Once you step away from animal milk, the water issue really isn't an issue tbh. Even the worst offenders in non-animal milks use less than a tenth of that of animal milks.
I was in Sweden around 2015 and came across a poster on a bus stop, it was so funny and witty that I followed the on IG right away. And now I see how popular they have become it’s unbelievable. The branding it’s amazing
I am insulted by the branding and packaging. target audience is extreme simpletons. the majority of human beings are hopelessly dim witted, so a shrewd business move by oatly.
I felt like people don’t realize how incredibly important packaging is for a product, slick and clean packaging is sure to attract customers so it isn’t surprising that oatly was doing better since changing its packaging
@@lavasd Just did a quick google search insideclimatenews.org/news/24012018/almond-soy-milk-non-dairy-climate-change-impact "In the U.S., every gallon of milk consumed results in greenhouse gases equivalent to 17.6 pounds of carbon dioxide emissions. [...] Unnasch found that producing one liter of pea milk results in 387 grams of carbon dioxide emissions, one liter of almond milk, 396 grams of carbon dioxide, one liter of soy milk, 397 grams of carbon dioxide, and one liter of dairy milk, 1,467 grams of carbon dioxide." 17.6lb/gallon=2109g/liter
well oatly is made in china, oatly is owned by "china resources" which is a chinese government company, made in huge factories with zero regulations on environment issues
@@hjelpen5387 Why would you just make up these complete falsehoods when you can just google this in less than 5 seconds? "Right now, we make and package our products in New Jersey, Minnesota and Quebec, Canada. We’re in the process of working on some new facilities as well-stay tuned!"
Very smart marketing strategy on their part. I first tried Oatly in a coffee shop here in NYC after the barista asked me if I wanted to try it - probably around 2017-2018. I was already drinking plant-based milks, but now I only drink oat milk and my main preference is Oatly - its far better than any of their competitors in consistency, taste, and ingredients. I recommend it to everyone. I didn't realize that was part of the company's strategy until a while after, but credit to them for hitting a bullseye on their target consumer.
It's nice, but I wouldn't rely on that. About half the population is B12 deficient, vegan or not. Just get some quality supplements; you can get a year's supply starting at 20 bucks.
Claire Redden I personally wouldn't buy products with added vitamins/minerals because I only want to consume vitamins synthetically, that I can't get otherwise. It may be a bit meticulous because plant milks isn't not highly dosed like a supplement. But that's just my perspective ^^
Claire Redden I personally wouldn't buy products with added vitamins/minerals because I only want to consume vitamins synthetically, that I can't get otherwise. It may be a bit meticulous because plant milk isn't highly dosed like a supplement. But that's just my perspective ^^
Yea cow’s milk is very nutritious full of cholesterol, oestrogen and antibiotics to say the least. I wonder why majority of people can’t digest the milk properly.
As a barista, I never heard of this milk until my boss brought it into the café. We started recommending it to customers and everyone loved it because its the best alternative for dairy milk. Oat milk has the same consistency as regular cow milk. Amazing.
Word of mouth. Had my friend who wasn’t vegan said she prefers this over dairy milk and is the best in the world! I bought it after she told me that and it is so worth its higher price
@@alfredoalcantar8691, but oat milk is still far better than cow milk because of the environmental impact, since raising cows waste a lot of energy in food.
Agreed.....The problem with this analysis is that it is only looking at a few constitutes of milk which does not tell the entire story of milk. Its other constituents such as hormones, sugar and so on make it radically bad for our health.
Salem Morelli Claiming that milk is bad due to hormones is just factually incorrect - it’s a fatty sweet liquid, bad enough in and of itself. No need to make up frankenscience like monster hormones to claim that milk is unhealthy In big quantities. Drink water!
@@trueblue1942 It's also for humans now though since the people in high milk consuming countries like the Netherlands have adapted to consume it. Plants are basically also not meant for humans to consume, yet we have adapted to eat them.
In France a bottle of oat milk is around 2euros, the only milks that cost 4euros are hazelnut ones so it surprised me that oat milk is so expensive in the video
Many countries subsidies their farmers who produce milk or meat. If they'd subsidise alternative milk products, you'd see the price fall to be about the same as cow's milk (or even cheaper, since cows need to graze on this stuff to make their milk)
Everything that's importented in relatively small quantities is bound to be pricey. Almost all of the Oatly milks are less than 2€ in the grocery stores around me. But I do live in Sweden.
I'm lactose intolerant, yesterday I tried oatly for the first time, this is the best thing I ever had, thank you everyone who invented that milk you're rock God bless you all😘😘💞🙏
@@pewpewnim It's highly nutritious for infants, but that's why we have breast feeding. If we needed mammal milk after infancy, we'd still be breastfeeding.
@@welldoop8807 Most mothers breastfeed their children until age 1. Obviously children aren't even close to fully developed at that age so whole milk is beneficial to their growth.
@@Lucky8s big difference between human breast milk and cow milk. The science is clear: humans don't need cow milk and don't benefit them. And now everyone knows that the "(cow) milk makes your bones grow stronger" is total unscientific bs pushed by the dairy industry.
@@pewpewnim right but it absolutely doesn't need to be. Adult mammals don't need (or benefit from) nutritionally dense milk, especially when it's meant for another mammal entirely.
Superior tasting by added sugars and seed oils. not healthy at all. there is a far better brand named Simply in the US at least for almond milk. no added sugar no oils. I am not sure if they do oats.
It's unbelievable that in 2019 still some doctors state that cows milk is healthy. Plant baased milk is not only a more sustainable, torture free option, but it is also way healthier than cows milk. How can a doctor say drinking hormones, pus and blood is a better option? You can watch "What the Health" on Netflix or read many research online about it.
Oat milk probably has more carbs and might spike blood sugar. The fat in milk tends to block sugar absorption, but I'm lactose tolerant, so I have no problem with milk........btw, most humans are intolerant to bean sugar, but many still eat beans.
When she said ‘is it as good as cows milk?’ in terms of nutrition... as if cows milk is the best you can get and so good for you. 😂 What a joke. Cows milk is for baby cows. 🐮 Get your 5grams of protein somewhere else as Oatly has less fat, less sugar and contains fibre for the same amount - based on the figures you show. 🙉
Exactly!! I cringed so hard when the nutritionalist said that cows milk is the most healthy...like wtf. You don't need to be a nutritionalist to understand how it's not meant for us to consume.
On a purely nutritional standpoint, she's not wrong. She meant it as the most nutritious, not counting the possible side effects of it. In addition, what I think many in these comment sections are missing is that oat milk is only realistic for the first-world population. Cow's milk is a good way to get a lot of the nutrition at once, so it's helped tons of people survive over the course of history and in many countries today. Yes, oat milk can be healthier, but the same cows will have to be farmed for others that need cow milk.
non-GMO is the stupidest advertising ploy ever designed. Genetically modifying plants allows for much greater, higher-quality yields with literally 0 negative consequences. GMO's are probably our best bet at tackling world hunger and GMO crops are better for the environment as they can provide the same amount of food in a smaller area than non-GMO crops. I purposefully avoid brands that advertise as being non-GMO as they are taking advantage of people's ignorance and are avoiding necessary progress.
ThermaFreeze It has been proven that non-GMO plants yield fruits/vegetables with higher nutrient count. Organically grown vegetables are not treated with insecticide and other chemicals that don’t wash off with water. Great quality food such as organic and non-GMO is more expensive compared to conventionally grown food, but when you compared it to how valuable your health is, its a small price to pay.
I tried Oatly, as well as oat milk in general , for the first time 3 days ago. My usual almond milk brand was all out, thanks to corona, so I figured I’d get Oatly. I’ve been wanting to try oat milk for a while anyway. As soon as I got home, I tried it by itself. and OH MY GOD! I instantly fell in love!
I watched this interview with the founder where he said that when Toni started working for the company he had never worked as a ceo anything , I think he owned like a restaurant or something.!The big change he did for lately was that they didn’t have that much money to spend on marketing instead he thought “hey why not put it on the packaging instead. I just found that very interesting and thought they should have mentioned it 😅🤗
@@sebastianlifoon Not Oatly... Its sugar and calories nothing special. Unsweetend almond milk thou thats great, low calories and sugar and tons of calcium. Oat milk is just a "milk" replacement as far as taste goes not nutritionally.
They also have a creme fraiche for cooking and a liquid cooking cream 👍🏻 and ice cream which the chocolate one was the best vegan chocolate ice cream I ever had
I'm vegetarian, but i'm so happy vegan milk is getting more popular. majority of vegan milk have more calcium than cow's milk which is amazing. and Soy milk is my favorite.
@@obadiahscave GMOs aren't really bad, they have been given a bad rep. because people don't use them properly and a lot of our produce have GMO in it anyway. this video explains it better: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-7TmcXYp8xu4.html
I love the video:) but there is one thing that needs to be set straight. There is a HUGE misconception about dairy milk being healthy. It is not. There now is an abundance of evidence showing that the dairy industry has made absolutely fantastic advertisement, but it is NOT TRUE! It not only has been proven to for example even lower the adoption of calcium instead of providing the body with calcium, it has also been proven that the Casein, the main protein in cows milk is increasing the risk of getting cancer. Especially prostate cancer. Oat milk is 10/10 times the healthier choice. Not to mention the environmental advantages and of course the ethical side. Please do some research if you are interested and check where information comes from... I have done that and I was shocked about how clear this topic actually is.
@@coveredinthecolors8621 Sure thing!! ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-rxnBDDqXSjk.html ; ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-xEWAf6sOGv0.html ; doi.org/10.1016/S0002-9149(98)00718-8 or books.google.de/books?hl=de&lr=&id=tN3YAgAAQBAJ&oi=fnd&pg=PA1&dq=china+study+campbell&ots=2O0aQIWk5q&sig=sYUG4sV7rXtmIuAWE8nJdy157Bk&redir_esc=y#v=onepage&q=china%20study%20campbell&f=false ; www.independent.co.uk/life-style/health-and-families/veganism-environmental-impact-planet-reduced-plant-based-diet-humans-study-a8378631.html this one is easier to understand, this is the study: DOI: 10.1126/science.aaq0216
@no.name You're absolutely correct. Without going to into so much details about my personal life, I will say when I USED TO drink whole milk, it contributed to some inflammatory issues that I suffered from later on in life. I eventually switched over to Lactaid Milk but even that is not all the great for the human body. Then, I found out about Oat milk a couple of months ago. I've been feeling so much better ever since!
@@jonathansoto3203 I never understood this argument. So what if it's made for baby cows? Our bodies can still digest it and take in all the nutrients, so what's the issue?
99,99 % of Scandinavian people who have been drinking milk for hundreds of years CAN tolerate lactose. The lactose intolerance as an argument is just a marketing lie in these European countries. If you claim globally - then yeah - Asians, Hispanics etc. most probably can`t digest lactose.
Attila Fekete you are right but still globally 64% of people cannot tolerafe lactose. And if you go to asia countries they are crazy for dairy products. Its totally bad for them
@@atka48 I grew up in Hungary as well, used to drink over a litre every day until i was 20 with no problems. Unfortunately there is a gene responsible for lactase enzyme production which switches off after puberty in a large number of people, even in Europe. If you want to go into the details, the issue here is not lactose intolerance at birth, which really affects just a small part of the population, but lactase persistence, the continued activity of the lactase producing gene. Since most people in Europe grew up drinking milk, they dont even know that in adulthood they face these kind of problems. Many times they just say "coffee makes my stomach go bad", when in reality it is the milk not the coffee. You are right that in Europe the population is more likely to have lactase persistence, but unfortunately genetics is more complicated than saying "I am from this region so I'm fine".
There are so many great business lessons in this video. Great branding/marketing. Large TAM - Total Addressable Market. Product differentiation. Big vision CEO. Delivered the product through coffee shops and online before going to massive grocery stores. This company has a big future ahead of it. Can't wait for the IPO.
The fact Oatly has manufacturers in the US now concerns me. I drank only Oatly when I lived in US for a year because I read a lot about agriculture and food standards in the US and how lax they are. In particular I read that wheat and grain products are sprayed with really harsh chemicals that are FDA approved. So I assumed Swedish quality oats would be GMO free and paid the extra cost for what i thought was shipping. Anyone have any idea about this and whether the US Oatly manufacturers adhere to the same standards as the Swedish ones?
Yes. I don't blame you for being skeptical. "Amurdica" aka America is a very corrupt nation which is why a lot of it's citizens are currently rebelling against their government.
It's youtuber marketing too, and their packaging is attractive, plus they're like the only Oat milk brand that is seen everywhere. I can't even think of another oat milk brand
They are also super supportive in the coffee community, I understand that a lot of brands jump into sponsorship wagon for popularity (of course it is business and a win win) but I have been benefited twice by them and I notice their barista group is into education and means a lot for me. Plus it is really good tasting 👌
I mean its a lot more "Sugar" then regular milk... Personally i think Soy / Almond milk is the best alternative as they have a heck of a lot less sugar and calories then both oat milk and normal milk. Nutritionaly oat milk really isnt that special atleast compared to Milk, Soy and Almond milk.
@@PokePresto Having both (Oatly and skimmilk - 0.5%) in front of me: Skim milk 4.9% sugar, oatly 4.1% (the regular kind, not the barista one). It has more carbohydrates though, a 1.7% more. And 6 more kcal per 100ml (46 oat vs 40 skim milk). So not true about the sugar thing
As a swede this is at every place in sweden. I love it and always have it at home. None of my friends drink cow milk anymore and im so proud to be a part of this change:)
maskenmakkan As I wrote none of MY friends drink cow milk. Did I ever say all Swedes drink oat milk? Nope. I just stated that in my tiny group of friends no one is into cow milk. At every cafe they offer milk substitutes, that’s the change I’m proud of. You need to re-read my comment.
I'm from sweden and drink oatly regularly. I had no idea it was so popular abroad, not really surprised though because it's tasty and goes better with cereal than milk does. It also has better shelf life which is a nice added bonus.
My first time trying Oatly was at a hip coffee shop around the corner of my place. It was Intelligencia coffee house. I ordered my almond mocha and they said they didn't carry almond milk anymore, only Oatly. I live in Chicago. I tried and and I was HOOKED!! 😍
I found out about Oatly while I was visiting England in 2017, where it was served as a plant-based alternative at virtually every coffee shop. I was thrilled when I saw that it finally came to the U.S. I work at a grocery store; it sells out so quickly when we get it back in stock. I see people buying four or more cartons at a time. (Although I'm guilty of the same--I always keep my fridge stocked since I use it in my lattes every day.)
Since I discovered Oatly, it has been a staple in my pantry - especially the barista edition, I can’t imagine my morning cappuccino or cornflakes without it!
@@loumarmit4014 That is true, but it only makes sense if the washing and refilling site is close to the retailors and the customer. Otherwise, the logistics of this process is too expensive both in money and emissions.
I’m so glad that substitutes like oat milk and soy milk are becoming mainstream - I’m allergic to dairy, and there really weren’t that many substitutes when I was young. I’m also allergic to nuts, so but milks are off the table for me as well. Now there are so many more options for me to try!
I remember how I came across Oatly the first time. It was through a local coffee shop in Berlin in 2016. It was hard to buy it in a shop at that time. In 2017 I could buy it in a local Bio store. Then in 2018 it disappeared from Denns Biomarkt distribution. Then for a while I could not buy it anywhere, unless i would order it online. Recently, mid 2019, they started to sell it in Rewe supermarket, but it would sell out quickly, so if you come in the end of the day, you would not get it. A few weeks ago REWE picked up on the fact that it is the most demanded plant base milk in the store, so they started to put crates of it instead of just a few packs on the shelves. While other milks are standing on the shelve just in numbers of 10-12 cartons, the Oatly barista milk stands on the floor in big carton boxes, so there is at least 50-60 cartons there.
For some reason none of the biomarkt stores here like Denn's will stock oatly. They stock every other plant-based milk from other brands but not oatly. I've only seen the Barista edition at Edeka and Konsum . Not even Rewe stocks them.
The first time I heard about Oatly was through some random german vegan videos lol. They were saying it's one of the best plant-based milks they've had so i decided to try it. Now I stock up on Oatly whenever Target actually has it out on the floor.
Asian guy: "It tastes bland." LOL! One main reason oat milk won't be as big here in Asia. Here it's all about sweet milk hence all the cases of Diabetes.
Some vegan milks are quite sweet. Almond isn't one of them but some oat milks are quite sweet. Oatly specifically isn't. All the hazelnut milk I have had was sweet too.
I have histamine intolerance and my partner is lactose intolerant and their organic product is the only milk we can both have. The taste also isn’t off putting like I find most dairy alternatives. I really like it. It’s interesting to hear that it’s been such a fad coz I totally didn’t know that
David Theran It doesn’t matter if you’re a cow or not, lactose is present in all forms of milk from human to cow to dog. After humans stop breast feeding most of us lose the lactose processors in our stomach and intestines, which is why our digestive system can’t handle it. That’s why there’s actually pills you can take before drinking/eating that contain lactaid (or whatever the chemicals called i forgot my bad) which prevents any stomach disruption.
@@tarynlutz2761 Also, the reason that lactose tolerance developed was because of the lack of sunlight in the Northern Hemisphere. Other mutations included traits such as paler skin, blue eyes and red hair, which are associated with an increased ability to synthesise vitamin d.
After learning how cow milk actually made and collected, and the fact that i'm lactose intolerant, I moved onto plant based milk, and really enjoy the milk. My go to milk is a mixture of black soybean, almond, and hazelnut of a korean brand, pretty good.
Milk is NOT the most important food in our diets. Nutritionists need to stop saying that cows milk is healthier and better because of protein. If you eat whole foods then oat milk is perfect. And plants do not have cholesterol.
I don't get why Americans don't know about lactose-free cow's milk. I've been lactose intolerant my whole life but I've still been able to drink lactose-free milk here in Finland.
I’m from the UK. My sister introduced me to oatly and I’m NEVER going back. I just hope there’s never another shortage because I couldn’t stomach anything else!!
“There’s a good reason oat milk was invented in Sweden” well it wasn’t... in Central America we have been making oat beverages way before oatly even was founded.
I've made my family cook with oatly for over a year now and other plantbased alternatives! I first started because of the correlation acne has to diary, but continued because it makes my whole family feel better overall :) I live in Sweden and I honestly just thought they had English on their package to be edgy hahah no idea they sold their products in other countries
MeiLiRose _ hi there Where I live in 🇩🇰Denmark we have it as well, its called Naturli Soy drink!😃👍🏼 We use it to make our cappuchinos, we have a Rocket Cellini Evoluzione espresso machine, and we love it, tastes great, and foams well😍😃👍🏼
It's not just marketing though. Their barista Oatly edition, foams greatly, so it is perfect for coffee. That's why many coffee shops started stocking it.
SInce I moved to Sweden few years ago I swap almost all dairy (except good cheese) for Oatly. Frickin amazing and tasty, especially with coffee like cappuccino or latté. It totally matches almost all blends of coffee beans and adds even more flavor. BUT. All nice things had to end. I got fat in past years and started with keto died :D :D by Oatly, u will be always in my heart
