Katya Ryabova's 3 Customer Questions for Unlocking Growth 

Katya Ryabova, Founder of SMM Headquarters, shares 3 questions most marketers don't ask their customers. Download the powerups cheatsheet: marketingpowerups.com/060
🎉 About Katya Ryabova
Katya Ryabova is the founder of SMM Headquarters, a marketing consultancy focused on helping subscription-based businesses grow through customer research. She has over a decade of experience in marketing, previously serving as the marketing director for an accounting startup and working in academia as a researcher at the University of Toronto. Katya is a proponent of using customer research to challenge assumptions and gain actionable insights that fuel ethical, sustainable growth.
✨ Useful links
SMM Headquarters - smmhq.ca/
Katya's LinkedIn profile - / katyar
Katya's post about customer questions - / katyar_customer-interv...
Video Section Headlines
[00:00:00] Unlocking Growth with Customer Questions
[00:00:44] The Power of Customer Research in Marketing
[00:07:56] Customer Interviews and Jobs to be Done Approach
[00:10:17] The Importance of Digging Deeper in Customer Research
[00:14:54] Understanding the Value of a Product
[00:20:22] Understanding the Importance of Customer Research
[00:24:20] Tips for Conducting User Research Interviews
[00:28:12] The Importance of Ethics in Marketing and Customer Research
[00:32:32] Flexibility and Learning from Mistakes: Career Powerups

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