How Rolex Controls the Entire Market with Tudor. 

I’m sure that was Rolex’s intention. Now they can be compared to Audimar Peakgay and Paddock Phillip.

Omega needs to spin off a new company called Alpha to fight against Tudor.

@@greaterbayareahero1401 unfortunately there is a company called alpha and they make homage watches. They could use epsilon, theta, delta, gamma any other Greek letter

I still see omega vs rolex threads 100x more than omega vs tudor

@@bladeknockingon700 Damn, but you understand the theory. Rolex has their game plan to use Tudor as the men at the front of the battle. Omega should do the same. No one goes directly to the King. it's all a chess game. Omega needs some rookies.

Which is even sadder cause if you give me the choice between a black bay 58 & a B01 chronomat or premier, I’m choosing the premier. And I like the black bay, but you put Tudor’s catalog side by side with Breitling and Tudor comes up short as a competitor.

Honestly, none of the luxury stainless steel watches are really “worth it” when you compare the nuts and bolts to a high end Seiko, Oris, Monta, Brellum, whatever. Prices are all justified on marketing, logo and (edit) _the very subjective superiority of design._

Now compare a Tudor Pelagos with the Omega SMP. It’s clear they are on the same level. Nod going to Omega for bling but Pelagos is obviously the “ Real” tool watch.

Yeah, from a hardware/specs perspective, most current Omega models outperform Rolex equivalents whereas Tudor, while technically impressive, is forever bound by the Diffusion Brand Shalt Never Outperform Mothership Brand commandment.

The US watch market doesn’t represent the world watch market. Depends. If you look at world wide average price sales per unit, Tudor competes price wise with Tag while Brietling compares price wise closer to Omega. Checkout the report by Morgan Stanley as reviewed by NSOW.

Completely agree. I thought the comparison was comical. Tudor hour hands look like penises and they will always be the Porsche Boxster to a 911 with Rolex. Omega is better than both brands frankly.

@@BourbonInhibitions older oris aquis models hour hands look like a penis. I don't see that with the snowflake.

Most of the watches that watch nerds lust after are completely unknown to "normal" people. Normal people think the watches in the jewelry case at a mall department store are "expensive." They might have heard of Breitling, Panerai and Tag but ain't no way they know about more obscure stuff like Audimar Peakgay, JLC, Longjeans, Nomos, Oris, Paddock Phillip, Zenith and Tudor. It's like expecting a non car guy to know about Morgan, Spyker and TVR.

@@Mister_Phafanapolis Can't agree more. I complemented a mentor of mine on his Reverso and he said in his 15 years of owning it I was the first to know what it was. I guarantee you you show a picture of that fish Patek to anyone else and they'd ask if you got it out of a happy meal.

Yes and let's keep it that way. Thanks!

@@steelsteez6118 fair enough - but if I recall in the video they were saying that Tudor is going to claim the position that Rolex used to have in the marketplace. My point is that is not likely going to happen with their low brand recognition

The general public is starting to know Audemars & Patek, particularly the Nautilus & Royal Oak..They’ve always known Cartier tank and Santos..but generally outside of those and Rolex Submariners, Datejust, & “presidents”…the general population doesn’t care about anything but GShocks. Lol

This is why I prefer Omega over Rolex. They just stand out to me, Rolex’s rarely ever do

I like what u said but no they can't compete. Rolex used gold even in stainless steele models, its really worth it. But not saying omega ain't hot specially worldtimer

Completely agree

Horologically, I agree. However, Omega really needs to do something about their bracelets, especially their clasp. For the money, the bracelets are so $h!+, to the extent that even Breitlings and iwc (though ugly) get right. As a bracelet person, Rolex it is, until Omega gets their crap together on their clasps and bracelets on seamaster and speedies...

@@redbullrobert this is a guy that knows watches i didn't realize that until I but the speedmaster pro. The bracelets are trash. Good point

They both look and act like 2 ding-dongs...

The fact they said it was the same bracelet notwithstanding the glide lock addition undermines their credibility a bit.

@@vloh168 not enough research.

@Nigel Molesworth what part? Them not supporting their other models? That just comes from a consumer standpoint. I do not hear about much care or development of their other models. And if your average consumer does not hear about it, it is not reaching the majority of the masses. As far as them being able to surpass Omega, it is like Christian said, if Tudor starts to over time increase their prices as Rolex did years back then they are just following suit. I personally feel to beat Omega they need to undercut them. Nobody will beat Rolex at their own game and Omega is chasing Rolex, but if Tudor chases Omega... it will all fall behind Rolex.

Tudor black bay is the speedmaster to omega. They not changing that. But I understand your view. I'm telling yall that tudor blue navy for French navy is nice

*whole. But yes agreed, I'll clean my watch once a month, but definitely not taking to a jeweler monthly.

No need to bring it to a jeweler to clean off the patina.

Yes they did predate both Rolex models.

I think they are setting up a Tudor boutique in NYC sometime in the near future

And the jab is the most important punch.

So true!!!

The irony of this situation is you didn’t want an “inferior” watch (Grand Seiko or Tudor), yet you still bought an inferior watch (vintage Rolex) because your couldn’t get a new one lol I would take a Grand Seiko or Tudor over a vintage Rolex in a heartbeat.

@@TheJohnGalt1945 the issue is the value of the asset. I live in a country that may get taken over by an authoritarian outside regime, if that is the case I might need to sell said watch, either here or abroad. A vintage Rolex holds more value on the secondhand market than a GS or Tudor, if one is realistic. Due to the pandemic causing trouble in Taiwan (with no real state support for businesses), I got a very good deal as a cash buyer, especially if I need to sell in England, as vintage Rolexes have jumped in value there over the past year and a half. The other issue is that Tudor is a poor man’s Rolex (I didn’t want to buy one and feel “what if?”), and my wife cannot understand why I’d pay so much for a glorified Seiko 5!

@Nigel Molesworth I went to the Rolex AD and couldn’t get one. I was emphasising how crazy it is that a shop wouldn’t have products for sale, especially when they are advertising the products currently. I didn’t fancy joining a waiting list for an indefinite period of time, seeing as I didn’t have any Rolex AD buying history to bump me up the list.

IPAs are disgusting. I’m convinced it’s all a big, campy gag by “beer guys” to show to each other that they’re all “in” the gang.

This should be the top comment

I prefer Christian and Wei Koh to B&J because they come with just the right amount of pretentiousness. Adrian is great though.

If you're a Brit, these guys are the Beavis and Butthead of watch appreciation. By contrast, Adrian is the Labrador bounding into the family living room after a quick dip in the village pond. Take your pick.

You don’t think that the Oyster case, Oyster bracelet, brown and rose color scheme and historical relationship makes them similar?

@@TheoandHarris if you're going based on oyster case and bracelet then you could say it's a budget "insert any Rolex." One is a two tone steel and gold GMT with bi color ceramic bezel, completely different black dial layout and date. While the other is a simple time only bronze watch with 3,6,9 brown dial layout. Struggle to see the similarities or how anyone after a rootbeer who couldn't afford one could convince themselves this is a good budget alternative.

Oooof! Looking into that now. Will amend if necessary!

The not being able to afford a Rolex argument....yawn. Maybe some people don't want to be seen wearing a Rolex. If someone is willing to pay $4k-$16k for a Black Bay, I'd say they're able to spend the same money on a Rolex.

@@Angry_Gnome Like it or not, it’s a valid argument. Could someone genuinely prefer Tudor over Rolex? Absolutely. But that won’t stop most people from thinking you settled. Plus, anyone who would genuinely pay $16k for a BB needs to get their head examined…

@@Angry_Gnome Totally agree with your comment , people that say Tudor is poor man's Rolex doesn't really understand the brand and their strategy. Rolex is completing with likes of AP and Patek ......Tudor is taking risks , innovating and more strongly marketed to complete with Omega and Breitling to fill that gap. Omega is not on Rolex level now , Rolex & Tudor has a aligned strategy.

@@TheJohnGalt1945 It's not even so much as settling for a Tudor...you could make a valid argument that a BB58 is nicer than a no date Sub. It's personal preference, and the fact that you can actually find a BB58 with a little effort doesn't hurt. I wouldn't call that settling, but the fact that you can't even find a Sub is definitely a factor, and anyone willing to pay thousands over retail for one on the gray market is just foolish, IMO.

@@matty89ng You’re delusional if you think Rolex is competing with AP or Patek. They don’t have anywhere near the fit and finish, nor the engineering (no perpetual calendar, no tourbillon, etc.) to even come close. The only reason Rolex is even mentioned in the same sentence as AP and Patek is because they make up for their lack of quality with quantity and marketing. Rolex and Tudor may have an aligned strategy, but the latter will be living in the shadow of its big sister for the foreseeable future.

So you dont trust yourself in bed

@@watchgeek3977 I wear underwear to sleep

Hahahahhaha please tell me why! I will rewatch!!

@@TheoandHarris Because it is gratuitously violent and silly at times, and then switches on a dime to be deeply emotional and touching the next moment. I am also just a huge Tarantino fan! Added bonus, I like ninjas and assassins :D

@@TheoandHarris Oh, and as an art major, I always appreciated how aggressive the color theory is, the Bruce Lee type yellow and black suit Uma wears, when everything goes black and white suddenly. The videography is also super experimental with some of the shots. It really was a trailblazing movie all around.

Excellent move.

Brequet was one of the first automatic movements for pocket watches, so you are correct (and I believe one of the best automatic movement designs). Harwood (with the help of a Swiss company called Fortis) was the first wristwatch that had an automatic movement. Rolex was NOT the first, Rolex improved on Harwood's design about 2 years later. Source: Wikipedia.

Taking the emotion out of the comparison, and viewing the comparison broadly, it is not "a joke" to compare Tudor and Omega. What exactly Tudor will surpass Omega in was not defined, but I can definitely see sometime in the future Tudor surpassing Omega in sales units and possibly dollars. I can opine that the Speedmaster is Omegas Black Bay. Is the Speedmasters movement more innovative and complex than anything Tudor installs in their watches, yes, but the layman usually doesn't care. And to state that Tudor will always be a budget Rolex, well of course, it's one of the reasons for Tudors creation...

@@joserangel7408 Back to my point, the average watch buyer will pick Omega over Tudor simply because of brand recognition. People know that 007 wears one and that the astronauts wore one on the moon. There is a history that Omega has that Tudor simply can't recreate. Tudor would be on the level of Oris, Tag and Breitling without the Rolex backing. The new ceramic BB now comes Metas certified.What brand was Metas certified first?...See Tudor does not innovate. They copy and ride coattails. Tudor really only cares about the Black Bay. The other lines do not really get any love. The Pelagos is actually a very nice watch. Bottom line is that Omega is a Rolex rival and Tudor is simply not and I doubt will ever be.

I don't think you read my comment. You didn't address anything I wrote. I agree that Omega is an innovator, especially in regards to movements. Of course Omega has more history behind it, I don't disagree. Omega is a solid watch brand, without a doubt. Your scenario about what the Tudor brand would be without the Rolex backing isn't valid, because that isn't the case or the universe we live in. That's like me attempting to argue/debate what Omega would be without the history, which I won't, because that's not the reality. Reread my initial reply. I'll also add this statement/opinion: It is more likely that Tudor "catches up" to Omega than Omega "catches up" to Rolex.

@@joserangel7408 I understand your comments, but I don' think you got mine. The reason we are going back and forth about Tudor vs Omega is because Rolex is the sister company to Tudor. Plain and simple. We can compare BB to Speedmaster and Pelagos to Seamaster. Sure, but the 'buzz' regarding Tudor is not because Tudor grew as a company itself like Omega did, but rather they had major help from the juggernaut of Luxury watches. Even with Rolexes help they are not where Omega stands. As a brand Tudor without Rolex would be grouped with Oris, Zenith, etc.. The only reason Tudor gets the love that it does is because of Rolex. Tudor has not done anything revolutionary in their watchmaking. Both Tudor and Omega make nice timepieces, but you would not be able to set Tudor apart from other Swiss brands if it was not for the tie to Rolex. To your point of Tudor catching Omega then Omega catching Rolex again proves my point. Easier to catch up (not likely) if your big brother tells you what to make rather than creating something unique. FYI I appreciate all 3 brands. You can disagree all you want, but it's a fact. Look at the other comments below. Many have the same viewpoint as me.

We'll agree to disagree. The market dictates price/prestige/influence/favor and Tudor, with the help of Rolex, will be able to increase all of the aforementioned qualities with ease. Omega has essentially hit a plateau, Tudor still has room to grow and continue to take market share. OMEGA is supposed to be a flagship brand like Rolex, but the fact we are even discussing a SUB brand of Rolex potentially being on par with Omega is a testament in itself. Omega has a 78 year headstart on Tudor and that doesn't include the hiatus Tudor took from the US market. I'm downsizing my personal collection and I am consigning 5 watches: Rolex 1601 Tudor oysterprince Omega Speedmaster Cartier Tank Solo Bvlgari Octo Solotempo I'll let you take a guess at which one of those has appreciated the least.

Yes -- or Fortis was the Swiss company that worked with Harwood to become the first wrist watch with an automatic movement. Took me less than a minute to look that one up on Wikipedia. :-)

Cartier Juste un clou

Seriously. Their Tudor GMT is top heavy and is a slab. Once Tudor fixes their thickness issue and case dimensions, then we have a more viable Omega competitor.

Tudor can't compete with Omega, the only watch Tudor really sell is the black bay which is getting boring now. Tudor is competing with Longines, Who make far more interesting watches than Tudor.

It's still Rolex vs Omega, it's tudor vs Longines

@@coffeeboyclips1973 I don't think so basically. Longines watches are in the range of £1,000 to £3,000 and Tudor is mainly over £3,000.

@@stavrosmaiden exactly, Longines makes more interesting and better looking watches that cost less than a Tudor. Apart from the black bay, which is getting boring now, nobody buys any other Tudor.

@@coffeeboyclips1973 in the end it's a matter of preference but longines is way back comparing to tudor. My problem with longines (and the Swatch group in general) is that they have too many models and variations of each model. Apart from that, the price tag of Tudor is such that one who is ready to buy a longines, can wait a bit longer and buy s Tudor. Don't forget that all that matters in collecting watches is the status of the brand and Tudor is better... Being part of the Swatch group has badly affected some brands including longines.

@@stavrosmaiden not sure about Tudors brand status, most people have not heard of Tudor, whereas they have Longines. I can afford to buy omega, Rolex and tudor but I prefer Longines, I buy the watches I like and not the status of the brand.