Shelley talks to Jono Alderson about AI overviews and how the industry is changing.
Jono Alderson is an award-winning SEO consultant who has worked with top brand names and previously head of SEO at Yoast.
In 2023, he was name the SEO World Champion at SEOktobefest and this year Digital Superstar at InOrbit awards
He is the Author at the Web Almanac and a WordPress core contributor.
In this episode of IMHO, Jono talks about:
AI Changing SEO: AI-driven overviews and zero-click searches are reducing the need for traditional keyword-optimized content. SEOs must adapt as AI provides more efficient results.
Decline of Keyword-Driven Content: Google no longer needs repetitive, keyword-based content. SEOs should focus on creating unique, high-value content that AI can’t replicate.
Organic Traffic Declines: Many sites are losing traffic due to AI solving user needs directly. SEOs must anticipate continued organic traffic declines.
Google's Shift to E-Commerce: Google is becoming a product comparison marketplace. E-commerce SEOs need to compete on price, availability, or focus on brand awareness.
Evolving Content Strategy: SEOs should prioritize addressing audience problems and pain points over targeting specific keywords. Unique, educational content will be key.
Diversified Search Behavior: Users, especially Gen Z, are turning to platforms like TikTok and voice assistants. SEOs must adapt to these new channels.
AI Tools for SEO: SEOs can leverage AI tools like ChatGPT to anticipate user queries and behavior, helping refine strategies and improve user experiences.
The future of SEO is brand building and multi-channel engagement, not just keyword ranking.
10 окт 2024
