for as well.

@raytran6400 Месяц назад

I've been to Cote in NYC before and it was one of the best dining experience that I ever had. Food and service was top notch. Definitely have to try this place next time.

@usamaepekonis Месяц назад

It's refreshing to see a mise en place video where the restaurant is not an already established place, because we get to see the prep and planning that it takes to open a restaurant, the uncertainty and hope the chef's have for the restaurant

@brucelee5576 Месяц назад

“ the market is always there” Simon is a beast

@shadowremorse Месяц назад

simon is a true businessman, his goal to make a better product for value proposition instead of cutting quality and slapping a face value on it, respect

@bubbaritz83 Месяц назад

Simon Kim gave off SUCH CREEP vibes (aka Asian Trump)! “Doesn’t this arch look sexy”. And if he calls that woman, “a girl” one more time!!🤦🏼‍♂️

@Druggid Месяц назад

I love seeing how much time and energy went into testing the chicken recipes. Hearing the chef be humbled by trying to perfect fried chicken was very satisfying and showed his respect for the dish and those that prepare it. I absolutely will pay more for a better product; more restaurants should hyper-focus on perfecting a very small list of dishes. The 50+ item menus we see at too many establishments are a setup for mediocre food.

@RizaldoMullings Месяц назад

With this being a New York restaurant and the way Mr. Kim was talking about people paying more for fried chicken, I thought the prices were about to be ridiculous. But a $38 for a bucket that feeds two isn’t bad at all.

@Galactic123 Месяц назад

I was about to say, for fine dining in NYC that's fairly reasonable. When an 8-piece bucket of KFC goes for like $24 in NYC nowadays.

@firstnamesurname2210 Месяц назад

I checked the menu on their website, the $38 is per person apparently

@elith6930 Месяц назад

@@firstnamesurname2210lmao, that changes a lot. Though, also, it’s a chicken meal for two, with sides and such. But still. There goes the “value.”

@karengarrison4237 Месяц назад

Right, KFC is $40.00 a bucket

@yanied9646 Месяц назад

Honestly since it's NYC, even 38 dollars per person would be reasonable, I think.

@jojotwice8918 Месяц назад

nice to see sk elevated to head chef in this restaurant. remember seeing him in the cote episode making kimchi

@byshagi Месяц назад

Simon is a true Operator , can't wait to try this

@sng1867 Месяц назад

I watched the Cote video as well, and Simon is a great leader. He has great communications skills to listen, mediate, and take decisive actions when dealing between his staff, customers, and challenges. He sets the bar high, but he never pushes, rather he helps and guides his staff to achieve those expectations.

@akuhappy3246 10 дней назад

i download that episode

@kungalex Месяц назад

I've been to COTE and everything was amazing. So cool to meet Sondre aswell since we are from Norway and he gave some really good drink and a tour inside COTE. Now i have to save up and go to New York again, to eat some fried chicken 🤣

@BestSomebodyNA Месяц назад

You know you're doing something right when both of your top end restaurants have their own Mise en Place episodes, with the first being in the millions of views category. Congratulations! 🎉

@TheNinjaMarmot Месяц назад

Korean Fried Chicken never disappoints.

@ygx8305 18 дней назад

It can, these guys did exactly that. They went way too far

@flytothemoon50 17 дней назад

12:50 I like how they fancy a.f but still use bamboo strainer like grandma does. 😂

@mattymattffs Месяц назад

He's gonna hate that arch once an led goes

@fluke196c Месяц назад

each one of those arches is probably 150k, the LEDs won't be overdriven like cheap chinese junk

@mattymattffs Месяц назад

@@fluke196c I've learned the hard way that none of that can be trusted.

@Beni_Hana Месяц назад

Oh for sure but he’s a businessman, he’ll adjust.

@drdre4397 14 дней назад

@@mattymattffs with the money they got, it doesn't matter.

@DSmith-gs4tr 26 дней назад

The drive, passion, commitment, and attention to detail of the entire team is incredible. I absolutely love it. For someone like me for whom fried chicken is the holy grail, I'd gladly pay more for what they are dishing up.

@drfamswizzle7947 Месяц назад

This restaurant owner is great and SK, too. You can really see their passion

@erikaleonard2848 Месяц назад

Man the level of stress and pressure to cook for Mr Keller, wow! No ty! But dude was flawless despite his nerves 😮😮😊

@joesmith3829 Месяц назад

He said they have been cooking chicken for 14 months for some 8 hours a day, with some much passion and effort it’s no wonder it’s good

@40950999 Месяц назад

Serving food to Thomas Keller is like presenting a battle strategy to the Chairman of the Joint Chiefs.

@papagen00 Месяц назад

what does Keller know about fried chicken? he serves roast chicken in his restaurants.

@40950999 Месяц назад

@@papagen00you never went to Ad Hoc 😂

@Hammerhead547 Месяц назад

Or discussing how to build a race car with enzo ferrari.

@Watchcollecterzzz Месяц назад

I’ve worked with TK as we call him and he’s a down to earth guy - he is passionate about food and so engaging!

@livingmyselfinthehouse Месяц назад

@@papagen00 Keller has Ad hoc, no?

@brettstaley3730 Месяц назад

I worked at cote Miami and SK is an amazing person I’m happy he got this position. And Thomas Keller is a super cool guy he would come to the kitchen when dining there

@galaxy_brain 24 дня назад

I love Simon Kim - an honest example of how money *can* be a potent motivator to produce quality innovation.

@Samurai78420 Месяц назад

For real tho, lol. Chef Kellar would never invest unless these guys were on to something special. Simon is crushing life and so are his Chefs. I'm a Chef, and This 'Mise en Place' series is just nerd-food for me, lol. I wish there were more of them.

@anmol.713 Месяц назад

The scream at 7:53 caught me off guard 🤣🤣🤣

@cheyne1752 Месяц назад

😭 what even was that

@hautecheetoes Месяц назад

@MERKINMERICAN Месяц назад

😂

@deedumeday518 Месяц назад

HAHAHAHA ikr wtf?

@3973555 Месяц назад

"Hueuuuggh😫"

@probablynotleo4340 Месяц назад

So happy to see the boys from COTE spreading their wings on other cuisines. Simon and his team are truly amazing people, best wishes to them.

@kennysetiabudi6575 Месяц назад

Spreading their wings. I see what u did there.

@user-zlxelaZz Месяц назад

Not to their employees and it's apparent in the video *HURRY UP!" or I'm proud to make him work 6 days & 14hrs/day but pulled him to the side and told him maybe this isn't for you? Zero respect

@probablynotleo4340 17 дней назад

@@user-zlxelaZz You underestimate an Asian's determination to achieve greatness. I'm willing to be that his employees will happily work in those conditions just to make the restaurant great.

@jolzzz7371 5 дней назад

A restaurant manager with the utmost respect and support for his team is what we love to see 🙌

@KenChiwo Месяц назад

It's definitely a BIG bet. But $38 for bucket of fried chicken, done well, isn't bad! Hopefully people will order those bottles of champagne to keep them alive. The perfect fried chicken doesn't exist in America, just like the perfect pasta or pizza in Italy. Hopefully they do well, but selling only fried chicken to guests, after spending $10m on this place...If Cote wasn't a success, I doubt the investors would have invested.

@maxxyang3723 Месяц назад

KFC, popeyes, and other similar fast chicken places already charge $25+ for a standard bucket. This is impressive pricing for a "fine-dining" establishment.

@thephore Месяц назад

I think the real money is in the champagne list

@doc-vg9lq Месяц назад

they looked kind of small in a small bucket tho.

@hy8399 Месяц назад

@@doc-vg9lq korean fried chicken is usually made with chicken grown without external hormones given.

@andylee6147 Месяц назад

@@maxxyang3723just because u platted nice doesn’t mean it’s fine dinning

@GeorgeKuruvilla 9 дней назад

“If you can’t bite it off with your teeth, you bite it off with your gum.” - Simon…chills went down by spine 😅

@awwa8923 Месяц назад

this guy really loves his handshakes and dap ups 😂😂

@CAM941 Месяц назад

I wonder why??? Fried Chicken huhhhh

@awwa8923 Месяц назад

@@CAM941 at first I was confused by your comment, but now I think I get it.. do you suggest this is some sort of money laundering front?

@hy8399 Месяц назад

@@awwa8923 he's being stupid

@SoulsOnly 5 дней назад

I love how he emphasizes that in a fried chicken place, the cocktails have to be smashable, not complex xD

@dryagehk Месяц назад

Everything about this is one of my goals

@marca4443 Месяц назад

@dryagehk Месяц назад

ur one sub is ew@@marca4443

@IrwinMFletcher 26 дней назад

Owner taking credit for chef ability - typical.

@barryseawright6727 14 дней назад

All these wackass chinese places and they frying chicken. Wtf

@0mike.caulfield0 Месяц назад

Super cool team and project.

@mohammedCIAO Месяц назад

Eater has inspired me to open my own bubble tea shop

@PassiveAgressive319 Месяц назад

That’s lovely. Congrats😊

@USMCRonin Месяц назад

I really like this team. The approach to customer satisfaction is very noticeable.

@naominguyen8784 Месяц назад

5 line cooks in that amount of space in the frying station seems very tight though

@elations Месяц назад

Dude seems like a nice guy but also super intense and knows exactly what he wants.

@EarthenVegan 6 дней назад

Congratulations to Simon and the whole team.

@PirateSometimes День назад

"keep the portion size smaller" .. definitely a fancy restaurant

@tkilla1202 Месяц назад

Chicken skin in the nuggets "Add more fat!" 😂

@saroshrizvi2498 4 дня назад

38 per person is a damn good price. U get an appetizer, salad, noodles, the bucket, and dessert to finish.

@mishtrology 28 дней назад

Adding this to the top of my list now!!

@grahamsong4585 Месяц назад

I thought it was going to be priced outrageously. But all the side dishes and chicken included $38? That's really good. In Australia my KFC order is more than that

@XroorX 14 дней назад

Thomas Keller: “this $20 chicken nugget needs more cowbell”

@lbkmumma Месяц назад

The boss feels like a true leader.

@marca4443 Месяц назад

You must think the same of Elmer Fudd

@IDiggPattyMayonnaise Месяц назад

Theres always someone willing to open a wildly expensive fine dining version of something accessible. Of all places in the US, I'd bet good or even excellent K fried chicken is easy to find in NYC. But the clientele is definitely there for any price point

@richardf6932 13 дней назад

The colonel would be proud.... This is taking a comfort food to the highest level.

@JoseRodriguez-zj2mt Месяц назад

Just the confidence of saying believing outside the box for success said a lot

@salvadorescobar202 Месяц назад

What an absolute pleasure it would be to work for Mr. Simon Kim!! Man really gets it, knows the acknowledgement it takes from the top to the very bottom of his team to make a successful business and always with class and grace. Cote is still on my list for the next NYC visit. Thanks for this one Eater!! 🙏🏽

@arancourt5623 28 дней назад

Still one of the best managers I've seen in a restaurant environment. Simon knows his crew, knows their vision and skills, and rather than slam his fist down and say no, he takes a step back and gives slight limitations that seem minor, but affect the guests' experience more. Simon has vision and skill, and he knows how to use every tool at his disposal to make his restaurants succeed.

@sethsoderman5152 Месяц назад

Also, the shops taken the chance to meet his holidays dream for the next restaurant.That's always what you need to skip on balling your dream

@high.steaks Месяц назад

All the hard work really shows when dining there. Best chicken ever

@georgewbushcenterforintell147 Месяц назад

I looked up the menu its actually ptetty small and the price is not bad for 40 $ u get korean soup a bucket of chicken korean sides and ice cream . The Chicken nuggets are 3.50 each but if u feel like spending more you can get a single chicken nugget with 18 or 24k gold topped with trout roe. The also sell caviar by the Oz or the whole tin .

@davidhunternyc1 5 дней назад

Nothing can beat the Colonel's secret 11 herbs and spices.

@justjane2070 Месяц назад

Great video. Very interesting. One thing that has absolutely nothing to do with anything is that I hate the new fashion of men’s jackets being too small !😂

@corgeousgeorge Месяц назад

Gotta admit, those drumsticks hitting the display pan after cooking? Looks like it came from a cartoon show it's so perfect looking. I mean. The work that goes into making perfect fried chicken is no joke! This place has a lot of masculine energy tho lol.

@YungRamo Месяц назад

This feels like culinary sophistry to me.

@ryanward1606 Месяц назад

Genius marketing video They show Thomas Keller a beloved 3 Michelin star chef as an investor and taste tester to boost the confidence of the guest that it will be perfect. They show the opening video on Eater one of the most popular food channels on RU-vid to get the word and hype up. All said food looks great and this video will drum up so much hype

@hbtan9841 Месяц назад

This guy is a real showman.

@AllDayBikes 5 дней назад

0:17 I remember you guys' video of Cote like 2 yers ago, nice.

@sigeliu4256 Месяц назад

The owner is impressive, I watched his interview when he was talking about his korean barbecue restaurant. I think that's gonna work. Even the idea is really risky. 😊

@christianvilla11 Месяц назад

Impressive!

@kayflip2233 6 дней назад

In NYC it's all about experiences and being seen at the hottest spot. Simon knows all about this.

@troibltn3535 Месяц назад

lemme tell you, this was arguably the best fried chicken I’ve ever had!

@Quickblood1 День назад

$38 isn't as bad as I thought it might be.

@farhahxoxo 8 дней назад

this got me craving for korean fried chicken

@leeannmussatt2080 Месяц назад

Its reputation preceded itself, so not surprised it’s booked for at least a month after opening

@markoenrico2684 Месяц назад

If you close your eyes when listening to owner talking you would think its the Rock Dwayne Johnston talking about chickens

@FourCornersCoffee Месяц назад

Blessing to Yaaaaa!!! This joint tooooo FIREEEEEE!! SALUTE G!

@wtsang1 Месяц назад

I hope they come up with a fried chicken sandwich I will then goto Coqodaq when they have it on the menu.

@worldwidewashington Месяц назад

That was amazing

@EmmanuelQuarm-lp1de Месяц назад

Can’t wait to try Unami for the first time

@kamotetops1572 Месяц назад

12:30 - 13:43 How to double/triple fry a Korean Fried Chicken. (leaving this as a reference for me)

@AntMitts8035 2 дня назад

Simon Kim has opened his own los Pollos hermanos with 10million in Meth seed money lmao seriously the part where they are doing the nugget tasting is just like the scene in breaking bad and the guy looks just like Mr schuler 😂😂😂 im just playing tho Simon is an inspiration this man GRINDS and the fruits of his labor speak for themselves

@usd500 Месяц назад

This is a good One time try then back to the regular priced Korean fried chicken

@josequintero7250 Месяц назад

Right? Bet like 3 nuggets are 45 dollars or something lol

@firstnamesurname2210 Месяц назад

@@josequintero7250 You're not missing by a lot actually lol, chicken nugget with roe is $16 / piece and the one with caviar is $28 / piece

@Antonio5559398 10 часов назад

@@josequintero7250 so you mean like regular KFC prices?

@gilbertoalmeida7720 Месяц назад

this man is crazy , he needs someone more personable in his team

@RestaurantLaunch Месяц назад

When breaking down those chickens you guys should really put the hotel pans on top of another hotel pan with ice or ice packs inside. Keeps it fresher while getting prepped at room temp.

@Webstaurantstore Месяц назад

Is that a WebstaurantStore measuring cup I see? 👀😁

@Hiltonology Месяц назад

Y'all just could of come to my grandma's house and bought her recipe for 10 million and saved yourselves all of the trial and error.

@Tone2K Месяц назад

Making fried chicken and nuggets pretentious seems like it could end up being a disastrous concept. I am sure they'll get an initial strong start simply based on the novelty, but time may not be kind.

@kelgbrown007 9 дней назад

It's NYC. A lot of people with a lot of money that loves pretentious. It's status.

@binwin2582 13 дней назад

That chicken looks so good

@nathan0717 Месяц назад

Investor vs owner dynamic. It’s crazy to see how that works out.

@drskelebone Месяц назад

Me, looking at that arch: Dang. I hope those are all LEDs, because having one segment conk out is going to look bad, and replacing a bulb in that has to be a nightmare.

@stpdtwnk Месяц назад

IS THAT CAVIAR IN A MACDONALDS -ESQED SAUCE TUB 5:17

@jjslater83 Месяц назад

that bucket list meal aint even that crazy expensive for what u get $38. looks good af,

@sg214 Месяц назад

Every chef in that kitchen aspired to work at McDonald's someday

@TeamPerry5 Месяц назад

Amazing artistry. The restaurant and the filming/videography!

@culpablecruz Месяц назад

Spending $ on Stuff like the custom glass arch… no wonder so many restaurants go out of business

@HizzHyness Месяц назад

Very inspiring

@42sonja Месяц назад

Something about this chef dude trying nuggets reminds me of the breaking bad scene

@Dulc3B00kbyBrant0n Месяц назад

CRUSHABLE

@SoulfulSmokie Месяц назад

I would love to have tried this dinner. Everything looks delicious.

@mrfeather2732 14 дней назад

Korean fried chicken would sweep this entire operation under half a rug.

@kazihassan3836 13 дней назад

This is Korean fried chicken.

@tylerw.9100 3 дня назад

I'll take a bucket to go, please.

@PsulOrtiz 18 дней назад

Golden arches....hmmmmmm! Hasn't that been done, somewhere, already! I thought it had!

@buntychea2616 Месяц назад

I would pay more, and have paid more, for great fried chicken based on that bucket price. I will have to make a trip to NYC to try this place out!

@DMTHOTH 18 дней назад

Yeah.. this will definately backfire inside the korean community, since korean fried chicken is regarded as a affordable foods, loved by every socioeconomic class. It even becomes a hot news in south korea whenever some big fried chicken franchises increase their prices.