If you're enjoying this video and want more like it. For $5 a month I dissect all the most innovative marketing techniques musicians are using to go from 0 to millions of streams RIGHT NOW. .Get videos on how Artemas, Tommy Richman, South Arcade, Durry, Pluko, Dasha & many more blew up. ru-vid.com/show-UC0a-qcXVlh4Teya-EiEz-GAjoin
Hey I loved this comment, trying to understand how to take action on tips from videos like this is something I've been thinking of a lot lately. I’m doing some research on how musicians can understand what their fans want more when it comes to stuff like this. I’d love to buy you some lunch over a phone call to talk more about this!
As a linguistics nerd on the side, I love that earworm has become a widely used loan word in English. It's borrowed from the German Ohrwurm, and as with so many compound German words, captures an idea with a uniquely unsettling but appropriate combo of root words
Releasing your music these days is like pouring a cup of water in the ocean and expecting the water level to rise. The world is over saturated. Only the top 0.1 percent of the top 1 percent make any kind of meaningful money from their music. If you’re making music just to get “likes” or followers, that pretty sad. So many musicians just come off as desperate and needing validation. Why can’t people just make the music they love, release it and let it go? Music should be created for the pure joy of it, not to get attention, social media cred or personal validation… and certainly not for money. If these are your reasons for making music, you need to re-evaluate yourself.
The reason flowers is so familiar is coz it was based on that Bruno mars song. The melody is almost the same and the lyrics are obviously referring to Bruno’s song
If you promote a Spotify link, Spotify will let me listen to other indie artists before I listen to your song... the big money is already there for the big artists.. the lil money they will split it in to all indie artists, so nobody get a big cut..... Whe you promote Spotify, your helping Spotify more than your career... .
Great video and insights. It really all comes down to artists and bands being consistent and shedding the ego that they don't need to do promotion. It really is the best time to be an independent artist, and those that listen to your advice are going to be the ones to flourish.
Hey Jesse I have a question. You know how you said doing a collaboration will algorithmically tie you to the other artist? My question is: Does that also include remixes?
Hey I loved this comment, trying to understand how to take action on tips from videos like this is something I've been thinking of a lot lately. Especially when it comes to email lists. I’m doing some research on how musicians can understand what their fans want more with stuff like this. I’d love to buy you some lunch over a phone call to talk more about this!
I loved seeing Honey Revenge in there, they've been a band I've been studying heavily (content wise) for my upcoming releases and content plan - I'd love seeing you do a marketing analysis on them or similar bands in the future!
A good catchy hook will take you a long way 95% of all the greatest hits carry a good melody with a catchy hook .. but talent is needed to create catchy songs 😂😂
Hi Jesse, love all the content, I was wondering if it's worth putting like $5/10 every few days on the better tik-toks with your hook? Or is that a bit too wide of a net to cast as you can't narrow audience much in the ad targeting? Thanks
Jesse i love ur videos, not only superbing insight, but the memes always have me laughing, ur a funny dude Like at 04:23 "idk jesse sure sounds like the tiktok era to meee?!, Naw Chief." 🤣🤣🤣🤣🤣 Anyways thanks! subscribed➕
Back in the day the Brits had The Old Grey Whistle Test. It wasn't just a great TV show, it was named after the technique of trying out tunes on the studio doorman. If the old geezer could whistle the tune, it was potentially a hit
Not me thinking this was basically how TikTok always worked, especially coming from a marketing background and considering those "impressions" numbers you mentioned toward the end 😅
Hey I loved this comment, trying to understand how to take action on tips from videos like this is something I've been thinking of a lot lately. I’m doing some research on how musicians can understand what their fans want more when it comes to stuff like this. I’d love to buy you some lunch over a phone call to talk more about this!
So, are you saying for musicians to rely on mere exposure effect? Because there's a lot of us who will ignore a song after a tenth listen. Sometimes after a fifth listen if there's an annoying element. Of course, variety does help in reducing any feelings of monotony.
@@Musformation I may have misspelled "mere" if what I'm saying is lost. Maybe it's spelled "meer." It sounds to me that repeated listens of a sound is what makes it successful. Am I misunderstanding?
Hey I loved this comment, trying to understand how to take action on tips from videos like this is something I've been thinking of a lot lately. I’m doing some research on how musicians can understand what their fans want more when it comes to stuff like this. I’d love to buy you some lunch over a phone call to talk more about this!
Would you say there’s anything that makes a hook susceptible to people? Or is it one of those unpredictable things? Cause sometimes I worry my choruses can be too long lyrically and that makes them less catchy, but at the same time I don’t wanna force it to be short cause then it’s not authentic. Also, it doesn’t necessarily have to be the chorus, right? It could be a breakdown or a bridge maybe? Sorry if this was a bit longwinded.
imo "hook" doesn't necessarily have to be the chorus or the actual _hook_ of the song since not all songs use those elements. Use a part that is memorable and/or targets your niche. Maybe that is a lyric that is potent, or a drop into a breakdown, etc. Something that would get you excited if you hear it in your favorite music.
Hey I loved this comment, trying to understand how to take action on tips from videos like this is something I've been thinking of a lot lately. I’m doing some research on how musicians can understand what their fans want more when it comes to stuff like this. I’d love to buy you some lunch over a phone call to talk more about this!
@@mattwolff2669 you never want to do what the fans want, you want to do what’s spiritually resonant with you. It seems it’s really just a matter of trial and error
@@Musformation yeah I suppose so, in this age definitely. when I think of era though I think of like 5 to 10 even. like 93-03 would be the platinum era for rap (for everyone really)
As someone who reads lots of history books there’s an interesting argument evolution keeps moving faster and faster and when you look at history the eras keep getting shorter and shorter.
Hey I loved this comment, thinking about what can happen if TikTok gets banned is something I've been thinking of a lot lately. I’m doing some research on how musicians can mitigate risk in case TikTok does get banned or sold. I’d love to buy you some lunch over a phone call to talk more about this!
Stellar content as usual. I was wondering if anyone has experience using this technique, but with multiple parts of a song? Question being what do you do if the song lacks traditional structure (and is instrumental, at that)? My biggest concern is causing listeners to get confused or impatient because the part they heard isn't immediately obvious or takes too long to get to when listening to the full song. Would it be best to just hammer down the catchiest part anyway, or to double/triple down on other parts of the song too?
you keep referring to "rinsing" a song. I can't find any other reference to the term on Google or other social media. I'm assuming it means getting played a lot?
Hey I loved this comment, trying to understand how to take action on tips from videos like this is something I've been thinking of a lot lately. I’m doing some research on how musicians can understand what their fans want more when it comes to stuff like this. I’d love to buy you some lunch over a phone call to talk more about this!
should I do this with songs already released? I dont have new ones coming up in the next few months but want to capitalise on this for sure! even thinking of leaking unreleased shit
Hi :) So I have a question about this: I waited too long to record my songs in the studio (don't ask why) and now I'm ready to release something, but summer is coming :/ If I release one song at the beginning of June, the next one should be in August and I don't think that would be wise... And if I post the first one in early June, is it too long to wait until September for the next one? Do I risk losing the attention of people? However, 5 of the 6 songs I have are like summer songs. This is also the reason why I think that postponing it until autumn will not be better. And also because I wrote them already last year and it's pure pop, so they could 'age badly' stylisticly speaking
It's better to just release in the autumn and not worry too much about the aging. If you actually HAVE a hit, it will carry you. Otherwise you're just going to be haunted by the what if's and stand still.
Hey I loved this comment, trying to understand how to take action on tips from videos like this is something I've been thinking of a lot lately. I’m doing some research on how musicians can understand what their fans want more when it comes to stuff like this. I’d love to buy you some lunch over a phone call to talk more about this!
Have been suspecting this for a while but am so afraid to spam people I’ve only just started being brave enough to try it! Feels good to have this theory affirmed spot on as always Jesse
you think on your deathbed you would be like "man sure glad I didnt spam on the internet"? lol fuck that you have a dream & you're gonna let that imaginary social pressure just shut you down? spam away🐖
There is no such thing as "embarrassing promotion". Go post it in discord servers, tik tok, IG, messenging apps and so on. Average pop songs on the radio are forced and spammed by big labels to people everywhere so why shouldn't you do the same. I have honestly never seen one person get cancelled for posting their content everywhere lol
Hey I loved this comment, trying to understand how to take action on tips from videos like this is something I've been thinking of a lot lately. I’m doing some research on how musicians can understand what their fans want more when it comes to stuff like this. I’d love to buy you some lunch over a phone call to talk more about this!
This also means that you can’t do two different types of songs though doesn’t it? say a hyper Pop one and a ballad one. Cause how clever is the algorithm at the end of the day?
I would argue that a lot of it depends on the audience you want to build. Mixing types can work, but you would need a means to draw attention from those who would enjoy it.
While Flowers is a well written song, I don't blame you for finding it forgettable. Hell, I only listened to the song once then went back to the music I normally listen to. Well written song, but not something I find particularly interesting. You're really not in the minority for that. It's just not your kind of music. Although Flowers is a popular song within the Spotify crowd, it's a song I hear very few people mention outside of Spotify.
Can you make a video on the outlook for artists in the age of AI? As I'm sure you've heard, it can now make almost identical imitations of songs by known artists, such as the Drake and The Weeknd one that went viral.
@@Musformation And probably those are the ones who don't get viral...the overall perception is that Tik Tok is a shallow, childish and not credible platform.
So I have agreed to an experiment - a team made the Hook using AI analytics ... and the baseline is an AI analysis of the most listened to dance music. I then built a song around it. Is it great ... well debatable .. but scientifically this song when released should technically get played.... ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-ro0m-YS8flg.html I'd love to know if you think this is an Earworm? It is just an experiment .... we are about to try this on TikTok over the next month ... let's see
