How the Dallas Cowboys Built the Most Valuable Sports Franchise | Power Players

Подписаться 4 млн

Просмотров 16 тыс.

50% 1

The Dallas Cowboys haven’t won a Super Bowl in almost 30 years but stand as the world’s most valuable franchise. How did this happen? Charlotte Jones figured out that just about everything, from team practices to corporate conference rooms, can make money for “America’s Team.”
#football #sports #bloomberg
--------
Like this video? Subscribe: ru-vid.com?sub_...
Become a Quicktake Member for exclusive perks: ru-vid.comjoin
Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it.
Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world.
Visit our partner channel Bloomberg Quicktake for global news and insight in an instant.

Опубликовано:

25 июн 2024

Ссылка:

Скачать:

Готовим ссылку...

Добавить в:

Мой плейлист

Посмотреть позже

Комментарии : 42

@jasonkelly9153 9 месяцев назад

When I set out to report this, I had no idea what an empire the Dallas Cowboys and the Joneses had built. I'm still left with some questions: Cowboys fans (and Cowboys non-fans), what is it about this team that inspires such loyalty, well beyond Dallas and Texas? Has the Jones family just monetized a fervent base of supporters, or has their willingness to make money off just about everything -- adjacent office space, merch, training camp brought in MORE fans?

@AshleeVanceHelloWorld 9 месяцев назад

Everyone appreciates greatness

@sbtopjosh4098 9 месяцев назад

In my view, the video underscores the reality that the NFL is fundamentally a business. However, what sets the Dallas Cowboys apart is their ability to distinguish their on-field performance from their unparalleled business success.

@lissaleggs4136 9 месяцев назад

I no longer a fan of crygirls or the state of Texas or anything to do with Texas and my family is from Texas.

@sosefokiu3461 5 месяцев назад

@@lissaleggs4136good we don’t want traders like you

@MrAntonnio96 5 месяцев назад

As a vet I was in Saudia Arabia and believe me Cowboys are world wide they just represent the US very well

@Deriv44 4 месяца назад

Cowboys are worth so much now could you imagine how they would be worth if they actually could really playoff success like get to a conference championship or a Superbowl apperence

@robertlee4172 4 месяца назад

I was vacationing in Dallas, February of '93. I had no idea they would go on later that year, to win the championship. Had I known, I'd have reminded everyone I met, my favourite team the Red skins, just won their 3rd Superbowl.

@apnawhite5175 8 месяцев назад

0:45 world really? It might be a massive stretch.

@-James-A 8 месяцев назад

Some day I'd like to own the Dallas Cowboys.

@user-ui7fp7gl8u 3 месяца назад

So...why not sign up for the NFL combine and be an eagles player?

@-James-A 3 месяца назад

@@user-ui7fp7gl8uno thanks, I already have the same amount of rings as the Eagles.

@user-ui7fp7gl8u 3 месяца назад

@@-James-A crazy lol

@harrywang6222 2 месяца назад

Charlotte Jones has great personality….hopefully Jerry will pass the Cowboys ownership to her one day.😊

@george6977 9 месяцев назад

What about Dallas Cowboys cheerleaders?

@sbtopjosh4098 9 месяцев назад

That added a good $2 billion to the valuation lol

@HaiLeQuang 9 месяцев назад

This is what makes me uncomfortable with America sport industry. It's about maximize value of your investment instead of aiming for sport excellence. A team has not reached Super Bowl for 2 decades but still feel fine? Glazer family is doing the same horrible mindset on Manchester United. From the pinnacle off soccer world, to a group of incompetence. It's all about milking the fan base, nothing about sport, the team & the community.

@Johenz 8 месяцев назад

@ultradeaddsports is also a business and cowboys had contending teams

@apclyps 9 месяцев назад

Success breeds success. It's very much a BRAND thing and being successful off the field is just as much a part of building that BRAND as winning games. BLEED Blue Forever!

@JanitorIsBack 8 месяцев назад

yet the football team is a loser on the field

@burmesepython393 4 месяца назад

Well… we certainly know that the metrics they used for this determination wasn’t championships, fan base or location in the biggest US market.

@jonathansnider1595 4 месяца назад

Has anyone priced the tickets to a game at Arlington? It is absolutely ridiculous. The best seat is in my living room.

@wholesalenutsanddriedfruit 9 месяцев назад

What an incredible profile of a dominant woman.

@andrewfalconer8599 8 месяцев назад

It's really as simple as location. People live and breathe football in Texas. Texas is one of the largest states in the union. Win a couple of chips and your fans will go from statewide to worldwide.

@RRR-ox9ud Месяц назад

If it was my call… I would let Charlete run the on-field team.

@VinnieBoombatz374 7 месяцев назад

Can't really say much about their non sports business interests, looks like she's an excellent businesswoman, but the main reason the team itself is profitable is because the NFL is running a monopoly. When the NFL instituted a hard salary cap in 1994 (itself a monopolistic practice), it guaranteed team owners profitability. That's the main reason the Cowboys, and many other teams, went from losing money to great profits within a decade. And the profits have only increased ever since. NFL teams are profitable by artificially limiting player salaries.

@ronbrown7941 8 месяцев назад

Such an overvalued franchise. The NFL isnt international. The Cowboys have no presence outside of North America. The Yankees merchsells way better all over this planet. I don't know why Forbes estimates are always so inflated when it comes to the NFL

@makedredd299 9 месяцев назад

The Dallas Cowboys needs to acquire #ZionWilliams for their team.

@jjoworld 6 месяцев назад

Can't even stay healthy for less physical sport lol

@RRR-ox9ud Месяц назад

Not 1 statue of Jimmy

@thanduxolonelisiwe3265 4 месяца назад

Its the "delusion" of their fans that makes the Cowboys so big- fans who for 30 years believe every year without fail that "this season is their season" even with insurmountable evidence that it isn't.

@lukeguastaferro7962 4 месяца назад

Cowboys cannot possibly be valuable than Chelsea or Arsenault, the most popular sport in the most Globalized City in the planet, it’s just not possible