How We Make Money From Facebook (Ep. 335)

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Let’s face it. Google is probably never going to be the same easy traffic source it has always been. You won’t be able to solely rely on Google traffic to run an online business anymore, if that’s what you’re used to.
So the question a lot of people are asking now is:
What now? 😳
While nothing is a 1:1 replacement to Google search, in this week’s episode, we’re going to be talking about ONE of the things WE are doing to diversify away from Google traffic: Meta ads.
We’ll show you exactly how we plan and build a funnel, how we angle our ads, how we target them, how much money you should spend, and a ton more practical details for those of you who are interested in taking action.
We’ll also talk about why we think it’s one of the safest ways to go for traffic and a bunch of other high level debates for those of you who are still on the fence.
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A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence.
search-intelligence.co.uk/
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Looking for 100s of more episodes like these? Check out our main RU-vid channel: / @authorityhacker
Or visit our podcast page: www.authorityhacker.com/podcast/
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Circle (community platform, course hosting site):
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ActiveCampaign (personalized email marketing):
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Canva (tool to create attractive ads):
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Related Episodes You Might Like
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Timestamps:
00:00 Intro
04:11 Context of the “times”
06:40 Adapting your business model
10:33 Our own example
14:18 The new social media model
16:25 Ad platforms’ evolution
19:27 Why ad platforms work so well
21:06 Our Facebook ad spending
23:05 Ad spend vs. SEO
24:25 The way we use ads
25:22 The offer
31:21 How to build an offer
32:10 Our sales page breakdown
40:34 Price points & funnel structure
45:50 Cold ad targeting
49:48 Warm ad targeting
54:14 Budgets
56:26 iOS privacy complications
59:28 Creating creatives
01:11:30 Wrap up

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Опубликовано:

17 июл 2024

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Комментарии : 74

@gabrielacovay 2 месяца назад

Ad targeting has gotten scary good. Sometimes I see ads on Facebook about things I never searched for but merely thought about. Never talked to anyone about. Literally just thought of it. The algo knows me better than I know myself. Or maybe it can read my brainwaves. 🧐😬

@AuthorityHacker 2 месяца назад

Yep. It makes it very easy to get sales as an advertiser tbh.

@AugustDavinDeepson Месяц назад

It's as if we are already in a computer simulation of some sort

@CorinneSegura 2 месяца назад

if you guys made a short, affordable course on this I would buy it for sure

@thehomerecordings2021 2 месяца назад

Ha! I'm coding my own products and started running Meta ads a month ago, so this comes in handy! Would love some tips on creating a high-converting landing page for software since that's where I'm struggling the most and they are generally completely different from course landing pages. I watch all your episodes, but this one has been the most useful so far. Cheers!

@salonspaconnection 2 месяца назад

Facebook ads have really paid off for us. We have a very specific audience and a decent following on social. Replicating our audience as lookalikes pays off in spades!

@the.ognjen 2 месяца назад

Great episode guys! Do you recommend preselling as a method to gauge interest before building out the entire info product? How would you approach that?

@lifeistoshorts1 2 месяца назад

Love your content and are a member as well, helped me a lot. But hearing you talking about FB ads make my SEO heart shake a bit 😅

@adamkirk2079 2 месяца назад

One of the best videos in ages chaps (and they're all good!) - I'd love to see you develop these themes further. Are you planning to add a module on Facebook Ads inside AHPro in the coming months?

@MarkWebster1 2 месяца назад

We have lots more content on this stuff planned for this year.

@midhunvm5101 2 месяца назад

@@MarkWebster1 can this be used for affiliate marketing instead of our own product?

@AuthorityHacker 2 месяца назад

You could try if you can setup tracking pixels etc. But tbh it’s much more difficult to be profitable when you only get a fraction of the sales price.

@midhunvm5101 2 месяца назад

@@AuthorityHacker thank you!

@midhunvm5101 2 месяца назад

@@AuthorityHacker what will be the future of TASS? Do you add other ways to make affiliate income other than SEO or turn it into selling digital products using FB ADS?

@-Eric7- 2 месяца назад

@AuthorityHacker Hi guys, before publishing your podcast, you should check the sound quality (I am talking about the Podcast and not the YT video). it is terrible: we almost don't understand Gael.

@MarkWebster1 2 месяца назад

Yeah our bad. Gael's recording messed up. We "fixed it in post" for the video version, but the audio version was posted without these fixes. We'll be fixing this asap. Sorry!

@AuthorityHacker 2 месяца назад

Thanks for the heads up! We've updated the audio version so it should be much clearer now.

@-Eric7- 2 месяца назад

@@MarkWebster1 No problem. 👍 You have a loyal audience with the podcast. It's important to keep the audio quality up to par. I just wanted you to be aware of what's going on.

@primetimeweb507 2 месяца назад

Traffic and customer acquisition have been more or less static for so long. I Appreciate Gary V's day-trading attention book and your non-emotionally attached reaction time to external events. Shift the demand, shift the attention, and shift the strategy.

@AuthorityHacker 2 месяца назад

Well said!

@blackholesupersloth3276 2 месяца назад

Great video guys

@aprilduffy3503 2 месяца назад

Would love love love more on digital products and sales pages. Maybe one of your epic current example videos? I know that's a lot of work, but we appreciate them. :-)

@alexmitic1922 2 месяца назад

Great video. Curious to know what's the lowest and the highest price for products that you promote?

@adametes 2 месяца назад

Great video, Guys. I dont know how to retarget and also how to track visitors that came from facebook. Would you create a tutorial on that? Or a module on TASS?

@nichesafari 2 месяца назад

One of your best. More real life examples of simple info products killing it with ads would be good. Also, Gael's audio was real bad on the podcast version. Not sure if you knew..

@davidmiles6257 2 месяца назад

Yes, I was trying to listen to it on Spotify earlier in the car and had to give up and wait til I got home and could switch to RU-vid.

@MohamedELBAZIGHProfil 2 месяца назад

Most of the techniques you mentiond apply perfectly to info products; How about a simple Shopify dropshipping store that has a physical product. Take the same steak example, a BBQ tool for instance. How should the ad creative, landing page, etc be, and how is it different from the course/info product example you guys gave. Thanks a bunch.

@AuthorityHacker 2 месяца назад

You could but it’s hard to make drop shipping profitable unless you have high margins. Usually you need to own the offer to make it worth it as you are competing against companies who own the products and therefore can often afford to pay more for customers.

@Paul-yk7ds 2 месяца назад

Will you guys launch a course that is about all this stuff? I guess you already cover some parts of it in AH Pro, but I imagine you could systematize it like you did with TASS and make it more approachable to someone new to it.

@AuthorityHacker 2 месяца назад

We are gaging the interest with this episode and will decide if it’s worth creating more content on it.

@copysamurai 2 месяца назад

Excellent video.. also, ferry's videos are wild lol

@AuthorityHacker Месяц назад

Yes they are

@geopolitics777 2 месяца назад

Wondering what you guys think of using Alibaba to source products that already have a proven track record through your amazon affiliate sales? Basically sourcing a product with very similar specs to the top affiliate products and then using FB ads for that?

@MintedEmpire 2 месяца назад

Great episode, guys. Would love to see a detailed AH PRO module all about how to crush this in 2024. Is that planned? Also, without revealing your actual offers, can you give us a few examples of offers that you know for a fact are working very well and are likely to keeping working well? The examples in the vid/pod were a little mainstream 😅

@AuthorityHacker 2 месяца назад

Hey Keith thanks for the comment. We are gaging the interest with this podcast then we will see if we create more content on this. Honestly the best way to see offers is put a lot of companies in the Facebook ads manager and looking at what they run. Every time you see an interesting as just click it, check the ad manager, analyze the landing page. It’s all public and free to check.

@MintedEmpire 2 месяца назад

@@AuthorityHacker Thanks guys

@trieuly87 2 месяца назад

best episode ever

@AuthorityHacker 2 месяца назад

Thanks!

@baicheo 2 месяца назад

What price range works best for the products/courses you sell through Facebook ads?

@AuthorityHacker 2 месяца назад

Usually $20-200 is a good range.

@Martin.Demant 2 месяца назад

Why is the sound so much better on your video compared to your podcast in this episode? I couldn’t understand Gale half the time because of the bad quality. 😅 Just a heads up for future episodes

@MarkWebster1 2 месяца назад

Yeah our bad. Gael's recording messed up. We "fixed it in post" for the video version, but the audio version was posted without these fixes. We'll be fixing this asap. Sorry!

@AuthorityHacker 2 месяца назад

Thanks for the heads up! We've updated the audio version so it should be much clearer now.

@Neurofeedback-Luxembourg 2 месяца назад

How do the Facebook ads compare to Google ads ROAS?

@AuthorityHacker 2 месяца назад

For us it’s much easier to be profitable on Facebook than Google

@MarkWebster1 2 месяца назад

It really depends what you are selling. They are quite different as FB ads can interrupt someone browsing, whereas (cold) google ads are largely targeted around search intent. Testing is key for both

@BibiTheLinkBuilder 2 месяца назад

ALSO i started my online career as a facebook marketer lollll

@gabrielacovay 2 месяца назад

It's the circle of life right here

@krod16 2 месяца назад

The problem with ads will be when the prices increase as these companies want more profits. The problem for us is how to create products that people want to buy. That is the most difficult part.

@AuthorityHacker 2 месяца назад

Ads are a bidding system so prices increase with demand and the market regulates itself. You could also argue all prices increase with time. Content, software etc.

@MarkWebster1 2 месяца назад

We have a lot of cool content planned this year around solving that product creation problem.

@krod16 2 месяца назад

@@AuthorityHacker Sure, but ads are also controlled by a few companies Google, Meta. So it's the same problem of price increases based on their whims rather than the market. But I get that having your own products is "less risk" than relying only on ad and affiliate income.

@krod16 2 месяца назад

@@MarkWebster1 Looking forward to that.

@Paul-yk7ds 2 месяца назад

@@MarkWebster1 I'm looking forward to this, as well

@NotThatOlivia 2 месяца назад

that is the end of SEO - let's rob a bank and spend it all on ads ;)

@dinorossi6611 2 месяца назад

hahaah back to fb ...

@ridaajroudi 2 месяца назад

Hi, i'm interested in your Authority Site System course and want to know if it is the best time for me to get it knowing what is happening know. Do you have a facebook traffic course?

@Watch_NewTech 2 месяца назад

So seo is Dead for beginners

@amjadjudeh3948 2 месяца назад

Just want to say that the promo is so lame and boring that I always skip it. EVERY SINGLE TIME! Please, advice the sponsor to change the promo video instead of wasting the money on an ad that doesn't work AT ALL.

@SuzJCD 2 месяца назад

I always skip it too!

@MaxiHICHAM 2 месяца назад

For someone with no audience, what do you recommend me, to directly try to sell my info product uaing a sales page or to get their email first, start providing some value in the first week, then trying to sell them after the first week ? BTW, my info product idea price is around 50 usd or below.

@AuthorityHacker 2 месяца назад

Start with the offer and regress back to the content. It’s so much easier to create content when you know where you are trying to take people.

@MaxiHICHAM 2 месяца назад

@@AuthorityHackerI realize I may not have explained myself clearly. Here’s my question: Should I try to sell my info product right away, without asking for any email addresses? Or should I focus on getting their email first, and then sell to them after I’ve provided some value through an email series? thank you for your reply

@AuthorityHacker 2 месяца назад

Yes. Send ads traffic directly to sales page and retarget the people who click through or engage with video ads. The opt in is the buy. Just make it an impulse buy. Your list will be smaller but all buyers which is much better

@dannbjarkejensen 2 месяца назад

How to make money online? From 2004: Sell a course "How to make money online" + marketing for real business. From 2010: Sell a course "How to make money online" + marketing for real businesses + affiliate marketing websites. From 2017: Sell a course "How to make money online" + marketing for real business + affiliate marketing websites + content websites with ads (goldrush!) From 2024: Sell a course "How to make money online" + marketing for real business.

@BibiTheLinkBuilder 2 месяца назад

AAAAaaaAAaaaaH I am SECONDDDD