Juicero: the $400 juicer that couldn't make juice

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What happened to Juicero?
Can 60 seconds end a unicorn that managed to raise $120 million? If you ask Doug Evans, founder of Juicero, he will say yes.
This is Company Forensics: Juicero.
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00:00 Intro
1:22 The birth and launch of a new idea
6:59 Expiration date
8:50 What went wrong
9:18 What to do to avoid a similar disaster?
#slidebean #startups #Juicero
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9 июл 2024

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Комментарии : 1,2 тыс.

@kaveh_m_beigi 4 года назад

Really enjoy this channel thanks. I think they would’ve had a good business if they focused on the right revenue model. The juicer should have been literally given away for free or for 50 bucks. They could have made their huge profits from subscription to the juice bags. If they did that they would have had many more subscribers and none of them would’ve cared that you can squeeze the bag and get the juice. Oh well, hindsight is 2020. Shame

@slidebean 4 года назад

Thank you for your feedback, Kaveh!

@alexanderj4545 4 года назад

Agree, strange why they didn't use the Nespresso coffee capsules model.

@alexanderj4545 4 года назад

Informative video, but keep in mind that hardware innovation/RD is often different from software...

@DerDudelino 4 года назад

Yes. Pretty happy that's not the case though - this is as bad for the environment as something like Nespresso capsules. You are producing a giant amount of trash since one bag is literally one glas. Would be much nicer to invent a gold press juicer where you put in - well real vegetables and fruits :)

@alexanderj4545 4 года назад

@@DerDudelino Actually the Nespresso capsules are 100% recyclable. Alu is reprocessed and they could (maybe they do) recycle the coffee grounds . For example Ford uses coffee grounds to make interior panels in some of their cars. Of course it's up to the customer of the capsules to send it back to be recycled.

@yakovhadash 4 года назад

you can also get the nutrients from fruit, by EATING THE FRUIT

@juliac8225 4 года назад

But then you can't charge customers $400

@viktorskarlatov8227 4 года назад

Also fruits don't have apps...

@spinalcrackerbox 4 года назад

@@viktorskarlatov8227 Except for App les 😁

@danielm6341 4 года назад

Chewing? Eww.

@visagemsc 4 года назад

@@spinalcrackerbox oh god

@ZeroHBRPro 4 года назад

I really hate the "need" to make an app for everything. Just let me have a goddamn cup of juice

@exppenguin 4 года назад

I also hate the need for some products to be connected to wifi for no reason

@joshmaday1462 4 года назад

Fortunately, I think this very product brought such ire from the general public, that a lot of companies are now gun-shy to make things connected for no reason. Juicero brought a lot of ire from the general public not only because of the price, but also because it was connected, but gave absolutely no benefit to the user, it only guarded the company’s ROI. I’m not opposed to having options for connected devices, but it had better allow me to do something with it that’s A: not possible without a connection, and B: is actually useful to me.

@jaysparc 4 года назад

No millennial has ever said that.

@shawklan27 4 года назад

Word it's just useless fluff to make something have the illusion of being more important than it actually is

@louieg7676 4 года назад

I think the app is for consumption monitoring so they can profit even more from their customers. It will provide data such as the which product sells more, how many days can you consume 1 bag, types of product a certain area prefers etc etc. The product is dumb but I think the IoT and monitoring for the bags were a good idea. Use the data to squeeze more money from the customers. Juice the juicer users.

@matzeselloggs2392 4 года назад

imagine every food needed a juicero-like device. eg. a stove which would only cook stuff from its mother company. a dream for big food companies - food dictatorship

@NeoPsychosis-zg2ki 4 года назад

NESTLE had already done it !

@fakeplaystore7991 4 года назад

@Loli4lyf Not really. Any microwave oven can cook any frozen food package, no matter what brand they are. Also, a microwave oven is just a heating device; so you can, at the bare minimum, use it to reheat frozen food that you made yourself.

@jonny5777 4 года назад

I like the way you think. How about a TV that only played Sony produced movies

@wclark3196 4 года назад

@@jonny5777 The format wars with Beta and VHS as well as HD-DVD and Blu-ray did essentially that. Console exclusives do the same thing with videogames. No way I'm buying a Playstation just so I can play The Last of Us. That last one particularly makes no sense. The conventional wisdom is that Sony doesn't make much profit off each console sold and makes a better return on selling games.

@jonny5777 4 года назад

W Clark haha good point. I’ve always been a PlayStation guy but for things like fallout and modding Xbox or PCs are way better. If I could I’d have every console going but I’m too sensible and tight.

@puluzo 4 года назад

They turned very simple thing into a very complex thing.

@methanesulfonic 4 года назад

and then called it simple. lmao

@maihaiki888 4 года назад

Exactly

@exotericgreek9476 4 года назад

applw does litterally the same

@jarkkehhh213 3 года назад

@@methanesulfonic Love their derpy set up video. Enjoy your juice!!! Lol

@dbensdrawinvids8390 3 года назад

Silicon Valley philosophy in a nutshell.

@prithviraj1080 4 года назад

As a consumer, I would never have bought an appliance that promised to keep billing me forever. Besides, it was never a juicer at all, it was only a machine that pressed.

@mycomadam 4 года назад

Do you have a printer?

@xThexMasterxProx 3 года назад

@@mycomadam well you cant print with your bare hands?

@swaggsmr.2607 3 года назад

@@xThexMasterxProx you can inred colour tho

@sagichdirdochnicht4653 3 года назад

@@mycomadam I can't print with my hands. Yeah Ink cartridges are maybe a scam, but at least there are cheap knock offs, altough they suck, since they sometimes work and sometimes not. Alternatively, there are printers with ink tanks. They do cost quite a bit more (printer manufacturers usually make a loss on printers, because they plan on selling you extremely expansive cartridges). But once bought, you can infinitely refill them with cheap, fluid ink. There are also laser printers. Again, way more expansive to buy, but they just work and the toners are compared to ink cartridges quite cheap.

@hitemwid1t 3 года назад

@@sagichdirdochnicht4653 I had a stroke reading your comment

@GrizDrummer25 4 года назад

Fun fact, this guy also went on to bring us "raw water". So a real winner all around xD

@machinerin151 4 года назад

Oh boy. I remember that CGP Grey video about death, where he claims that the people don't remix water and sewage to bring back cholera, and therefore won't reinvent the Grim Reaper when he's gone. Well, Antivaxxers, raw water drinkers, essential oil sniffers and all that all natural diseased crowd begs to differ.

@wclark3196 4 года назад

@@machinerin151 Don't forget the raw milk fans..

@jantschierschky3461 4 года назад

@@wclark3196 actually raw milk tastes great, but point taken

@a.a.g.h.1679 3 года назад

W Clark you can drink raw milk, but you have to drink while it’s still hot out of the cow, you can’t cool it down at all before drinking it. Then again, this was true when my mom was growing up and did some farming, so maybe things have changed? But yeah, generally don’t drink raw milk unless you can get it directly from a cow

@RaedanWulfe 3 года назад

@The Monster Under Your Bed dude... no, just.... no - pasteurization has been a huge boon to humanity, we really shouldn't be aspiring to go backwards as a species

@rogerlopz 4 года назад

Yeah, I think I will keep squeezing oranges with my eye, the traditional way

@EssOneFive 4 года назад

Roger Lopez you mean there’s a better way?!

@rileycoyote4924 4 года назад

That's right Troy!

@ValentinoHarpa 4 года назад

Nice Simpsons reference there

@qfox16789 4 года назад

You got all that juice from one bag of oranges?

@leakedtrailersinc.6734 3 года назад

I prefer to juice oranges with my hands instead of my eye

@venomkiler1 4 года назад

2:43 imagine spending all that time and money on making a juicer instead of just bottling the juice and selling it that way. I mean they were already making and packing the fruit, just forget the juicer and sell the juice in bags

@thefakedeal 4 года назад

It seems like the dumb silicon valley investers were only interested if it had IOT logo.

@rengurenge 4 года назад

@Erik Cnating Yes but this machine doesn't press juice, it only pushes juice out of plastic bag into cup, it's already not fresh juice in that plastic bag. Freshly pressed juice is not equivalent to freshly pressed out of plastic bag juice.

@MikeMessiah 3 года назад

you think their main profit came from selling the juice and the machine? The real intention is data harvesting. Why was Google invested in this? Because they wanted personal info on our eating/drinking habit, health condition, health timing etc.

@maciejgada740 3 года назад

@@MikeMessiah EZ Sell jucie in bags with QR code/NFC chip that will be scanned by user into their "eating notebook". By this you can open way for other preprocessed food when you will want to grow with new products.

@MikeMessiah 3 года назад

@Erik Cnating Do you think Google is interesting in selling juice ? All the businesses Google is associated with is based on data harvesting. Look at RU-vid. Its a money pit for Google, year after year loss, but what they profit in return is our personal data, behavior, preference etc which helps their other service.

@KrisHandsome 4 года назад

It wouldn’t juice packs that aren’t made by Juicero? They literally made a juicer with DRM😂

@Envengerx 3 года назад

You can't buy juice packs without the juicer.

@pariscloud2907 3 года назад

@@Envengerx So it's even more limiting and stupid

@sagichdirdochnicht4653 3 года назад

Also, while they call it a juicer, it just isn't. A Juicer in my book is a machine, that turns vegetables and fruits into juice. This machine can't. Literally all it does is to apply force to a bag of juice. Wich can be acchieved with bare hands. Alternatively you could use a knife to open the bag and pour it into a glass. This machine is so useless, it's genious.

@ajemajh 3 года назад

juicer with drm. what the fuck am i just hear

@maximestormflower7171 3 года назад

Inside the bag is diced fruits. Therefore the activity of squeezing it still count as juicing.

@wonghenry8731 4 года назад

And according to Penguinz0, after the fall of Jucerio, Doug Evans decided to sell raw water.

@newnamesameperson397 4 года назад

Lol is that what he's calling tap water

@Jay-lb2ot 4 года назад

its the current year even worse, it didnt go through any sort of filtering technique that normal tap went through

@ZeroHBRPro 4 года назад

@@newnamesameperson397 even worse: it's water from streams, infected with all sorts of e.coli and staphilococcus

@vikramkrishnan6414 4 года назад

Hey, I heard it's great for weight loss ;)

@JohnSmith-lk9fv 4 года назад

Vikram Krishnan all natural cleanse.

@TESkyrimizer 3 года назад

There is an ancient Chinese fable which actually reflects Juicero's failure very well. At a drawing competition, several artists are competing to see who can draw a snake the fastest. The first man to finish decides that since he is already done he can embellish it a little. So he adds feet, wings, horns. But he loses the competition because he was supposed to draw a snake. Juicero, likewise, is a juicer which forces the customer to pay $699 extra for all the company's unwanted high tech IoT costs when all they wanted was a juicer.

@gianghuynh9570 3 года назад

There is a similar story from Vietnam, artists are asked by the king to draw animals, have to be life like, and as many as possible. The most enthusiastic ones drew fish, dragon, tiger with intricate details. One guy dipped his fingers in ink, dragged it across the paper and called the doodles earth worms. He defended his alleged cheat by saying that the earth worms are more useful to human than the other animals being drawn here, which are only valued for their superficial looks. The king declared him the victor because he drew more animal than his peers in less time it took them to draw one. It is a lesson to be practical, but also a lesson to be wary of sweet talker, because often time they are more coy than skills.

@Gras_Sho_Pper 3 года назад

@@gianghuynh9570 hey I’ve also heard that story in Thailand. Cool story.

@Bustycat 3 года назад

The first man would be a very successful furry artist on Patreon.

@martymcfly88mph35 3 года назад

@@Bustycat sicko

@user-gk9dp9mh6m 3 года назад

画蛇添足

@StalkedByLosers 4 года назад

This video doesnt emphasize enough what a scam Juicero turned out to be. Their juicer could not cold press enough juice in the space provided by the machine (they didnt want to make a bigger machine) and they had issues with cleaning. So those bags, which you are forced to buy, had PREJUICED veggies in them. That is the reason users were able to squeeze them by hand, and it is the reason why the shelf life was 8 days and that is why they needed to know the demands for each bag flavor in advance (so that they could ramp up their industrial juicers on demand). The whole company turned out to be a scam, despite having a nice looking overpriced machine.

@aliensoup2420 4 года назад

Rather similar to Theranos... promising an innovative, miracle machine, while in the background processing the main product or service in a traditional manner to create the appearance of success.

@anujmchitale 4 года назад

@@aliensoup2420 Atleast this one had a poorly working machine. Theranos had absolutely nothing to show.

@minihackerme 4 года назад

The prejuiced veggies makes a lot of sense. I was gonna say if it was so easy to squeeze, why not sell the bags directly to be squeezed by hand, without the machine. Since the whole point of the machine was the sell the bags anyway. If the bags are already prejuiced, just sell the juice in a bottle and be done with it.

@wclark3196 4 года назад

@@minihackerme A big part of their revenue stream was intended to be selling your personal data that they collected from the juicers.

@curlyfm 4 года назад

They scammed themselves haha

@ErnestJay88 4 года назад

Why Juicero fails ? simple answer : Smart people vs stupid investor. no seriously, nobody wanna spend $700 for hydraulic press machine, let alone it only capable to press a juicero product and nothing else.

@yatish007 3 года назад

Jajajaja exactly What shitheads were the investors 😂

@sephikong8323 3 года назад

Nah, it had a clear target demographic in mind : Socal and Seattle residents But apparently, that's not a big enough demographic to turn a real profit for a 120 million dollar project that sells for "only" a few hundreds a piece (relevant when you are targeting such a small demographic) and the subscription takes a long amount of time to be truly profitable as well, who would have guessed it would end in a disaster

@ataphelicopter5734 3 года назад

I would pay that for a hydraulic press that _ACTUALLY WORKED_ but alas, this garbage does not

@lambda6564 3 года назад

I personally think that the always-internet strategy of some companies is totally unneccecary. i mean: just give me an analog button to start the damn machine and leave me alone!

@Ea-Nasir_Copper_Co 3 года назад

It was necessary for the company. Part of their profits were to have come from selling customer data.

@houseofhas9355 3 года назад

But then How we get you into subscription model. You sir are a “ theft of profits”

@mythosinfinite6736 3 года назад

They know it's inconvenient, they just don't care. They're designed to benefit the producer at the expense of the consumer. They overcome this by marketing products as revolutionary in order to sucker in technophiles with surface-level knowledge, stars in their eyes, and wads in their wallets. It's very gross.

@jaime9927 3 года назад

But then they wouldn't be able to check if the bag expired

@shortsupply4760 4 года назад

Did anyone else notice the pie chart at 8:17 that makes absolutely no sense at all?

@afternaphair 4 года назад

hahahaha

@Pentti_Hilkuri 4 года назад

It's just probably a 130% pie...

@blastodermis 3 года назад

@@Pentti_Hilkuri more like a 75~80% chart. You know, that 25% uses around a third of the space.

@blastodermis 3 года назад

@@Psilanthropy I'm well aware. But in the chart we are discussing it does. Thus the total wouldn't be 130% as indicated by @Pentti Hilkuri

@Solisium-Channel 3 года назад

That’s 1/3 not 1/4 of the chart

@anemoneyas 4 года назад

"theft of profits" is a truly insane turn of phrase

@nono-fb8tr 3 года назад

ikrrr you can't steal something that isn't someone else's! Someone else here used the phrase "food dictatorship".

@jonathandpg6115 3 года назад

IMO the only reason keurig was so popular over the other companies is the fact that anyone can make a “pod” that’s compatible. Otherwise there are better products out there.

@TakeMeOffYourMailingList 3 года назад

Profit already is theft, so stealing profits is just handling stolen goods.

@TheMrKeksLp 3 года назад

@@TakeMeOffYourMailingList What the hell are you even saying

@kenjako 3 года назад

@@TheMrKeksLp go study about how capital is made and you'll understand

@siddharthreddy3933 4 года назад

What to do to avoid a disaster similar to Juicero? 9:19 “First, Build a product that ACTUALLY DOES SOMETHING” hahaha hilarious

@carlosvega8417 4 года назад

yes

@thebasketballhistorian3291 3 года назад

6:20 Rolling my eyes this guy thought he was being as innovative as Steve Jobs. IT'S JUST A MACHINE THAT SQUEEZES BAGS!!

@puppable 4 года назад

Hearing this dude talk about Juicero's DRM like it's a good thing is such a weird bizarro world experience

@yungamurai 3 года назад

woob I know right, he also seems to completely miss the fact that this machine is basically a scam. It doesn’t do anything other than squish a ridiculously overpriced bag of mashed up fruit.

@ChamberK-1 3 года назад

I don’t think he’s talking about it like it’s a good thing.

@exgeeinteractive 3 года назад

1. Here, take the pressing machine for free, or in some sort of rental/subscription. 2. Make huge profits from the juice bags themselves.

@carjac820 3 года назад

Ah yess... a classic printer economics.

@toomanyaccounts 3 года назад

1. the pressing machine cost 1k to 2k to make since it was so overdesigned and super machined. the materials alone were several hundred dollars worth of salvage 2. the bags if the presser was any indication on how they set things up, they were losing several dollars for each bag that was made.

@clownfromclowntown 3 года назад

Juicero’s model honestly reminds me the “wrong” way to donate. Sometimes donations come to those in developing countries not in the form of actual help, but just something to survive. Sort of like, rather than helping someone create a sustainable rice farm, they just give that farmer bags of rice every month. Juicero does something very similar where rather than giving the consumer the ability to turn any produce into a juiced drink, they’re handing them bags of what the company thinks they deserve. It takes the control away from the user and makes them dependent on another entity for their machine to function. I bet if they made a no nonsense straight juicing machine without any of those packets of a wifi connection, they’d still be in business.

@ianpatrickwijaya2657 4 года назад

"master, what is my purpose" "you press liquids" "oh"

@pokemonmanic3595 3 года назад

Yeah welcome to the club pal.

@mwanikimwaniki6801 3 года назад

@@pokemonmanic3595 culture

@firefox5133 3 года назад

"you lightly squeeze bags with pre-pressed juice inside to get the juice out" "oh really" "oh yeah you also sell people's data" "wow"

@Dousan02 4 года назад

- Food security: an edge case at best - Balance: Can be squeeze by hand - Decision-making: zero direct benefit to the consumer These are all value propositions for the COMPANY, not the consumer

@BlazeMakesGames 3 года назад

for real, when I read their reasons I was like, "so you don't actually have any good reasons that benefit the consumer" I'd bet a million dollars that if you offered the head of this company a cup of Jucerio juice and a cup of hand-squeezed juice, they wouldn't be able to tell the difference

@Yodascloaca 3 года назад

it seems like the tech could be rerouted to a commercial level and save some companies millions but a single house would see no value in it.

@siddhanthravichandran3245 3 года назад

So instead of just printing an expiration date on the packet.... They coded the expiration date onto a QR code which the machine scans and then tells you.... Talk about beating around the bush.

@kenjako 3 года назад

@@siddhanthravichandran3245 well the purpose of that was to get their costumers into their app so they would have access to the personal data and then sell it like fb does so it was more of a scam

@JaggedBird 3 года назад

Truer words never were said on this awful money waste.

@carlphilippgaebler5704 3 года назад

My favorite part was when they explained what Juicero has to uniquely offer and 2 of the 3 points were situations where the machine refuses to operate

@christianeriksson4733 2 года назад

Best point made so far. If your USP is that the device you're selling will stop working of you don't continue to provide increasing profit for the company, then maybe it is shit.

@eduardog3000 4 года назад

4:37 "Theft of profit" Selling a physical item that you had manufactured isn't theft. The consumers bought the device, they can do what they want with it, including use other pods.

@aetherius6221 3 года назад

Imagine defending large corporations.

@yourlocalfalcomain5597 3 года назад

@@aetherius6221 ikr he's a sheep or used to work for google

@guerra_dos_bichos 3 года назад

@@yourlocalfalcomain5597 weird way to say he's successful

@yourlocalfalcomain5597 3 года назад

@@guerra_dos_bichos lmao true

@jerombe352 3 года назад

Keurigs are still a thing too, and they’ve been very successful, so I have no idea what he’s going on about with the “theft” thing

@bruno-tt 4 года назад

8:21 bruh how is that 25%

@conanichigawa 3 года назад

Yeah, I immediately paused the video seeing that pie graph.

@OccupiedMuffins 4 года назад

I’ll never understand how anyone thought this was a good idea

@axelpatrickb.pingol3228 3 года назад

Don't underestimate human impressionability. Give it enough spin, you can sell them rocks...

@XanthinZarda 3 года назад

It's a great idea misapplied to the entirely wrong sector and users. An NFC tagging database of products connected to an online repository would be great for industrial product management. Just not for a 500$ juice press.

@Weareonenation303 3 года назад

Ask the 60 IQ investors at Google. Any idea is great when you're dumber than a brick.

@leonrobinson8180 3 года назад

Just add some Silicon Valley technobabble to it and it'll get backed. Apps, internet of things, minimal design, Steve Jobs, etc.

@arshanmostafavi9621 3 года назад

Imagine you had to buy a $700 device with your $2 box of Capri sun’s just to squeeze it out !

@austinhuber3131 3 года назад

This story is the greatest example of how incredibly smart, market savvy people can be incredibly out of touch with their customers. All these online features, all this research, but people wanted a juicer, not an overpriced, high tech bag opener.

@gormobro 4 года назад

8:20 You say 25% but then show a pie chart for 33%

@adanactnomew7085 3 года назад

If someone ever uses the term "Internet of things" they are either 60 years + or selling you a useless product.

@DarkAudit 4 года назад

There's a teardown video of one of these machines showing just how overengineered they were.

@alaeriia01 4 года назад

AvE did a teardown. It was glorious.

@jarkkehhh213 3 года назад

@@alaeriia01 Beautifully built, but why? lol

@martymcfly88mph35 3 года назад

Just give me a machine that presses together and we're good. Screw the app

@MGW27 3 года назад

2:50 "An extravagant juicer." I don't know why but something about that line made me crack up.

@T33K3SS3LCH3N 3 года назад

What really interested investors were the "DRM" applied to a physical machine (only accepting official bags) and the subscription service. It's about translating successful digital monetisation schemes to previously analogue appliances. Similar anti-consumer strategies are exactly what made devices like printers already regulated in many countries, forcing them to accept third party ink cartridges by law.

@floater7082 3 года назад

7:50 is like modern artists trying to explain why a completly white canvas is actually very hard to make

@gap6922 4 года назад

These guys are like math exercises They turn the simple into hard

@slidebean 4 года назад

🙌

@josephclarke6770 4 года назад

I really wonder how some of these investment professionals have jobs; this was so obviously a crap idea.

@axelpatrickb.pingol3228 3 года назад

That is the nature of investments (it's a bet in design) and failure is an integral part of investing. Mark Twain for example lost a lot of money from failed investments similar to this...

@toomanyaccounts 3 года назад

@@axelpatrickb.pingol3228 Mark Twain had the problem of picking inventors who instead of getting a product out that was functional, instead constantly tried to perfect the product. The functional products would have sold and sold well but the desire to make them perfect meant someone else came to the market first with the functional product

@travis1240 3 года назад

Well, yes and no. There are plenty of high priced products in the health and wellness space that are dubious at best. There's so much snake oil. It's to the point where it's really hard for someone with a rational mind to tell which products will succeed and which will fail. The fact that it was worthless is almost beside the point.

@martelmatisse5609 4 года назад

I see Slidebean Startup Forensics, I click...

@skepticbubble3166 4 года назад

Keep this series going

@patavinity1262 3 года назад

If they had only sold pre-packaged, ready-to-juice chunks of fruit and vegetables that the machine would juice for you, instead of bags of juice that the machine just poured into a glass, then I think it could have taken off. As long the machine appeared to be *doing* something, it would still have appealed to people, even though the essential concept would still be exactly the same.

@SimonSozzi7258 4 года назад

Dude, it was a money grab! A scam!

@Kncperseus 4 года назад

Nope. The founder is an idiot.

@TheAkashicTraveller 3 года назад

@@Kncperseus The people who gave him money even more so.

@rezzob 3 года назад

"what went wrong?" being a silly idea probably is on the top of the list.

@Kncperseus 4 года назад

I'm just gonna say that the 120 million $ funding they got was for making people believe that those juice packets actually had solid food inside them that only could be made into juice by the ultra-expensive machine.

@slidebean 4 года назад

Thank you for watching!

@JM-fv8un 4 года назад

This series is amazing man. Almost watched every video in the last week. Top notch content 👌🏽

@slidebean 4 года назад

Fantastic! Thank you for your comment! Glad it was useful!

@Sai4651 4 года назад

It seemed like a good idea, it's just that the juicer was completely worthless and they made the idea too complicated with technology. It's a juicer, why would I want another app on my phone for that.

@slidebean 4 года назад

Thank you for watching!

@blackeesh463 4 года назад

So how did it sound like a good idea?

@Sai4651 4 года назад

@@blackeesh463 A juicer seems convenient and healthy. It was a good idea, but it's price was way too high because it tried to be to techy and the juicer was essentially worthless as we found out.

@Ziggy_Stark. 4 года назад

Ummm...... It didn't do any juicing. It's a bag squeezer.

@nox5555 3 года назад

@@Sai4651 i already have a juicer,top of the line , made in italy, very nice design, good power, easy to clean, and way below 400$ in price...

@Nirrrina 3 года назад

At this point I wouldn't be surprised if my cats suddenly had internet and if I want a cuddle I have to pay for that selection.

@ca-ke9493 3 года назад

I never noticed that this is basically a advertisement for their own product slidebean, on their own youtube channel. Very smart.

@KudosK42 3 года назад

Releasing a product 1 day before April Fools Day is not a good marketing strategy.

@Vedrajrm 4 года назад

At $99 And with 3 weeks shelf life for the bags, it would’ve been a great product

@ignazs.5816 3 года назад

And cheaper juices.

@channel5980 3 года назад

It would've been a great product if it had never existed. It was nothing but an extremely overpriced press that employed the printer/razor/video game console... business model.

@SB-fj4om 3 года назад

“can 60 seconds and a unicorn that managed to raise 120M dollars? 🤔” Bro thats deep

@NoahHornberger 4 года назад

your analysis and tips at the end go way beyond what many similar channels do. bravo for connecting to the viewer with real insight and lessons learned, not just the typical from-a-distance views and opinions

@slidebean 4 года назад

Thank you so mucho, Noah!

@adrians.7489 4 года назад

Haha - this was one of suggestions! You did it! Thanks Jose!

@slidebean 4 года назад

Yaaasss! We always listen :)

@Ms666slayer 3 года назад

My manual squeezer did the same job for 20 USD.

@CSSSURIBHASKERSRIHARSHA 3 года назад

He was imitating Steve Jobs. The look and feel of the product, the price tag says it all.

@BanLag3188 3 года назад

I think Juicero is just a social experiment/feasibility study to see how far people are willing to buy overpriced, overcomplicated, and impractical products.

@ka0t1k1 3 года назад

Ahh yes, juice DRM. Exactly what my life was missing.

@adidia2163 4 года назад

In my opinion it might work as vending machine, something like instant soda slushy or self cook ramen station For home appliance, hell nah

@latenightthinker4737 4 года назад

lol, Japan's got that covered

@meepmoop2308 3 года назад

Yeah, like at your job's break room. Just grab your preferred juice pack from the fridge and pop it in the juicero. Less messy than a real juicer. But i cant imagine any company would want to pay for that. They dont even give us shitty instant coffee.

@melonieashway4189 3 года назад

Like the Freal machines at gas stations

@krateproductions4872 3 года назад

How did I not watch such High Quality videos before!?

@Donteatacowman 2 года назад

"Theft of profits" is a hilarious way to say "competition."

@KZ-hu9uj 4 года назад

Wow I literally drove by Organic Avenue in my bus on the way to middle school, and remember it suddenly being closed :0 cool :)

@bintbint1316 4 года назад

So informative and very well said!

@maitequilla 3 года назад

The idea of the juice in the bags was honetly AMAZING, if they had stayed selling the bags of juice they would have made so much money

@TheAlastairBrown 4 года назад

I think it's completely inappropriate to describe competitor capsules to Keurig as "Theft of profits". Theft implies illegality - and to make matters worse, Keurig was actually sued by Treehouse Foods/customers in a class action lawsuit alleging anti-competitive practices regarding the DRM on the new machines, the case passed the first hurdle and was allowed to proceed because Keurig's motion to dismiss the class action was denied. The case is currently making its way through the SDNY court system. If I was putting my money on it it was Keurig that acted illegally, it certainly wasn't to help consumers, but who knows, juries are unpredictable.

@PrinzEugen39 3 года назад

9:23 EA: "That sign won't stop me because i can't read!"

@cherubin7th 3 года назад

8:00 You can make a machine that does all that for less than 50 $. Just use a cheap press, a cheap Arduino, cheap code reader and a bit of software.

@spacequeen8329 3 года назад

Or a book with facts about fruits and vegetables, which you can read while drinking juice from a bottle.

@Netherlands031 4 года назад

Nice analysis, goes a lot deeper than most news on Juicero

@yiany 23 дня назад

Thank you for this informative video. I always wondered if there’s more to the story.

@bishnugaire20 4 года назад

So all that time no-one thought to just squeeze it with hands?

@sitcomchristian6886 4 года назад

No, because you could only buy the bags if you owned a juicer. Why would they squeeze the bags manually if they own the juicer? Just my guess.

@peterbedford449 4 года назад

They did not see the trees for the forest.

@syfong8135 4 года назад

this is a excellent case study

@rmarinero 4 года назад

Great content! thanks for sharing

@romanmartinez7620 3 года назад

8:59 After he says that in the board room, "alright Einstein! How about you give us some GOOD ideas?"

@kencouch6609 4 года назад

From a retired CPA and former coo of several companies, great channel

@ethanforrest6439 3 года назад

I love the part where he says "innovative company". He almost losses it.

@ChiTownTx 4 года назад

Great Vids man keep it up!

@slidebean 4 года назад

Glad you like them!

@machinerin151 4 года назад

"Overengineered" is an understatement. A cheapo STM32 processor costs less than $10. A cheapo BT+Wifi module - another $10. Fixed focus camera - less than $5. What I think they should've offered is Juicero 3, Juicero 5 and Juicero 7. Juicero 3 - a device with just $25 of electronics and that presses with a simple hang crank. Sell it for $25. Yes, at a loss. Juicero 5 - a device with the same electronics, but with a basic motor to slowly press the juice. $60. Juicero 7 - that's the Apple-esque California-oriented original, though simplified a bit. $200, quick one-touch squeeze. And sell these on the grocery store shelf, right next to the packages. And make the packages cheap: like, $2-$4. To do that - get the big guys on board.

@godlydestroyer8658 4 года назад

It was an interesting concept but stupidly expensive

@slidebean 4 года назад

Thank you for watching!

@thespinachreport7419 4 года назад

Keep up the good work, shame on the CEO for trying to justify use of the machine after they were caught.

@ilhamwicaksono5802 4 года назад

startup forensics is maybe my favorite youtube show ever

@slidebean 4 года назад

Wow "ever" is big! Thank you!

@vasachisenjubean5944 3 года назад

So the juicer just presses premade juice bags ? The guy who thought of this is probably a brain haemorrhage patient.

@AhmedBalfaqih 4 года назад

Great channel, great series. As addictive as Game Of Thrones. 😀😀😀

@slidebean 4 года назад

Wow, Ahmed! That's a great compliment ^^Thank you!

@wsdadasdawf8384 4 года назад

people:why would i buy that when i can squeeze it with my hands salesmen: yeah but can your hands connect to wifi?

@sashastan2207 4 года назад

Great one again 👏🏻

@British_loyalist 3 года назад

This channel is gold.

@SeanTheOriginal 3 года назад

"Innovative", lol. They put processed fruit in a bag.

@KZ-hu9uj 4 года назад

"Can 60 seconds and a unicorn that managed to raise 120M dollars?" Good lord what is the grammar here lmao

@ZeroHBRPro 4 года назад

"Can 60 seconds END an unicorn"

@Opry99er 3 года назад

Subscribed. Great content!

@slidebean 3 года назад

Welcome aboard!

@KadvaKorp 4 года назад

The only channel where I keep the 'Notification' Bell ON!

@slidebean 4 года назад

Yeeeahhh! Thank you!

@cesao__ 3 года назад

3:04 - Dudes really throwing Tesla's name everywhere just for the hype. Danmm..

@william_8844 4 года назад

The LIKE THEN WATCH squad, where you at

@pereiramariana35 3 года назад

hope they kept one of those machines for a museum, it makes a great history piece on how design got corrupeted by greed and scamming

@jarkkehhh213 3 года назад

There is a museum dedicated to this sort of thing called the Museum of Failure which pays respects to the most perfect failed products over the decades.... Some that had good intentions but poor execution, those ahead of their time and the truly awful.

@Jpop_Cat 3 года назад

Interesting turn of the event - this thing had taken a new shape and respawned in the Chinese market.

@carlosvega8417 4 года назад

Good humor with this one Slidebean. Unlike this product, I love your product.

@slidebean 4 года назад

Glad you enjoy it!

@OscarGeronimo 4 года назад

"...who told him about the benefits fo cold pressed juice..." Me, as a whole-food plant-based diet practitioner: *sigh* "...REALLY? Tossing the fiber? So much good for the flora gone, so much ease in just eating the fruit sliced..." Also me: "...but remember most people are used to a low fiber diet, so it is actually beneficial because it would make so much people consume their veggies than would without the option" Me again: "but it just incentivizes the system of low fiber / (unnecessarily) highly caloric eating again" Me then: "Bro, why are you fighting the concept of juice 😑? Some people just don't like to have it with fibre. Wrap it, we have work due, come on son" Overal me: 😅🤦🏾‍♂️