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How To Write A Value Proposition Statement | Template + Example 

Brand Master Academy
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Learn how to write a value proposition statement for your brand using these examples and templates.
#valueproposition #branding #brandstrategy
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By the end of this video, you’ll know how to create a value proposition statement and you’ll have the template and example to show you how.
First, you’ll discover what a value proposition is and how it articulates the value your brand offers to your target audience.
Next, you’ll discover why the value proposition is so important in giving your audience a compelling reason to buy and standing out from your competitors.
Then, you’ll learn how to write a value proposition statement using this simple 3-stem process and value prop template.
0:00 How To Write A Value Proposition Statement
0:55 What Is A Value Proposition
1:19 Why Is Value Proposition Important?
2:00 Step #1 Clearly Define Your Audience
2:38 Step #2 Define What You Do
3:26 Step #3 Define The Unique Way You Do It
4:05 Value Proposition Statement Template
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11 июл 2024

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Комментарии : 32   
@carlos23161
@carlos23161 Год назад
I had to through several videos before I found yours. I’m glad I did! 👍😃
@BrandMasterAcademy
@BrandMasterAcademy Год назад
Welcome aboard!
@jessicadonja3746
@jessicadonja3746 2 года назад
The best video I’ve seen hands down on value proposition. Well done and thank you!!!
@BrandMasterAcademy
@BrandMasterAcademy 2 года назад
Glad you enjoyed it!
@sammyjus
@sammyjus 3 года назад
I'm more than happy coming across this channel, God bless you more and more.
@BrandMasterAcademy
@BrandMasterAcademy 3 года назад
Great to hear and thank you :)
@Djcrooks
@Djcrooks 2 года назад
Great video. Very helpful. Thanks!
@BrandMasterAcademy
@BrandMasterAcademy 2 года назад
Glad it was helpful!
@crisistocrushinit8832
@crisistocrushinit8832 3 года назад
Good insight, thanks for creating.
@BrandMasterAcademy
@BrandMasterAcademy 3 года назад
Glad it was helpful!
@passiveincomejourney7605
@passiveincomejourney7605 2 года назад
This is what I have been looking for. Thank you
@BrandMasterAcademy
@BrandMasterAcademy 2 года назад
Glad I could help 👌👌👌
@sunilpurohit1414
@sunilpurohit1414 3 года назад
appreciate your efforts
@BrandMasterAcademy
@BrandMasterAcademy 3 года назад
It's my pleasure
@Selflovexpedition
@Selflovexpedition 6 месяцев назад
You're soo good 👍 at branding 😍 dear😊
@BrandMasterAcademy
@BrandMasterAcademy 6 месяцев назад
Thank you so much 😊
@user-mg2qz6ep2o
@user-mg2qz6ep2o 2 года назад
Thanks for this!
@BrandMasterAcademy
@BrandMasterAcademy 2 года назад
My pleasure!
@dhaneshv1270
@dhaneshv1270 2 года назад
really helpful video
@BrandMasterAcademy
@BrandMasterAcademy 2 года назад
Glad it was helpful!
@mathchewtv8389
@mathchewtv8389 3 года назад
Wish you do more videos like this with examples :)
@BrandMasterAcademy
@BrandMasterAcademy 3 года назад
Have made a note 👍
@alexiapalmer6659
@alexiapalmer6659 2 года назад
Thank you
@BrandMasterAcademy
@BrandMasterAcademy 2 года назад
You're welcome
@Brahim.Oudades
@Brahim.Oudades 3 года назад
Hello Dear, What is the difference between Value Proposition Statement and Positioning Statement? and what phase in the branding framework we should establish the value proposition at?
@BrandMasterAcademy
@BrandMasterAcademy 2 года назад
I dont use both, just the positioning statement... the Value prop focuses more on the value being delivered by the brand while the positioning statement hiughlights the difference (and value) in the market, who its for and who the competitors are
@Brahim.Oudades
@Brahim.Oudades 2 года назад
@@BrandMasterAcademy As an example of how I Understood it Please Correct me if I'm Wrong! Positioning: It is the space you want to own in the mind of your customers, relative to your competitors. Positioning defines the category you want to dominate. Example: BMW is a car for people who enjoy driving. Relative to competitors it is the most fun to drive. Positioning Also can be explained in a tagline. BMW is the ultimate driving machine. Value proposition - It is the specific, concrete, and differentiated benefit your target customers experience when using your product (or service). Value propositions usually come with proof points. BMW’s Value proposition is that you will enjoy driving the cars more than any other because of their design and German engineering. Positioning Statement - This is a sentence that explains your positioning and value proposition at the same time.
@BrandMasterAcademy
@BrandMasterAcademy 2 года назад
Yes, though your positioning statement is more than a sentence. It includes who you're targeting, the benefit to them, who you're different from and how you're different
@Magnetikfire
@Magnetikfire 3 года назад
Is a value proposition different from a Unique Positioning ? Is so, how so? Thanks !
@BrandMasterAcademy
@BrandMasterAcademy 3 года назад
Do you mean a Unique Selling Proposition (USP)?
@Magnetikfire
@Magnetikfire 3 года назад
@@BrandMasterAcademy yes I meant a Unique Selling Position.
@txic_sensei7224
@txic_sensei7224 Год назад
Can anyone help me with apple value proposition
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