I Paid 5 STRANGERS To Design A Logo 🤯 

Thanks for watching! Click the link to vote for your favourite design here: bit.ly/3MRd2fE 🍧

I like the first one or the 4th one. The problem with the last one is that although it's very original, you don't really understand what the product is about unless you start reading the label, I like to see what the sorbet looks like before buying so having a preview image of the product that is inside would be better in my opinion.

I would grab the first one The colour palette is minimal and refreshing Theres a picture of the product that appears in a playful way The little sticky is negotiable and removeble And pink gives an airy feeling as opposed to the others that are heavy and sorbet is a light dessert

I really love the Design from HarryGraphics. And the T with the little branch is genius - Not only does it say "Treeze" but also "Freeze" just with a mirrored F. This is smart and I think it fits quite well and this detail is not too small to recognize it.

I really enjoyed working on this project and I'm really grateful for your feedback Will. Thanks 👍

I Liked Hans' design the most. I thought it looked premium and really made you feel like it was a sorbet or ice cream brand while still showing that it has some sort of ecological, and nature elements to it. I thought the packaging looked good and I think it really hit the line between minimalism and realism good for me. Why I didn't believe in Pedro's Design as much is just because I didn't get the feeling of it being some sort of sorbet or ice cream. Felt more like a juice, or fruity drink for me.

The reason why Miguel's logo works is... because it was a direct rip-off of the logo from a Portuguese food and beverage company called Compal. The original logo/branding of the company is really good. Maybe so good that he thought it was a good idea to steal it.

I think Pedro, nailed it! Great packaging and fun logo! The part that really sent me over, was the subtext! My experience is at bat companies love when their slogan fits in well. It is something that a lot of companies work hard to come up with, so again, in my experience, that would have won out! I really liked Anna’s as well!

Anna diaz did it best in my opinion, idk about you will but I don't view it as vintage tbh, i felt the premium luxurious aspect in the whole packaging especially the font used in California blend and the color palette. I feel like the organic fruit sorbet circle adds a premium touch too to the playful logo which works perfectly in my opinion for a premium sorbet that is also ecological, i mean let's face it it's very hard to mix playfulness, premium and ecological into one logo but i feel like she managed to do so and still make it feel like a sorbet logo. Finally i absolutely love tue cherry leaves coming out of the ball of sorbet and i would love to see that in different flavours it gives a sense of uniqueness to each package which is always appreciated in consumable brands. For me she s the winner and the one who fit the brief the most

Another idea! When you’re doing videos like this .. could you give the designers the brief and have them come up with something and you come up with something as well ? I think it would be cool to actually see your take on the briefs that you have given :)

Everyone did such an amazing job. Looks like quality work! but I LOVE the second to last one from Hans with the tree/snow flake/with all the different types of fruit hanging on the tree. It's absolutely the best!

Pedro's logo is the best one, but Ana's or Hans's packagings are cleaner and feel more premium to me. Although Pedro's packaging is more original, it looks a little crowded. It's very hard to get that we are talking about Ice cream. And the color pallet doesn't fit well either. It's more like what we see on a graphic designer portfolio, than on shelves.

I really love Hans' design, the 4th one. I love the simplicity and elegance. The emblem in the logo is fantastic! It really pulls all the elements from the brief together. I like the limited color palette. It would be really easy to modify the palette for different flavors, which gives it more versatility. The 5th design just doesn't work for me. It's too busy with the wider color palette, and the design elements are too generic. It makes me think vegan cosmetics or hair care, not sorbet.

MIGUEL'S LOGO IS JUST COMPAL'S LOGO WHICH IS A PORTUGUESE COMPANY BTW

Personally, I judge a logo by the impression it gives to make me remember it. Hans does that for me. Every time I have thought about these logos, the one that I remember first and more is that one. The way the Treeze is written looks like freeze and the snowflake tree thingy as well as the different fruits on the tree stamps the uniqueness of the product in my mind. Even though the way the tree stands dead centre, dividing the word into two, looks awkward, it makes the impression last more. I am sure anytime I remember Treeze, Han's logo will come to mind.

The last one definitely stands out from the rest, which would be a reason for me to choose it. It's always very interesting and inspiring to see what different designers come up with and I think they all did a great job.

before watching the video .the thumbnail made me think that i really want to open the first design and eat whatever inside it... eventhough the last is more professional but the typographical of the first one i still think is better...

For me i find Harry's design is more friendly and playful for such brand, Also i can see that Treeze feels like "Freeze" when you look at that logo.

7 minutes in and I’m ready to combine 3’s logo with 2’s package design.

I love the last two! I liked that the tree branches were designed to look like a snowflake on the 4th, so it's definitely my favorite.

I really like the first design by harry graphics. Coz its minimal, the typography is amazing, and the color itself represents sweet vibe which is very important. Coz color psychology really effects every human mind.

hey would be nice to see all designs at the end to compare them on one screen

I agree that Pedro seemed to nail it, the design was very fun and playful, it was eye catching and screamed "I have great flavor" as a consumer I would give it a try.

I m in love with Anna DS's design, after that Miguel's is not bad either. I can not understand most of the people's obsession with Miguels. Ann's design tells me a story about both company and product, I also loved the cherry image ,

I love them all, but Pedro gets my vote! I’m not usually into modular logos but it works really well 😻

Every logos are unique and i love it.. Hard to pick a winner.

Anna DS is by far my favorite. Looks very professional and polished. The rest are good but look more like student projects

I love the last because it looks a lot like the brandings for açaí here in Brazil, which I guess you could say it's a very specific type of sorbet It's got that tropical vibe and makes me think of fruits and something refreshing (also the designer's called Pedro so I wouldn't be surprised if he was brazilian too)

Pedro killed it. Looks fruity & tropical. Miguel and Harry have very creative logos. Hans has great packaging, however, the trunk going between the EE really doesn’t do it for me and the fruit in the snowflake are a bit small. Anna should’ve put the snowflake hands on the T in white vs the red background.. too much red.

The Miguel one is a rip off of Compal, a Portuguese juice company

Every Logo was unique at there places !! Great work done by all of them✌

I really like the last one. I think it lends itself really well to a system with different organics and colors for each flavor.

Hans one was definitely the best

I like the first one I can see the product and the color and how fun it is.

Come on designers, its 2022 - accessibility is not only for the web. Your choice of light fonts on pastel colours will not be legible for many people. Keep a decent contrast.

All artists were amazing with there work and their logos had their own Unique story✌🏻❤️

I have to say Anna's was my favourite - I can see myself reaching for it if I saw it in a shop!

Anna wins this one, hands down!

WOW. Pedro's design blew me away. The logo type looks heavily inspired by Symphony. The logo type has a ton of character when I read it, I read it like how I would say something when I'm freezing, you know, when your teeth are chattering. Also AMAZING design and color pallete, there's a ton of elements that can be used for the brand identity and it used the 3D aspect of packaging very well. The others were all focused on the front but Pedro's design wrapped around the whole package. So in love with that color palette it makes the sorbet look enticing

I saw the branch on the T immediately and understood the link with the tree. But didn't notice the leaf in the E before you pointed it out. I found the leaf less speaking than the branch.

I loved #3 (Miguel's work). I think it hit the minimalistic but complex case really well. I do wish though, that the accent had been blue, and the leaves had been green. It would've made an impact. Imagine it with me. The lid is blue, and has green leaves and vines around it. Now your eyes are being drawn towards the logo. The logo being as it is shown, but with the leaves a dark green, the company name in solid blue, and the arms left the same. Likely not good, but in my head it looks good, haha!

i loved the first and last one actually! however, although the last one is my favourite, i don't think they illustrate quite well the idea of the tree like the first one... but maybe that's not such a bad thing! i like how it illustrates earth itself

What I really love about Pedro's design is that, because the R is so much bigger than the T, my brain immediately locks onto "R-E-E-Z-E... Oh, that must be the word 'FREEZE!'" which means I'm already thinking about frozen treats before I've even finished processing the whole logo

The one on number 3 with the tree logo. Great logo design for the most part but not only have they used to many fonts but also the wrong type of fonts there’s no boldness there for a consumer to see what the brand is once they’re drawn in. I like the colours but there’s too much space left over, everything’s far too small and illegible. I’ve been in the packaging industry for 10 years and genuinely I’ve made these mistakes. If you’re wanting to get into packaging design, always know that you yourself are a consumer. You’ve just got to tap into the “why do I like this brand” mentality, You’ll figure it out!

I really like the one from Pedro but the first design makes me want sorbet specifically. So as an artist the 4th but as a consumer, the first.

I think Hans did the best. It looks good and the packaging is clean

With respect, the first one had the wonderful fat, snow⛄️like font. The second one, the font you love, I feel that the letters are overlapping and/or half hidden by the slanted burgundy colour, causing the reader to do more work. The third one has a nice, but “summery” logo, and the ice cream shot does not look appetizing. The fourth one is restrained, but works. The last one is the best.

For me Pedro's looks very tropical, warm. I'm not sure I'd want that for sorbet. I feel like the weakness of Hans' is that you can't scale it. You lose the fruits and snowflake in the tree if you shrink it. Harry's really fun, I can't really see it as premium. And yeah that little branch on the T just doesn't work. The packaging is really nice though Miguel's packaging looks premium it's just not as pretty as the others. But the logo works well. I really like Anna's logo type. The snowflake kind of forms a tree with the T. The packaging is really nice too. I'd pick her's

The font on the second one is…. I don’t know the word I’m looking for here. Messy? Confusing? The r and the z are almost not distinguishable from each other at first glance (The cursive writing). The font on the packaging looks like a total clumped up mess, and somehow the designer has managed to make the ice cream look like the wax seal used on that foolish book “The Secret”.

Pedro, for me, make me remember of Ragazzo, a Brazilian fast food! lol

Definitely number 4 for me. Even though just the font alone isn’t too wow, as a whole for both the product and potential advertising and social media, that design fits the brief the best with its elegance

Last one: I stared putting the letters together, but they froze in the process.

I liked pedro's the most! Maybe it's because I love something that's creative and I'd base what I buy to what I see as "pretty" or catching to my eye especially if it's in a shelf of different stacked products in a supermarket. Though, I would love to see maybe a picture of the actual product somewhere on the tub. But overall, I think they were all executed great but if these products were at the supermarket, Pedro's would've definitely caught my attention first.

the third one is very much like the "compal" logo, a juice company from portugal

I don’t ever really comment on RU-vid videos, but I’m always looking forward to your videos! I would like to see some videos of you designing something starting from sketch to screen. Maybe a live stream? 👀

My favorite based on the brief and my own taste is Hans’ aka the fourth one. I think the packaging looks clean, the logo fits the brand, and I like the colors. The first one looks very child-like to me. It looks like something that would be marketed to kids. The second logo has the best lid, but the flavor name in the mock-up is way too large and I hate how California gets cut off. The third one reads very apparel or shoe company to me rather than food with the rough font. The last one looks like it would go in a Trader Joe’s, however the colors are a little dark, don’t read ice cream to me and make me think of tropical foods. It’s a little too busy in my opinion.

I love the cherries as scoops of sorbet on #2 and the snowflake!

Before the last one that is for best me colors and simple easy to read

I honestly really dig HarryGraphics' design the most. It has that retro feel with the color scheme and font type, but modern look with the little branch on the T, leaves in the spaces of the lowercase E's, a very 3D-looking scoop of sorbet, and implied tree trunk just below the sorbet. Makes it look classy, which is the best way to describe luxury but on a down-to-earth level, in my opinion. Also, a classy style is ageless, so this design would last a really long time, with perhaps minimal changes made to match the times.

Pedro work remember me of the Ragazzo, a popular fast food company in Brazil, the logo and the colors are really similar to the new visual identity!

The first one would've been perfect if the branch coming out of the T-tree were thicker at the bottom and thinner going upwards, like a thin triangle. That would've made it more resembling of a tree branch and more unique when it's only the T symbol

I love everything about the 2nd one, it's perfect

the fact that you only paid $2000 for all this work is the reason im not a graphic designer anymore

Thank you for the video! It would be even better if you could compile all the designs at the end of the video, making it easier for us to choose from and take another look at them.

Hey quick question! I'm a college student who wants to be a graphic designer but I unfortunately majored in Business Administration. What do you recommend I do?

I wish he would have shown a recap at the end so I could compare them against one another. Something like all designs in a grid on one screen. Too late to vote anyway lol. Enjoyed it

The 4th one is so beautiful!! Very elegant and luxurious while also looking simple and inviting. 5th one is too busy for my eyes, there's something about that square in the middle that just doesn't blend in for me.

everyone did an amazing job!! I like Hans' logo the best, and I like Pedro's color scheme the best. However, I will say I think HarryGraphics' is my favorite. I know what I'm buying, and it looks delish. :P

I watched with the sound off and just looked to see which package would get a second look from me. Hans, Harry, Anna are the only ones that looked pleasing to me. Dark gray on a fun food isn't my thing and I just don't love Pedro's color combo.

Pedro nailed it what an eye catching design, well done.

I absolutely love these videos Will! However I feel like you should be making the artists names and links easier to find so that potential clients can get in touch with them and also designers and artists can check them out and follow their social media accounts 😁

I like the last one! Pedro did a great job, it's eye catching 👏🏻

the problem of the last one is that i don’t understand that the product is a food and there isn’t any photos, any food stickers that make my hungry and make me wanna buy it

Hans accurately captured the premium quality of your product. Pedro nailed the organic quality. The others I don't see working once different flavors come out.

10:20 In art you don't call it a problem, you call it "An interesting choice or expressing the art".

I love the design number 6 🤯

These designs are insane

I’d love to try the second one actually, looks good

Hi, what equipment do you use to record your videos? (Camera, lens, mic)

I really liked the 2nd one, I’d probably pick that one up in the supermarket because it’s really attractive! But I feel like the last one described the brief better, although I’d choose the 2nd

Best series on this channel!

I'm so dumb. The snowflake reference is intentional😭

I really like Anna DS's packaging, I find it more appealing and also easy to adapt to other taste by recoloring while keeping the visual identity, but I prefer Miguel logo design.

I think the 2nd one looks pretty premium maybe its just the burgundy vibes.

I *love* the first and last ones. I would pick these up for sure.

I love the last one , anything with cool illustrations always steals my heart ! Yasss Pedro ❤️ !

Pretty sure the typeface used on California Blend (5:35) is some form of Lust.

Hans was my favourite and his note really took a lot of clever things into consideration - felt like a proper consultation

I liked the 4th one. My problem with the last one was that it doesn’t really feel premium. Rather like the own brand of the supermarket. I love the presentation tho, it’s pretty professional and neat.

I'm not a designer myself, but... The third one seems to have the most interesting logo, though I wonder if it might be a bit busy with as many leaves as it has. The packaging for number five is, in my opinion, the best. It might be a touch busy, but it's very clean and is interesting to the eye. The packaging for one and two are nice, but the first one probably has a bit too much text in it and it makes it hard to know where to focus. Though the eye does initially centre on the logo, so that's a good point. The second one, other than the cherries and the logo I don't really like it. The blend of the text is interesting, but the font will probably be hard to read from further away. The thing I like about number four is that it's not overly busy. There's effective use of neutral space and I also like how the logo merges with the packaging, though the logo itself is a bit busy. EDIT: After reading PuppeteerNG's comment, I have to agree that it's a bit difficult to tell what's being sold with the packaging of number five. However, since it's going to be sold in the frozen dessert section, it's not difficult to tell what you're buying. But PuppeteerNG still makes a very good and valid point.

Miguel’s logo is something really memorable and unique. Don’t know why nobody is talking about it.

Vote for pedro logo. Because the logo is simple attractive and scalable. And the packing and mockups he used is also great .

Third one is very serious. Also feels very tree centered. Doesn't. Wait. Is the logo in shape of a scoop of sorbet?? This is so cool

The key drawback to Pedro's is that it's not immediately obvious whether it's ice cream or sorbet. You have to hunt for that on the lid, which would often require taking it out the freezer as that info would be obstructed by the shelf above. Even then, the word "sorbet" is only mentioned once, and it's tucked away in a long circle of text in a way that positions it as upside-down to the natural way of viewing the lid (logo right side up). This introduces unnecessary cognitive load and interaction cost: users who struggle to read text upside-down will have to rotate the tub to find this info - especially demanding for those with dyslexia (~10% of the population). All that's needed is to get the word "sorbet" surfaced on the front face and rim (especially as the design is atypical for sorbet) and to position the existing instance more prominently on the lid with the same orientation as the logo. Other than that, love the aesthetic!

No 5 makes me immediately think "Store's own brand"

I don't know if the deadline for voting is still on or not, but I vote for the work of Hans which the 4th design in the video. Very nice, minimalistic, luxury and very good looking. Other designs are good as well but if I had to choose I would choose Hans' version. Thank you.

Pedro did the best overall. Looks the least generic. But I would like to see other drafts of the wordmark personally.

I would love Will to design his own logo before viewing these & then reveal it at the end.

In my country the local premium ice cream has an all-over bright orange packaging. It's really ugly, but people are buying it regardless, and the whole idea is that you'll see basically from the other side of the store if they'll carry the brand :)

Vote for Pedro 🤓