Make Your Brand Stand Out With THE 22 IMMUTABLE LAWS OF MARKETING - Book Summary #4

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Let's explore three of the top insights from my favorite marketing book of all time. It's a book I've read multiple times over the past fifteen years and one that has had a profound impact on my businesses over that time.
It's The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. In this short book summary I'm going to share the first, second, and ninth laws from the book. Be sure to read the entire book if you're interested in exploring these ideas in far more detail. It's a relatively short read, so I recommend it to anyone interested in business, marketing, or business strategy.
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VIDEO CHAPTERS:
0:00 - My Favorite Marketing Book
1:11 - Law #1 - The Law Of Leadership
3:49 - Law #2 - The Law Of The Category
9:01 - Law #9 - The Law Of The Opposite
12:35 - Closing Thoughts
Content by Rick Kettner
Produced by Kyle Trienke

Опубликовано:

17 июл 2024

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Комментарии : 37

@RickKettner 4 года назад

Do you have a favorite business or marketing book that you'd like me to cover here in the future?

@Jappon 4 года назад

This strategy is actually relieving from a competitive market space. If you can define that unique feature that you offer, apart from others in your space, then technically you are removing competition as this is what you only can offer. It also helps me re think strategies which is always fun! Thanks again for another insightful video. Nice examples also! Brings back memories.

@RickKettner82 4 года назад

Glad you enjoyed it!

@RickKettner 4 года назад

Glad you enjoyed the video and the examples!

@marioslekkas32 2 месяца назад

The Power of Visual Storytelling - Lee Odden The Science of Marketing - John Philip Jones Marketing Essentials - William M. Pride Made to Stick - Chip and Dan Heath Marketing and Beyond - Seth Godin The Lean Startup - Eric Ries The E-Myth Revisited - Michael E. Gerber The 7 Habits of Highly Effective People - Stephen Covey The 4-Hour Workweek - Timothy Ferriss I HOPE DO THE SAME THNKS A LOT!!!

@silenttrewgaming 4 месяца назад

You killed it man !! Thanks ❤

@upendrajangid812 4 года назад

This is one of my favourite marketing book

@RickKettner 4 года назад

It's a great one! Have any other favorites?

@EmmanuelChukwu-fs6qz Год назад

Brilliant Friend. Keep it up

@hugodead 3 года назад

Excelent summary of the book three most relevant rules at this time. I am surprised by the small amounts of like on this video. The content is worth leaving a like.

@RickKettner 3 года назад

Thank you for the support! Glad you enjoyed the video :).

@raymondtendau2749 9 месяцев назад

The Millionaire fastlane. -MJ Demarco

@123foxery 2 года назад

Like it man!

@RickKettner 2 года назад

Thanks!

@JonGabb 3 года назад

great video, thanks

@RickKettner 3 года назад

Glad you enjoyed it!

@usmansiddiqi4770 2 года назад

Great Video. I have been following you for a month now and your channel has added a lot of value and direction to my reading habit. Can you pls cover ' Hello my name is Awesome' or more like best books to read before naming your brand.

@RickKettner 2 года назад

The book “Brand New Name” is a solid one for naming a brand. I covered it in a recent monthly reading highlights video if you want to learn more.

@subhashmagar5627 Год назад

Nice video... 👏🏻👏🏻👏🏻from 🇮🇳

@vincentolivieri4468 Месяц назад

At 8:02 you say if your not the leader in the category (than make a new category). 2 questions: - leader or leading brand? Kinda the same but in some ecommerce cases a lot of people buy stuff from the number 1 on Google or the best ad but are not connected to the brand. - if you choose the same product as the leader but change the perspective (buy reason or positioning). Does that work?

@doug2731 2 года назад

Position Yourself as a Strong #2 - Being the Opposite: More modern brands that come to mind are AEW (a strong #2, with many things distinguishing them as "Anti-WWE"), Sega Genesis as being the "Grown Ups" alternative to Kiddie Nintendo games, and even Playstation with Crash Bandicoot mocking Mario outside Nintendo headquarters. By the way, here's your 100th like for this video :)

@RickKettner 2 года назад

Ahh, I’m less familiar with the backstory of those brands but at first glance they seem as solid examples. Thank you for sharing!

@attamprakashmadhwani2640 5 месяцев назад

Please review the book REPOSITIONING COMPETITION BY JACK TROUT

@businesstrendsgalorewith-y3413 Год назад

Thanks Again. I am failing to relate the Law of Leadership with NOKIA and ERICSON which came first BUT have now been replaced BY SAMSUNG,TECNO and HUAWEI in the telecom handsets market in East Africa.. The Law Of Leadership seems not to apply as far as I can see......