Useful video, however, I would like to add one thing - after struggling with trademark, brand and domain name alignment for several months now I realize that people who choose weird names are mostly doing so because there is no other option left. All simple or great-sounding words are taken, not even exaggerating. This is more challenging for small businesses or one-person brands, as they don't have huge funds or a legal team to help with all this. I find myself in this situation now. The best approach in this case is to see what areas you can excel in and rely on that rather than trying to score high in all name criteria. Good luck!
Most domain namne tools make the name longer with adding new words, but not more shorten. I not have a chance to get short 2-3 letter domain name with my firstname. Two thumbs up for your great video ! Have a nice day.
You're welcome! Regarding your question, the best practice is to keep it as simple as possible. Imagine you need to spell your domain name to someone over the phone, with a bad connection: avoid hyphens if possible.
