Kosas Concealer: Brutally Honest Review 

I loved you honesty in this video. I am a black female and it’s been difficult to find RU-vidrs with a darker complexion that have been sent the concealer to review. I wanted to compare my complexion to theirs to see what shade may suit my skin tone. It’s the same for the tinted face oil too, I’m glad you noticed this and pointed it out. I feel as though it’s so hard to find my shade. Even by looking at the models and the colour descriptions it still can be a bit off. Hopefully I’ll find my perfect shade as I do like the products. I’ve subscribed to your channel because I loved your video!!!

You bring up a good point about sponsorship. As a black woman, I actually consider Kosas to be pretty inclusive in terms of shades they have. It’s one of few brands that have shades that work for me. But then I’m never able to find any videos of the products in my skin tone. So it seems they only promote inclusivity in theory, but not necessarily in practice. It is something to consider.

This was incredible Kait. INCREDIBLE. I had noticed a lot of the sponsored videos were all light skinned too and I thought I was crazy! Lol but thank you so much for your honesty 💖

So well spoken! You respectfully called out the things that rubbed you the wrong way and had the reasoning to back it up. I know it’s scary to critique a brand in this industry but this is the scathing honesty that we so desperately need! Keep it up, this was a really wonderful review!

this video is AMAZING! i can't wait to do my updated full face of kosas video and direct my viewers to this video. you were so thorough, honest and informative! i loved it.

So glad Chessie mentioned you! Your review was super comprehensive and helpful. I really appreciate your honesty. And thanks for taking the time to write down time-stamps! Hope to see you regularly in my subscription box :)

Thank you for sharing your thoughts! This was a super helpful video :)

You made some amazing points. As the sponsored views started rolling out I didn't think much of it until the unsponsored reviews popped up. I also like the formula and didn't take into consideration how yellow and dark the #2 concealer was in terms of the shade being considered porcelain/neutral. I am pretty yellow so I did fine with the tones but there isnt really anywhere else to go from there If your truly fair/porcelain with cooler undertones. Kosas really went heavy on the sponsored videos. It's definitely an interesting tactic. I assumed they would have sent a ton out in pr to have videos up on launch day but I don't think I saw an unsponsored video until many days later.

Great video Kait! You did awesome and I can't wait to see more reviews from you 😊😊😊

Really good review!!! So helpful 😊✨

I love your honesty! And I share the thought of paying attention and ask the brands as consumers to be inclusive! I prefer 10000 % to watching a review that has honesty on it!!! Thank you for make a difference ❤️

Just discovered your channel and so appreciate your thoughts on this product and launch. Very refreshing to just see a real review. We like the same products! Can't wait to see more.

I came across you by searching this concealer. I love the way you explain things and talk. I'm excited to see your future videos!

I don't usually comment on videos but just had to shout out how thoughtful and considerate the approach to every topic in this video was. It's inspirational to how we should approach controversial topics on social media. Awesome job!

You just got a new subscriber with this review. Thank you!

Wow when you titled this brutally, you were not lying ✨ I have been hesitant to buy from this brand Bc of their high claims with the painter’s background Bc I have a painters background also. I just feel like a concealer range should not be released unless they’re absolutely certain they can suit most people... I just don’t get it. 16 is too small of a range . Idk if I hold this brand to a higher standard Bc of of what they claim ... Idk

thank you for this whole review!

Really well thought out and well worded!

Your so right I agree 1000%!!! I got shades 5 & 4 and they were too too dark and yellow for me so I just got 3 in the mail and it’s def better but a bit darker than I like so I just ordered 1.5c so fingers crossed it actually is my match which I like it to brighten as well as cover. Love them all tho very nice mix and feel once their on my skin. I also got the face oil in shade 5.5. Love that as well. 💖 Thank You this was very helpful because they do run yellower and darker than one would think.

Awesome review. Thank you!

we LOVE an honest review! thumbs up for you :)

I saw your Instagram updates and decided to try it out. The shade 3.5 oxidizes to the perfect yellow olive tone for me. I got it as a spot concealer and it’s great lol. The formula is super creamy and easy. Thanks for bringing it to my attention!

Just found you via Insta!! Excited to catch up on your videos and your channel! X

Super well balance and honest.

Thank you for your honest review! I was interested in trying this concealer but I agree that all of the undertones of this concealer appear too yellow. As far as choosing your shade, I would always recommend to go with your gut and choose the shade you get in other makeup lines because I’ve found Kosas to not always be helpful with this. When I was interested in purchasing the Tinted Face Oil, I was recommended to try Shade 2 or 3, which I know would not work. I told them I was usually the fairest shade in other makeup lines but they claimed that I could *any* shade and it would pretty much blend in seamlessly because of how lightweight the texture is. So, my takeaway from this experience is to take their advice but, also listen to yourself and what feels natural to you.

Nice review, thanks! ✨ Aaaah the tinted CC Supergoop! Looking forward to trying this finally. Do you love it?

I also do the same thing with the ilia concealer as you do with the LM concealer. Would love a video on how you do it.

I really enjoyed your review. Initially I was so excited about the launch, having already fallen in love with a bunch of other Kosas products. I went to a store (not Sephora) to swatch them and immediately swatched the same shade I wear in the tinted oil (shade 2). Waaaay too dark and yellow. 1 seemed to be okay but is still a bit too yellow. I got some free samples in the mail and luckily 1 of them was shade 1. I’ve used it twice now and it is just a bit too yellow for me. I need something a more neutral. I liked the coverage and texture best not set. Probably still have a few more applications from the sample packet. I do think it’s odd that there’s only 16 shades and many are sooooo yellow. I hope the shade range improves based on feedback from consumers.

Great review...I'm a Hispanic and Asian woman and the yellow tones really work perfectly for my skin tone. It's great to hear you liked the formula though.

I know this video is 2 yrs old, but you totally nailed it. Wow. Just wow. Thanks for giving me a comprehensive view of this product & brand, & for saving me $28. Super validated. Tried swatching in Sephora & was like “whoa!, so YELLOW!” to every shade. Sad, sad, sad. Really wanted to love it.

What lip color are you wearing? Great video, as always!

i think the yellow undertones of this concealer is really good for woc who have golden yellow undertones so thank you so much for acknowledging this one range may not be for you and you have the privilege due to being white to most likely find your shade elsewhere. as a brown skin girl i had the complete opposite issue, EVERY concealer leans neutral or pink so i was so excited this didnt. again thank you so much for that moment of self reflection and acknowledgement! xo

I was looking for reviews of the Kosas concealer and yours popped up. My skin is fair/light with yellow undertones so to me this is (or I think it will be) a godsend. It is incredibly hard for me to find a concealer that works on my skin as everything out there on the market is way too pink... even neutral shades! I never understood why makeup companies always assume that every fair skinned person out there has pink undertones.... Maybe Kosas just decided to cater to an underserved market segment? Or perhaps they went with yellow as it is used to neutralize purple and red tones? Whatever the reason I am super happy they did (and I am sure they will come up with more shades eventually).

I am so wanting to try this - I’ve seen so many great things about the formula and it looks GORGEOUS! but it’s ALL YELLOWWWW. 🙁🙁🙁 thanks for this though it was super helpful!

Hallo! You are so right. I also find the colours so Yello, even for my neutral/cool undertone I faded away much money, cause I cannot return the product or change it. Greetings from Vienna to you and all your darker shade friends!!! 👍😍

This review was very helpful, thank you. I’m pale like you are and don’t like yellow tones. What’s a good concealer that you could recommend? Thanks again.

Wow! Great honest review! Please stay true always

I think your review was very fair. As someone with very yellow undertones that has never felt ANY foundation or concealer, both conventional or "clean" has truly suited me, I find it refreshing to have a line that caters more to my issue (though ironically I prob fall at about a 6.5 so technically this line still doesn't work for me as I refuse to buy 2 shades). Surpringly, I don't share the "it's 2020" mentality that these lines should be more inlusive, most especially upon initial release. I realize that it takes a lot of money on multiple fronts to put out a product and bringing out 20+ shades is pretty risky so starting with a smaller collection to test the responses seems reasonable to me. That said, once a brand has the money to be in a Sephora (they pay to be on the shelves), even on an end cap (which is where the Kosas collection is in my local store), I wouldn't give them quite as much grace as I would other "indie" brands. Furthemore, a company that prides its entire brand, or at least this particular product launch on inclusivity, I whole heartedly agree on the "if you're gonna talk the talk then you better walk the walk" expectations. I'm so disappointed in myself for not noticing the lack of diversity in the sponsored videos until others mentioned it. Funny enough, based on the yellow talk, this line seems perfectly in touch with the medium tan Latin customer base, yet I didn't see any in the sponsored video round up. I can't wait to see how the deeper crowd feels about the color matches.

Thank you for your honest review! Did you try the 2.5? I have exact the same thing you are telling about the yellow undertone! 🥴

I know this is from a few months ago, but have you tried mixing the concealer with a pink toned concealer or maybe even a pink corrector?

I've been watching a ton of reviews on this brand and the tinted face oil/concealer, especially when it comes to swatches of the lightest shades. Too bad there isn't one that's really rosy/pink toned, it looks so nice and the skin benefits sound amazing, however I'm very fair and cool toned. I may go and try to swatch this in Sephora though.

Such an amazing review - so well balanced, honest and thorough! The shades look too dark and too yellow for me too which is a shame because I was excited about the launch. Thank you for mentioning your privilege of usually being able to find a good shade match - inclusivity is SO important, but probably something that is overlooked by many due to not having many issues with shade selection. I've also watched probably every review, but it hadn't even crossed my mind that the reviews were from people with lighter skin tones - thank you so much for raising this and challenging me to be more aware of how truly authentic a marketing campaign is in relation to representation

Ugh yes I noticed too that there were basically only pale people getting this sponsorship. I noticed in my feed, so then I actively searched for someone near my shade range 3-4, and found a couple. Thought that was weird, kept looking and found one person who had 4 & 5 and that was it. Hearing that you and Chessie and other commenters noticed this makes me feel more sure in what I observed. I'm gonna email the company and give this feedback. Esp because they've made some great moves like offering high pigment blushes that will show up on deeper skin, that's awesome! I have kind of yellow skin but looking at these swatches, even I might not be able to use these. Maybe if they fix the range and I can check them out in store, I'd love to give this a go.

I use a very yellow concealer and I love it. I use it UNDER my foundation on my under eyes. The effect is brightening but the foundation makes it look normal. Yellow is good for color correcting dark circles and red blemishes. But maybe I just get away with it cuz I have olive undertones?

So disappointing! I love their oil foundation and their 10 second eyeshadow or whatever its called. I think they should have gone for an RMS style concealer. I'm wondering if the yellow-ness is for brightening purposes? Like banana powder?

Great video, thank you.

I was so psyched when they announced the launch...but as an extreme fair/cool gal, I knew the colors were not going to work for me. Even the lightest looked way too dark and I love the face oil.

Hello pretty. what lip color are you wearing? I love it :)

"Is that a dog hair?" I know that one too well lol 😂 great review babe, thanks for the honesty!

Yeah they said I am shade 2.5. I have peachy undertones I use Nars creamy radiant concealer in the shade Cannelle so I bet it won’t match

Have you seen the color 1.5 for pink undertones? That’s the shade I’m considering....

I haven’t found my holy grail either - everything is too dry or not enough overage - Too Faced BTW concealer needs 3 layers and my circles come back throughout the day, and it’s very yellow on me. Even things that look good right away get dry throughout the day. I don’t even have to set Tarte Creaseless concealer, if you can brlievr

On camera, the shade 2 doesn’t look bad! How do you feel about the concealer now?? (Haven’t they expanded the shade range a bit now?)

This concealer really surprised me but it works for me. I tried about 4 shades and all of them look almost the same on me and match my skin. I don’t understand how 3.5, 4, 5.5, and 6 can all work for me. I had trouble choosing a color. I’m usually a light medium neutral in other brands. I don’t mind brands having different target audiences, and I think the yellow tones are misleading and confusing but it is a new idea and take on concealer. I think it’s cool that this will work specifically for people who struggle finding a good concealer with yellow undertones. I do think we are a bit too harsh these days on companies especially clean brands expecting them to be perfect in every category while giving a pass to others.

About the downvoting reviews on Sephora.. I've noticed that with brands like Oribe on Sephora. Like you said, I don't know if that's an action directly from Kosas since it seems to happen with a lot of brands. I personally have lost some trust with Sephora. A lot of products that initially have bad reviews will suddenly start to accrue good reviews. I kind of wonder if that is something Sephora does instead of employees from the individual make up brands. Who knows. Anyway, thanks for the review, it was *helpful*, haha.

I stay away from yellow based shades of concealers, I’m more neutral

Which Concealer you ended up loving the most?

I'm so glad I'm not the only one who thought it was so YELLOW!? Not wearable :(

I wanted to love this concealer, but even with my warm skin tone, it was wayyyy too yellow! And it creased immediately and kept creasing all day even though I used only a little bit and powdered it after application. So Sadly, I’m returning mine.

I'm with you. Ugh. The reviews at Sephora, inclusivity, consumerism, marketing vs. community practice, etc. Thank you, always love honest reviews, I really can't stand when people on RU-vid have videos where they love every single product, that's unrealistic. On this concealer, I got the shade 4 because somehow, it's the only one that leans a little tiny tad bit towards peach and I have some golden peach undertones so it blends in ok. I love the idea of skincare in makeup but I'd rather stick with Fitglow in that way, because their concealer just got a wider shade range and although they're more expensive, they last a long time. Rituel de Fille too. Looking forward to more brutally honest reviews :)

No you’re right. The shade range is kinda shit. I had to return the concealer so many times I finally gave up because I couldn’t find one for me. It looked like yellow paint!!

Absolutely love your channel! Thanks so much for your honest review! I recently got this concealer and am planning to do a review for it as well! Just subscribed to your channel! Would love it if we could support each other! 💗

I agree with the creators being mostly pale... that was disappointing. I love the Kosas products that I do have a big fan of a lot of what I’ve tried, however I feel like they should fine influencers that are more diverse like their models.

One of those shades looked like mustard...🤭

You sound so similar to Dua Lipa!

wow why did I just come upon this video and you channel? thank you for this!!! the way you grade upon ethics as a white-passing person (not sure if you're Caucasian and I don't like to assume) speaks so much to who you are. thank you so much

Usually, makeup channels don't really interest but I was looking for reviews on kosas concealer. I will not buy this brand because of what you said about their behavior. Instead, I'll find a clean beauty brand with decent behavior (one with sustainable product and production, that treats its workers well, doesn't use child labor...). Wish me good luck.

I think the 10 thumbs down are from Kosas 😂