How To Setup Ecommerce Tracking For GA4 (Google Analytics 4) 

Glad you like it Ray!

I'm glad you found it helpful!

Yes

Do we need to specify the variables with this new option?

This is my concern as well , any possible solution for this one? @Loves Data

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You need to use items for GA4. (Products was used for the previous version of Google Analytics, aka Universal Analytics.)

Add datalayer objects in website

Thanks Steve! Are purchases showing in the real time report? And have you waited a day for data to be processed into the standard reports?

@@LovesData ahhh yes they are showing up in the realtime report... i guess im just impatient, id assumed they would start reporting within the hour...

Great! Yeah, there is more of a delay for GA4 standard reports compared to Universal Analytics.

@@LovesData Hi Benjamin! Really great video! I was trying for a while to get a Ecommerce Report with the Item Revenue. I write here because my problem is that I am not getting numbers in the column of Total Revenue or in the Monetization Overview....any idea? I installed all 48 hours ago..thanks in advance Benjamin

@@andrescabrera5877 happening to me to! did you find a fix?

could it be that that one order had a quantity of 4? Meaning that 1 person bought 4 times the same product.

You might need to ask your platform provider for assistance. The purchase event needs to be triggered to track transactions. I also have troubleshooting tips at www.lovesdata.com/blog/troubleshooting-google-analytics-ecommerce that might help too.

Are you seeing the data layer events and GA4 events in Tag Assistant?

@@LovesData No only purchase event is showing its data

You can continue using them or remove them and switch to this method. Just double-check that you’re using the GA4 version of the data layer. You should see ‘transaction_id’ and ‘value’ (the UA version uses ‘id’ and ‘revenue’).

@@LovesData so if you remove it from the checkout code information in shopify how does it get pulled in from shopify? Do you need to change any settings in shopify? Would be great to get a refresh video for shopify! Your channel is the best on RU-vid by a long shot. You bring the entire solution. Many thanks! -Mike

I’m only referring to the configuration of the GA4 event tag in Google Tag Manager. You still need the data layer implemented on your website.

@@LovesData sorry maybe I’m confusing things. I’m referring to the “additional scripts” we entered into the shopify checkout page (from the old shopify video you posted from 4 months ago). Do we still need that script we entered into that form? Or can that be removed now in lieu of the new e-commerce events tracking.

@@mikem4237 You still need that. That's adding the data layer to your website. The only thing that you can change, if you choose, is adjusting the tag inside Google Tag Manager.

My pleasure! Here are my troubleshooting tips which might help: www.lovesdata.com/blog/troubleshooting-google-analytics-ecommerce And overall, you’ll need to ensure the value and currency parameters are being correctly passed with the GA4 purchase event.

If two purchase events are being fired, then you will need to check your implementation. Odds are you’re using two methods to add GA4 to your site.

@@LovesData Thank you so much for your reply. I noticed in my GA4 event dashboard that some of the purchase events were duplicated. I am wondering if this might be because some users shared their payment success page with others, and GA4 didn't deduplicate the same transaction_id when different users accessed this page. support.google.com/analytics/answer/12313109?hl=en#:~:text=You%20must%20add%20a%20transaction,with%20the%20same%20transaction%20ID

Supplement: When I preview the page or use DebugView, only one purchase event is triggered and won't be triggered again on my device. However, it appears that when another user views the page, the purchase event is triggered again. 🤔

There are a few reasons why you will run into issues. The top two are; the add_to_cart, purchase, and other events aren't being pushed to the data layer, or the trigger isn't correctly configured in GTM. These are the two things you'll need to check first. If you're not seeing the events pushed to the data layer, then this is either caused by the Google Channel app not adding the events (in which case I recommend checking Google Ads is connected and contacting support for the app), or if you're not using the Google Channel app, then I recommend checking how you've added the data layer. People who've encountered issues with the other solutions I've covered typically have problems relating to their template. For example, they don't know where to place the add_to_cart data layer. If this is the case, then you'll need to contact the template developer. They should be able to tell you how the add to cart button is being added to your Shopify store. And when you check the data layer events, you should also check that values are being populated for the required parameters (like currency, value, item_id, item_name, and transaction_id). If they're not, then you'll run into issues. In some cases, I've had people report that changing the Shopify liquid markup solves the problem. For example, changing order.order_number to checkout.order_id or checkout.order_number and changing order.currency to checkout.currency. You'll need to review Shopify's liquid markup documentation for more details. And just to highlight, the examples I've shown in all of my videos work on my demo store and my live store, so there must be particular apps or themes causing the issues for some people. I hope that helps!

Does the tag fire correctly when previewing it in Tag Assistant?

@@LovesData Output of GTM-CONTAINER tags are firing , adding to cart, scroll, link click, begin_checkout, select_item , everything I can see in the GTM-CONTAINER. but No hits were sent by the other containers , in your video they do, too.

If you’re seeing the tags fire correctly in Tag Assistant, but nothing comes through to the DebugView, then the measurement ID must be different (either in GTM or in the view you’re using in GA).

@@LovesData everything seems to be correct. i don't know. could it be that the GA setup assistant is not complete?

@@themotivationplaza It’s unlikely, unless you’re connecting to an exiting Google Tag (which I don’t recommend).

did you figure this out , i am having same issue

@@stickyourcane Yes. Shopify doesn't let you add code to the checkout so for now it is not posible to track the checkout step.