Marketing Experts Break Down the Coke vs. Pepsi Rivalry | Vanity Fair 

coke advertising just works man... for the longest time I thought that pepsi was like a rip-off coke lol

I wish they had mentioned that amazing Cindy Crawford Super Bowl ad for Pepsi. It was so memorable that it was referenced in the final Pepsi ad used in this video.

Where's Pepsi Man god damnit?

they forgot to talk about how Pepsi and Coca Cola also associate themselves with competing fast food restaurants, McDonald's uses Coca Cola but KFC uses Pepsi, it's a competition on multiple layers

I noticed how in the vintage Pepsi ads that you see young people and families having fun and enjoying Pepsi. Now with these modern Coke ads with the Share a Coke With You slogan I see young people smiling laughing and sharing bottles of Coke with their friends.

The best was when the kid steps on the cans. Basically spending 3 times.

What stands out for me is that Pepsi has put down Coke in it's adds but Coke never talks about Pepsi!

I'll never forget that iconic Pepsi ad with Britney, Pink and Beyonce. It was amazing

Coca Cola family where u at?

Great documentary!

Both of these brands have become almost synonymous and interchangeable with each other I think

Somehow in a restaurant when a customer asks for a drink, it's usually easier to say "Coke" or "Coca Cola" than "Pepsi"!

Brilliant analysis!

So, kind of like Disney and Dreamworks? The former focusing on a more traditional emotional narrative, and the other trying to be more modern take as a response?

1:16 that laugh lol

The Coke commercial in the Philippines is still by far the best. It featured Nikki Gil singing while giving Coke bottles away. I know there are other country versions. It still gives me goosebumps.

me: *laughs in sprite and milo*

Guy talks about the 1999 Pepsi ad saying it’s the first time humour has been used and showing the coke logo, but this is omitting the Pepsi commercials where the delivery drivers of each company shares their cola with the other and the coke driver refuses to return the Pepsi. A whole series of commercials around this.

this is a masterclass in marketing

Coffee's better! *sips tea

Great for cleaning toilets

Coca Cola ftw

Don Draper made the first commercial

Cool

restaurants never have coke only pepsi

The Coke ad that RU-vid showed me at the beginning of this video made me not want to buy Coke.

How about RC Cola

As a Dr Pepper guy I rather drink Pepsi than Coka cola

Wait what about the polar bears or Santa Clause?

Coca cola win ofc I don't even drink pepsi.

Water gang where u at??

I can take this at anytime.

The guy with no goatee is cute 😊

I prefer Pepsi

Watching this while drinking a Pepsi

pepsi=like coco cola=reply

My all time go to drink is Mountain Dew but if the matter is about coke then definitely for me hat's off Coca Cola wins...

I don’t really have a preference I like both.. there both tasty

Coke will always be the best but Coke won the 1886-1980 Pepsi won the 80s, Coke took it back in the 90s and has held onto it ever since

Hi

why was daddyofive there

Pepsi was left in the dust the moment they mentioned Coke by name. Whilst coke may hold Pepsi as a competitor in the market place they've never held them as a competitor in their messaging. As much as Pepsi may have debased coke for a spell they ultimately fumbled the ball by not leaving it at that. The continued juxtaposition on Pepsi's part only introduces the concept of one of the two specific brands, Pepsi and Coke, being a loser. Personal tastes across the board are just that, personal. Both a syrupy-fizzy water. Neither has any real benefit for you. So the only thing you're really betting on there's that enough people like you more than the other guy. But brands and the image they cultivate become part of people's personalities. So the idea that you'd get someone who probably never considered themselves a 'coke' person into a position where they felt compelled to choose the 'better' tasting soda, you've already lost. Yes, they had significant gains for a decade or so but when coke eventually relaunched, even though it ultimately failed, who were they competing against? Pepsi, or themselves? It wasn't 'the-pepsi-killer', 'the better soda', or else anything like that. It was simply, 'New-Coke'. That alone says it all.

Coke or Pepsi...which one do you like more?

I just prefer coke because it doesn't taste as sweet as other colas to me (idk about the sugar content but taste wise it's less sweet). I generally dislike pepsi but pepsi max isn't bad. Also cherry pepsi max is superior to cherry coke but Dr Pepper being the ultimate cherry cola no competition .

Pepsi is definitely the more exciting brand. 💙

Pepsi my favor soft Drinks.

Aren't they the same? watch me get bashed in for this

Cocacola yeah

COKE Forewer!

Not hating, but a better video to do would be the icons associated with these brands and other big brands throughout the years. And how the market is affected positively or negatively depending on who they use.

Pepsi Merchandiser!

Moral of the story 2 product friendly diabetes

Pepsi

Coke or Pepsi 🤔

Pepsi. The pepsi challenge proves it. It's irrational to like coke after taking the challenge and choosing pepsi. You'd only like coke more because the advertisements (which shouldnt affect your opinion) would rewire your brain. ...unless you really aren't clinging to a brand. I still drink coke. It's cool. Its just I personally prefer pepsi. You know what's really not nice? Diet coke.

I like water

Coca cola❤️

Even Jules in Pulp Fiction knew it would take some divine intervention to turn a coke into Pepsi. He didnt say Pepsi into coke. Now thatd be a tragedy.

When my friends and i order a cola we expect cocacola not pepsi... So when we taste pepsi we are like.. serius dude?! We order cola not pepsi lel

6:22 Baby Carlton!

Pepsi is cheaper

PEPSI!!!!

Who are the idiots who associate a soda with freedom?

Coke's da dope

Bro my I saw my dad and grandpa doing the Pepsi challenge and they were filming... Both chose coke

these type of ads should be banned. cola and pepsi and other sugar beverages are as close to poison as possible. i know personally what it did to me... either way, wo tf chooses what to drink based off ads? you drink what u like... also cola's better

Bepis Man send help!

coke and pepsi are both good. but pepsi is more better

Did anyone else just come for Michael Jackson and then leave?

le meilleur c'est Pepsi-Cola pour toujours

They better show Britney

I generally dislike pepsi but pepsi max isn't bad

JUST DRINK DR PEPPER 😉😌😇😍

Am i the only one here who hates soda?

Military search treasure ntbfiko stroke edition generate edge soon.

I just like tea 🍵

Coke > Pepsi, Jack n Coke 🍻 not Jack n Pepsi 🙄🤦

4th to like

Tbh they both taste the same who cares

Capitalism in its truest form, for better or worse

4:27 that was erotic.

Dislike if coke is better like if Pepsi is better

Coke is overrated

Pepsi is gross🤷‍♀️

Eh why?

Pepsi should just give up