Sarah Willingham Predicts HELL in Michelin Star Kitchens | Dragons’ Den 

Update: the business is still thriving. Covid has changed the culture. Most people just want to dine in now.

He got this idea from Fawlty Towers! Cold knocked around food! Get the chef in! Much better!

Still niche, I can't believe someone would pay Michelin prices just to eat at home like they would eat something like mcdonald

Food delivery is completely mainstream. But high-end dining is, and always will be, niche. Pretty much by definition.

Update: the company dissolved

I can completely picture of this guy getting drunk in his house saying that all the dragons laughed at him. Who’s laughing now LOL

@@TheBengalDragon No idea why he would be laughing at them, his company still isn’t worth his valuation and the dragons are all still multi millionaires. You make it seem like all the dragons went broke and this guy went on to have a 700 million net worth or something.

@@gibran6190 No, he is saying Dragons were wrong for taking everything as is, for granted. Almost everyone is. The guy is a millionaire to.

@@Ludak021 Granted?! They still wouldn’t have made a return on their investment and the company still isn’t valued at what he thought it was. There isn’t or shouldn’t be any laughing on his side nor do any of the dragons care about missing out on the deal. Post a source for him being a millionaire also.

@@edthelasttribe9580 Are you serious with that source? That article is from 2015, read the source above for 2020 company information.

I noticed that!!

Editing, that's why.

If you pause you can see that he is writing something down, that shot was taken from some other timeframe

I see it as him looking curious.

Haha so true!

He’s so right that the entrepreneur was shocked lol

@Wanda George...I agree completely!👍

What's the time stamp

@@sanatan0990 9:36

Having worked in fine dining restaurants, I know that most people patronize those places on special occasions or celebrations. As for business lunches, they are usually catered by places that can handle the order capacity. That is why catering companies exist.

he doesnt want peasants eating well

He’s just “working late” haha

Yes, the bike is in keeping with Michelin star quality... with bespoke wheels and tyres.

You pay for the experience of seeing the bike.

Hahaha!

Lmfao 🤣

That just seems so British to me for some reason

I LOVE IT

He has dry mouth

Well, that's the sad fact about seeing other people's failures. Shows set up like this, always have that element of sadism

@@netweed09 yeah, it's great lol

He was smart as hell. You don't have a dumb person make millions off of trading. He did have a business acumen which I think only peter jones recognized.

Restaurants are empty because of the pandemic, of course they're going to start delivering. They're not running at the usual capacity atm

Ahead of the game? You depending on apocalypse for your business to be successful?

@@SaeedAbdulRaheem success is opportunity meeting preparations. The guy was prepared for high end restaurant delivery and the demand now is higher than ever.

@@BleachRush hmm.. never thought like that 👍

This guy is only going to do ok while the pandemic is on as it's the only bit of business for these restaurants. As soon as it's back to normal then Sarah's going to be spot on,the ain't got time to do take aways, how can a Michelin starred restaurant keeps it's stars if it has to deal with loads of takeaways as well as a full restaurant where every dish must be perfect,would soon lose it stars,but while we have covid then yes it generates income they wouldn't have had

Looks like the virus is strong.. I don't think it will go away by this end of the year

He should upgrade his service and differentiate himself by delivering from limousines. Then after Covid-19 he'll likely maintain 60-70% of his market.

@@davidmellish3295 dont know what year this episode is, but these services like postmates & uber eats were popular a few years before covid. Since 2018 they have been exploding, & covid just quadrupled it.

@@davidmellish3295 Looks like it’s a new normal now mate. Get used to it.

You do realize that articles on Forbes are paid advertisements? Doesn't make any of it true.

Link?

That doesn't surprise me at all. Sars-cov-2 and lockdowns boosted delivery services quite a bit. Restaurants could either close the kitchen or deliver, plenty of them chose the latter. The same virus and lockdowns boosted demand.

​@@vids2002 Google it yourself, he gave you that it's from Forbes in 2021

No chance 😮

Well it’s because those joints don’t worry about two different fronts, the delivery and the customers in the restaurant. Now due to pandemic they can only do deliveries and with limited customer entry, which is manageable. Mind you this video is years ago.

@@cekojuna6930 They both did it long before the pandemic though

@@meghannelisa896 was going to say exactly that, has nothing to do with covid.

And Just Eat and Uber Eats loool I ordered it from there not long ago 🤣🤣

Moral of the story: food demand is nearly unlimited

That’s Touks for you

Touker: 'I have some offices in central London. Have you thought of setting up your own restaurant delivery hub?'

They do, but there's only so much you can plan for. Quality goes down if orders come flooding in, which is bad for this concept, since quality is everything for michellin star restaurants.

Well duh.

So a temporary pandemic means the business is a great idea? You walloper.

@@monkeytennis8861 Plandemic.

he is doing just fine uk.globaldatabase.com/company/supper-deliveries-limited

Why has it failed then

Well, a restaurant gets a star for food, a star for the restaurant itself, and I believe the service.

Very true, they still have a website and are probably still trading. However, couldnt really forsee that a pandemic would arrive.

Yeah people are that desperate now. That's what happens when you exchange liberty for security.

If you ask me, it SHOULD be making more now. Pandemic or not...people need to find a way to eat. If they are stuck in a hotel, like me and my family was when the pandemic started, you'd rely on takeaway, as the hotel food is crap and the restaurant is closed!

@@TheManInBlueFlames but do you need a Mechelin dinner ?

If the food is getting repetitive...plus I myself am a vegetarian so the options are even slimmer. I can barely get anything from Nandos who were only one of the only takeaway places in the area!

How utterly right of you Brandon.

LOSER

@@soilhands7853 You've got issues, bud.

But she was wrong?

And couldn't have been more incorrect.

​@Cwang Because it was her obligation to predict a literal pandemic and shutdown to exist

Have you ever actually eaten in one?

@@PointNemo9 I have been to many and yes, they don’t fill you up lmao

It's expected that diners will order a starter, a protein/entree, a side, and often a dessert in high end dining rooms. People who are concerned with portion sizes are not the target customers.

Completely agree. Takeaway restaurants are used to cooking food to stick into a box for up to an hour so they know to adjust the cooking a little to allow for, say, vegetables continuing to steam in the box. Restaurants don't appear to have figured that out though they seem to be catching on, and at least have taken off menu items that simply don't travel well.

🙋🏼‍♂️🙋🏼‍♂️🙋🏼‍♂️🙋🏼‍♂️ honestly I owe a lot to whoever runs this account. Always dropping new den videos soon as I get on lunch 🙏🏽❤️

@@kjame7741 couldn’t agree more I love it

Eating chocolate, hope that counts

🍔

Michelin star food for me, delivered on a bike. Or a couple of bagels from my own kitchen.

Does she? At 7:40 Ewan calls her a cereal restaurateur.

@@RockyDave Yeah... You're reading the Captions completely incorrectly... She's a *Serial Restauranter* which means she has operated many restaurant franchises and knows the market best. In fact, someone needs to be hired to write perfectly correct Captions for those whose hearing isn't the best.

@@AspieADog Thanks Adam. I was joking.

Me: She DOESNT know what she's talking about. It's like telling Gordon Ramsay he's NOT Michelin star.

But comparing with Pizza Express? Really? I think Peter made the greatest remark when he said about his experience and how he would throw the people out if they would ever order michelin food

Playing im out on a harp 😂

@KSMI - Kerbal Saved My Insanity Hey celloist, Deborah raised an eyebrow, do ya bit!

😂😂😂😂😂😂

@@Ryanjoned163 'I'm out on a harp'? Haven't heard that one... must be one of her own compositions.

Imagine being so desperate to fish for likes and attention that all you are able to offer in the comments is your idiotic, repititive, juvenile Jenny spam. Unable to provide any meaningful or intelligent commentary and discussion, you resort to spamming with a tired, old dumb memes in the hopes of getting likes from others like yourself who still think and act like they are 12. What a sad worthless existence. If this channel closes the comments, will you cry?

Lol I just thought the same thing. Quite a few Michelin star restaurants on deliveroo in Central now

@@leroymcnezz8846 But she couldn't have predicted the pandemic.

@@sexyhomeowner9345 It did get accelerated by the pandemic, but it was always possible before then at least in and around Lancaster gate where I used to stay.

@@sexyhomeowner9345 Indeed. Just because they CAN do it, doesn't make it a good idea. Michelin stars are not awarded like Blue Peter badges. Any Michelin chef that allows their food to be banged out at gig economy pace with diminished quality control, optimal temperature and peak freshness deserves to not only to lose their awards but go through the human threshing machine that is Gordon Ramsey.

@@leroymcnezz8846 I see, cool.

But it was a rare opportunity.

but it wasnt a job well done

For that reason jenny is out

Best comment chain to exist

@@danahubbuck3070 Sometimes, it is hard to meat expectations. ;)

I'd much rather sit down in front of the TV to eat then in a restaurant. But then I usually have to settle for not all that great food. I'd probably be interested the concept of this business.

Well I would if I got tired of the other takeaways and I just wanted a good meal to have and/or was stuck at a hotel like I was months ago with no restaurant to go to as all of the ones including the hotel one was closed down.

@@Peace-Man1964 you're a minority

@@chrystianaw8256 I know that. I was just saying that I personally would enjoy this service.

@@Peace-Man1964 me too!! Getting great food plus watching a bingeworthy tv show with my partner AND not having to wear pants is a win/win to me!!

Nerves 🤤 it got on mine too 😂

My dad once worked on a project for BP. In one night out the BP host took them to a ludicrously expensive restaurant, where they booked an entire room and bought the most expensive wine for everyone. My Dad had never seen anyone throw money around like that and found the whole experience very uncomfortable, the meal wasn’t even that nice and the cheap wine that the host rejected for not being good enough (in favour the much more expensive stuff) was perfectly fine, but put it down to the company's culture. He mentioned it in passing to one of the more senior people in BP, commenting that he found it odd, and apparently the man was furious. Turns out this one guy was breaking the rules. BP was happy to show people a good time on nights out, but this guy was clearly taking the piss. I think they may have even sacked him over it.

Good point but we’ll all be vaccinated by next Easter so it’s a small Window to make lots of money 😂

@@jamesstewart7736 i dont think so

@@Dylan-kp1cz Fake news? 🤔

Ye and in reality it's greasy, old food and often plain disgusting. In our city of 110.000 we have, not kidding, 75 companies delivering anything from pizza to high end food, and 99% are not good, at all.

go to horny jail

Ew.

Lol

🤣 🤣 🤣 Likewise! 🤣 🤣 🤣

LMAO relax dude

Some of his restaurants are on the platform....

Yes, if Pete is having a bad day you are coming along for the ride

You would with a name like that

"There might be a gap in the market, but is there a market in the gap?" Peter Jones

I wish they'd kept her on.

she just made me lunch and now we're going to watch this video. If I'm lucky, after the video she's going down town ;)

Still being ridiculously hot no doubt

@@ifwecouldvote you wish, so do I....

@@jenniferharper-christas4825 if it's in my mind, who's to say it isn't real eh?

True but he would still have to compete with services like JustEat and UberEats, which would be very difficult to do.

Nobody. (facetious)

No @ 17:13hrs 😁

In the bath actually

thats a bunch of bs, laughable

Bengiman TELL ME ANOTHER JOKE ! Your not much of a comedian ! Best stick to the job you have !

@@karenspeidel1901 Oh Karen, are you mad because you fell for it?

yea it huge here

If I remember correctly it’s one of the rules of the den that they cannot bring a script.

@@gibran6190 oh I see

Remember that some people wait *TEN HOURS* before they do their pitch. Yeah, i'd be dead too.

@@TheManInBlueFlames Good point. Why not allow them a few brief notes? They're not being assessed on their memory.

It's extremely unfair i think.

It's not 1200x lol, it's 1200%. 1200x would mean 120k% increase which would be the most profitable business in the world.