Lucid Air: How to One-up Tesla! 

Man. If the Lucid Air is this good, I can’t wait to see the Lucid Pro and Lucid Max!

As an employee of lucid it's honestly refreshing to see the air go out into the hands of reviewers and customers and hearing the feedback whether good or bad. We spend all day making this car and it's easy to forget they end up eventually to the consumers lol. Great vid!. Makes me proud knowing I had a hand in the building of the grand touring in this video 💯💯

I started watching your videos about 1 year ago. Your videos are still getting better every time! Amazing video quality, smooth story line, well-structured explanations/arguments and the environments you shoot in seem much cleaner (less private things from your personal life i.e. personal circumstances and actual objects). I really appreciate your craftsmanship! Congrats and keep it up man, very inspiring.

My buddy has this car and I've seen a few around town. Looks great in white IMO. It really is amazing.

Been eyeing up the Lucid for years now - so exciting to see they're following through! Shame we'll probably be waiting 5 years to get them in the UK 😅

The Tesla doorhandle popping out the moment Marques walked between the two cars at 01:32, only to enter the lucid air, made me feel sorry for the Tesla 😄

Absolutely incredible intro! Yall keep outdoing yourselves feels like every video. Love the continued progress

On your point about decoupling various aspects of different driving modes, it would increase the customizability of the car, but it could also lead to some dangerous combinations. For example, what if the softer suspension can't handle the steeper power curve and it results in an incredibly unstable mode? Regardless of if any dangerous combos actually exist or not, Lucid would still have to prove it and in the process have a much more difficult time getting the car certified, likely driving up the cost further.

Lucid was founded by an ex-Tesla guy and has tons of former Tesla ppl in the team - and it shows, in a good way.

having physical tactile buttons makes less attention required on operating A/C, means more focus on driving, as always its should be.. Nice work Lucid !!

Your presentation was very well put together. I really enjoyed watching this. Excellent job, my boy!!!

It's a stunning looking car. The two tone thing is okay, but the shape of the rear and overall proportions are amazing.

Can we just take a minute to appreciate how crazy good that intro was?! This is living up to the promise of constantly making better videos

Lucid starting out with only high end trims is a good thing as it allows them to slowly ramp up production (the hardest part of launching a car), allowing them to be a little more slow and learn how to improve the process. It maximizes profit and cash input for the volume, and if there is an issue that pops in the realm of recalls, it minimizes the scope. It is absolutely the right call to do it like that

Very concise, articulate and very informative without over doing it. 👏 No wonder you have so many subscribers. Will you give more reviews on other vehicles?

I was at the Cherry Creek Mall in Denver Colorado and got to see one of these things in person. The back seat was a major selling point for me if I were able to afford the vehicle that is. Also the fact that the doors can open 90° is pretty nice even though it's not really needed or practical in most cases

When Marques and his team like a product and are having fun with it, it shows coz the video comes out really nice and is so much fun to watch.

I really hope lucid does well, we need more solid compitition in the EV catagory

Note: He was comparing the 2 models in specs $180k Lucid $90k Tesla

Really appreciate your content.such a nice and calm voice listening to

Your videos are for sure some of the most high quality material on the platform! Thank you for the content!

I saw a Lucid Air prototype at the Amelia Concours when they were seeking initial investors a few years ago and was shocked by how much the car stood out. The design team did a great job.

I love the music you picked for this episode. It's perfect for Lucid.

Love how the lucid looks ! Great review

I PRAY that Lucid is able to be a successful company and continue to deliver improvements and new cars. I love the lucid air so much

AutoFocus should definitely start "EV of the year" award.

actually saw this as an ad placement in the film Tàr, and i spent a lot of time trying to find out what model and brand that was, took a pause to continue watching the videos from my watchlist and here it is haha

Just found this channel- Love your car vids!

This intro has it's own league, definitely one up every other mkbhd intro!

That intro was insane!! The Studio’s been killing it lately

Great Video - A lot of car reviews are to noisy if that makes sense - this is great to listen to and very informative.

Your pacing, calm, and well articulated review makes this Lucid review among tops in car reviews, in my opinion. Well done, sir!

I find it very funny that the Tesla's door handle pops out at 1:32

I am digging the overall look of the car. The visor at front looks very cool.

Thank you so much for this educational video, I learned so much brother love you bruh ❤️

I saw this at my local mall in La Jolla, Ca and it’s beautiful! I got in and checked it out and I plan on doing a test drive soon.

That was the dopest intro you've ever done on any video. Just wow. Your team deserves raises! BTW the the intro song is The Lights by Besade.

You came with a lot of energy for this video. Went through a lot of information with no wasted time at all.

The lower touchscreen on the Lucid Air actually has more features than the top display (Seat adjustment, customization, etcetera). Marques, one mistake that I should correct you on is that the Lucid does indeed support Apple CarPlay wirelessly or by using USB-C, including Android Auto. In terms of range, HP and reliability, I would take this over the Model S anytime. The Air is very luxurious and now other EVs are coming by. Great review!

Fantastic presentation, Marques, thank you. The Tesla S seems ancient now, be it by Detroit's annual model changes of yore, or even the four or at most five-year lifecycle product overhaul. Interesting how you feel that it is a car that you would like to either drive or be driven in. My perception of the executive-type rear seats is that such a design would be a bigger selling point in Asia and the Middle East where drivers are more common than here. Survival of the fitest.

Am I the only one that felt a bit sorry for the Tesla when it offered its door handle only for Marques to ignore it and get in the Lucid?

Saw one of these yesterday and my entire family was mesmerized. The entire vehicle screams futuristic. I'm so happy I found your review a day later

I just like to say one thing about the drive modes/personalities @Marques, the presets are provided "because" it isn't a good idea to mix and match all the features we like from each preset to make a custom mode when it comes to vehicle modes. for example what you like, a sprint style acceleration with softer suspension, would cause the vehicle to become unstable due to the sprung mass bouncing about. Couple that with high acceleration and arguably, a propensity drive fast if you like zippy acceleration, you'd be risking loss of control/weaving. another thing is at higher acceleration, the G-loads are higher on the suspension and a softer one would have less damping and thus would risk bottoming out. do this in the long run and your shocks would need replacing sooner than expected. I'd argue that having unstable drive characteristics and needing to replace major components sooner in the life cycle as bigger No-Nos in a premium car of such price tag, than the ability to fiddle with drive modes. because a lay person cannot be expected to know the good balance of acceleration, Regen, suspension stiffness, ride height, etc from the get go. Thus, a person can choose if they want to cruise, or sprint and the vehicle takes care of the rest.

Super nice video review!! Thank you.

5:32 that 3D top down view blows my mind

I'm a firm believer that innovation only progresses through competition and it's so good to see more and more companies stepping on teslas toes... Even if i do prefer my standard IC engine cars

One gripe I have always had about low profile tires, and this comes across wonderfully in your video, is how much sharper bumps feel when you're driving. Even in a car with a nice suspension system, there's that immediate, I dunno, thwack that goes through the entire car. They look sick AF though.

Wow, that intro was jaw-dropping. Incredible work!

Woah this is too weird! I am a Amazon Delivery Driver and with some houses we can open the garage to deliver the package. Tonight I opened a garage and saw a Lucid. I was like what the hell is that!! It looked so sick. So I Googled it and checked it out. But then I went to RU-vid and Marques uploaded a Lucid Air review! TRIPPYYY.

This car company has always been on my radar. Such a refinement of electric cars today.

Great video.. The rear seats(2017 model) are somewhere I’d be getting some shut eye on the regular

Love the looks of the Lucid..but I'm also a 45 year old dude that likes Lincoln and Buick cars..and miss sedans vs all of the crossovers and SUVs now. Perfect.

I really like the look from the front, but the interior and rear of the car I struggle with. I much prefer the minimalism + yoke interior of your Model S.

5:44 wow! for a huge mkbhd fan & to a swiftie that was special

Very cool that you're wearing a CN "T"!

Very good review. Saw that car on the Highway the other day and wonder what it was. Thanks.

I live in a city that houses 3 universities, one being an Ivy League school, and I’ve been seeing Rivians all over the place! Glad they seemed to have gotten production up and running. Even just saw that Hyundai electric hatch recently. Will be keeping an eye out for a Lucid!

Loved this review. Great format. I think the lucid looks decent. The interior is immaculate. Range is impressive. A good package!

MKBHD, you're spot-on about the look of the back, I 100% agree. From front-to-back, 3/4 of the car looks great, but the back is very awkward. It's almost like two different people designed the front and back, that speak different design languages. The Model S looks much better all the way through and has a cohesive look from frunk to trunk.

Great Review, Great editing.

Really glad that companies are understanding that luxury doesnt mean everything needs to be screen

It still wows me that Lucid didn’t fall between the cracks right out of gate, unlike so many other EV start ups (well, they almost did, but they were saved) - and the Air is a perfect demonstration of the fact that their success so far means they’re doing something right. Will they hold out? I don’t know - it’s hard to say at this point, but with a company with this much potential, I would hope they stand the test of time.

Saw the next level red version of this in person incredible.

Nice intro&video! I was in a Lucid Air of a friend of mine last year in CA. I like both interior and exterior, but man the software was really slow and problematic. The car’s back camera was dizzling and gone while parking and also the horn started to work suddenly. He stopped the car and we got out ..Waited and he restarted the car after a while to drive again;( this is a new company and have still long way to go to reach Tesla’s software quality&stability. Like apple, I believe it is almost all about the software…

***EDIT 3-26-2024 - Lucid's base Pure model is available now, $69,900, less than & longer range than Model S*** On November 15th Lucid will have an online event rolling out the cheaper Touring and Pure models. Deliveries start by December. Touring model is same price as a base Model S, the Pure is $20,000 less. I actually was drawn to the Lucid because of its bold design. The retro-French look is somewhat polarizing, I know, but I have received _Many_ compliments on the car's looks from random passersby.

Tesla also started on the high end before adding the 'economical' Model 3. I think it sets the tone of the brand, allows you to economically bring certain features across over time and perhaps helps pay for the development of the cheaper models (Elon's rationale for the that strategy). Glad to seeing some additional quality competition in this space.

My Lucid is on the way. Can’t wait!

I agree with opinions on the exterior design. Love the look of that front though. And Tesla should of been had that 360° view with all the cameras being used. Thank you and the production team for the video.

5:50 ANTI HERO I LOVE U MKBHD

Great overview. Went into perfect levels of depth to give the big picture, and yet kept the pace on. Thanks!

Another outstanding intro 🔥 Kudos to your every quality content.

Really well done video. Thank you for this. One question. Lucid is not Apple CarPlay friendly?

There are reasons why the suspension, acceleration, and height configurations are tied together. If users are able to configure them independently, they could make some dangerous and unstable combinations. The suspension behavior and height of the vehicle are significant for stability, especially during cornering.

That intro... pure treat, thank you to all the team

That intro was fire! ❤

Great vid! Looked absolutely terrifying, I'll stick to me driving, thanks.

the intro is amazing. awesome as always, keep up the good work.✌

at 1:24 you obviously should have compared it with the model s plaid which still is substantial cheaper. Beside that you completely 'forgot' to compare the autopilot function which still is an usp for tesla

Great job on the review

You know, as much as I love the new Auto Focus channel, I really miss these videos because of that sick videography. Damn.

I’ve been following this car since the beginning, and I’ve always loved the front exterior. However, my feelings about the back are exactly as you described. They dropped the ball in that regard.

I actually saw a Lucid in my neighborhood here in San Diego yesterday and that thing was driving around so stealthy, so elegant with them lights on, and so fast 🔥🔥🔥

Brilliant presentation ! !!

In general just due to the nature of how they’re designed (with max aerodynamic efficiency a priority which greatly increases range), EVs end up looking very low, rounded, jelly beanish etc. That said they also end up with a love it or hate it design. Many true car enthusiast think Tesla’s are ugly, as well as this car and even the soon to be released in USA Ioniq 6. I personally think this Lucid Air has a very neat “boss like” commanding presence on the road! I first saw one last summer while riding my E-Bike on the Belt pky bike trails. It was a neck snap reaction, and I was like WOW what is that? It had a very big commanding presence without being gaudy or gimmicky like so many modern vehicles. I then had to find out what it was so I pull over and googled EVs sedans 2022 and it wasn’t long before I saw an image of that sedan. I said to myself “oh ok Lucid Air. Very cool I’ll have to further investigate it later”. I did only to find its way out of my price range sadly! Summary I find it an attractive vehicle as well as the Ioniq 6. Is it an instant classic like the 1963-5 Riviera or 1969-71 Continental Mark lll ? Def Not. Those cars have a design that will never be again and are from an era of design over function. But in a strange way I think the Lucid Air is similar in that it’s a large car with a very commanding presence. The only bad thing is I wish I could afford one! Lol

I worked for the Lucid Studio in Manhasset, New York. There is now a “Stealth” trim option for the top which is a dark gunmetal gray. It does kind of look like a Lincoln MKZ from behind though. The stealth package is available on every trim except Air PUR

At this price point, I don't see why you are comparing it with Tesla. Just because both (certain) Maybach and KIA models use conventional gasoline engines, it doesn't mean that they should be compared against each other. What these two cars have in common? Both electric? Find me a car that "One-up" Tesla at the same price range of Tesla and then we are talking.

Thanks for a good, solid review in a concise way. I'm a devoted Tesla fan, but I admit that I like this car, too, and I hope Lucid does well.

Thanks again! Sort of like looking through a Christmas catalogue (wishbook).

Marques. No one was going to ask why you bought a flower pot until you said don’t ask why I bought a flower pot. 😂 11:26

God, I personally love the design so much, I think it's a truly classy, gorgeous look.

Nice review and it's hard to argue with your comments on the appearance. I like the front end, but the rear as you pointed out is really unsatisfying. Would love to see them do a wagon/sportback version as it might better resolve the tail end.

Thank you for the high quality video doing Lucid justice, both pros and cons.

Very cool that Lucid can create such a compelling car, but the question is if they can do it profitably enough to not go bankrupt.

Finally seen a lucid air on the road in Atlanta yesterday headed to work omg

These car reviews give me the satisfaction I need

I'm following your channels since years, and every time I see your content, I'm proud and very thankful for the work you are doing. Keep the good work and bless us constantly of your perception of the world we are living in 🤘🏾🤘🏾🤘🏾

Really amazing you started this channel 14 years ago and still running the channel you deserve views in billions.

Wow your animation is getting better and better

When I buy my first EV, it will DEFINITELY have buttons (and hopefully come with lower profile tires). Great revealing review!

That windshield is amazing! All that visual room. Very cool!