HOW SMART MARKETING MAKES YOU POPULAR (Sleep Token - Sundowning) 

I like you as a RU-vidr so much, and as a metalhead. Your are not only an extremist who wants to hear basic deaf and black refs and to hear only growls and screams. You have a larger Music perspective, and that’s the most important thing for a music listener. You are the perfect example for what a metalhead and t music listener in general should be.

I like your perspective on their marketing. I've seen a lot of people reduce their strategy to JUST merch. I like how you talked about trying to give every song the same amount of attention, more or less. Having every song being so different, means you almost NEED to release the whole album as a series of singles

I heard Sleep Token for the first time back in the New Year of 2020. The Night Does Not Belong To God is still one of the best songs I've ever heard.

This video aged very well :D Just found it theough recommended. Great video Bogdan, you ve come really far with your content and everything. Just keep doing what you like doing man!

And the best single of all comes out Thursday (: I’ve been waiting on Bloodsport for 14 months and they made it the last track of the album 😂

Album is amazing. Marketing is genius

Streaming doesn't make you money but you get exposure. I think Sleep Token releasing the album piece by piece just made people appreciate it more instead of releasing a whole album people can be done with in 30 minutes. I'm an album guy but its hard to find good ones now but Sleep Token came through 💯

Thank you for this video, im just found one of most interesting band in months.

Smart marketing don't mean shit if you're not amazingly talented like these guys. You don't become popular in progrock with just clever marketing.

Our last night talked about this in their recent interview with Punk Rock MBA

Good marketing gets your product attention, but a good product is what builds a following.

That wait before a new single released was my absolute favorite thing

Obviously haven't seen the video yet, but another example for smart marketing would be I Prevail. Their social media game is so damn on point, it plays a big part in why they have about 3 times the monthly listeners on Spotify as for example Architects despite only having 2 albums.

This band is eff'n fire 🔥🔥🔥

Impressed

Listened to these before they where popular hehe

Sleep Token are amazing and they are fantastic live!!

God tier band. Great marketing. Great music. If they continue to release music regularly they'll be huge.

You should definitly review The Dark Pool by Thornhill. You’re welcome🤟

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I'm thinking of writing an article for publication on St. Particularly starting from the music industry standpoint. Do you want to write a joint piece focusing on the forthcoming Wembly show?

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Chainsmokers did this with their sick boy album in 2018

I don't know man, I can't totally see your point, and how well this strategy has worked for many bands and artists. But it also kind of downgrades the point of the existence of albums. Albums (sometimes at least) aren't just some songs mashed together. They can be a collective narrative, with their own sonic and lyrical identity. So having the attention span to listen to a whole album is in my opinion a skill that adds to enjoying a good album. It's like arguing that looking at many separate pieces of a painting is more efficient than judging the whole image

The song "Gods" by Sleep Token is a ripoff of "Goon Squad" by Deftones. I still love Sleep Token. Worship.

shoegaze that sounds like bastille. i do not understand the hype at all

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