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How to Develop a NEW PRODUCT (From Concept To Market) 

Learn With Shopify
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So, you’ve got a great new idea for a product? Now what? In this video, we will guide you on how to develop a new product from concept to market.
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Bringing your vision for an original product to life is frequently one of the biggest hurdles for aspiring entrepreneurs.
The product development process can seem almost mysterious, and when you hear the origin stories of other great businesses, the journey to a finished product rarely resembles a straight line.
During product development, each journey to a finished product is different and every industry has its own unique set of quirks involved in creating something new. If you find yourself struggling to figure it all out, remember that every product that came before yours had to overcome the same challenges.
By following these steps in this video, as you undergo your own product development process, you can break down the overwhelming task of bringing a new product to market into more digestible phases.
No matter what you’re developing, by putting in all the necessary preparation-through researching, planning, prototyping, sourcing, and costing-you can set yourself up for a successful final product.
Here is what we’ll cover in this video:
00:00 Introduction
01:09 Step 1: Ideation
04:32 Step 2: Research
07:28 Step 3: Planning
08:54 Step 4: Prototyping
10:36 Step 5: Sourcing
12:13 Step 6: Costing
13:39 Tips for Developing a New Fashion Product
14:33 Tips for Developing New Beauty Products
15:21 Tips for Developing New Food Products
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► How to Develop a New Product (From Concept to Market) bit.ly/33DNeyB
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24 июл 2024

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Комментарии : 143   
@learnwithshopify
@learnwithshopify Год назад
🟢 Sign up for the FREE First Day to First Sale Shopify course bit.ly/3oAGmj9
@MichaelBrodie-
@MichaelBrodie- Год назад
Thank you for this mini course. It took longer than 18 minutes from all the notes i took. I definitely have a better understanding. You made it easy to grasp!
@learnwithshopify
@learnwithshopify Год назад
Glad you were able to find it helpful! -Rio
@user-uy9jh1it1s
@user-uy9jh1it1s 2 года назад
Quite great concept, we did similar procedure u suggested, we are new trade, 5 years passed, keep growing in this way.,
@JohnWRuth
@JohnWRuth Год назад
Great video and explanation. Having climbed the rungs of concept to market in the space of last year, I can concur that the info provided is as clear as it gets. Of course, each facet can drill down into further detail, such as what systems to use etc. I also appreciate your mental approach to believing in ones success.
@rosyrosie35
@rosyrosie35 2 года назад
I REALLY appreciate your video, super helpful! Great job putting it together.
@tanvigarg4680
@tanvigarg4680 2 года назад
Earlier, I thought I have already figured out my product but after watching this video it gave me a clear path and more ideas. Great content!! Must watch for anyone want to build a product from scratch
@learnwithshopify
@learnwithshopify 2 года назад
Thanks for the great feedback, Tanvi!
@donnierice9509
@donnierice9509 Год назад
This video was exactly what I was looking for! Thank you!
@maxcecco.official
@maxcecco.official 2 года назад
Great video Michelle :) You are very good at teaching and I like the sequence you used to explain this topic. Great job!
@ehsan0606
@ehsan0606 2 года назад
Awesome, thank you for clarification of the steps! ACE!
@vanessanwo
@vanessanwo Год назад
Wow, so much value in such a short video! Thanks for sharing!!
@learnwithshopify
@learnwithshopify Год назад
It's our pleasure, glad you enjoyed it! Appreciate your lovely comment, Vanessa. 💚
@josephndegwa6725
@josephndegwa6725 2 года назад
It is a well prepared,clear and simplified explaination of what to do. It has really amplified my thinking.
@learnwithshopify
@learnwithshopify 2 года назад
Thank you so much, Joseph!
@buzzybee333
@buzzybee333 2 года назад
Well done! Good pacing on the video, practical tips, and a solid general overview. Michelle, has an excellent video presence, although towards the end I thought it was a new host, the look was a dramatic change. Appreciate this content.
@simonepeters9070
@simonepeters9070 Год назад
Yes me too, quite distracting although great content.
@KKRZ87
@KKRZ87 2 года назад
I really appreciate the free education to us new entrepreneurs! These videos are helping me with my startup as we speak. Kind of salty I started with squarespace, but I’m over all thankful
@learnwithshopify
@learnwithshopify 2 года назад
Hi, Kay. Thanks for your feedback and glad to hear you enjoyed the video. Check out our Shopify Blog post aswell for a 12 step guide on how to start a business: bit.ly/3s3SgBV.
@pumpas
@pumpas 10 месяцев назад
how did you get on?
@coderover3000
@coderover3000 2 года назад
The value this video offers is worth over a million dollars 😀
@Gryder3366
@Gryder3366 2 года назад
Great video, this is the resource im looking for 😎👍
@rustedpine4146
@rustedpine4146 2 года назад
This is well put together, well ahead of the basics, most of these concepts are ahead of me, after some groundwork I'm confident I can come back and learn quite a bit, but for a beginner this seems to be a mix of intermediate to advanced advice, for someone who knows nothing, I'll need to complete some homework to come back and watch this again, thanks for the knowledge!
@sravs921
@sravs921 День назад
Thank you for making valuable information picture clear
@SuperSalsa
@SuperSalsa 2 года назад
Thank you very much for your great tips! Greetings from the Dutch salsa dancer on wooden clogs :)
@abdurrahmanmohammedsherif5750
@abdurrahmanmohammedsherif5750 7 месяцев назад
Wonderful. It's an eye-opening class.
@joseph666666666666
@joseph666666666666 11 месяцев назад
Great video. Thank you for putting in the effort to make the information so palatable :)
@learnwithshopify
@learnwithshopify 11 месяцев назад
Thank you! We're glad you enjoyed it.
@salehwmosleh
@salehwmosleh 2 года назад
Awsome digest 👏🏻 thank you so much 😊 ❤️
@Human-yj3up
@Human-yj3up 8 месяцев назад
You have explained with clarity
@nataliab430
@nataliab430 Год назад
Thank you for such valuable information
@shrinidhialva
@shrinidhialva Год назад
These Information is good for small business owners
@mohamedhaneef1863
@mohamedhaneef1863 Год назад
your videos are 10x practically valuable than many full time Entrepreneurship programs online.
@learnwithshopify
@learnwithshopify Год назад
Thank you for the kind words!
@tonyvillarama1059
@tonyvillarama1059 3 года назад
Cheers for sharing! Keep safe.
@alyssa7199
@alyssa7199 Месяц назад
Love the manifestation piece at the end!!! QUEEN :D
@Zoe-od9mj
@Zoe-od9mj Год назад
Thank so much for such content.
@willwahlberg1890
@willwahlberg1890 Год назад
This is a very clear video! Thank you! I just have one question. How can you protect your idea? Will you necessarily need to patent it?
@NatalieBaucum
@NatalieBaucum 5 месяцев назад
It depends on what you're creating. Some products aren't able to be protected by a patent. Check the federal government patent office.
@AzetheReal
@AzetheReal Год назад
I appreciate the knowledge.
@Heem2234
@Heem2234 3 года назад
do you guys think y'all can make a video all about prototyping pls
@mkateugale8183
@mkateugale8183 3 года назад
Hi, can you do a video on marketing so that you can collect pre-orders.
@user-wp5us2ki8z
@user-wp5us2ki8z Год назад
Interesting and informative video, thanks for the help of the author
@user-tb9gu2sx6i
@user-tb9gu2sx6i Год назад
Great advise.
@WillemDeEkte
@WillemDeEkte 3 года назад
Thank you!
@JLWStudyRoom
@JLWStudyRoom Год назад
Good stuff, thanks!
@rajudesai3069
@rajudesai3069 Год назад
Thanks you very interesting idea 💡
@Curiositycure
@Curiositycure 7 месяцев назад
This was very helpful
@hamzahassan8024
@hamzahassan8024 3 года назад
wow, this is such high quality content 💕💕💕
@takzie8360
@takzie8360 3 года назад
It’s a buisness
@itsleeshahaneef
@itsleeshahaneef 2 года назад
Agree… she is better than a university lecturer
@Mr.Grinch510
@Mr.Grinch510 Год назад
So I have come up with a new product that’s going to help the medical, handicapped and mobility issues. I have a prototype and I’m gonna build on a new one next week and I need to start getting it out and I have to go to RU-vid university for a while and then I also have people in the manufacturing industry. This is my first foray into entrepreneurship. I am 58 years old.
@IllianaBriones
@IllianaBriones Месяц назад
what illustrative example that is being used in this video?
@AustinD233
@AustinD233 2 года назад
👏👏👏👏very good content 🌹
@VIKINGOCATIRE
@VIKINGOCATIRE 2 года назад
Damn,. This video is excellent!.
@learnwithshopify
@learnwithshopify 2 года назад
Thank you!
@inderjeet8895
@inderjeet8895 Год назад
You didnt talk about the marketing part. Nice video
@DilanMadusankaOfficial
@DilanMadusankaOfficial 3 года назад
Thank you
@michealshingler9697
@michealshingler9697 Год назад
Do you know any sites to make a prototype for cosmetics.
@liewwengfoo573
@liewwengfoo573 2 года назад
hi, i would like to know must we have the product knowledge before a product is developed? and what if im not a technical expert, what should i do to understand the sketch that was developed by someone else (eg. upwork)? and what about when it comes to sourcing, how to make sure they will give us the right sample, because the more sample they dont make it right, the more they will charge us on the sample, thanks
@learnwithshopify
@learnwithshopify 2 года назад
Great questions, Liew! At the end of the day, a lot of your questions and concerns about the product development process come down to clear communication. If you work with a freelancer on UpWork to perform your sketches, you will want to be thorough and clearly communicate what you would like to accomplish with the product. The more details you provide the artist, the closer they can bring your idea to life! The same can be said when you bring your design to a manufacturer who's going to create your sample products. Providing detailed sketches and discussing the finer details of how you want your product to look is going to allow the manufacturer to build exactly what you are looking for. - Dirk
@haotang2638
@haotang2638 11 месяцев назад
Great video! If I don't have a product prototype with packaging, how do you advise approach kickstarter? I am focusing on food industry. thank you!
@learnwithshopify
@learnwithshopify 11 месяцев назад
Hey, Hao! What product are you specifically looking to prototype for your store? Is it not possible for you to create the food items yourself from scratch? If you require funds to help with prototyping, we have some tips on fundraising on our blog here: shopify.link/B37Y.
@mehmetekinci3149
@mehmetekinci3149 9 месяцев назад
Much appreciated all the info.
@learnwithshopify
@learnwithshopify 9 месяцев назад
Glad you enjoyed the video, Mehmet!
@mehmetekinci3149
@mehmetekinci3149 9 месяцев назад
As your presentation I felt like I am half way there. This was a great motivation for me to keep moving forward. Again thank you so much for the help and reply.
@davidklenk5253
@davidklenk5253 3 года назад
Very well done Michelle
@shivamdhawan5434
@shivamdhawan5434 Месяц назад
insta name plz
@marie-madeleinefurbeth6367
@marie-madeleinefurbeth6367 Год назад
I actually wonder if one can skip the research part for a smaller venture.
@vipanchika5059
@vipanchika5059 2 месяца назад
When and which month I would be expected your income from this business
@goodievideos
@goodievideos Год назад
What are your thoughts about inventor help companies?
@elyseedward1030
@elyseedward1030 Год назад
Great video
@theauthentictaste2469
@theauthentictaste2469 10 месяцев назад
Do you think using a design firm a good idea for a startup, I have been shocked by the quotes I received £20-30 k never the less I have still gone ahead with one but not sure if it was the right choice
@shuso9619
@shuso9619 5 месяцев назад
Excellent
@utkarshmalhoshya109
@utkarshmalhoshya109 Год назад
Love from India , mam
@DonnieBling-bd4ym
@DonnieBling-bd4ym 11 месяцев назад
But how do I find a mold maker for the actual build the body of the invention 😅
@evelynestrera1055
@evelynestrera1055 2 года назад
What led you to develop your ptoduct?
@user-qb1xx7zw3e
@user-qb1xx7zw3e 4 месяца назад
Please can someone help me, i've made hoof oil (product for horses feet) what else do I need to do, I want to sell it to the market, do I need any certificates or any insurance, or can i just start selling it to the public? please someone help, Many Thanks
@kamalkhaled6744
@kamalkhaled6744 Год назад
This video helped me, on my way to get samples from Alibaba
@learnwithshopify
@learnwithshopify Год назад
We are happy to hear that it has helped you, thanks for watching!
@user-ut6mq1bz4v
@user-ut6mq1bz4v 4 месяца назад
Nice video
@hiteshdhawan1
@hiteshdhawan1 Год назад
I want to design and produce a product. How do I contact the manufacturer for my custom design? What do we tell them so that they mass produce it exactly as needed
@learnwithshopify
@learnwithshopify Год назад
Hi, Hitesh! Perhaps you will find our documentation on choosing a supplier helpful in finding the right manufacturer. Check it out here: bit.ly/3LMf5Uu.
@stupidemperor
@stupidemperor Год назад
I was kinda looking for information about producing new product and the title of the video says it, not improving already existing producing process. I guess I misunderstood.
@EsmanFakhro
@EsmanFakhro Год назад
Great video! How much do i need to develop a product?
@learnwithshopify
@learnwithshopify Год назад
Hi, Svenska! Startup costs really vary depending on the type of product you're developing. This guide can give you an idea of average startup costs, though it isn't specific to product development: bit.ly/42UYSBt. Are you looking for a manufacturer?
@ladipoailara6508
@ladipoailara6508 2 года назад
Where is the link to the product pricing calculator?
@learnwithshopify
@learnwithshopify 2 года назад
Hi Ladipo! You can find the product pricing calculator here: bit.ly/3y3rNF7
@BigBrisian
@BigBrisian 2 года назад
Isn't a crowd funding campaign a bad idea because it gives other businesses a chance to steal your idea??
@0ni_x4
@0ni_x4 Год назад
Business is 80% about execution
@51ge56
@51ge56 Год назад
That’s the most scariest thing about crowdfunding
@matthewmackenzie3504
@matthewmackenzie3504 Год назад
No cause you wouldn't crowdfund an idea without a patent or patent pending.
@prosperotv9072
@prosperotv9072 6 месяцев назад
​@@MaikForza hey there. What's a patent ? Plz
@brandonmccrae5472
@brandonmccrae5472 4 месяца назад
No, that rarely ever happens. I word in Venture Capital, it never happens. Plus, your idea is likely already out there, henceforth why you have competitors.
@mystique5113
@mystique5113 3 года назад
Can I use Shopify if I have my business in Nigeria?
@learnwithshopify
@learnwithshopify 2 года назад
Yes you can! www.shopify.com.ng/
@pangiwehazel9576
@pangiwehazel9576 2 года назад
Learning
@dslam22
@dslam22 Год назад
Should I worry about a patent when looking for production partners
@learnwithshopify
@learnwithshopify Год назад
Hi, there. When it comes to patents we always suggest seeking legal counsel. We aren't able to provide legal advice so it's best to speak to a professional directly when it comes to this. Your production partners may also be able to point you in the right direction! -Rio
@Businespro.22345
@Businespro.22345 3 месяца назад
Good
@shortsinsider4548
@shortsinsider4548 3 года назад
Very helpful
@mayomayo9557
@mayomayo9557 Год назад
😭 good job
@777_10x
@777_10x Год назад
in love
@inadrabadi421
@inadrabadi421 Год назад
This girl is gorgeous and smart👸
@jessies16
@jessies16 9 месяцев назад
Stephanie Smith 🎉
@vidyashree6435
@vidyashree6435 Год назад
I start in4month
@joshbousche8669
@joshbousche8669 9 месяцев назад
I've never been so proud; I live in Montana and when you put "beard straightener" in Google trends I instantly said, "what the hell is that?" I'm happy to see nobody in North Dakota, South Dakota, Wyoming, and Montana knows what it is either.
@miklepower2638
@miklepower2638 Год назад
hi my advisory
@vidyashree6435
@vidyashree6435 Год назад
Hi my vidyashree my own business beutiprocdct in facepack powder in7ingrens homemade this natural facepack powder but ihave no idea you can se powder mam in Karnataka from Bengaluru my vidyashree
@jamesbellamy6102
@jamesbellamy6102 Год назад
How do I avoid Being mesmerized by your beauty so that I can pay attention to what you're saying?
@liononline84
@liononline84 Год назад
Great video, Thank you for it, but you shake a lot as you sitting!!
@muj8852
@muj8852 2 года назад
regardless the video content, she is so beautiful 😍
@bobbynorth6387
@bobbynorth6387 Год назад
fell for thier [my invention is a one in a million];ha ha
@jerimiahrobinson4913
@jerimiahrobinson4913 4 месяца назад
Won't someone just steal your idea if you publish it on those sites? Seems a bit risky IMO
@MaheshPawar-sn2zw
@MaheshPawar-sn2zw 5 месяцев назад
Good, presentation should be a little slow.
@injhs
@injhs 2 года назад
구글 트렌드 메모..
@DjIsh9
@DjIsh9 Год назад
Wow, It was hard to focus on the content, as couldn't take my eyes of you. 😅.
@Suresh-um7om
@Suresh-um7om 2 года назад
❤️❤️
@jamesross5120
@jamesross5120 Год назад
yea but you need a solid business idea or concept first otherwise theres not much point in going any further with all this information.
@ismaelhall3990
@ismaelhall3990 5 дней назад
Its never easy
@Noah-xw7lt
@Noah-xw7lt 11 месяцев назад
Am I the only one who hears reverb on her voice?
@alvinmughal6121
@alvinmughal6121 Год назад
Will you listen to my idea.
@IShowMeat-Edition
@IShowMeat-Edition 2 месяца назад
I will!
@IShowMeat-Edition
@IShowMeat-Edition 2 месяца назад
Do you still working on it?
@user-ms9ch1rt1r
@user-ms9ch1rt1r 2 года назад
why you are sweet?
@stig5763
@stig5763 2 года назад
I already did all this stuff and your just rifling off so many hypotheticals I’m completely lost. “When you approach your manufacturers”? What are you talking about? missed the part when you say how you contacted the manufacturer to begin with. Kinda think that’s a key detail. You talked for 18 minutes about hypotheticals. Professional at beating around the bush. You would have done more if you told us what phone number to call or what website to go to. Which would have been a 5-10 second process. But here you are for 1/4 of an hour just talking about nothing. “If you, when you, you could”. Legit just beating around the bush the entire video…
@LATriBri
@LATriBri Год назад
Amazing how you can disparage a video that pretty much everyone else in the comment section has found valuable. This isn't a college course, it's an overview on RU-vid. Maybe you can email her and ask her to write your business plan for you. She may even help fulfill the orders when they are ready to ship. Geesh, some people...
@Poppin-Popenguine
@Poppin-Popenguine Год назад
Ungrateful much?! Would you her to build it for you too? How is she supposed to know which manufacturer to list as a contact for YOUR product?
@stig5763
@stig5763 Год назад
@@Poppin-Popenguine sorry you disapprove of my review but that’s it. You can take a hike now lol.
@michiexoxosmart7725
@michiexoxosmart7725 3 месяца назад
You're the definition of a true idiot😅😂
@xzavierburkhart9784
@xzavierburkhart9784 Год назад
The there is nothing new under the sun quote comes from the Bible. It's Ecclesiastes 1:9
@HogwartsTR
@HogwartsTR Год назад
She is beautiful but her sweater is a little wrinkly
@mrmxyzptlk8175
@mrmxyzptlk8175 Год назад
There's no reason a 15 year old girl with braces can't teach adults to develop and market a new product.
@albertoandolini7881
@albertoandolini7881 8 месяцев назад
hot
@bobbynorth6387
@bobbynorth6387 Год назад
well crap;i gave this companys $12000 grand already?? thier paid in full;crap!!
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