How To Write A Positioning Statement (Brand Template + Example) 

Learn how to write a positioning statement for your brand with this brand template and example.
#brandpositioningstatement #branding #brandstrategy
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By the end of this video, you’ll know how to write a positioning statement for your brand using a brand positioning statement formula used by top brands.
First, you’ll learn the importance of the brand positioning strategy and how critical it is to construct a positioning statement for clarity of brand message.
Next, you’ll learn what a positioning statement is and how it acts as an internal guide for strategic brand development and communication.
Then, we’ll clear up the overarching strategic purpose of the brand positioning statement and cover the key elements to an effective positi9oning statement.
Next, you’ll learn the steps used by top brand strategists to create a brand positioning statement.
Finally, we’ll look at a brand positioning statement example using this formula so you can see exactly how to apply it to your brand.
0:00 How To Write A Positioning Statement
1:04 What Is A Positioning Statement?
1:54 What Is The Purpose Of A Positioning Statement?
2:45 Key Elements Of A Positioning Statement
3:16 Step #1 Define Your Target Audience
3:43 Step #2 Uncover Their Pain Points
4:13 Step #3 Define The Outcome Or Experience
4:35 Step #4 Competitive Alternative
4:59 Step #5 Differentiation
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