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How To Get Millions Of Spotify Streams In 60 Days

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Everything You Need To Know To Promote Your Song For 90 Days On Spotify.
► When to submit for playlist consideration
► How to use Pre Saves for Spotify
► Spotify's Marquee tool is extremely effective
► How Spotify Discovery Mode is most effective
► How Facebook Ads pollute the Spotify Algorithm
► Email Marketing For Spotify
► Using Spotify Canvas
► Using Artist Playlists and Spotify Music + Talk To Promote your song
► Using Playlist Supply & Chartmetric to pitch use playlists
► Download My FREE 90 Day Promotion Plan - ko-fi.com/s/22...
► Watch My Playlist On The 90 Day Promotion Plan - • How To Release Music I...
Chapters:
0:00 Why Spotify Is The Most Important Platform
1:03 Submitting Your Song For Editorial Playlists
1:41 Using the Spotify Marquee Tool
2:33 Using Pre Saves To Promote Your Song
4:30 Using Discovery Mode To Promote Your Song
5:39 Why Facebook Ads Destroy Your Spotify Algorithm
7:12 Promoting Your Song With Email
10:49 Using The Artist Pick Tool
11:01 Upload A Canvas To Spotify
11:22 Using Artist Playlists To Promote Your Song
12:35 Using Spotify Music + Talk To Promote Your Song
13:28 Pitch User Playlists Using Playlist Supply & Chartmetric
Links:
►My video on How To Write A Spotify Playlist Pitch To Get On Editorial Playlists • How To Write A Spotify...
► My video on Spotify's Marquee tool • Spotify Just Released ...
► My video on Spotify's Discovery Mode • Spotify Discovery Mode...
►My video on Spotify's Popularity Score • Get Your Song On Disco...
►My video on How To Grow Your Fanbase With Spotify Artist Playlists • The Spotify Artist Pla...
► My video on How To Use Anchor Music + Talk to get fans • How Major Labels REALL...
► My video on How To Use Spotify's Canvas feature • How To Make, Submit An...
► My video on Features, Collaboration, Remixes & Split Releases • Why Your Favorite Arti...
►My video on Playlist Supply • Pitch Spotify Influenc...
►My video on Charmetric • How To Use Music's Bes...
► How To Hack Spotify's Popularity Score • How To HACK SPOTIFY'S ...
👨‍💻 Become A Member And Get Next Level Fanbase Building Techniques / @musformation
📞 Book A Call With Jesse (My RU-vid Viewers Get A Reduced Rate): www.jessecannon...
📺 Subscribe To My Other RU-vid Channel / @musicmarketingtrends
🎛 Mix Or Master A Song With Me: foundsoundation...
📘 My Book On Building A Fanbase amzn.to/3LYnbHV
📘 My Book On Making Great Music: amzn.to/3BmJSRu
🧰 Free Tools: ko-fi.com/jess...
🖥 Learn More About Me: www.jessecannon...
📱 Instagram, Twitter, TikTok @JesseCannon
🗣 My Discord Server: / discord
⌨️ My Facebook Group: / musformationdiy
👽 Reddit On Music Promotion: / musicpromotips
In this video, the focus is on promoting music on Spotify effectively over a 90-day period. The importance of Spotify as a platform for growing a fan base is emphasized, given its consumption rate and effective marketing tools. The video provides a step-by-step guide for engaging with Spotify, starting 32 days before the song release. This includes having a Spotify pitch and uploading the song to a distributor. The use of Spotify's marquee tool, pre-save links, and email collection from passionate fans is recommended for promotion. Strategies like Discovery-mode, playlist placement, and utilizing TikTok are discussed. The goal is to drive up the popularity score and secure placement on editorial playlists, which can lead to further exposure and new fans. Various promotional techniques and playlist strategies are suggested throughout the 90-day period, with a focus on engaging with fans, building connections, and maximizing algorithmic recommendations. The video emphasizes the importance of continuous promotion and momentum building for long-term success on Spotify.
#spotifypromotion #musicpromotion #musicmarketing

Опубликовано:

15 авг 2024

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Комментарии : 125

@laloelsalamanca Год назад

Who's serious enough about writing, composing, producing and recording instruments, band rehearsals, getting gigs, photo sessions, video shootings among countless other music business related things and still has time for all these social media and Spotify shenanigans?

@BrianLarney Год назад

No one.

@JustinJ Год назад

A few but they are usually at the top of the industry. Making a bunch of money.

@JustinJ Год назад

@@BrianLarney Bro you have under 100 monthly listeners on Spotify. You need to get serious about something.

@TrendsetterMusicOnly 6 месяцев назад

It's called planning. A photo shoot can take 5 minutes or an hour. Once every few months. Same with a music video. Gigs don't take much time to get. You outsource for production or aspects you aren't as capable at. Why you hating the guy whose offering advice. This lifestyle isn't for everyone. Maybe it isn't for you.

@playlistsupply Год назад

Thank you for making all this information accessible to artists and for the PlaylistSupply shoutout! You are a legend Jesse! 🐐

@JustinJ Год назад

Paid ad?

@playlistsupply Год назад

@@JustinJ Its not a paid ad! We just wanted to support!!

@Musformation Год назад

I have received no money from anyone in this video!

@BrianLarney Год назад

Pitching to Spotify has got to be the single biggest waste of time imaginable. The odds are so astronomically stacked against you that buying a lottery ticket is almost a guaranteed win by comparison. I thought jettisoning the big labels in the name of independence was supposed to do away with gatekeepers! It's pretty much more of the same with Spotify, except far worse. Now, just ONE COMPANY determines what's cool and what listeners get to hear and that same ONE COMPANY decides the rules millions of artists must play by. Spotify's practices are anti-free market at best. Fankly, they suck. That said, thank you Jesse for helping sort out the nonsense that is the modern music industry. Your efforts and no BS style of delivery offer a road map. Much appreciated! Bitter? Who, me? 😃

@miikeee Год назад

I don't have that much money or connections but iv'e been marketing my playlist for 1 dollar a day for 3 months and two weeks ago NRJ France contacted me and now my latest track is in rotation on there station =)

@ProdBy_ASH 6 месяцев назад

Where did you promote your playlist at 1 dollar per day

@Musformation 3 месяца назад

If you're enjoying this video and want more like it. For $5 a month I dissect all the most innovative marketing techniques musicians are using to go from 0 to millions of streams RIGHT NOW. .Get videos on how Artemas, Tommy Richman, South Arcade, Durry, Pluko, Dasha & many more blew up. ru-vid.com/show-UC0a-qcXVlh4Teya-EiEz-GAjoin

@mightbefire Год назад

Facebook ads has actually gotten us a ton of amazing fans. When I look at their playlists they're adding our songs to they're incredible playlists. I'm confused why you believe Facebook targeted ads wouldn't get you very targeted fans?

@Musformation Год назад

They don’t scale and it’s low quality fans. I have a full video on it.

@Faradaymusic Год назад

Yea I have had the complete opposite experience with ads as what he's describing. I run ads at the same time as making organic posts and building a community and have had great results doing all of it at the same time. Jesse also suggests submitting to user generated playlist editors via Playlist Supply and in my experience being placed on one of those is far less beneficial per listener than running ads. We're talking a difference of like a 60%+ better intent rate (save + playlist rate per listener) for ads compared to user generated playlists. My guess is Jesse hears a lot of horror stories from artists who have extremely limited knowledge running ad campaigns via his consulting calls, but just because some people have failed miserably doesn't mean everyone is. I wager that a lot of those people have only tried boosting existing Instagram posts and expect huge conversions that never come.

@Forest89764 Год назад

I think it depends on what kind of ads you run. Making wild and interesting music videos can definitely get clicks and fans. If something sticks out to them they are gonna want more and eventually become fans. I think Jesse's clients just had nothing special about their promotion or their music. Ye ye tik tok promotion gives more exposure but that doesn't mean you can't get "real fans" on Facebook ads. It might only take 1 good person or a couple to share your music/work on Facebook and get going. In general we should do both tik tok and Facbook ads cause it just adds on top of each other, but saying that you shouldn't do it is definitely wrong.

@Tineidae Год назад

All of that is a good advice (ok most of that, i have a totally opposite experience with fb ads, so i have to disagree), but then you seem to assume that there is already an existing audience of fans who are following you no matter what. Die-hard fans do exist but there is just very few of them, same as for emails - 80% of people either ignore or don't even open them. To sum it up, you spend a whole lot of effort and time, and most of that effort will be seen/read/heard by at most 40% of who's already following you (and that is a very positively biased number). It's just like with youtube - 70%+ of people who watch your videos aren,'t subscribed and so those who listen to your music are not the ones who are following/subscribing/etc in most cases. That's the way the industry is. And that's where ads actually play a huge role, and if you target people decently well, you will constantly gain more followers (and as a result more die-hard ones too). And that is also why the big guys in the industry rely on ads and marketing heavily (they just use tools different than fb ads mostly)..

@radiodummies Год назад

Jesse I’ve followed your Spotify plan & im really wanting a video about getting more people at our shows. I know your skills are digitally-oriented but I would deeply appreciate some promotion / networking ideas for the local scene. I would love another in depth video on community, specifically IRL community and how to get people who already know me personally to actually want to come see my band. Thanks for all the great videos man!

@Musformation Год назад

I’ve made two videos on carts you’ve seen those? There’s also a short with hood tricks

@lexilemonademusic9062 6 месяцев назад

How were your results?

@TrentonFletcherMusic Год назад

I look forward to a youtube notification popping yo with your channel on it. You’ve videos have helped me out so much and given me such a good set of strategies to apply to new songs.

@Musformation 10 месяцев назад

That means a lot.

@TrentonFletcherMusic 10 месяцев назад

@@Musformation just realized how bad that typing was haha, but it’s definitely gotten our music relevant in our genre and been touring full time

@swaggybaconcheese1566 Год назад

I'm a simple man. Jesse says jump, I jump 😱

@austinkramer Год назад

same

@Musformation 10 месяцев назад

Thanks so much!

@tokyogamer5825 Год назад

ohhhh thats why comments about FB ads are being deleted. got it! playlistsupply AD. Sorry Jesse didnt meant to interfere with you chasing the bag!

@Butterknifeshawty 3 месяца назад

Bro your content is fire. I can sit and watch all your videos all day. Almost like reading a book. Thanks for your efforts

@Musformation 3 месяца назад

Much appreciated

@kolin98 Год назад

Best channel for music marketing. I always come back here

@Musformation 10 месяцев назад

That means a lot.

@LeeNeitzel Год назад

The community thing is extremely frustrating. Message boards? Reddit? Places like that are either filled with fans and you're not allowed to promote, or if you can link your music then the place is filled with other musicians begging for attention so there's not a single fan to be found.

@Musformation Год назад

You’re right that’s what happens on the low quality ones but on most genres there’s higher quality ones that have way better quality. Like I say in the videos it often takes participating and getting to know other members. Of the community before you find the good stuff.

@jawvees2585 Год назад

We appreciate you man, you really consistently showing you care about the indies

@Musformation 10 месяцев назад

That means a lot.

@Faradaymusic Год назад

Question about pre-saves: on your previous videos you mentioned that pre-saves aren't that effective because you're asking people to agree to saving something that they can't hear and how the lack of a perceived payoff results in a negative psychological trigger (in terms of getting them to complete actions in the future). Is your thought now that the potential to capture emails/phone numbers essentially cancels out any negatives that there might be with pre-saves?

@Musformation Год назад

Yep

@Faradaymusic Год назад

@@Musformation I can't say I disagree. Although it seems like people on your email list might be the most likely to pre-save anyways, so possibly finding a better way to get people onto that list THEN asking them to pre-save could be effective🤔

@swaggybaconcheese1566 Год назад

I've never been this early, omg

@Musformation 8 месяцев назад

Hell yeah

@gh0ul.nin9 Год назад

I really like the idea of making a playlist like you said on Spotify. I was already thinking of doing something like that with similar artists to me, but I like your idea of tagging the artists in hope they’ll share it. So here’s the deal. I feel like I released my song Don’t Go prematurely cause I was tired of being like BiG tHinGz cOMinG sOoN on my social media and just wanted to put something out already. I thought I would have the music video as well as two more songs by the deadlines you suggest, but I was in over my head. I wasn’t happy with the production on it and am redoing it as well as recording all of my other songs. I already promoted the crap out of Don’t Go and I don’t want to annoy the few people who like my music. I’m working on editing the music video for it and trying to get 2-3 more recorded and edited before I do anything else. My question is: do you think it would be wise to release an alternate version of Don’t Go first, then the lyric video for the redone version, then the music video? I’d probably include a presave for my new song for the three people who follow me who are already sick of Don’t Go. Or should I just announce a re-release the day of and do the regular CSP method? I’d love to hear your thoughts

@BoyBlessing Год назад

Bro never make the mistake of saying “new music coming soon” only announce it when you have it finished or don’t announce it at all

@gh0ul.nin9 Год назад

@@BoyBlessing yeah… I admit I was in over my head Listen, I really have no idea what I’m doing lol I’m still figuring out this music thing. That’s why I’m all ears

@MajorMoment Год назад

Jesse, could you please explain how an artist can grow their fanbase without Meta ads, at a scale. Yes, of course you can get your first few hundred monthlies by begging your buddies to listen and spamming links in every comment section lol. And yes, there is a chance some TikTok video will go somewhat viral (but not when you get 200 views on each video you post), but other than that how do you see artists growing past getting a few hundred ML, we're talking thousands, tens and hundreds of thousands of new ears that need to hear your new track quickly for the algorithm to pick it up.

@Musformation Год назад

That’s what this entire channel is about if you go to the channel page and click the guide on how to get people to notice your music everything I see people do to get there is in that guide

@MajorMoment Год назад

@@Musformation been following your channel for a couple years now, watched pretty much every video. Do you have any case studies on artists who grew to 100K or above without using Meta ads? Genuinely curious.

@matclark. Год назад

Hey Jesse! I have a quick question: Should we submit the alternate version we plan to release on week 7 for Spotify editorial playlist consideration in advance? If so, would it be about a month ahead? Thanks!

@Musformation Год назад

Technically Spotify says you can’t submit alternate versions but as usual what Spotify says and what they do are not in agreement with each other. You can always give it a try 28 days in advance

@matclark. Год назад

@@Musformation Thanks Jesse!

@shazam8740 Год назад

As a new artist who wants to release his first single in a month or two. I am so confused about Meta or Fb ads. Some channels say it gave them good results and some are saying totally different thing 🙄

@Pattarns_Music Год назад

The ones that are paid ads say it got them good results ;)

@Musformation Год назад

Yeah take notice it’s always the people who get paid to do ads who say they are great and those of us who don’t say the truth. Makes ya wonder

@psyzmech9044 Год назад

What about those who starring out with no fans.

@DreamingWhileAwakeMusic 5 месяцев назад

Great info

@NorManRaps Год назад

I’m doing fb ads and I started to have a 5 listens/listener. Isn’t it recommeding my song to good fans?

@Yahushaislife 8 месяцев назад

You can’t play such bangers in the background. I end up zoning out and making songs in my head to them….then I miss the info in the video and have to go back😂

@Musformation 8 месяцев назад

Lol

@silentscript Год назад

Your videos are awesome Jesse! They've been a huge help in keeping me informed and motivated in promoting my band. I have a question related to how the Spotify algorithm scans social media for tags and seeing which artists are sharing, interacting and tagging each other. My band is using several different, but related, handles across our various social media apps (in this case, Silent Script on Spotify, silentscriptband on some social media, etc.), and I'm wondering if those different tags is negatively affecting the connections being made by the Spotify algorithm? Thanks!

@Musformation Год назад

Spotify sees inbound links aka when people are clicking into them and what they’re clicking. They just care those clicks lead to streams not who is doing it

@silentscript Год назад

@@Musformation cool. Thanks so much for the reply! Makes sense

@KingDavidMusick Год назад

Just subbed because you actually know what your talking about!!!!

@Musformation 10 месяцев назад

Thanks so much!

@votepeterrichmon Год назад

Would it be possible to achieve that only using Spotify?

@javimacofficial Год назад

11:28 sooo many gems. This was worth watching the whole video. Wednesday post and make a playlist. Genius

@Musformation 10 месяцев назад

That means a lot.

@hoxseymusic 6 месяцев назад

Agreed

@LaynoProd Год назад

these videos always helpful and timely, literally released a new single yesterday, thanks Jesse 🙏🏽👨🏽‍🎨💎

@Musformation 10 месяцев назад

That means a lot.

@Fraend Год назад

Title is too much optimistic I think ahahah... I implemented a lot of these tecniques and the reality is...nowdays most of the time it work better to go out and market yourself than just post on social media

@Musformation Год назад

Unfortunately unless you make it sensational you don’t get clicks.

@timothynelsonmusic 6 месяцев назад

Do you believe there is a particular time or day of the week that is best to release a song?

@Musformation 6 месяцев назад

Wendesfay but time of day no. What you do after the song is out is way more important

@FreeComputerTutor Год назад

What platform do you suggest for sending out mass emails ?

@Musformation Год назад

Limited run is really affordable. Sendy and flodesk are also affordable

@WillBrahm 5 месяцев назад

That would be be competing 12 different tube screamers 😂

@diemos4962 Год назад

Jesse, I am an artist from India, and we don't HAVE Tiktok (It was gov banned lol), any solid alternatives for marketing your music? Instagram reels was good but lately the traffic from non-followers on Reels has been horrendously bad. There have been times where I made a legit high quality video and that got like a 100 views on Reels recently, whereas my older stuff had thousands. I wish we had Tiktok but if you have better alternatives to suggest it would help me a lot.

@insecticaa Год назад

u could try a VPN?

@rickplester9727 Год назад

Thx!!

@HoldenLeDinh Год назад

wooohooo thanks Jesse

@Musformation 10 месяцев назад

Appreciate That

@Lorenzosmusic Год назад

Thank you for this! I just wanted to mention that your anchor/Spotify podcast link in the description doesn't link to the correct video

@Musformation 10 месяцев назад

Thanks so much!

@JustinJ Год назад

Great video

@Musformation 10 месяцев назад

Thanks so much!

@Jetpackth Год назад

Is it worth pitching a song if you don’t even have 100 Spotify followers/listeners?

@Musformation Год назад

1000000%

@Jetpackth Год назад

@@Musformation ok thank you! I gathered some data and from what I’ve seen it seemed that it’s not really worth it to try pitching if you don’t already have a decent amount of listeners/followers but I guess my hypothesis was wrong

@xanderusa1 Год назад

Facebook Ads are wielding a detrimental impact on my Spotify algorithm. As ppl enjoy the seamless experience of discovering new music tailored to their taste, Facebook's intrusive ads infiltrate their listening sessions, interrupting the flow and diluting the algorithm's ability to understand their preferences. This intrusion hampers the platform's ability to curate a personalized and enjoyable music journey, leaving them longing for an ad-free musical sanctuary, and eventually picking music that not necessarily fits their tastes, and that in all probability won't hear or give the artist a second chance. So Fb Ads are just circumstantial and not longing in time.

@FreakinTrash Год назад

Yo, if you know how I have to put my FB-AD settings to INFILTRATE with an intrusive FB-AD a Spotify listening session please let me know. Am quite curious how this should go. ✌

@KmcflyTv 9 месяцев назад

@jesse where do i start

@Musformation 8 месяцев назад

Need a hand? Go to Jesse’s website and hit us up on email.

@jszuper Год назад

Why are listeners pooled from ig or fb ads, the worst listeners possible? I’m not understanding

@jszuper Год назад

U only wanna garner fans that love ur genre?

@Musformation Год назад

No, watch my videos on community I explain there ru-vid.com/group/PL0i-5Ujnd4VUmd6mnlSRb6TTUKCbEsNm7

@prod.jakekarno1765 Год назад

Finally someone saying the truth about fb and insta ads, I've been trying to tell this to musicians for half a decade and they still aren't getting it.

@Musformation Год назад

I have a 3 year old video on it

@prod.jakekarno1765 Год назад

@@Musformation I've failed you Jesse, I will watch more videos.. 😃

@Musformation Год назад

Lol

@pikachu-hs5zz Год назад

how about TikTok ads? they worked reaaaally well for my last release at a super cheap CPA and people were actually saving the song and streaming it till this day. Just sort of boost started the algorithm essentially!!!! What do you think?

@pikachu-hs5zz Год назад

maybe not as bad as meta ads tbh but not worth the risk of contaminating the algo. so fk it not running them anymore

@GetBusyGetBusy Год назад

Hey man! TikTok asked me to register my song as zero royalty or something (and seems to have shrunk my exposure since notifying me). It seems like 3 of 4 videos I make with my song don't get my usual exposure. Could you explain? (I just tried to find the message and it's like they deleted it or something 😅)

@lucasjames8281 Год назад

Does your song contain copyrighted material ??

@Musformation 8 месяцев назад

Need a hand? Go to my website and hit us up on email.

@austinkramer Год назад

Spotify: "Best i can do is New Features. And I don't mean getting you one from Ice Spice" 😁😁

@austinkramer Год назад

4:32

@JustinJ Год назад

Lol I love the meme

@Musformation 10 месяцев назад

Appreciate That

@galaballi Год назад

you say a lot of smart things but to really get great growth even if you're John Lennon now days feels impossible the organic way without a lot of Money being involved and Facebook ads are great just need to be target the right way I think anyways enjoying your smart content

@Musformation Год назад

Yet again no matter how you target them they don’t scale. But I’m gonna prove it out this summer and make a full presentation.

@galaballi Год назад

@@Musformation yeah but to get any growth for someone like me who has 80 monthly listeners I feel like it’s almost the only way to get some listeners, the newsletter TikTok a bit of small playlists gets me few listeners a month…none of the methods you offered give me any serious growth and that’s why it feels impossible to make serious numbers