"It Makes Me Feel Really Nervous About Investing In This" | Dragons' Den 

There was actually a new software AI tool that does what this webcam does but with any normal webcam. It basicially redraws your eyes so that it looks like you're looking straight into the camera lens, even when you're looking away. It's very convincing and doesn't require buying a new camera.

For many years, the video game industry has used head tracking and eye tracking technology with a movable device on your monitor.

Peter Jones: challenging our minds = Thinking of a new way to get round this invention

I just never have my webcam on for meetings, problem solved

There already is a software based version of this. No need for clunky hardware.

Whoa, Sara has a deep voice when she's serious 6:21

Tbh I like the idea. It's cheaper to get their webcam instead of replacing my three monitors with some (currently not existing) ones that have cameras behind the screen. Plus, if it breaks or the driver magically doesn't work with the next Windows version anymore, you can just replace one tiny thing instead of half the setup.

It's a good idea, but the valuation was insane, it might've been just barely, somewhat justifiable if they had a rock solid granted patent, but something like that with no sales and without a patent... it's barely a step different from two guys in a pub chatting about a great idea they just had. Should've come in offering 20% or 25% for £30k or lower.

I knew straight away this wouldn’t work, Steven is totally right

The product feels like a step back, imo.

Peter ' I've stolen your idea & for that reason I'm out'

It’s so cool to see how AI is now doing the same thing without that weird piece of hardware

A camera in the middle of the screen is not required, laptop maufacturers could just add an extra one at the bottom and use some software to work with the top one to make this work.

Seeing the "invention" I thought this episode must have been 15 years old. But then they mention the behind screen camera, which is not going to be a thing on laptops, because having the camera off-screen and not being able to look directly in to peoples eyes, is not a real problem.

Lunchtime Dragon's Den!

Nice love this show

NVIDIA already beat the duo with Eye contact feature of NVIDIA Broadcast

Actually if someone can be made to look like a talking cat the eye thing would be easy to fix with the same app to look like they are looking at the middle of the screen so no additional cameras needed.

They already came out with a filter like snapchat that makes your face look directly at the camera even if you're not looking at the screen. And its just a filter

Software beats hardware...this needs to be solved with software instead of some clunky webcam design. There are already prototypes with AI created deepfake kind of face of you who always looks at the centre of the camera while you can move your head around freely. This will be adapted with every video conference software in the next 3 years and this business over here will fail

I am quite shocked that not a single dragon thought of the fact that software would be able to solve this problem very easily

Debbie was really quiet in this segment

Steven Bartlett talks about a camera being integrated behind the screen... a big NO from me, I don't trust these devices enough to not have a way to cover the camera.

I looked on their website. After adding VAT and shipping, this costs about £80. Would you really spend that amount of money to avoid looking at the top of your laptop screen? Never mind the software version. Majority of start ups fail and most businesses on Dragons' Den are dissolved. Imagine spending your money on this instead of saving it for a good retirement. This sort of product is for a company that manufactures a range of products. It wouldn't matter to Apple for example if they only made a few thousand pounds/dollars net profit of this per year. Assuming it is profitable

We already solved this with a depth sensor, the orientation of the camera becomes irrelevant with live volumetric. Even we have had to look elsewhere because google and nvidia are all over it.

a camera in the centre of the screen that you can't see is the future???!!! no guy is going to be happy with that ........

even top right or left of screen and swap positions of person you want to make eye contact with

Eye and/or head tracking technology is already available.

Wireless is convenient not one too many . If they want to sell in 2023 no one has time for too many cables

It’s a good idea but now there’s AI software that can make it look like you’re giving eye contact, the one by nvidia is pretty good

There's a lot of non-runners appearing on DD lately and this is just another one of those gimmicks. C'mon producers, show some decent product we can get our teeth into.

I like it.

why is there a separation in the elevator

It’s good idea but the product itself is extremely outdated. There is already software that gives an eye contact effect

It's an unnecessary device for an insignificant problem that could be fixed with software rather than hardware.

I seen an ai software that remaps the direction of your eyes while you look at your notes. It’s amazing.

It's wild to see so much effort gone into a hardware solution, where a software solution seems fairly obvious? Oof.

whats with the plexiglass in elevator?

These folks crazy.

Nvidia just released this with broadcast 1.4, powered by software and AI though. This looks so basic in comparison 🤣

Nvidia already have a software solution for this through AI. It locks your eyes onto the camera lens no matter where you look and it looks very natural. Unfortunately they're too late with a hardware solution to a problem now solved by software.

There's AI software from Nvidia that does this now automatically. That would have been £150,000 down the drain

It's a posh camera mount for 2003. It's not worth a million.

this is funny after the recent nvidia ai tool that just changes your eyes to look at the camera

AI software already does this now..

prototype stage and a valuation THAT high. lmao

"contraption" well at least he's not slagging Peter or Touker today

Redundant hardware. How didn’t any sharks realise that there will be a software solution to this problem very soon. Peter realised that this wasn’t the solution. These sharks realised this product wasn’t going to work. This is why they are sharks

Zuck is working on this

These guys didn't take the hint, ended up developing the product further only to find out that no one has any interest. Just because you invent something, doesn't mean it's any good.

Lot of naysayers here but I have a modern computer and work at a modern company and this is actually a constant problem... I really want to buy one

Where are Theo and Duncan?

The idea is good, but I don't like their execution. It is clunky and bulky. However, I'm someone who only uses a webcam when necessary and otherwise hides it, because they are always listening to you, even when you're not using them. So I would not feel comfortable having one in my screen at all times. I'd rather have an attachment like theirs.

Two dreamers winging it

Microsoft already have this software, I have it on my surface pro 9 out of the box

Dragons - if you don't have a patent, it's worthless ALSO Dragons - people will figure a way around your patent, so it's worthless. They may not be wrong this time, but I've seen this bogus line of thinking a LOT

I would buy one, is this in the market yet?

Peter indirectly said he’s stealing their idea and making it better to challenge their patent. I know it’s business, that’s pretty low and bad for the show.

Monitors of the future are probably going to have ways of having webcams within the screen itself. Sure, it would be pricey, but it seems inevitable... Perhaps this would be alright for a little while, but it certainly wouldn't have long life

I don’t k ow what they are on about I don’t have any problem seeing eyes in a zoom meeting. Weird.

Laptops have had built in cameras for basically 2 decades?

What about oldman Touka? Why didnt we hear his "i'm out" . i Was looking forward to that

You can buy this from Ali express already 😂

Nvidia already solved this problem. Thier product is already obsolete.

Yeah 15 years ago this would of be been great... Now? Nah...

Well damn I'm early

Ethereum 👍

Grave error with this one, Apple has technically kind of made this technology in their webcams, software can easily achieve this

There is AI that can fake you looking at the camera

Agree with the comments that a software solution would be way better than this clunky future dollar store item.

I have better idea about this one

Too little too late

Agreed. Potato, 🥔 Take it away Hasheur wealth bot 🙄

I dont see the problem here, unless you are those weird sociable types, who thrives on interacting with people. In the end I dont think an office manger is gonna think the spend is worth over coming whatever barrier created in video calls. the fact that they rushed this into the Den based on a prototype alone, suggests this a product of a very exact moment in time.

Peter: "Yeah, great product. Anyway, I just came up with an idea, so that’s now worth 5 million quid. Steven, I offer you 20% for 1 million." Steven: 30% Peter: "Done! See? Pitching is easy when you’re filthy rich."

the screen in the lift is so fkin pointless

Who is mixing this and who decided a music bed was a good idea. Way too intrusive at its current level and the track choice is terrible.

Steve is right, underscreen camera technology is the future and an inevitable one. This will be obselete

By far the worst thing to come out of the COVID era is that every communication now has to be a video conference.

This software has been available for years via various live streaming software and NVIDIA recently released the ability for the software to move your eyes to look directly at the camera even if your head is tilted or facing a slightly different direction. Lmao just use your existing webcam with free software. Yawn.

Nvidia enters the chat

They are too early in the process and too late to the party.

Sara Davies is looking particularly good this year. What has she done that makes her so stunning? (I tried to find a more subtle of way of asking, but unfortunately I could not)

Nvidia has already solved this with pure software. Nobody will need clunky hardware like this.

Or or. Wait for a free nvidia software already announced

Will never work, rubbish product, rubbish idea. It gets in the way of the screen and creates a new problem. Bartlett is right, the camera will be built into the backscreen.

Hello.

A complete waste of time, I switch off the camera and get in with emails and other things.

What are they trying to project with the barrier in the elevator. FEAR people. Promoting FEAR. Cheers.

Ngl, this has no potential of ever being successful imho

Is it 🌈 to watch myself in the mirror playing with myself while wearing a dress? Im black tho.🐒

useless. L proposition & business

ai software has been created that does this. This business is dead

It’ll be replicated in minutes. Not a good risk

Ultra Zoom

Barbara conference called to say that this is potentially a great product, and therefore, she's out....

damn everyone is old now

Yay, another new innovative technology to make situations more difficult for neurodivergent employees with difficulties maintaining eye contact... 🫤